Designing the User Experience
User Experience Professionals Association (UXPA) defines user experience in this way:
Every aspect of the user’s interaction with a product, service, or company that make up the user’s perceptions of the whole. User experience design as a discipline is concerned with all the elements that together make up that interface, including layout, visual design, text, brand, sound, and interaction.
Additionally, the UX designer has the goal of making this user experience usable, useful, desirable, valuable, findable, credible and accessible. That’s a lot to keep in mind!
In this talk, Jason and Nadine will explain how UX designers gain an understanding of their users’ tasks (and the way they think about them), how they use this knowledge to design better UIs and better content, and finally how these designs are validated and evolved over time as users continue to interact with the product.
We’ll also briefly describe the deliverables often used by designers to communicate their work to clients, and how best to prepare yourself for engaging a user experience design agency to contribute to your product design process.
Jason Wehmhoener and Nadine Schaeffer, Cloudforest Design
Since 1996 Nadine Schaeffer and Jason Wehmhoener have been helping companies both large and small execute a user-centered design process. Our seasoned expertise in interaction design, information architecture, user research, visual design, and frontend engineering has aided many large and small companies launch successful products. Our clients have included Apple, Google, Yahoo, Plantronics, Cisco, Juniper Networks, Oracle, Adobe, Seagate, Citrix, Disney, Sunrun, Fiserv, E*Trade, Verizon, and many more.
Emakina Academy 6 - Boost your intranet - STIBEmakina
Since 2003, Emakina has successfully deployed many communication portals for the STIB/MIVB and its 6.500 employees., It's time to share our expertise through real live cases and proven best practices.
Representatives from STIB/MIVB will explain their own experience with the SAP Portal NetWeaver platform.
Emakina Academy 6 - Boost your intranet - STIBEmakina
Since 2003, Emakina has successfully deployed many communication portals for the STIB/MIVB and its 6.500 employees., It's time to share our expertise through real live cases and proven best practices.
Representatives from STIB/MIVB will explain their own experience with the SAP Portal NetWeaver platform.
Let's face it, not all of us made it past first grade finger-painting when it comes to visually appealing architecture models. In practical terms, creating models that lend themselves to multiples audiences is challenge that sometimes requires more artistic flare than hard technology facts. It is not a one-size-fits-all proposition, and demonstrating architecture value to various customers, partners, executives and implementation teams is a critical skill. Unfortunately, architecture tools often compound the problem by generating artifacts that resemble a cross between ancient Greek and Egyptian hieroglyphics.
The session will step through visually engaging architecture diagrams useful in linking and communicating business objectives to expected outcomes during the different TOGAF ADM phases.
RPO: Reduce Hiring Costs and Improve Efficiency in Your HR DepartmentMAU Workforce Solutions
What could be more important than your role as gatekeeper of the culture and soul of your company? Determining how to attract and hire the finest talent is one of the most critical business decisions you’ll ever make. Yet, regardless of the hiring process you adopt, its greatest value to your company occurs only during the final interviewing phase, when you and your team can look candidates square in the eye and ultimately decide whether they are the right fit for your company. The rest of the process is simply a means to an end. Learn how you can reduce your recruiting costs by 15-40% and transform recruiting from a staff function to a strategic advantage by thinking outside the box in your recruiting process.
What Every Product Manager Needs to Know about UX by Glen Lipka at SVPMA Monthly Event January 2012
Go to link below for notes from this event
http://svpma.org/2012/02/january-2012-event/
Bryan Peña
VP, Contingent Workforce Strategies and Research Staffing Industry Analysts
During this session we will be reviewing what strategies and techniques you can use to maximize program success and ensure long term hiring manager satisfaction. In addition to savings strategies and performance ratios we will provide some up to the moment insight from our latest research initiatives.
Presentation on Chapter 14: CRM in E-Marketing [Elegant (VI)]Md. Abdur Rakib
Presentation on Chapter 14: Customer Relationship Management
(Based on the study of E-Marketing)
It is based on the Chapter: 14 Customer Relationship Management from E-Marketing book by Strauss, Ansary & Frost 4th edition.
