This business plan proposes establishing an organic fertilizer company called Shudh Khat Private Limited. The company will produce two organic fertilizers - Shudh Phosphate Rich Organic Manure and Shudh Shakti Fertilizer - using food waste, cow dung, and vermicomposting. The plan outlines Shudh Khat's operations, supply chain, product details, marketing strategy including the 4Ps, and financial projections showing over 4.6 crore in annual sales and 15 lakh profit in the first year. The document also discusses the benefits of organic fertilizers over chemical ones and relevant government schemes to support organic farming.

1. BUSINESS PLAN ON
ORGANIC FERTILIZERS
By Group:- 10

2. COMPANY PROFILE
COMPANY NAME : SHUDH KHAT
TYPE :PRIVATE LIMITED
INDUSTRY :FERTILIZER INDUSTRY
HEAD OFFICE : PIMPRI CHINCHWAD, PUNE, MAHARASHTRA
PRODUCT : ORGANIC FERTILIZERS
TAG LINE : “Shudh Khat, Aapna Khat”

3. Mission Statement
To Provide Best Quality Fertilizers To Farmers.
At Best Possible Price.

4. Objectives
High Quality
Crop
Use of
Renewable
Resources
Improving
Yield OF
Farmers
Promoting
Organic
Farming

5. What We Manufacture
• Fertilizers are known as any material of natural or synthetic
origin that is applied to soil or to plant tissues to supply plant
nutrients.
• Fertilizers may be distinct from liming materials or other non-
nutrient soil amendments. Many sources of fertilizer exist,
both natural and industrially produced.

6. Why organic fertilizers
Use of synthetic fertilizers, herbicides, pesticides,
and fungicides have polluted the agriculture land.
Removal of micronutrients without replenishing
them.
Human health hazards and biodiversity.
Due to soil, air and water pollution, the beneficial
microbial load in the soil has reduced.

7. Operations

8. Loading
Area
Warehouse Packaging
Vermi
Composting
Plant
Biogas
Plant
Filtering Plant
Office
Industrial
Garbage
Cow Dung
Market
Food Waste/Cow Dung

9. Supply Chain

10. Our Product Range
• We specialize in two organic fertilizer types:
• 1- Shudh Phosphate Rich Organic Manure
• 2- Shudh Shakti Fertilizer

11. 1. Shudh Phosphate Rich Organic Manure:
• Shudh Phosphate Rich Organic Manure is processed using cutting-edge
technology in the most optimal environment, ensuring that it is impurity-
free, high in nutritional value, and has a long shelf life.
• It significantly less expensive than chemical fertilizers, and it comes in a
range of container sizes to suit the client’s demands.
• Shudh Phosphate Rich Organic Manure is a balanced fertilizer that can be
used in place of Diammonium Phosphate, Single Super Phosphate, and
Rock Phosphate.

12. 2. Shudh Shakti:
• Shudh Shakti is a non-toxic, environmentally friendly organic
manure that provides vital nutrients including nitrogen,
phosphorus, and potassium in an organic form with a low carbon-
to-nitrogen ratio.
• It also contains beneficial microorganisms that are immobilized
for better soil health.
• Shudh Shakti enhances the fertility, texture, and organic matter
content of the soil.
• With a low C:N ratio, it delivers vital elements including nitrogen,
phosphorus, and potassium in an organic form.
• It also contains helpful microorganisms for better soil health
when immobilized.

13. Government Policies and Schemes related
to Organic Farming
• Parampragat KrishiVikasYojana (PKVY)
This yojana focuses on cluster based organic farming, government
assistance of Rs. 50,000/3 years is provided out of which 62% is given
as an incentive to the farmers for using the organic inputs
• Mission OrganicValue Chain Development for North Eastern
Region (MOVCDNER)
This scheme promotes the certified organic farming of crops of north
eat region through Farmer Producer Organisations (FPOs) with focus
on exports. Farmers are giver assistance of Rs.25000 per hectare for
three years for organic inputs like organic manure and bio-fertilizers

