Khanna Paper Mills Limited commissioned a value chain evaluation and recommendations report. The report analyzed KPML's current supply chain operations and evaluated opportunities for backward and forward integration. It recommended expanding procurement of recovered paper directly from households through awareness campaigns. It also recommended entering the stationery market by conducting market research, developing a product range targeting students, and collaborating with NGOs to promote environmental sustainability. Primary and secondary research on the stationery industry found it is a growing market dominated by unorganized players. The report provided strategic recommendations on target segments, distribution channels, product features, and pricing to help KPML successfully integrate forward into the stationery business.
Supply side dynamics of Boutique Fashion in BangladeshIOSRJBM
As a fast growing industry the boutique fashion is the lifeblood of Bangladeshi economy. There are a lots of potential small boutique wear producers for inclusive growth in our economy. However, few studies examined their development, challenges and future prospects. Therefore, the aim of this paper is to investigate the sustainability and growth potential of small boutique wear producers in Bangladesh. A survey and individual interviews were conducted with professionals and owners of the boutique fashions. A triple triangle factors analysis was used to indentify challenges at the firm internal, industry and macro level for ensuring sustainability and growth potential. Based on the findings, an action plan is proposed to take effective decisions in order to enhance the supply side dynamics in the long run. The study has implications for small boutique fashion wear producers and policymakers.
Business Feasibility - Understanding the Marketing Aspect as a Feasibility Ch...PROF. EMMANUEL DOTONG
The slide deck presents the several components that need to be considered in preparing the marketing aspect of business feasibility. This include but not limited to market research, demand and supply analysis, sales projections, and marketing mix strategies.
Please download the presentation to have a better slide deck viewing.
Global marketing - Developing a global vision through marketing researchRECONNECT
This is the lecture of course "Global Marketing"
This slideshare network of RECONNECT will provide all the presentation related to case studies, project presentations, educational, motivational slides & much more.
Follow Reconnect on slide share.
Official fb page: facebook.com/reconnectt
Official fb group: facebook.com/groups/reconnecting.tech/
Rights are reserved for this presentation. Please inbox 1st to get permission to use this
This is a technical review of the Top New Product Forecasting Models available with terms, definitions and case studies.
It is a handy guide for anyone involved in New Product Forecasting and Planning.
Supply side dynamics of Boutique Fashion in BangladeshIOSRJBM
As a fast growing industry the boutique fashion is the lifeblood of Bangladeshi economy. There are a lots of potential small boutique wear producers for inclusive growth in our economy. However, few studies examined their development, challenges and future prospects. Therefore, the aim of this paper is to investigate the sustainability and growth potential of small boutique wear producers in Bangladesh. A survey and individual interviews were conducted with professionals and owners of the boutique fashions. A triple triangle factors analysis was used to indentify challenges at the firm internal, industry and macro level for ensuring sustainability and growth potential. Based on the findings, an action plan is proposed to take effective decisions in order to enhance the supply side dynamics in the long run. The study has implications for small boutique fashion wear producers and policymakers.
Business Feasibility - Understanding the Marketing Aspect as a Feasibility Ch...PROF. EMMANUEL DOTONG
The slide deck presents the several components that need to be considered in preparing the marketing aspect of business feasibility. This include but not limited to market research, demand and supply analysis, sales projections, and marketing mix strategies.
Please download the presentation to have a better slide deck viewing.
Global marketing - Developing a global vision through marketing researchRECONNECT
This is the lecture of course "Global Marketing"
This slideshare network of RECONNECT will provide all the presentation related to case studies, project presentations, educational, motivational slides & much more.
Follow Reconnect on slide share.
Official fb page: facebook.com/reconnectt
Official fb group: facebook.com/groups/reconnecting.tech/
Rights are reserved for this presentation. Please inbox 1st to get permission to use this
This is a technical review of the Top New Product Forecasting Models available with terms, definitions and case studies.
