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10.20.2005
The Cloud and the New
Kingmakers
June 2014
The world has changed.
I see it in the water. 
I feel it in the Earth. 
I smell it in the air.
- J.R.R. Tolkein 
Flickr: The GameWay
The Cloud
Flickr: Tom Raftery
44
“EC2 means anyone
with a $10 bill can rent
a 10-machine cluster
with 1TB of distributed
storage for 8 hours.” 
- Flip Kromer
Cause
5
Effect
6
The Rewards of Developer Focus
7
And It’s Not Just
The Cloud
8
9
Technology adoption today is bottom up
CIO
DEVELOPERS
10
What IT Decision Makers Think is Being Used
CIO
DEVELOPERS
What Developers Want to Use
 What is Actually Being Used
111
1
“How did this
happen?”
121
2
131
3
For the first time in
history
developers don’t need
permission
141
4
And they are
increasingly
empowered
151
5
Education and Training
161
6
Collaboration Mechanisms
171
7
Marketplaces for Goods & Services
18
It’s the end of
procurement as we’ve
known it
191
9
Still skeptical?
202
0
Consider language
adoption
212
1
222
2
Consider the state
of standards
232
3
242
4
Consider software
adoption
252
5
262
6
“Ok, fine. Everything
has changed. But
what do I do?”
272
7
http://www.flickr.com/photos/yersinia/4440378237/
Treat developers like a baby treats bacteria
28
“As any new parent knows, infants are
notoriously susceptible to bacterial
infections. A study now suggests that
the body engineers this vulnerability
deliberately, allowing beneficial
microbes to colonize the baby’s gut,
skin, mouth and lungs.”
Nature, 11.6.13
29
How?
Step 1: Learn from King Cnut
31
Cnut set his throne by the sea
shore and commanded the tide
to halt and not wet his feet and
robes. Yet "continuing to rise as
usual [the tide] dashed over his
feet and legs without respect to
his royal person.” 
Source: Wikipedia
Step 2: Ease Off The
Brake
Flickr: Nicholas Serre
Step 3: Learn Jujitsu
34
"Jutsu" can be translated to
mean "art" or "technique" and
represents manipulating the
opponent's force against himself
rather than confronting it with
one's own force.
Source: Wikipedia
35
@sogrady
sogrady@redmonk.com

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The Cloud and the New Kingmakers