14. • Capital Investment Subsidy Scheme under Soil Health Management
Scheme (CISS)
Under this scheme, total assistance is provided by the state government,
government agencies for mechanized fruit and vegetable market waste,
agro waste compost production.The individual and private agencies assist
up to 33 percent of cost limit Rs. 63 lakh per unit as capital investment.
• National Mission on Oilseeds and Oil Palm (NMOOP)
This scheme provides 50 percent assistance with subsidy to Rs. 300 per
hectare for inputs including bio-fertilizers, supply of Rhizobium culture, Zinc
Solubilising Bacteria, Azatobacter, Mycorrhiza andVermi Compost.
• National food Security Mission (NFSM)
Under NFSM, financial assistance is provided for promotion of bio-fertilizer
(Rhizobium/PSB) at 50 percent of the cost limited to Rs.300 per hectare and
to create awareness regarding the promotion and usage of organic input
products for more fertility and yield production.

15. • Promotion of natural farming under Bharatiya Prakritik Krishi Padhati
(BPKP) has been initiated to encourage use of natural on-farm inputs for
chemical free farming. Farmers have also been motivated to use more
organic inputs to promote organic farming. Similarly, Agriculture
Infrastructure Fund (AIF) of Aatmanirbhar Bharat has been set up by
the government to provide assistance and infrastructure to the farmers
for organic production.
• These government schemes and policies can help Shudh Khat to improve
its sales and production as these policies would promote the use of
organic inputs and improve productivity, government policies would also
motivate farmers to use these products as the products are cost efficient
and quality efficient.

16. Human Resource Management

17. ESTIMATION OF WORKFORCE
REQUIREMENT – 46
MARKETING- 13
CMO
SALES MANAGER = 2
FIELD SUPERVISOR = 10
OPERATIONS - 25
COO
SUPERVISOR = 4
OPERATION LABOR = 20
FINANCE- 4
CFO
HEAD ACCOUNTANT = 1
ACCOUNTANT = 2
RESEARCHAND DEVELOPMENT - 4
SENIOR SCIENTIST = 1
JUNIOR SCINTIST = 3

18. Marketing

19. SWOT Analysis
Strength
Good quality and near to market
Health care fertilizers
Strong supply chain
Best possible rate compared to the market
Weakness
Farmers are not used to use organic fertilizer which
will lead to resistance.
No brand equity & image
Opportunity
Less competitive market
Easy availability of raw material
Futuristic move
Health conscious
Threats
Lack of skilled workers in the area which increases
the training cost.
Farmers demand for quick results.

20. 4 P`S
PRICE
• 1- Shudh Phosphate Rich Organic Manure- Rs 860
• 2- Shudh Shakti Fertilizer - Rs 600
Place
1. Farms
2. Villages
3. Rural Areas
Product
• 1- Shudh Phosphate Rich Organic Manure
• 2- Shudh Shakti Fertilizer
Promotion
1. Newspaper Ads
2. Conducting Exhibitions for demonstrations.
3. Radio Ads
4. Government or Panchayat Meetings.
5. Wall Painting.

21. Finance

22. Means of Investment
LOAN FROM BANK: 7000000
OWN INVESTMENT: 2500000
SUBSIDY: 500000
TOTAL 10000000

23. Estimated Projections
Item Name Sale
Price/unit
(50 Kg)
Quantity
Demanded
(50 Kg)
Total SaleValue
( Rs.)
Shudh Phosphate Rich
Organic Manure
860 35000
UNITS
3.1 cr
Shudh Shakti Fertilizer 600 25000
UNITS
1.5 cr
TOTAL SALES 4.6 Cr

24. PARTICULARS 1st Year
INCOME
SALES 46000000
TOTAL 46000000
OPERATING EXPENCES:
RAW MATERIAL 27000000
WAGES 1200000
RENT 3600000
SALARY 6000000
ELECTRICITY 3000000
PACKAGING 1000000
SALES, DIS. And PROMOTION EXP. 2000000
INTEREST 700000
TOTAL 44500000
PROFIT 1500000

25. BIBLIOGRAPHY
• WIKIPIDEIA
• YOUTUBE
• GOOGLEPHOTOS
• SLIDESHARE
• GOVERNMENT SITES ETC

26. THANKYOU !