It is a handy guide for anyone involved in New Product Forecasting and Planning.
mkt 571 new,uop mkt 571 new,uop mkt 571 new complete course,uop mkt 571 new entire course,mkt 571 final exam guide new 2018 new,uop mkt 571 new week 1,uop mkt 571 new week 2,uop mkt 571 new week 3,uop mkt 571 new week 4,uop mkt 571 new week 5,uop mkt 571 new week 6,uop mkt 571 new tutorials,mkt 571 new assignments,mkt 571 new help
mkt 571 new,uop mkt 571 new,uop mkt 571 new complete course,uop mkt 571 new entire course,mkt 571 final exam guide new 2018 new,uop mkt 571 new week 1,uop mkt 571 new week 2,uop mkt 571 new week 3,uop mkt 571 new week 4,uop mkt 571 new week 5,uop mkt 571 new week 6,uop mkt 571 new tutorials,mkt 571 new assignments,mkt 571 new help
For more course tutorials visit
www.tutorialrank.com
1. A fundamental and distinctive mode of expression that appears in a field of human endeavor is called a __________.
• style
• theme
• trend
• pattern
Impact of Inventory Management on the Effectiveness of Supply Chain Managemen...paperpublications3
Abstract: The main objective of the study was to assess factors affecting the effectiveness of supply chain management practices in Kenyan public sector with, specific reference to the Ministry of Finance. The study’s specific objective being; to establish the effect of inventory management on the effectiveness of supply chain management practices. The study adopted a descriptive case research design and the study population comprised of 120 management staff working at the Ministry of finances’ procurement, finance and administration departments. A stratified random sampling technique was employed to select a sample size of 60 respondents. Questionnaires were used as the main data collection instrument. Descriptive statistics data analysis method was applied to analyze numerical data gathered using closed ended questions aided by Statistical Package for Social Sciences (SPSS). Pearson correlation was carried out to establish the relationship between the research variables. Inventory management was also found to have a strong positive correlation with effectiveness of SCM practices (r = 0.915). The study recommend implementation of EOQ inventory management methods for and IT based SCM systems.
The FMCG sector has been one of the significant contributors to the accelerated growth of the
Retail Industry in India. The new wave of consumerism has seen the introduction of new formats and new
brands. Brands that carry a retailer’s name or are created by a retailer under a brand name exclusively to be
sold only in its stores are known as store brands.
FOR MORE CLASSES VISIT
www.mkt571edu.com
1. A fundamental and distinctive mode of expression that appears in a field of human endeavor is called a __________. • style • theme • trend • pattern 2. A firm should use undifferentiated marketing to promote its products when: • the market shows several natural segments. • it wants to appeal to multiple market segments. ---not sure • it wants to customize its products for each consumer. all consumers have roughly the same wants and preferences. 3. The marketing department of StyleWheel Inc., a manufacturer of luxury cars, initiates intensive marketing efforts prior to the launch of a new mode
FOR MORE CLASSES VISIT
www.mkt571edu.com
1. A fundamental and distinctive mode of expression that appears in a field of human endeavor is called a __________. • style • theme • trend • pattern 2. A firm should use undifferentiated marketing to promote its products when: • the market shows several natural segments. • it wants to appeal to multiple market segments. ---not sure • it wants to customize its products for each consumer. all consumers have roughly the same wants and preferences. 3. The marketing department of StyleWheel Inc., a manufacturer of luxury cars, initiates intensive marketing efforts prior to the launch of a new mode
FOR MORE CLASSES VISIT
www.mkt571genius.com
1. A fundamental and distinctive mode of expression that appears in a field of human endeavor is called a __________. • style • theme • trend • pattern 2. A firm should use undifferentiated marketing to promote its products when: • the market shows several natural segments. • it wants to appeal to multiple market segments. ---not sure • it wants to customize its products for each consumer. all consumers have roughly the same wants and preferences.
The emergence of personal computers and office automation thirty years ago has led many to predict the onset of a "paperless" office. With the shift in consumer habits/behavior and the ever growing digital solutions (e.g. E-reader, smart phones, social media, etc.), what would the future hold for cut-size paper until 2025? Would challenges from digital solutions, e.g. the increased use of electronic filing over traditional hard copy in office environment, bring about the eventual demise of cut-size copy paper?
Pöyry has been actively following the developments within the paper industry, and is one of the most authoritative sources of knowledge regarding the future forecasts of paper demand globally. For this research, Pöyry research in seven countries(Singapore, Malaysia, Thailand, India, Indonesia, China, Japan).
•The objective of the study was to ascertain the effectiveness of creating Original Ink Centers in Delhi.
•The internship dealt with Channel Sales, Consumer System Product Division
•Covered 24 locations in Delhi market and met 105 partners of Canon
•Extracted, Analyzed, Summarized and Interpreted data from the database.
Return to Success: Streamlining Returns in the Supply Chain for Enhanced Effi...Aggregage
Don't miss this opportunity to gain valuable insights and practical strategies that can transform your supply chain and return processes, ultimately enhancing customer satisfaction and driving business growth. Register now for our webinar on recognizing and addressing hang-ups in the supply chain for a more seamless return experience!
