STARTUP FOR SOCIAL INNOVATION

www.sidekickstudios.net

www.sidekickventures.net
How to make something new, that’s good, that lasts | www.sidekickstudios.net | 0207 407 6623

WE CREATE DIGITAL
PRODUCTS THAT MAKE
MONEY, CHANGE LIVES, AND
PUT A SMILE ON YOUR FACE

Current ventures

GAME
PLAN
“The diary that helps you “Turning big dreams into “Amazing people - Amazing
do better things” everyday goals” activities!”

An SMS-powered, patient-centred, A social game and digital A marketplace for older people to
clinician-supported, mood diary. mentoring app for young people sell their skills as experiences

New ventures

“21st century meals on wheels” “The iTunes for giving”

Keeping older people independent Making donating massively
through community powered rewarding for the bottom 90% of
cooking givers.

Too expensive to
Old/dead ventures
get going, too much
risk. Might revisit one day!

“Nintendo Wii in the park - for “Meet people in your local area to Libraries don’t have
everyone!” share books with” any money!

Oyster card powered ﬁtness game Next generation library service to
played in London’s parks encourage neighbourliness

Buddy.
‘The diary that helps you do
better things’. SMS and web
based platform for managing
recovery from mental illness.
www.buddyapp.org


Care pathway

1. Introduction and on-boarding 3. Daily notes process 4. Session notes process 5. O -boarding and discharge
Introduce Ask them to Create the user If user has Set goals to be Complete Go to user Either
Buddy to the sign the account, and mobile with completed session notes settings and prescribe
service user consent form set the date for them, check if before next and set time turn o daily further use of
and outline the first they have session and set and date for SMS reminders Buddy or
PWP the benefits (Temporary
measure
telephone
support
received the
welcome SMS
SMS reminder
and delivery
next session
(typicaly one
de-activate
account
during trial) session time and date, week from
use calendar current date) User and PWP
User and PWP for inspiration hold final
WWW discuss user’s session and User and PWP
session notes
entry and daily
WWW WWW agree to
clinical review
WWW hold clinical
review
WWW
Welcome First SMS User enters Welcome Daily SMS User enters Additional User can 24 hours 1 hour before notes content User receives in one months 24 hours
message SMS asking user to mood score email with asking user to mood score SMS entries in adjust SMS before session session user SMS goal time before session
rate their day and details temporary rate their day and details 24 hour period timings and reminder SMS sent SMS reminder reminder SMS
and write about what password to and write about what or any other settings prompts user reminder
WWW prompts user
Service user about what
they did
they did via
SMS
access
buddyapp.org
about what
they did
they did via
SMS or online
additional wb
entries
online to go online
and record
to go online
and record
appended as what they wish what they wish

SMS SMS SMS SMS SMS ‘notes’ to main
entry WWW
to talk about
SMS SMS
to talk about

WWW SMS SMS
Moment 8pm on day 10 am on day
account is account after account WWW WWW
created created created Repeats daily Repeats as per phone support session dates, typically weekly One months later

The diary that helps you do better things www.buddyapp.org


• ~90% OF USERS COMPLETE AN ENTRY EVERY DAY
• ~10% LESS MISSED APPOINTMENTS
• QUICKER SERVICE ON-BOARDING, QUICKER DISCHARGE
• MORE TIME SPENT TALKING ABOUT DOING BETTER THINGS,
LESS TIME SPENT REMEMBERING WHAT’S HAPPENED
• PATIENTS MORE IN CONTROL OF THERAPY SESSIONS AND
THEREFORE THEIR RECOVERY

WE CREATE DIGITAL
BUSINESSES THAT MAKE
MONEY, CHANGE LIVES, AND
PUT A SMILE ON YOUR FACE

WHY?!


WE WANT TO MAKE
OUR SOCIETY BETTER
NAIVE, YES, BUT HARD TO ARGUE WITH.

THERE ARE SOME CHALLENGES!


