RedMonk is proposing a solution to showcase customer data by collecting and analyzing developer-related data from various sources and presenting it on their Developer Intelligence portal. They are seeking high-level data from companies to add to their collective analysis in return for branding and attribution. This would help companies learn from waste data and provide a new marketing channel without competing with their own analytics efforts. RedMonk answers several questions confirming they only want some high-level data, will properly attribute all sources, and are open to discussing payment for more extensive proprietary data sets.

1. Showcase Your Data
With RedMonk Analytics
October 2011
10.20.2005

2. “The software and web industry can learn a lot
from the lumber industry…
The lumber industry sells what used to be
waste — sawdust, chips, and shredded wood
— for a pretty profit. Today you’ll find these
by-products in synthetic fireplace logs,
concrete, ice strengtheners, mulch, particle
board, fuel, livestock and pet bedding, winter
road traction, weed killing and more.”
Jason Fried, 37signals
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3. You, your customers or both
are generating data
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4. Data Concerning
• Platform preferences
• Hardware winners and losers
• Geography trends
• Programming language usage
• API consumption patterns
• Operational best practices
• Mobile framework uptake
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5. Right now, if you think of
the data at all, you
probably consider it a
byproduct
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6. Why not use it?
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7. Who’s already doing this?
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12. RedMonk is in business to:
Collect and analyze data
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13. You’re in business to:
Innovate and improve
your product
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14. The Solution:
Let us showcase your data
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15. How?
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16. Using the Developer Intelligence portal
we built
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17. You give us a slice of
your developer related
data as a spreadsheet.
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18. We add your data to our
collective. With the logo
and link of your choice.
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19. Building the Developer Picture
• All data is attributed
and linked to the source
• Multiple third party
sources
• Covering all areas of
development from
mobile to cloud
• Includes historical and
recent data
• Continuously updated
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20. For the cost of data
you aren’t using,
you get a new channel
and revenue opportunity
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21. While you help build a
more complete picture of
developers
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22. #winning
#winning
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23. QUESTIONS
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24. QUESTION:
This seems like a problem:
we’re spinning up an
analytics business. Won’t
this compete with us?
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25. ANSWER:
Nope. We don’t want all of your
data, just some of it. We’re
broad analysis, you’re deep. If
anything, we’re going to do
lead gen for you.
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26. QUESTION:
What kind of data are you
looking for?
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27. ANSWER:
Anything and everything developer
related. If you can tell us about
what developers are using, not
using, reading about, writing
about, buying, training in and so
on, we should talk.
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28. QUESTION:
How is the data licensed?
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29. ANSWER:
Our license simply says we
won’t sue you and you won’t
sue us for using data you
provide. Also, that we’re
obligated to give you credit
for same. Easy.
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30. QUESTION:
Do you pay for this data?
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31. ANSWER:
Right now, no. We take only
high level data in return for
branding. If you’ve got really
interesting data that you
want to share more
completely, talk to us.
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32. WOULD YOU LIKE TO KNOW MORE?
analytics@redmonk.com
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