Project:
To assess the market potential of ITC's OFMCG products in convenience channel
Objectives
• Assess the market potential of ITC’s OFMCG product.
• To know it’s positioning in the mind of the customers, and
• Recommendation on how to tap ITC’s OFMCG market.
Recommendation
Identified that 4p's of Marketing Mix is not valid in Indian context. e.g. Sunfeast, Britannia Tiger and Parle provides the same product at the same place and at the same price. So it does not provide an edge over others. So, I identified 4 factors which were important for improving relation between retailers and manufacturers and provided recommendation in accordance.
1 Managerial efficiency of Supply Chain- Tried to find out the bottlenecks (Delivery van) and incentivize them and prepared a routine for salesman for the item to be taken alongwith them so that Demand pattern becomes probabilistic and constant/ variable with time. Also suggested to use semi stockist for far off areas. Suggested them for keeping buffer stocks in distribution point
2. Merchandizing- Instead of providing incentive to the shops where ITC has a display (it is not working in favour of the company), it can go for third party merchandizing or cross merchandizing.
3. Promotion- Convenience stores can be classified into
A) Grocery stores B) Cold Drink Store C) Non Cold Drink Store.
We can organize competition between stores based on this classification on the basis of pushing sales (Earlier company employed competition on the basis of amount of goods retailers have purchased). Salesman in convenience channel work on the basis of commission and deals in kutchha bill do not inform shops of any prevalent schemes.
4. Price
mkt 571 new,uop mkt 571 new,uop mkt 571 new complete course,uop mkt 571 new entire course,mkt 571 final exam guide new 2018 new,uop mkt 571 new week 1,uop mkt 571 new week 2,uop mkt 571 new week 3,uop mkt 571 new week 4,uop mkt 571 new week 5,uop mkt 571 new week 6,uop mkt 571 new tutorials,mkt 571 new assignments,mkt 571 new help
mkt 571 new,uop mkt 571 new,uop mkt 571 new complete course,uop mkt 571 new entire course,mkt 571 final exam guide new 2018 new,uop mkt 571 new week 1,uop mkt 571 new week 2,uop mkt 571 new week 3,uop mkt 571 new week 4,uop mkt 571 new week 5,uop mkt 571 new week 6,uop mkt 571 new tutorials,mkt 571 new assignments,mkt 571 new help
For more course tutorials visit
www.tutorialrank.com
1. A fundamental and distinctive mode of expression that appears in a field of human endeavor is called a __________.
• style
• theme
• trend
• pattern
Impact of Inventory Management on the Effectiveness of Supply Chain Managemen...paperpublications3
Abstract: The main objective of the study was to assess factors affecting the effectiveness of supply chain management practices in Kenyan public sector with, specific reference to the Ministry of Finance. The study’s specific objective being; to establish the effect of inventory management on the effectiveness of supply chain management practices. The study adopted a descriptive case research design and the study population comprised of 120 management staff working at the Ministry of finances’ procurement, finance and administration departments. A stratified random sampling technique was employed to select a sample size of 60 respondents. Questionnaires were used as the main data collection instrument. Descriptive statistics data analysis method was applied to analyze numerical data gathered using closed ended questions aided by Statistical Package for Social Sciences (SPSS). Pearson correlation was carried out to establish the relationship between the research variables. Inventory management was also found to have a strong positive correlation with effectiveness of SCM practices (r = 0.915). The study recommend implementation of EOQ inventory management methods for and IT based SCM systems.
The FMCG sector has been one of the significant contributors to the accelerated growth of the
Retail Industry in India. The new wave of consumerism has seen the introduction of new formats and new
brands. Brands that carry a retailer’s name or are created by a retailer under a brand name exclusively to be
sold only in its stores are known as store brands.