It includes Background of CRM, CRM, CRM Benefits, CRM Building Blocks, CRM Strategy, CRM Technology & CRM Metrics in perspective of E-Marketing...
Ericsson Review: Crafting UX - designing the user experience beyond the inter...Ericsson
There is more to a good user experience than attractive products and services that solve problems and function according to a given set of requirements. Creating products and services that provide compelling experiences for users requires planning, resources, and processes for monitoring progress and measuring quality – crafting UX.
Modern users are savvy and demanding, and their expectations are high. They want products and services that provide some level of value. They want their products to be aesthetically pleasing, emotionally satisfying, as well as easy to learn, use, install, maintain and upgrade.
Ericsson is shifting from being driven by technology to being driven by needs and experiences. This shift has manifested itself in the development of a design approach that gets close to the user. Crafting UX is a user experience (UX) framework with roles, responsibilities and guidelines to better understand, define and meet users’ needs.
Designing similar – yet not identical – assets that provide comparable functionality, in different ways for different products, is neither financially justifiable nor good in terms of usability. By reusing common assets and code for similar functionalities, design teams can focus on the important task of creating relevant content and functionality; in other words, content that is useful and usable.
By establishing a shared vision across all groups involved in the development of products and services teamwork becomes more effective and coordinated efforts lead to a greater design and a better user experience.
Let's face it, not all of us made it past first grade finger-painting when it comes to visually appealing architecture models. In practical terms, creating models that lend themselves to multiples audiences is challenge that sometimes requires more artistic flare than hard technology facts. It is not a one-size-fits-all proposition, and demonstrating architecture value to various customers, partners, executives and implementation teams is a critical skill. Unfortunately, architecture tools often compound the problem by generating artifacts that resemble a cross between ancient Greek and Egyptian hieroglyphics.
The session will step through visually engaging architecture diagrams useful in linking and communicating business objectives to expected outcomes during the different TOGAF ADM phases.
RPO: Reduce Hiring Costs and Improve Efficiency in Your HR DepartmentMAU Workforce Solutions
What could be more important than your role as gatekeeper of the culture and soul of your company? Determining how to attract and hire the finest talent is one of the most critical business decisions you’ll ever make. Yet, regardless of the hiring process you adopt, its greatest value to your company occurs only during the final interviewing phase, when you and your team can look candidates square in the eye and ultimately decide whether they are the right fit for your company. The rest of the process is simply a means to an end. Learn how you can reduce your recruiting costs by 15-40% and transform recruiting from a staff function to a strategic advantage by thinking outside the box in your recruiting process.
What Every Product Manager Needs to Know about UX by Glen Lipka at SVPMA Monthly Event January 2012
Go to link below for notes from this event
http://svpma.org/2012/02/january-2012-event/
Bryan Peña
VP, Contingent Workforce Strategies and Research Staffing Industry Analysts
During this session we will be reviewing what strategies and techniques you can use to maximize program success and ensure long term hiring manager satisfaction. In addition to savings strategies and performance ratios we will provide some up to the moment insight from our latest research initiatives.
Presentation on Chapter 14: CRM in E-Marketing [Elegant (VI)]Md. Abdur Rakib
Presentation on Chapter 14: Customer Relationship Management
(Based on the study of E-Marketing)
It is based on the Chapter: 14 Customer Relationship Management from E-Marketing book by Strauss, Ansary & Frost 4th edition.
It includes Background of CRM, CRM, CRM Benefits, CRM Building Blocks, CRM Strategy, CRM Technology & CRM Metrics in perspective of E-Marketing...
Ericsson Review: Crafting UX - designing the user experience beyond the inter...Ericsson
There is more to a good user experience than attractive products and services that solve problems and function according to a given set of requirements. Creating products and services that provide compelling experiences for users requires planning, resources, and processes for monitoring progress and measuring quality – crafting UX.
Modern users are savvy and demanding, and their expectations are high. They want products and services that provide some level of value. They want their products to be aesthetically pleasing, emotionally satisfying, as well as easy to learn, use, install, maintain and upgrade.
