The document outlines the journey of developing contributor personality through the example of Bisleri, highlighting the transition from a victim mindset to a creator of one's own destiny. It details steps for embarking on a contribution project, including brainstorming, planning, and implementing, while also discussing the significance of reflecting on personal development. Key achievements of Bisleri, such as market share growth and product innovation, are emphasized as learning points for personal and organizational contribution.

1. Contributor Personality Development (2990001)
Active Learning Assignment
Unit: 6 (Embarking on the Journey of Contribution)
Prepared By: Burhanuddin Kapadia
(170120119026)
Guided By: Prof. Om Joshi
Mechanical (H2)
Gandhinagar Institute of Technology

2. Project Goal
To embark on the journey of contributor
ship
- From
“Victim” to “Creator of my own Destiny”

3. Content
• Introduction
• Steps to embark in a journey
• Things to learn
• References

4. Introduction
• Embarking on the way on contribution:- To try out
new task or to engage with the new challenges
• To step out of the comfort zone and accept the risk.
• Every successful brand one or the other way follows
the above laws of contribution.
• None of the success is achieved sitting in the comfort
zone.
• They cant be achieved without the risk and
challenges.
• One of the famous brand who thinked out of the box
and achieved an fruitful success
• The brand was founded in Mumbai in the year 1949.
• The brand is world famous today holding 40% market
share is known as Bisleri product of parle group.

5. • The Parle Group founded by Jayantilal Chauhan,
began manufacturing soft drinks in 1949.
• Bisleri, an Italian mineral water company, was
launched in Mumbai in the year 1965.
• The Parle Group purchased Bisleri from the Italian
entrepreneur Signor Felice Bisleri in 1969.
Introduction

6. Step :1 Brainstorm to identify one “Contribution
project” that your team can take
up.
Step :2 Plan your Contribution Project.
Step :3 Make a presentation on your Contribution
Project Plan.
Step :4 Take suggestion on your project by presenting
to your classmates
Step :5 Implement your project as per guidelines
given by the audience.
Step: 6 Once you complete your Contribution project
make a final presentation.
Project Steps

7. Step followed
• Step 1: Brainstorm to identify one “Contribution
project” that your team can take
up
• Step 2: The second building block being
acceptance of the ideal of
contributor ship
• Step 3: The third building block being the
willingness to take full responsibility
for one’s own development.
• Step 4: The fourth building block being the capacity
to reflect on one’s development and make
appropriate modifications.

8. Step 1
• Explore how you can embark on the journey to
contributor ship, using the fundamental “building
blocks” for becoming a Contributor
– the first building block being a shift from a
“victim” to being a “creator of one’s destiny”

9. Step :1
• According to the Step 1 Parle group brainstormed
to identify the contribution project.
• They tried different ideas which can bring them to
the top, after many hard works and ideas they
concluded at the one biggest idea which changed
the whole scenario of bisleri.
• They decided to move out of the victim mind set to
the contribution (moved out of the comfort zone).
• Bisleri was once the producer of beverages and
used to sold them to coco-cola (#victim mindset)
• Which changed to produce their own products and
sold by the name of Bisleri. (#contribution mindset)

10. Step 1
• Firstly, they started producing carborated and non-
carborated mineral water.
• Their earlier focused on was being healthy with
adequate minerals.
• Their only goal was to serve the pure and healthy
water to the customers.
(Vision of contribution)
• This vision helped the brand in the long term
success.

11. Step 2
The second building block being acceptance of the
ideal of contributor ship

12. Step 2
• Bisleri was an Italian company launched in 1969
producing mineral water bottles but it didn’t
worked well so later it was closed.
• Later in 1969 parle group had took over the bisleri
production and started producing mineral water
bottle.
(This was a challengeable task for the parle group
to sell bisleri water bottle as it was failed by Italian
company)

13. Step 2
• Later in 1980’s they had to stop producing the
carborated and non-carborated water.
• But the success vision of the team took the to the
new level.
• They discontinued producing every soda products
and started producing only mineral water.
• Their success was to become a brand not to
produce tons of bottle.
(#contributionsucessvision)
• Every step by the company was planned.

14. Step 3
The third building block being the willingness to take
full responsibility for one’s own development.

15. Step 3
• The discontinuity of the soda reflects the
willingness for own development.
• They improved the quality of packaging material
and provided the clear white water with package.
• This shows how clean and healthy the water is.
• During that time the country was facing the
shortage of clean water which boosted the market
of bisleri.

16. Step 4
The fourth building block being the capacity to
reflect on one’s development and make appropriate
modifications.

17. Step 4
• Later, bisleri started making the water bottles in
various amount of quantity and also decreased the
price due to high demand and market value
• Which gave a company a rise of 400%
• Slowly and steady other companies too started
making water bottles inspired by the bisleri.
• Bisleri was rising at a speed of +50% very year and
acquired 40% of the market shares.
• The number of outlets where Bisleri is available has
increased from 50,000 in 1995 to 2,00,000 at
present.

18. The journey till
now
• 1969: Buys Bisleri bottled water from an Italian company, Felice Bisleri. It was
bottled in glass bottles then.
• Early-1980s: Shifts to PVC bottles. Sales surge
• Mid-1980s: Switches to PET bottles, which meant more transparency and life for
water.
• 1993: Sells carbonated drink brands like Thums Up, Gold Spot and Limca to Coca-
Cola for Rs 400 crore.
• 1995: Bisleri launches a 500 ml bottle and sales shoot up by 400 per cent.
• 2000: Introduces the 20-litre container to bring prices down from Rs 10 a liter to
Rs 2 a liter.
• 1998: Introduces a tamper-proof and tamper-evident seal.
• 2000: BIS cancels Bisleri's license of a water bottling in Delhi since some of the
bottles did not carry ISI label; the license is restored one-and-a-half months later.
• 2002: Kinley overtakes Bisleri. The national retail stores audit by ORG-MARG
show Kinley's market share at 35.1 per cent compared to Bisleri's 34.4 per cent.
• 2003: Bisleri says it plans to venture out into Europe and America to sell bottled
water

19. Things to learn
• Contribution to self
• Contribution to organization / community
• Contribution to society
• What are the key steps (or sub-goals) you need to
meet so as to achieve your goal?
• What is involved in making your project a success?
• How this project challenged each of you (team
members) and made you step out of your “comfort
zone”.
• How did all of you gain through this process?
• What new capabilities did you develop?
• The success you achieved – in terms of “inner
success” and “external success”

20. References
• http://www.rediff.com/money/2005/jun/10spec.
htm
• https://en.wikipedia.org/wiki/Bisleri