FOR MORE CLASSES VISIT
www.mkt571edu.com
1. A fundamental and distinctive mode of expression that appears in a field of human endeavor is called a __________. • style • theme • trend • pattern 2. A firm should use undifferentiated marketing to promote its products when: • the market shows several natural segments. • it wants to appeal to multiple market segments. ---not sure • it wants to customize its products for each consumer. all consumers have roughly the same wants and preferences. 3. The marketing department of StyleWheel Inc., a manufacturer of luxury cars, initiates intensive marketing efforts prior to the launch of a new mode
FOR MORE CLASSES VISIT
www.mkt571edu.com
1. A fundamental and distinctive mode of expression that appears in a field of human endeavor is called a __________. • style • theme • trend • pattern 2. A firm should use undifferentiated marketing to promote its products when: • the market shows several natural segments. • it wants to appeal to multiple market segments. ---not sure • it wants to customize its products for each consumer. all consumers have roughly the same wants and preferences. 3. The marketing department of StyleWheel Inc., a manufacturer of luxury cars, initiates intensive marketing efforts prior to the launch of a new mode
FOR MORE CLASSES VISIT
www.mkt571genius.com
1. A fundamental and distinctive mode of expression that appears in a field of human endeavor is called a __________. • style • theme • trend • pattern 2. A firm should use undifferentiated marketing to promote its products when: • the market shows several natural segments. • it wants to appeal to multiple market segments. ---not sure • it wants to customize its products for each consumer. all consumers have roughly the same wants and preferences.
The emergence of personal computers and office automation thirty years ago has led many to predict the onset of a "paperless" office. With the shift in consumer habits/behavior and the ever growing digital solutions (e.g. E-reader, smart phones, social media, etc.), what would the future hold for cut-size paper until 2025? Would challenges from digital solutions, e.g. the increased use of electronic filing over traditional hard copy in office environment, bring about the eventual demise of cut-size copy paper?
Pöyry has been actively following the developments within the paper industry, and is one of the most authoritative sources of knowledge regarding the future forecasts of paper demand globally. For this research, Pöyry research in seven countries(Singapore, Malaysia, Thailand, India, Indonesia, China, Japan).
•The objective of the study was to ascertain the effectiveness of creating Original Ink Centers in Delhi.
•The internship dealt with Channel Sales, Consumer System Product Division
•Covered 24 locations in Delhi market and met 105 partners of Canon
•Extracted, Analyzed, Summarized and Interpreted data from the database.
Return to Success: Streamlining Returns in the Supply Chain for Enhanced Effi...Aggregage
Don't miss this opportunity to gain valuable insights and practical strategies that can transform your supply chain and return processes, ultimately enhancing customer satisfaction and driving business growth. Register now for our webinar on recognizing and addressing hang-ups in the supply chain for a more seamless return experience!
Project:
To assess the market potential of ITC's OFMCG products in convenience channel
Objectives
• Assess the market potential of ITC’s OFMCG product.
• To know it’s positioning in the mind of the customers, and
• Recommendation on how to tap ITC’s OFMCG market.
Recommendation
Identified that 4p's of Marketing Mix is not valid in Indian context. e.g. Sunfeast, Britannia Tiger and Parle provides the same product at the same place and at the same price. So it does not provide an edge over others. So, I identified 4 factors which were important for improving relation between retailers and manufacturers and provided recommendation in accordance.
1 Managerial efficiency of Supply Chain- Tried to find out the bottlenecks (Delivery van) and incentivize them and prepared a routine for salesman for the item to be taken alongwith them so that Demand pattern becomes probabilistic and constant/ variable with time. Also suggested to use semi stockist for far off areas. Suggested them for keeping buffer stocks in distribution point
2. Merchandizing- Instead of providing incentive to the shops where ITC has a display (it is not working in favour of the company), it can go for third party merchandizing or cross merchandizing.
3. Promotion- Convenience stores can be classified into
A) Grocery stores B) Cold Drink Store C) Non Cold Drink Store.
We can organize competition between stores based on this classification on the basis of pushing sales (Earlier company employed competition on the basis of amount of goods retailers have purchased). Salesman in convenience channel work on the basis of commission and deals in kutchha bill do not inform shops of any prevalent schemes.
4. Price
To understand the various factors that influence the purchase intention of the various consumers and to understand their mindset while they purchase a smartphone
This talk examines how technological change in the grocery industry is affecting work and employment, with a focus on ecommerce and new food delivery channels.
5 Tips to Boost Sales in Your Retail StoreRahul Singh
In today’s shifting market conditions, the traditional way of retailing is going through a slower death. You need to respond in an innovative method to meet rapidly changing customer demands. This infographic shares key points for boosting sales.
Based on ground breaking research work undertaken by industry guru Hagop Tchamkertenian, the presentation provides key insights into new and emerging business opportunities for business operators in the printing and associated industries. A must read for anyone interested in becoming successful in a mature and technologically challenged industry.