Ericsson is shifting from being driven by technology to being driven by needs and experiences. This shift has manifested itself in the development of a design approach that gets close to the user. Crafting UX is a user experience (UX) framework with roles, responsibilities and guidelines to better understand, define and meet users’ needs.
Designing similar – yet not identical – assets that provide comparable functionality, in different ways for different products, is neither financially justifiable nor good in terms of usability. By reusing common assets and code for similar functionalities, design teams can focus on the important task of creating relevant content and functionality; in other words, content that is useful and usable.
By establishing a shared vision across all groups involved in the development of products and services teamwork becomes more effective and coordinated efforts lead to a greater design and a better user experience.
6 Hot Social Media Trends for 2016 with Karen KefauverKaren Kefauver
Enjoy my quick, easy-to-read list of "Top 6 Social Media Trends of 2016" and follow the ACTION ITEMS in each of the tips. Those action items help boost your business and brand awareness and stay on top of the ever-changing social media world.
Este libro trata, fundamentalmente, de espiritualidad, meditación y desarrollo personal. Cuestiones que, como se verá, son a menudo inseparables. Tanto el camino budista, como el del yoga y la meditación, la mística, la indagación psicológica, filosófica, humanista y espiritual, nos ofrecen herramientas esenciales en nuestro propio camino individual. (Del Prólogo.)
Su autor es JOSÉ MANUEL MARTÍNEZ SÁNCHEZ (Albacete, 1983). Licenciado en Filología Hispánica por la Universidad de Murcia y Maestro de Reiki. Tiene un blog sobre espiritualidad cuya dirección es: www.lasletrasdelaire.blogspot.com
Helen Bevan delivered this full-day workshop, where we discussed, with about 80 health care leaders, how to build contagious commitment for change.
Much of the redesign effort in health care is focused on the “anatomical” or technical aspects of improvement; how we transform processes, pathways and structures of care. There is growing recognition globally among leaders that we need to give more credence to the “physiological” aspects of redesign; how we capture the imagination and energy of frontline teams, leaders, and patients and families and mobilize them for system-wide transformation. Individuals and teams can weather the inevitable challenges presented by change, and they will sustain energy for change if they have an intrinsic sense of purpose, hope, and possibility about what the change will achieve.
At this one-day workshop, Helen Bevan – she is energy personified! - took us through some of the latest thinking and practice on how to build this ‘contagious commitment’ to change. She illustrated why energy is such a critical factor in successful change efforts. We learned about the different kinds of energy required for change, reviewed our Saskatchewan 'energy for change' profile, and built our skills for assessing and building energy levels in ourselves and in our team members.
The workshop took place in Regina, Saskatchewan, on Tuesday, April 9th, 2013.
Design Story, Career opportunity in DesignSameer Chavan
Presentation on what is design and design desciplines - furniture, product design, industrial design, graphic design, animation, User experience. Design schools in India - IDC, NID, Career prospects. Role of a Designer in company, Life of a designer.
Business Intelligence and Analytics: A Command and Control Center for Supply ...marcus evans Network
Thomas L. Dadmun, ADTRAN - Speaker at the marcus evans Manufacturing COO Summit, held in Las Vegas, NV, delivered his presentation entitled Business Intelligence and Analytics: A Command and Control Center for Supply Chain Excellence
Scaling MySQL: Benefits of Automatic Data DistributionScaleBase
In this webinar, we cover how ScaleBase provides transparent data distribution to its clients, overcoming caveats, hiding the complexity involved in data distribution, and making it transparent to the application.
Conversion Conference - What's in YOUR toolkit?Craig Sullivan
This set of slides lists 12 practical tools, techniques or services you can use to improve conversion rates.
There are handy lists of companies and websites that will make a welcome addition to the stuff that all marketers should be using.
Using Six Sigma to Drive Service Desk Improvementskirkholmes11
In this talk, the speaker provides an overview of Lean Six Sigma and walks through a case study that used the techniques to improve an IT Service Desk.
