Infectious diseases cost the U.S. $120 billion annually. Over 52 million American teenagers get the common cold each year, and more than 160,000 Americans die from infectious diseases annually. The document provides various web links on topics including soap making, water prescription, volleyball statistics, ballet fitness classes, intramural fields, gymnastics, biking events, eating healthy, recipes for steamed broccoli and sweet potatoes, uses for yogurt and cabbage, images of grapefruit and garlic, health benefits of almonds and chips and dip, remedies for fever, using tissues for colds, effects of ibuprofen, and cough syrup abuse.
A global marketing strategy (GMS) is a strategy
that encompasses countries from several
different regions in the world and aims at coordinating
a company’s marketing efforts in
markets in these countries.
A GMS does not necessarily cover all countries
but it should apply across several regions.
A typical regional breakdown is as follows:
Africa, Asia, and the Pacific (including Australia)
Europe and the Middle East, Latin America, and
North America. A ‘‘regional’’ marketing strategy
is one that coordinates the marketing effort in
one region.
A GMS should not be confused with a global
production strategy. Outsourcing and foreign
manufacturing subsidiaries, common features
of a global production strategy, can be used
with or without a GMS for the finished products.
As listed in Table 1, GMSs can involve one
or more of several activities.
The coordination involved in implementing
a GMS unavoidably leads to a certain level
of uniformity of branding, of packaging, of
promotional appeal, and so on (Zou and
Cavusgil, 2002). This also means that a GMS,
in some ways, goes counter to a true customer
orientation (see MARKETING PLANNING). The
product and marketing mix are not adapted
to local preferences, as a customer orientation
suggests. This is a potential weakness of GMSs,
Table 1 Components of a global marketing
strategy.
Items Listed in Order of Descending Occurrence
• Identical brand names
• Uniform packaging
• Standardized products
• Similar advertising messages
• Coordinated pricing
• Synchronized product introductions
• Coordinated sales campaigns
and leaves opportunities open for local products
and brands.
As the notion of integrated marketing
communications (see INTEGRATED MARKETING
COMMUNICATION STRATEGY) suggests,
the ensuing consistency can have positive
revenue benefits because of reinforcement of a
unique message, spillovers between countries,
and so on. But the main driving force behind
the adoption of a GMS is the scale and
scope of cost advantages from such uniform
marketing strategies. These cost advantages
include elimination of unnecessary duplication
of effort, savings on multilingual and same-size
packaging, use of the same promotional material,
quantity discounts when buying media, and so
on. The pros and cons of a GMS are given in
Table 2.
THE ORGANIZATIONAL CONTEXT
Firms typically contemplate adopting a more
coordinated GMS, once they have significant
presence in several countries and regions. Since
local markets will never be exactly the same,
a proposed global strategy will generally not be
welcomed by the country managers. The existing
local operations will have to be convinced to
adopt the new global strategy. Thus, a GMS
is always top-down, not bottom-up, and it is
easy for antiglobalization sentiments to stir even
within a multinational company.
The typical solution to this problem is to allow
country managers to be involved in th
AN UPDATE!!!!! Now there is an update of this slid with higher quality. You can click my name "Xueyang Wang" to see the update.
This is a slide about people suffering from hunger and what we can do for them.
Vaccines have a successful history in eliminating or significantly decreasing the incidence of dangerous diseases. Vaccines prime your immune system to recognize and combat infections. Vaccines work by teaching your body to recognize specific dangerous pathogens, so your immune system is prepared to fight off that infection.
Introductory slides for the MakerBay/ODHK #ZikaHackathonScott Edmunds
Introductory slides for the #ZikaHackathon at MakerBay, outlining why this is an open data problem, and what we as makers and open data users can potentially do to help tackle the Zika crisis.
The pp has 3 main parts, but we'll offer more concentration on Risks of eating fast food
1.Brief introduction
2.Reasons for fast food’s popularity
3.RISKS OF EATING FAST FOOD
P/S: Sorry for not having transcript since we reckon these slides are quite informative enough, so the transcript isn't needed
Thanks for your supports
COVID-19 (Coronavirus) message from CG Tassa JeanOPM Saint Lucia
The Consulate General of Saint Lucia in Miami is closely monitoring an outbreak of a respiratory illness caused by a novel (new) coronavirus COVID-19, first identified in Wuhan,
Hubei Province, China. In an effort to keep abreast with information regarding COVID-19, our team at the Consulate has been reviewing updates received from the Centers for
Disease Control and Prevention (CDC) as it relates to measures being implemented by the U.S. Government aimed at responding to and containing COVID-19.
A global marketing strategy (GMS) is a strategy
that encompasses countries from several
different regions in the world and aims at coordinating
a company’s marketing efforts in
markets in these countries.
A GMS does not necessarily cover all countries
but it should apply across several regions.