Developing a marketing plan for the first timer can be daunting, here we present a user friendly guidebook on the key steps, inputs and take the reader through the development of a marketing plan from start to finish
1. Khanna Paper Mills Limited
Value Chain Evaluation and Recommendation
Akshee Jain
B.Tech in IT and Mathematical Innovations
Cluster Innovation Centre, University of Delhi
1
2. Index
1. Pulp & Paper Industry
Global
Chinese
Indian
2. KPM overview
Value Chain
3. Procurement
Study of Hubs
4. Stationery
Market Research
5. Miscellaneous
Modes of Payment
6. Value Addition
2
3. Industry Overview (1/2)
Current Leader: China
Global paper and paperboard demand is 402 million tonnes per
annum
Asia produces nearly 177 million tonnes (44%) while; rest of the
world produces 225 million tonnes (56%)
India accounts for 1.6% of the world’s production of paper and
paperboard
3
4. China’s Model of Growth
Investment led growth
Industry Overview (2/2)
Figure 1: Chinese production of Paper and Paperboard, 2002-2009
Source: FAO and China Paper Online
Focused Government policies
Government Subsidies and Loans
Massive Capacity Expansion
Export-led development
(Refer Appendix A for SWOT Analysis)
4
India’s Model of Growth
Consumption led Growth
Meagre Government Policies
Scattered and small size
manufacturing units
Out-dated infrastructure
Low availability of good quality raw
material
(Refer Appendix B for SWOT Analysis)
Total number of Pulp and Paper Mills >800
Wood Based Around 30
Agro Based Around 150
Recycled Fiber Based Mills Around 600
Capacity 13.5 Million metric
Tons
Consumption Per Capita (in Kg) 10 Kg per capita
Turnover Rs. 35000 Crores
Figure 2: Indian Paper Industry at a Glance
Source: Central Pulp & Paper Research Institute (CPPRI)
5. KPM Overview
Manufacturer of High Quality writing and printing Board and Paper
Based on 100% deinked wood-free recovered paper
Annual Production: 3,30,000 MT
Annual Turnover: Rs. 1500 Crores
Market Share (in India): 4%
(refer to Appendix C for SWOT Analysis)
5
6. 6
Procuring
recovered paper
from vendors and
stockist
Transported to
Procurement Hubs
Quality Check
Inventory
Management
Scheduling and
Production Plan
made
Transportation of
raw material to mill
Paper Production
on scheduled
machine
Packaging
Loading
Delivery to
customer (printers
and converters)
After Sales
Service
KPML Supply Chain
KPML wants to expand by diving into vertical integration:
Backward Integration: Direct Procurement from households
Forward Integration: Step into stationery market
Figure 3: KPML current Supply Chain
7. 7
Backward Integration
Procurement Hub
Domestic - 13 Procurement Hubs
• Enough space to maintain inventory
• Adequate space for parking of truck
• Connectivity to highway
• Proximity and reach to suppliers
• Grades of paper: ONPE, ONPV, SHB, Duplex, Record
International - New Jersey, USA
• To procure good quality recovered paper
• To establish close relationships with suppliers, mills and build a
collaborative network of trading partners around the world
8. Recommendations
• Create awareness amongst citizens about segregation and recycling of
paper by:
Hold campaigns and activities in colonies
Meet the Resident Welfare Associations (RWAs)
• Collaborate with NGOs, corporate offices, government institutes to collect
their waste paper
8
9. Forward Integration
Stationery
Primary Study
(via interviews)
Secondary Study
(via internet)
Stationery
Business
Organised
Unorganised
Competitor
Study
ITC
BILT
Parameters:
Product Range
Price
Quality
Target segment
9
Methodology
10. Secondary Survey(1/2)
•Product line includes notebooks, pens, diaries, envelopes etc.
•Global market for Stationery Products is projected to reach US$169.2 billion by 2020
•US market is moving off-shore to capitalize on lower operating costs and cheap labour.
Market
• Rise in literacy leval has resulted in rise in demand of stationery
• Shift from cost focused market to preference for quality products
• Rise in presence of organised sector
Trends
• Industry is highly fragmented with few large and medium players garnering major share in
different niche segments
• 85% of the market is still unorganised
• ITC, Bilt and Navneet are the three major players in the stationery segment
Competition
• Rise in price of raw materials and the inability to pass on that price to the consumers
• Lack of modern production facilities, unorganised nature of functioning, marginal demands,
government policies and international competition lead to slow growth
• With the market dominated by unorganised sector, big players find it difficult to penetrate
the market
Challenges
10
11. Secondary Survey(2/2)
Characteristic ITC BILT
Target Segment • Professional
• Student
• Professional
• Student
Product Range • PaperKraft
• Classmate
• Sathi
• Copier: White & Colour
• Notebooks:
Premium Series
Natural Series
Rainforest Series
Youth Series
Promotion • Product Catalogue
on website
• TV & Youtube
advertisements
• Attractive Tag Line
• Product Catalogue on
website
• TV & Youtube
advertisements
11
12. Primary Survey (1/2)
Objectives:
To understand buying behavior of the customers
To understand how retailers procure notebooks from the organized
and unorganized sectors.