White wonder, Work developed by Eva TschoppMansi Shah
White Wonder by Eva Tschopp
A tale about our culture around the use of fertilizers and pesticides visiting small farms around Ahmedabad in Matar and Shilaj.
Expert Accessory Dwelling Unit (ADU) Drafting ServicesResDraft
Whether you’re looking to create a guest house, a rental unit, or a private retreat, our experienced team will design a space that complements your existing home and maximizes your investment. We provide personalized, comprehensive expert accessory dwelling unit (ADU)drafting solutions tailored to your needs, ensuring a seamless process from concept to completion.
Top 5 Indian Style Modular Kitchen DesignsFinzo Kitchens
Get the perfect modular kitchen in Gurgaon at Finzo! We offer high-quality, custom-designed kitchens at the best prices. Wardrobes and home & office furniture are also available. Free consultation! Best Quality Luxury Modular kitchen in Gurgaon available at best price. All types of Modular Kitchens are available U Shaped Modular kitchens, L Shaped Modular Kitchen, G Shaped Modular Kitchens, Inline Modular Kitchens and Italian Modular Kitchen.
Book Formatting: Quality Control Checks for DesignersConfidence Ago
This presentation was made to help designers who work in publishing houses or format books for printing ensure quality.
Quality control is vital to every industry. This is why every department in a company need create a method they use in ensuring quality. This, perhaps, will not only improve the quality of products and bring errors to the barest minimum, but take it to a near perfect finish.
It is beyond a moot point that a good book will somewhat be judged by its cover, but the content of the book remains king. No matter how beautiful the cover, if the quality of writing or presentation is off, that will be a reason for readers not to come back to the book or recommend it.
So, this presentation points designers to some important things that may be missed by an editor that they could eventually discover and call the attention of the editor.
You could be a professional graphic designer and still make mistakes. There is always the possibility of human error. On the other hand if you’re not a designer, the chances of making some common graphic design mistakes are even higher. Because you don’t know what you don’t know. That’s where this blog comes in. To make your job easier and help you create better designs, we have put together a list of common graphic design mistakes that you need to avoid.
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...Mansi Shah
This study examines cattle rearing in urban and rural settings, focusing on milk production and consumption. By exploring a case in Ahmedabad, it highlights the challenges and processes in dairy farming across different environments, emphasising the need for sustainable practices and the essential role of milk in daily consumption.
5. Research
✤ Who are our users?
✤ What are their tasks?
✤ How do our users think about
their tasks?
✤ Where do our user’s tasks
intersect with our product?
✤ How can our product make our
user’s tasks easier and more
enjoyable to accomplish?
Catching up on e-mail
http://www.flickr.com/photos/yourdon/2715583000/lightbox/
6. Who are our
users?
✤ A persona is a fictional person who represents
a major user group for your site. Personas
generally include the following attributes:
✤ Name & photo
✤ Demographics (age, education, ethnicity,
family status, income, etc)
✤ Job title & responsibilities
✤ Goals
✤ Tasks
✤ Work environment
✤ Characteristic quote
7. Surveys and
interviews
✤ Surveys are useful tools for
measuring attitudes or
collecting self-reported data.
✤ Interviews can offer greater
opportunity for dialog, deeper
exploration of issues.
✤ Both techniques rely on
participants to clearly
understand and honestly
report their perspective.
8. What are our
users’ tasks?
✤ Scenarios are a story or narrative
that describes a persona’s:
✤ goals and motivations
✤ tasks
✤ the steps of interaction
involved in carrying out those
tasks
✤ Enough detail to make the story
compelling, not overwhelming
9. Interested
Lead Gen Flow
What are our Required info?
Street Address?
Phone Number?
Annual kWh?
users’ tasks?
No Yes
Scr
Opportunity in Salesforce BB1 Scope Edit Ne
Mailing List
Opportunities
Cross-Reference with Home Ownership DB
Provisional Ranking
Projects Cu
Create Design Site Design
✤ User flows describe the Ranked
Rank Lead
interactions required by the
users’ tasks in greater detail No Above Threshold?