A typical regional breakdown is as follows:
Africa, Asia, and the Pacific (including Australia)
Europe and the Middle East, Latin America, and
North America. A ‘‘regional’’ marketing strategy
is one that coordinates the marketing effort in
one region.
A GMS should not be confused with a global
production strategy. Outsourcing and foreign
manufacturing subsidiaries, common features
of a global production strategy, can be used
with or without a GMS for the finished products.
As listed in Table 1, GMSs can involve one
or more of several activities.
The coordination involved in implementing
a GMS unavoidably leads to a certain level
of uniformity of branding, of packaging, of
promotional appeal, and so on (Zou and
Cavusgil, 2002). This also means that a GMS,
in some ways, goes counter to a true customer
orientation (see MARKETING PLANNING). The
product and marketing mix are not adapted
to local preferences, as a customer orientation
suggests. This is a potential weakness of GMSs,
Table 1 Components of a global marketing
strategy.
Items Listed in Order of Descending Occurrence
• Identical brand names
• Uniform packaging
• Standardized products
• Similar advertising messages
• Coordinated pricing
• Synchronized product introductions
• Coordinated sales campaigns
and leaves opportunities open for local products
and brands.
As the notion of integrated marketing
communications (see INTEGRATED MARKETING
COMMUNICATION STRATEGY) suggests,
the ensuing consistency can have positive
revenue benefits because of reinforcement of a
unique message, spillovers between countries,
and so on. But the main driving force behind
the adoption of a GMS is the scale and
scope of cost advantages from such uniform
marketing strategies. These cost advantages
include elimination of unnecessary duplication
of effort, savings on multilingual and same-size
packaging, use of the same promotional material,
quantity discounts when buying media, and so
on. The pros and cons of a GMS are given in
Table 2.
THE ORGANIZATIONAL CONTEXT
Firms typically contemplate adopting a more
coordinated GMS, once they have significant
presence in several countries and regions. Since
local markets will never be exactly the same,
a proposed global strategy will generally not be
welcomed by the country managers. The existing
local operations will have to be convinced to
adopt the new global strategy. Thus, a GMS
is always top-down, not bottom-up, and it is
easy for antiglobalization sentiments to stir even
within a multinational company.
The typical solution to this problem is to allow
country managers to be involved in th
AN UPDATE!!!!! Now there is an update of this slid with higher quality. You can click my name "Xueyang Wang" to see the update.
This is a slide about people suffering from hunger and what we can do for them.
Vaccines have a successful history in eliminating or significantly decreasing the incidence of dangerous diseases. Vaccines prime your immune system to recognize and combat infections. Vaccines work by teaching your body to recognize specific dangerous pathogens, so your immune system is prepared to fight off that infection.
Introductory slides for the MakerBay/ODHK #ZikaHackathonScott Edmunds
Introductory slides for the #ZikaHackathon at MakerBay, outlining why this is an open data problem, and what we as makers and open data users can potentially do to help tackle the Zika crisis.
The pp has 3 main parts, but we'll offer more concentration on Risks of eating fast food
1.Brief introduction
2.Reasons for fast food’s popularity
3.RISKS OF EATING FAST FOOD
P/S: Sorry for not having transcript since we reckon these slides are quite informative enough, so the transcript isn't needed
Thanks for your supports
COVID-19 (Coronavirus) message from CG Tassa JeanOPM Saint Lucia
The Consulate General of Saint Lucia in Miami is closely monitoring an outbreak of a respiratory illness caused by a novel (new) coronavirus COVID-19, first identified in Wuhan,
Hubei Province, China. In an effort to keep abreast with information regarding COVID-19, our team at the Consulate has been reviewing updates received from the Centers for
Disease Control and Prevention (CDC) as it relates to measures being implemented by the U.S. Government aimed at responding to and containing COVID-19.
Slides from one of the author\'s Reverse Diabetes workshops, explaining the impact of diabetes: physically, emotionally, financially, and spiritually.
DeWayne McCulley, ex-diabetic engineer, author of "Death to Diabetes"
Acetabularia Information For Class 9 .docxvaibhavrinwa19
Acetabularia acetabulum is a single-celled green alga that in its vegetative state is morphologically differentiated into a basal rhizoid and an axially elongated stalk, which bears whorls of branching hairs. The single diploid nucleus resides in the rhizoid.
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
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Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
Normal Labour/ Stages of Labour/ Mechanism of LabourWasim Ak
Normal labor is also termed spontaneous labor, defined as the natural physiological process through which the fetus, placenta, and membranes are expelled from the uterus through the birth canal at term (37 to 42 weeks
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
2. Infectious disease costs the
U.S. about 120 billion dollars
each year
52.2 million cases of the common cold
effect American teenagers every year- and
that’s just the teenagers in America
More than 160000 million
Americans die from an
infectious disease each year
3.
4.
5.
6. Don’t over do a work out! Skip if you’re
not feeling well.