The document introduces mpx replay, a centralized solution that aims to streamline catch-up and C3 workflows for TV broadcasters, making it easier for audiences to find and consume content at their convenience. It highlights features like rich metadata, customizable availability windows, and flexible monetization strategies which enhance content discovery and revenue potential. The presentation serves as a tutorial on how mpx replay benefits broadcasters and improves viewer engagement.

1. mpx Replay
Expedite Your Catch-Up and C3 Workflow, Part 2

2. Introduction: mpx Replay
TV audiences are demanding the ability to watch their
favorite programs whenever it’s most convenient for
them – whether that be during a live broadcast, in a few
hours, in a few days, or even in a few weeks post-broadcast.
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3. Introduction: mpx Replay
In order to meet the time-shifting demands of their
audiences, TV broadcasters have had to create fragmented
workflows that require a lot of time and tedium.
© 2014 thePlatform for Media, Inc 3

4. Introduction: mpx Replay
thePlatform has a more streamlined approach to delivering
catch-up and C3. Introducing mpx Replay, a centralized
solution that:
1. Expedites catch-up and C3 workflow, and
2. Enhances content discovery and
monetization.
The final part of a two-part tutorial, this presentation will
show you how mpx Replay provides benefit #2.
© 2014 thePlatform for Media, Inc 4

5. Enhanced Discovery and Monetization
In addition to expediting
workflow, mpx Replay also
makes catch-up and C3
content easier for viewers to
find and consume… and for
TV broadcasters to profit
from this increased
consumption.
© 2014 thePlatform for Media, Inc 5

6. Enhanced Discovery and Monetization
The following slides explain the individual features of
mpx Replay that provide increased viewership and
monetization for catch-up and C3:
• Rich Metadata – Through thePlatform’s TV Data
Service, rich metadata is automatically applied to every
program. This allows viewers to search for content by a
variety of parameters such as title, cast, and genre.
© 2014 thePlatform for Media, Inc 6

7. Enhanced Discovery and Monetization
• Availability Windows – Apply pre-set availability
windows for catch-up and C3 content as a general
policy or per program, station, and even episode for a
particular blackout.
Real-­‐Time
© 2014 thePlatform for Media, Inc 7
Timeline
TVDS
Scheduling
Availability
Linear
Channel
Schedule
Unavailable
Live
Catch-­‐up
Start-­‐over
As-­‐Run
X
days
Start
End
1
day
3
days
7
days

8. Enhanced Discovery and Monetization
• Monetization Flexibility – Apply a wide range of
monetization strategies to catch-up and C3 files as they
are created. Whether you choose to monetize with one
strategy or a number of strategies at one time, mpx can
both support and optimize all your revenue-generating
initiatives.
Advertising
$$ $
TV Everywhere Commerce
© 2014 thePlatform for Media, Inc 8

9. Learn More
If you are interested in learning more about mpx Replay, we
invite you to read our solution brief:
mpx Replay: Expedite Catch-Up and C3 Workflow
Download
Solu=on
Brief
© 2014 thePlatform for Media, Inc 9

10. About thePlatform
In addition to our mpx Replay solution, mpx also provides
an assortment of other innovative video publishing and
management tools. All of our customers – some of the
world’s largest media corporations all the way down to more
focused, regional businesses – rely on these tools to
manage, monetize, and syndicate billions of video views
each year.
If you are interested in learning more about mpx, please visit
www.theplatform.com or call us:
Toll Free: 1 (877) 436-7940
© 2014 thePlatform for Media, Inc 10

11. Engage with thePlatform
§ See
other
video
management
and
publishing
tutorials
on
our
Slidshare
Profile.
§ Tweet
us
ques?ons.
§ Chat
with
the
video
community.
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