Yes
Contact Customer
✤ Emphasis is on decision points,
requirements for forward Discuss Pricing Pricing
progress, and potential error Designed
Select Offers & Generate Proposals
Yes
states
Present Proposals Proposals
Sold
Capture Signature Signature
Measured
Perform eAudit
10. Setup
User: Super
How do our users
Admin, Auditor
Tasks: Setup Logo/Colors
Users, Billing
think about their tasks?
Contexts, Groups, Portal IP Ranges Admin
Budget, and Portal
Configuration Users Role Developer
Groups ACL Auditor
Billing
Contexts Allocate Thresholds Email
Setup Budget Policies Triggers Digest
Reporting Notifications Method TXT
✤ A concept model can be used to Monitoring Key
Key Server
describe the structure of the Virtual Data Security/
Management
VPN
objects that make up a system
Center Network
Support Network /
Type Co
and their relationships with
Zones
Encryption IP Address Ba
one another
Region US West Firewall Cus
US East
✤ Concept models help designers
EU
frame the design problem and
understand the problem
domain
Provision Workloads Dashb
User: User: All Us
Developer Workload/Vapp Scope varie
11. How do our users
think about their tasks?
✤ A mental model is a set of
beliefs held by a particular user
about a system they are using.
✤ In a poorly designed system the
user’s mental model may vary
from the system’s underlying
concept model by a great deal
✤ By seeking to understand users’
mental models, we can adjust
the concepts our system is
based on in order to more
closely meet expectations.
12. Ethnography
✤ Ethnography is the process of
conducting user research in
natural real world settings with
the goal of gaining a
descriptive understanding of
the subject’s tasks from their
point of view.
✤ The ethnographer aims to take
a holistic perspective that
places the subject’s behavior in
context.
13. Customer journey map
A customer journey map describes the different touch points that characterize the customer’s interaction with the service.
14. Prototyping
✤ Prototyping is useful for
exploring potential solutions to
a problem in the context of a
tight feedback and iteration
loop
✤ Fidelity (low, medium, high)
✤ Visual
✤ Functional
✤ Content
16. Information
Architecture
✤ Information architecture is....
✤ Information architecture
deliverables can include:
✤ Concept maps
✤ Site/application architecture
maps
✤ Navigation wireframes
17. Content
Strategy
✤ Good content is appropriate, useful,
user centered, clear, consistent, concise,
and supported
✤ Create Once Publish Everywhere
(COPE)
✤ Separate content from presentation
✤ Content strategy deliverables can
include:
✤ Content inventory
✤ Content analytics and search metrics
✤ Editorial style guide
18. Interaction
Design
✤ Interaction design (IxD) defines
the structure and behavior of
interactive systems.
✤ IxD deliverables can include:
✤ Wireframes
✤ Specifications
✤ Prototypes
19. Graphic Design
✤ Graphic designers use image and
typography as a foundation for
creating communication tools
that convey a message from a
client to an audience.
✤ Graphic design deliverables can
include:
✤ Photoshop or Fireworks comps
✤ Specifications
✤ Production graphics
21. Usability
Testing
✤ Usability testing is the process of observing
users as they attempt to successfully complete
the system’s tasks.
✤ Usability test goals can include:
✤ noticing user difficulty with specific tasks
or their interactions
✤ exploring alternative implementations of a
specific set of functionality, content or
appearance
✤ Observations should be recorded in detail for
later analysis
✤ Analysis should result in a set of clear
recommendations for actions that can be taken
to increase the system’s usability, or at
minimum suggest direction for future design
exploration.
22. A/B Testing & Other
Optimization
Techniques
✤ A/B or split testing compares the
effectiveness of two versions of a marketing
communication to determine which version
results in a better response or conversion
rate.
✤ A small percentage of users are shown an
alternate version and response/conversion
metrics are recorded.
✤ Advanced optimization software can make
the process of running through a series of
tests much faster by automating the
promotion of successful versions.
