This document summarizes lessons learned from various companies that have implemented open innovation strategies. Some key lessons discussed include focusing on building relationships before transactions, embracing imperfect solutions, asking interesting questions to spur new ideas, and recognizing that innovation emerges from networks of people collaborating together. The document also provides examples of how companies like LEGO, Oxfam, Orange, P&G, E.ON, and McLaren have benefited from more open approaches to innovation.

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UK-IRC Summit 2011 25th November

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Open Up
Give to Get

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Lessons Learned
Conversations first,
then relationships,
then transactions.

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(Reluctant) Pioneers
LEGO
LEGO Cuusoo is a social platform where people can submit designs, build a market before
investing in production, and receive a royalty when it is produced.

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Oxfam
By connecting insight gathering with prototyping with product development Oxfam were
able to co-create better innovations cheaper and faster with supporters and partners.

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Lessons Learned
“Open innovation is a
U-Shaped Process.”
Paul Vanags

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Lessons Learned
Clients not Cash

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The Discover Process
Exploit
Explore Extract Exploit
Fast-tracked
Airlock
Build License
Platform Proposition Deal
Build
Launch the Select best Decision
Blueprint internal People Pitch
Challenge proposals 90 days
Team
Build Protection
External Acquisition
Networks
Archive, Feedback
& IP Reverts Back
Dec 2011 Jan 2012 Feb 2012 Mar 2012 Apr 2012 Sept 2012

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Orange
An Airlock competition that helped source and create a new £20m service proposition called
Last Second Tickets trialed with 1m customer & launches nationally in 2012.

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P&G
We invited the UK’s design community to respond to two open briefs on fabric care and
wellness, to find global new markets worth $100 million.

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Lessons Learned
“Perfect is the enemy of
good enough.”
Martin McNulty

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Lessons Learned
Ask interesting questions.

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Interface

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McLaren & NATS
McLaren’s predictive F1 software allows air traffic controllers to predict how aircraft are
likely to act at airports, overcoming costly and dangerous uncertainty.

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It’s a small world…
“The world isn’t getting
smaller, the networks are
getting bigger”
Greg Hadfield

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Know-How or Know-Who?
“Networking is only a letter
away from not working.”
Chris Powell

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E.ON
A customer-led innovation programme which was designed and pilotted, and then rolled out
cross company with 45,000 customers, to create 8 x £10m propositions.

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Fujitsu - Amplified Network

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Open Up
“People are much more likely to
act their way into a new way of
thinking, than think their way
into a new way of acting.”
R. Pascale

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Engineer Serendipity
1. Anarchy
2. Democracy
3. Meritocracy
4. Aristocracy
5. Monarchy

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The Agile Enterprise
“It’s not the big that eat the
small…it’s the fast that
eat the slow.”
Laurence Haughton

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The Net Works
“Innovation is an emergent
property of networks.”
Verna Allee

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Thank You
Roland Harwood
Co-Founder & Networks Partner
South Building | Somerset House | Strand |London | WC2R 1LA
Phone: +44 (0)20 8133 1006
Email: roland@100Open.com
Web: www.100Open.com
Twitter: @rolandharwood