To gather information about price range, product range and aesthetic
value offered by the competitors
How retailers play a role in influencing the customer demand
12
14. Recommendations (1/5)
Target Segment
Among the end consumers, KPM
should focus on fulfilling the
demand of School and College
students as they are the most
frequent buyers of notebook.
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
School
Students
College
Students
Buying pattern for notebook
Within Three
Months
14
15. Recommendations (2/5)
Distribution Channel
Approach small retailers with the
mind set of giving margins keeping
the quality and environment friendly
concept as a secondary thing.
Big and medium size retailers are
driven by quality, utilize the concept
of ‘Go Green’ here
Since most of the retailers prefer to
buy through company dealers, KPM
should focus on employing dealers
who are educated about KPM’s
products and exclusively work for the
company.
79
10 10
16
71
0
29
100
Margin Availability Customer
preference
Quality
Purchasing Preference
Local Mid-size + Big
15
16. Product Range
Preferred Characteristics:
Include informative sessions at the end
pages of the notebook as it is highly
preferred by the students. KPM should
educate students about recycling and
its advantages through these sessions.
KPM need not divide its product on the
basis of the end consumer into school
and college range.
To reach the school students, KPM
should focus on building contracts with
Schools by marketing through their ‘Go
Green’ concept.
Recommendations (3/5)
70%
65%
59%
46%
35%
0%
10%
20%
30%
40%
50%
60%
70%
80%
Availability at
Store
Quality Cover
Design
Social
Contribution
Price
Characteristics of the Product
16
17. Preferred additional (innovative) features:
Page holder at the end page of the notebook
Bookmark for division of notebooks
Pocket for holding pen
A small remark section (blank space) at the bottom of each page
Page numbers already printed on each page
Recommendations (4/5)
17
18. Price Range
A lower price as compared to
established brands but higher
than that of local brands can
prove to be a good strategy.
This may give an edge to KPM
to enter the market as the
consumer will get good quality
at a lower rate keeping the
brand image intact.
Recommendations (5/5)
74%
61%
44% 44%
24%
Quality Price Cover
Design
Availability
at Store
Social
Contribution
Characteristics of the Product
18
19. Miscellaneous Work (1/2)
Mode of
Payment
Pros Cons
Advance
Payment
• Fast & Reliable: Seller can ask for payment
before starting the production process
• Eliminates risk of non-payment
• No collateral/credit history needed
• May lose customers to competitors over
pricelist pay terms
Letter of credit • Guaranteed payment, lesser risk of non-
payment
• Discrepancies in the documents presented by
the seller may also cause the issuing bank to
void the letter of credit
• Attempts to modify the terms of a letter of credit
(in cases of impossible delivery schedules) may
cause disruptions in the transaction
Credit (5-60
days)
• Offering credit provides a competitive edge
over businesses that don't offer credit
• Increased number of customers for the
company due to the flexibility in price list
pay terms
• Increased sales or revenues as customers
tend to buy more when they don't have to
pay on the spot
• Helps in building up the trust relationship
with the buyer (helpful in the long run)
• Level of risk involved is higher
• Payment cannot be guaranteed
• Too much credit to too many customers to get
them to buy, one could experience cash-flow
problems (shortage of working capital)
• Extra effort is required for keeping a track of the
customer payments and due dates
19
Modes of Payment
20. Product Type Modes of Payment
Advance Letter of Credit Credit
Paper 11% 6%
67%
0-10 days: 48%
15-21days: 17%
30 days: 2%
Board 5% 12%
83%
0-10: 8%
15-21days: 27%
30-45 days: 48%
Newsprint 40% 0.027%
59%
0-15 days: 36%
21-60 days: 23%
20
Miscellaneous Work (2/2)
Modes of Payment - KPML
21. Value Addition
SWOT Analysis
Stationery Market Insights and Recommendations
Collaboration with Times Group, WWF, Excelsior INDIA
Marketing and Communication Tool Kit
Stationery (School Students)
Stationery (Corporate)
Company Profile
21
Sales increased by ~25% in two months!