CHALLENGE #1 =
PEOPLE TEND TO THINK THIS IS THE
RESPONSIBILITY OF PUBLIC SECTOR


CHALLENGE #2 =
PUBLIC SECTOR CAN’T EASILY BUY OUR RISKY,
UNTRIED DESIGN + TECH CONSULTING


SOLUTION?

IGNORE THE PUBLIC SECTOR.


MAKE CHANGE HAPPEN ON THE
OUTSIDE OF THE SYSTEM, AND THEN
WAIT FOR PUBLIC SECTOR TO COPY US


BONUS =
ITS MORE FUN
WE CAN DO WHAT WE WANT


HOW?


STARTUP

A PROCESS FOR MAKING NEW STUFF,
THAT’S GOOD, THAT LASTS
(BECAUSE PEOPLE WANT/NEED THE PRODUCT
SO MUCH THEY WILL PAY FOR IT)

THREE INGREDIENTS

DESIGN + TECHNOLOGY + BUSINESS


THREE INGREDIENTS
What’s desirable? What’s do-able?

What’s sustainable?


ONE ANCHOR

GOOD

What’s important?


EACH INGREDIENT BRINGS SOMETHING
UNIQUE TO THE PROCESS OF CREATING
SOMETHING NEW, THAT’S GOOD, THAT LASTS

DESIGN-LED CREATIVE PROCESS

2. Deﬁne 3. Develop
4. Deliver
1. Discover


DESIGN-LED CREATIVE PROCESS
Positives Negatives

Human centred Prescriptive
2. Deﬁne 3. Develop
Holistic and connected
1. Discover Can result in thingsDeliver be built
4. that can’t

Lets you imagine things that don’t exist Takes a while

Good for clients - deliverables, stages, etc


TECHNOLOGY-LED CREATIVE PROCESS
Build
Build Plan
Plan
Build
Plan
Build
Plan
Build
Big plan! Plan


TECHNOLOGY-LED CREATIVE PROCESS
Positives Negatives Build
Build Plan
Plan
Build
Focuses on ‘done’ - stuﬀ that works Plan
Can be myopic - always in the ‘known’
Build
Plan
Build
Big plan! Plan
High energy
Without connection to business can result in
working stuﬀ that no-one wants

Can be adjusted as business needs change


BUSINESS-LED CREATIVE PROCESS
Customers are here!
Actually, here! More here!

Some here!

Where are the No, here!
customers? The most and best are here!

BUSINESS-LED CREATIVE PROCESS
Positives
Actually, here! More here!
Negatives

Ensures sustainability of venture Still close to the ‘known’

Reactive - Responds to changing informationSome here!
Can make other processes ineﬃcient
about the market
Where are the No, here!
customers? The most and best are here!

SMASHING DIFFERENT APPROACHES TOGETHER LEADS TO CREATIVE
TENSION, COMPETING BUT BALANCED INTERESTS AND ULTIMATELY
BETTER, SUSTAINABLE PRODUCTS/SERVICES



MIX THEM UP, AT THE RIGHT TIME, IN THE
RIGHT QUANTITIES TO CREATE STARTUP
BUSINESS BUSINESS BUSINESS Sustainable
TECHNOLOGY Business/
Challenge/ BUSINESS service/
problem/ TECHNOLOGY
TECHNOLOGY product -
opportunity/ something
insight DESIGN that is new,
DESIGN TECHNOLOGY good, and
DESIGN will last


OUTCOME:
GET TO AN IDEA THAT IS NEW,
GOOD, AND WILL LAST, QUICKER

WE’RE GETTING BETTER AT IT
12 months to revenue and sustainability - NHS contracts

6 months to revenue - YOT contract / C4 commission
GAME
PLAN
4 months to revenue - Private pay


WE’RE NOW OFFERING IT AS A
SUBSIDISED SERVICE FOR CHARITIES

www.sidekickschool.org

WHAT CAN YOU DO?


NO IDEA!
#1 - TRY IT + TELL US ABOUT IT.
#2 - PAY US TO DO IT WITH YOU!

www.sidekickstudios.net

E: nick@sidekickstudios.net
T: @choosenick
W: www.choosenick.com


STARTUP FOR SOCIAL INNOVATION

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