1. SHRUTI KASHYAP
FEMALE, DOB: 29 NOV, 1986
 : +91 9780105455
 shrutikashyap29@gmail.com
 7 Years of work experience in International Marketing and Sales across the globe with the Expertise in Business
development & end to end Business Cycle Management, Brand & Product Management, MIS, Finance & Accounts.
 Managing Multinational Key Customers Accounts – Katoh Masa (Japan), Texlan & Champion (Sri Lanka), Crystal
Martin (U.K.), Rutex (Germany) , Saudi Sehmag (Saudi Arabia) & Hilos (Maxio).
 Hold a consistent track record of driving exceptional revenue and profitability gains in highly competitive industry and
culturally diverse markets.
 Heading the MIS Section; assisting Top Management in critical decision making by presenting vital & strategic
information pertaining to Market Intelligence, New Business development, Comparative studies etc.
Professional Experience (7 Years)
Vardhman Textiles Limited
Executive – Export Marketing & Business Development Jan 2011 – Till Date
Product Manager for Vardhman Hand Knitting Yarn (Domestic Market Leader) & Dyed Yarn (New Development) contributing
INR 50+ Crore to the Top Line of Yarn Business.
 Responsible for New Business Development for new project i.e Dyed Yarn and maintain the Market Leadership in
Hand Knitting Yarn existing business by developing New Business Channels.
 Develop offerings in line with client requirements backed by Research & Internal Capability & introduce new/innovative
approach in Acquisition of New Clients.
 Responsible for Revenue Generation and Margin Management by working out Price Positioning of whole product
range in various markets.
 Develop Strong Relationships with Overseas Agents and Customers.
 Undertake Competitive Analysis & Market Intelligence for Conceptualizing Sales Strategy.
 Monthly & Quarter Budget Preparation & presenting progress report (Target Vs Actual) to Top Management with Action
Plans for Going Forward
 Liaison & Coordination with internal business entities i.e. Planning, Production, Documentation & logistic for execution of
order with best quality product On Time In Full.
 Facilitation for After Sales Support i.e. Handling customers complaints & continuous feedback on status of resolution,
internal communication, identification of Root Cause & implementation of corrective and preventive action & timely.
Vardhman Textiles Limited
Executive – Finance & Accounts Aug 2009 – Dec 2010
 Management of Vendor/Contractor Payment System for effective utilization of funds.
 Running the administration of the Bank Accounts of Fabric Business of the company, Funds Planning & arrangement of
funds, Bank Reconciliation and Review.
 Maintaining Zero Default Status for all Statutory Payments & Returns
 Preparation of Monthly Review & Synopsis of Various Expense Heads for Higher Management.
Projects Undertaken
Developed Range Card & Launched Product Line for Vardhman Hand Knitting Yarn Export
Objective – Selecting & presenting better than the best products of Domestic market leader in Hand Knitting segment &
introduced new Product Concept of Fancy Hand Knitting Yarn keeping in view global trends forecasting, which we
have exhibited at H+ H Cologne, Germany.
Outcome
 Developed new customers taking an advantage of wide range available & flexibility in new development.
 Expected order qty per customer is 50~65 tn per annum.

2. SHRUTI KASHYAP
FEMALE, DOB: 29 NOV, 1986
 : +91 9780105455
 shrutikashyap29@gmail.com
Projects Undertaken
Standardizing carton sizes for export in Vardhman Group
Objective – Reducing the in use different size carton, keep in mind the various products (raw white, CSY, Mélange, Dyed,
CGM), cone weight, customer requirement & optimum stuffing possible in 20 FCL & 40 FCL.
Outcome
 Expense reduction & savings around 1- 1.5 lakh per quarter.
 Saving due to reduction in Inventory management as well.
Education
Master of Business Administration SDDIET, Kurukshetra University, Haryana
(Marketing & Finance) 2007-09
Company Secretary Institute of Company Secretaries of India
(Executive Level) 2012
E-Marketing Kurukshetra University, Haryana
(Certificate Course) 2007-08
Bachelor of Commerce MDSD College, Kurukshetra University
(With Computer Application) 2003-06
Co – Curricular & Extra Curricular
 I am active member of “Culture Committee & Book Club of the Organization” & organized and hosted many events also.
 I was Sergeant of college N. C. C. Battalion (Army Wing) and led college battalion in various camps & marches. And passed
“C” certificate with grade ‘A’.
 Participated in Inter college pistol shooting competition and won bronze medal.
 I was also N.S.S volunteer and attended various camps.
 Won many prizes in Dance, Choreography and Skit.