✤ A may perform better for one audience
segment, while B performs better for another,
opens the door to automated optimization
based on audience segmentation.
23. Analytics
✤ Click tracking can assist site owners in their efforts
to understand:
✤ navigation patterns
✤ terminology preferences (via search logs)
✤ the value of specific types of content or
individual content or advertising assets
✤ where customers are falling out of a
conversion funnel
✤ demographic usage patterns
✤ seasonal usage patterns
✤ lifetime value of individual customers or
customer types
✤ many other narratives unique to your business
24. The Design Team
Client Design Information Interaction
Engineering
Stakeholders Management Architecture Design
User Content Graphic
Users Analytics
Research Strategy Design
25. Engaging a designer
✤ Be prepared
✤ Are all team members in place at the start of the project?
✤ Do you have clearly defined personas and scenarios for your product? If not, are you prepared to engage in
an ethnographic research project in order to understand your users in the context in which they will be
carrying out their tasks?
✤ If our goal is to improve the design of an existing product, are you prepared to examine and address gaps
between the concept model underlying the design of your product and the mental model your users employ
as they complete their tasks? Is your product architecture capable of adapting to changing requirements?
✤ Plan to iterate
✤ Get feedback from actual users on changes in design direction.
✤ Systematically incorporate feedback in each revision of the design.
✤ There is always room for improvement. Don’t let perfect be the enemy of good.
✤ Pay attention to and learn from the behavior of your users.
26. Resources
✤ Shopping for Innovation: What you need to know before hiring a design firm
http://www.core77.com/reactor/11.05_shopping.asp
Note the “Hollywood Model” (our preferred method for team building)
✤ AIGA: How to hire a [graphic] designer
http://www.aiga.org/how-to-hire-a-designer/
✤ The User Experience Team Kit: How to hire a UX team and incorporate user-centered design methods into
your software development lifecycle process
http://ixda.org/sites/default/files/UX_Kit_Aug09.pdf
✤ The T-Model and strategies for hiring IA practictitioners
http://uxmatters.com/mt/archives/2011/10/the-t-model-and-strategies-for-hiring-ia-practitioners-
part-1.php
✤ Taking the mystery out of hiring UX talent
http://uxmag.com/articles/taking-the-mystery-out-of-hiring-user-experience-talent
✤ Designing the right team for UX: an art and a science
http://uxmag.com/articles/designing-the-right-team-for-ux
User Experience: Every aspect of the user’s interaction with a product, service, or company that make up the user’s perceptions of the whole. User experience design as a discipline is concerned with all the elements that together make up that interface, including layout, visual design, text, brand, sound, and interaction.\n\nUseful. As practitioners, we can't be content to paint within the lines drawn by managers. We must have the courage and creativity to ask whether our products and systems are useful, and to apply our deep knowledge of craft and medium to define innovative solutions that are more useful.\n\nUsable. Ease of use remains vital, and yet the interface-centered methods and perspectives of human-computer interaction do not address all dimensions of web design. In short, usability is necessary but not sufficient.\n\nDesirable. Our quest for efficiency must be tempered by an appreciation for the power and value of image, identity, brand, and other elements of emotional design.\nFindable. We must strive to design navigable web sites and locatable objects, so users can find what they need.\n\nAccessible. Just as our buildings have elevators and ramps, our web sites should be accessible to people with disabilities (more than 10% of the population). Today, it's good business and the ethical thing to do. Eventually, it will become the law.\n\nCredible. Thanks to the Web Credibility Project, we're beginning to understand the design elements that influence whether users trust and believe what we tell them.\n\nValuable. Our sites must deliver value to our sponsors. For non-profits, the user experience must advance the mission. With for-profits, it must contribute to the bottom line and improve customer satisfaction.\n
\n
\n
A persona usually includes a name and a picture. You will need to add some demographics such as age, education, ethnicity, or family status. Give the persona a job title and include their major responsibilities. Include the goals and tasks they are trying to complete using the site and their environment (i.e., physical, social, and technological). Also you can include a quote that sums up what matters most to the persona as it relates to your site.\n