It is dusk, the sun is glowing on the horizon, and the sky is splashed with blue, pink and orange hues. Sounds of prayer bells, conch shells, and the divine fragrance of ‘agarbattis’ fill the atmosphere. Lighting agarbatti or incense sticks is an age-old ritual followed in Indian homes and the word ‘agarbatti’ comes from ‘agar’ the Agarwood from which the agarbatti is made and ‘batti’ which means wick.

1. Showcasing Artistry Through Bambooless Incense Sticks
It is dusk, the sun is glowing on the horizon, and the sky is splashed with blue, pink and
orange hues. Sounds of prayer bells, conch shells, and the divine fragrance of ‘agarbattis’
fill the atmosphere. Lighting agarbatti or incense sticks is an age-old ritual followed in
Indian homes and the word ‘agarbatti’ comes from ‘agar’ the Agarwood from which the
agarbatti is made and ‘batti’ which means wick.
The rich history of incense sticks
Across cultures and civilisations, incense has been a silent witness to the highs of
celebration and the times of introspection, an aromatic companion to the human experience.
The earliest recorded utilisation of incense sticks can be traced back to the Vedas, where
they were employed to produce delightful fragrances.

2. These fragrances also influence serotonin levels in the brain, assisting in alleviating stress
and anxiety while enhancing one's overall mood.
Phool: helping the planet with sustainable incense sticks
At Phool.co, we are addressing pollution in the Rivers Ganges through our innovative
'flowercycling®' technologies. In India, over 8 Million Metric tons of pesticide-laden flowers
are dumped into water bodies annually, causing severe health concerns and river choking.
We collect over 11 tons of temple-flower waste daily from 5 most prominent temple towns
and convert them into the world’s first certified natural incense products. To create this
revolutionary product line, we employ more than 300 marginalised women to handcraft
our popular incense sticks, offering them fixed livelihoods and disease-free employment
opportunities.
The incense sticks are created with fragrances that can be used in sacred rituals as well as in
self-care, easing stress, soothing anxiety, and helping individuals unwind after a long day.
The ritual of burning incense can be a cherished moment of self-indulgence, a time to
disconnect from the world and find solace in the soothing scents.
Let us embark on an enchanting journey into the realm of Phool's bambooless incense
sticks, the first certified bambooless incense in the world.
The bambooless incense sticks collection is a collaboration with different artists all over
India to celebrate the heritage art forms of our country. The paintings that adorn our
bambooless incense stick packaging are illustrated by talented generational artists from all
around India.
Let’s talk about the diverse fragrances and artistic expressions embellishing the boxes one
by one.

3. Oudh incense sticks
Oudh is a luxurious, exotic fragrance with slightly smoky and earthy notes.
The exquisite Gond art adorning the Oudh incense box is the creation of Rahul Singh
Shyam. He is trained under Padma Shri Bhajju Shyam belonging to the Gond Pardhan
community of Madhya Pradesh and a representative figure for the indigenous people of
this area.
Gond art is characterised by mythical as well as folklore motifs, patterned designs, stunning
colour combinations, flora, and fauna. It has gained worldwide acclaim, and found a place
at many museums such as Bharat Bhavan in Bhopal.

4. Sandalwood incense sticks
Sandalwood has a warm and woody aroma, renowned for its grounding and meditative
qualities.
The artist behind the beautiful Bhil art-themed box is Dubu Baria, the nephew of the
legendary Padma Shri. Buri bai Baria. Dubu Baria was mentored by his aunt and his
favourite subjects to show in his paintings are nature and animals.
The Bhils are a tribe native to the Western and Central parts of India. They are one of the
largest tribal communities in India and use art as an integral part of communication.
Bhil art consists of people singing, dancing, and feasting. Every painting is a story of their
land told through depictions of people, animals, insects, and festivals.

5. Sambrani incense sticks
Sambrani is a resinous and deeply aromatic scent, known for its purifying and calming
properties
The Pattachitra art on the Sambrani incense box is brought to life by Ganesh Babu who
hails from a lineage of traditional Pattachitra artists. Pattachitra art originates from Odisha
and has a deep connection to Lord Jagannath, an incarnation of Lord Krishna. It is one of
the oldest and most famous art forms in India.
Pattachitra paintings are done on small strips of cotton cloth which acts as a canvas. The
canvas is prepared by coating a mixture of chalk and gum. Once this canvas is dried the
artists directly draw on it using vegetable, stone and earth colours.
The intricate details of this art form set it apart from the rest.

6. Indian rose incense sticks
Indian Rose is a captivating and opulent blend of velvety floral notes, characterized by
rich and floral aroma.
The Phad art beautifying this Indian rose incense box is created by Kritika Joshi, a
distinguished member of the Joshi family who are the practitioners and custodians of Phad
art. The 700-year-old legacy of Phad has been passed down to over 30 generations of a
single family. The art originates near Bhilwara in Rajasthan.
Phad is a type of scroll painting that depicts the tales of local Gods and deities. It is one of
the unique forms of art in India. Once upon a time, the scrolls of Phad paintings acted as
mobile temples, the singers of the Rabari tribe carried these scrolls and performed and sang
to them.

7. Jasmine incense sticks
Jasmine is an elegant and fresh fragrance, exuding a sweet smell of serenity.
Ganesh Ji, hailing from the village of Cheriyal in Telangana, is the artist behind the intricate
Cheriyal art adorning the incense box. Cheriyal scroll painting is an ancient form of art
originating from a small village in Telangana.
Cheriyal paintings tell stories from folklore, and mythological epics like Ramayana,
Mahabharata, Krishna and Garuda Puran. They are used as a medium of storytelling by the
Nakashi tribe and play an important role in the cultural setting of Telangana.

8. Lemongrass incense sticks
Lemongrass fragrance is a refreshing and uplifting aroma, characterized by its zesty,
citrusy notes that uplift the senses.
Vijay Vadu is the talented artist behind this Worli art incense box. His family is the
inspiration behind his art.
Worli art is a mural form of art, created by the tribal people of the North Sahaydri Range in
Maharashtra known as the Warlis or Varlis. The Warlis are traditional storytellers passing
knowledge and culture through art that is elaborately painted on the walls of houses and
other common areas.

9. Cedarwood incense sticks
Cedarwood is a warm and woody fragrance, evoking a sense of earthy sophistication
with its rich, resinous undertones.
Rekha ji is the brilliant artist behind this Srikalahasti art. Srikalahasti is a style of Kalamkari
that involves hand painting a fabric. It originates in the town of Srikalahasti in Andhra
Pradesh.
This form of art is copyrighted under the Geographical Indication Act. This intricate and
exquisite form of painting is very famous all over Andhra Pradesh.

10. Tulsi incense sticks
Tulsi is a soothing blend of sweet, herbal notes, carrying a calming and sacred essence
that fills the air with tranquillity.
Pratima Bharti is the artist behind this wonderful Madhubani painting that adorns the box.
She is a state award-winning artist and has held shows all over India and also in Hong
Kong.
Madhubani is a style that originates from the Madhubani district of Bihar. A variety of
mediums, like fingers, twigs, brushes and matchsticks are used to create the paintings.
Through these innovative creations, the spirit of craftsmanship intertwines seamlessly with
the aromatic journey. Experience the artistry and craftsmanship in our incense sticks and
fill your space with pleasant aromatic fragrances.
Shop for Phool Bambooless Incense Sticks today!

11. For a detailed insight please visit https://phool.co/blogs/phool-blogs/showcasing-artistry-
through-bambooless-incense-sticks