Sidai Africa Ltd is a social business that aims to improve livestock farmers' access to quality inputs, advice, and markets through a network of franchised veterinary service providers. The current system provides poor quality, unregulated services that waste farmers' money and contribute to drug resistance. Sidai's model trains and supports qualified franchisees to deliver preventative healthcare and financial services to farmers. By standardizing quality and building relationships, Sidai helps franchisees grow their businesses while improving farmers' livelihoods. However, building a sustainable supply chain and fair margins presents ongoing challenges. Sidai's vision is for more secure and profitable rural livelihoods through public-private partnerships and complementary private and public goods.

1. Sidai Africa Ltd
A new approach to livestock service
delivery
Dr Christie Peacock
Founder and Chairman
Sidai Africa Ltd

2. The problem for livestock farmers
Lackofaccessto:
qualityinputs
effectiveadvice
reliablemarkets

3. Post 1990’s - Two worlds
Dairy/poultry areas
Unregulated private sector
anything goes
Arid and semi arid areas
Short-term donor- funded
subsidies distort local market

4. Drug quality
Drug type % below
manufacturing
standard -
Cameroon
% below
manufacturing
standard -
Senegal
Trypanocidal
drugs
100 70
Anthelmintics 52 13
Antibiotics 71 93
Average 69 67 (43-61%)

5. Toxic cycle of drug misuse &
farmers wasted money
Poor quality
manufacturing
Poor transport
and handling
Inaccurate
diagnosis
Incorrect dosage
& administration
Poor outcomes &
drug resistance
Good quality
manufacturing
Incorrect
product

6. Drug resistance
e.g. Trypanocidal drugs
Drug resistance
e.g. Trypanocidal drugs
Zambia
• T. congolense - Diminazene resistance increase
from 13% in 1996 63% 2003
Delespaux et al (2008)
Kenya & Somalia
• T. vivax resistant to all drugs except
Diminazene aceturate
Schonefield, Rottcher & Moloo (1987)

7. A solution- Sidai Africa Ltd
Sidai Africa Ltd is a social
business offering:
quality veterinary and
livestock services
through a network of
branded franchises
owned by
qualified personnel
Focus on
• preventing disease
• financial viability

8. Unregulated, unfair competition force private vets to
become input shop keepers competing on price alone
Sidai turns them into professional solution
providers

9. Sidai’s business format franchising model
Franchise
Franchise Franchise
OPEN NEW VALUE
CHAINS
•Livestock traders
•Food processors
•Supermarkets
FRANCHISEE VALUE
PROPOSITION
•Source and purchase products
•Branding & marketing
•Business training & IT
•Technical training, diagnostics
• Access to competitive finance
•New business opportunities
FARMERS FARMERSPASTORALISTS

10. Why franchising ?
• Quality assured products and services
• Offers farmers choice -> Drives out
malpractice
Quality-assured
services
• Ease of entry `Business in a Box’
• Greater chance of business success
Scalable and
durable
• Increased buying power of the network
• Opens up marketing and processing
opportunities
Economies of
scale

11. Sidai footprint after 18 months
Somali
Pastoral area
North East
Dairy
area
North
Rift Valley
Maasai
pastoral
Narok &
Kajiado
Eastern
38 Franchises & Distribution Hubs
60,000 customers

12. Sidai: a brand farmers can trust

13. Revolutionise customer service
From this......

14. Open farmer-friendly, information-rich interior,
prices displayed - farmers meet qualified people
Transforming retail
space into a learning
environment

15. Improving current agro-vet practice
Current practice Sidai practice
Treat symptoms Prevent disease through good
feeding, management and routine
vaccination
Poor quality products Good quality products
Remote diagnosis Accurate diagnosis using mini labs,
PAD tests etc
No farmer training Regular farmer training and support
to co-ops, groups etc
Selling on price Adding value to product through
training and advice
Transactional relationship with
farmer
Lifetime relationship with farmer

16. Dr Tiony, Kapsabet franchisee
“Farmers like the new layout and heard about Sidai on the radio, I
have doubled my customer numbers in 6 months. I now offer
vaccination and farmer training services. Soon I will have a small
diagnostic lab”
Branded outlet Qualified staff

17. Bringing sustainable veterinary services to remote communities
Shukri Selase Sidai franchise Garba-Tula, North East Kenya
Bringing financially sustainable
livestock services to remote locations
Sidai – Garissa market
Sukri Selase – Sidai
Garba Tula

18. • Agent
• Agent
• Agent
• Agent
• Agent
Reaching the ‘last mile’ through
Sidai Business Hubs
Farmers
Farmers
Farmers
Sidai
Distribution Hub
•Agent
•Agent
•Agent
•Agent

19. Taking services onto farms - not just a shop
Building a self-financing ethical extension service
Farmer training
AI, Vaccination, Diagnostics
Herd Health Packages

20. Sidai Franchise Kitengela
• Started with one livestock
technician & motorbike
• Now wants to add 2
extension agents as they
are driving business
growth

21. Challenges of building a
fair & sustainable input and knowledge
supply chain and distribution network
• Short-termism –
input suppliers &
donors
• Need sustainable
pricing along the supply
chain
What is a fair margin for
Shukri?

22. A fair & sustainable input supply chain
Manufacturers
Importers
Rural service-
providers
Farmers

23. The future of livestock service delivery
PRIVATE GOODS
• Improved nutrition,
breeding, reproduction,
housing etc
• Routine vaccination &
preventative & clinical
health care
• Market information
• R&D new products
• Conservation of indigenous
breed traits
PUBLIC GOODS
• National disease surveillance
and eradication of trans-
boundary diseases
• Regulation of feed, drug,
semen input markets and
service providers
• Food hygiene & public health
• Infrastructure roads, crushes
etc
• Research on goods not
researched by private sector
PUBLIC-PRIVATE
PARTNERSHIPS

24. Sidai’s Vision
More secure and profitable rural livelihoods