The document provides tips for creating low-budget marketing videos on a shoestring budget by focusing on planning shots, using time-saving techniques, and recommending affordable video equipment. It emphasizes keeping videos short, between 5-10 seconds, focusing on the front of people's heads and smiles, and prioritizing clear audio over fancy equipment to produce multi-purpose content for websites, blogs, social media and more. The document stresses the importance of authenticity, interaction, and having fun in user-generated videos to build trust and engagement.

1. You May Not Win An Oscar, But
Your Videos Won’t Stink Either
Key Points:
- Shoestring video equipment
- How to plan your shots
- Time-Saving techniques
- Tutorials Brian V. Matson
Marketing Director
Fargo-Moorhead CVB

2. Only So Many Hours in a Day

3. LIMITED BUDGETS
$1,000+ PER MINUTE
LONG PROJECT TIMELINES

4. “MR. EXPERIMENTER”

6. FACT:
YOU NEED VIDEO CONTENT

7. PRODUCE MULTI-USE CONTENT
• Website Content
• Blog Posts
• Search (SEO)
• Social Media
• HELP Your PARTNERS
• GAIN TRUST

8. THE POWER & VERSATILITY
OF USER-GENERATED VIDEO
• Authenticity
• Trust Building
• Increased Relevancy
• Flexibility/Consistency
• Comments & Reviews
• The Community
• Low Cost, Low Time

9. FANTASY VS REALITY
THE VISITOR
EXPERIENCE

11. Quick N’ Easy Formula
GOALS:
• “SHOOT” when it is BUSY
• Get 5-10 Shots MAX
• FRONTS of Heads & Teeth
• LIMIT the shots to 5-10 Secs

12. THE VIDEO LENGTH DEBATE
LESS IS MORE

13. Storyboards – Get Organized

14. Human Tripod

15. Keep the LIGHT BEHIND YOU

16. BAD AUDIO RUINS GREAT VIDEO

17. GEAR

18. “Poor Mans” Wish List
• HD Camera $100-$200
• Microphone/Audio Recorder $100-$200
• Video Editing Software FREE
– Mac (iMovie included with purchase of a Mac)
– PC (Windows Moviemaker LIVE)
Total Investment:
$300

20. VIDEO

21. EDITORS

22. Music & Sound Effects

28. Fill Out ALL Fields!

29. Add (VIDEO) to Titles

30. TIE IT ALL TOGETHER

32. RECYCLE

33. BE AUTHENTIC

34. K.I.S.S. Method

35. DON’T JUST POST CONTENT
INTERACT

36. DON’T Take Yourself So Seriously!

37. Don’t Be Afraid to Make an
out of yourself once in a while!

38. Sometimes YOU Gotta Be
THAT GUY.

39. If You’re Not Having Fun
You’re Not Doing it Right

40. FOLLOW ME
@BVMatson
FB.com/BVMatson
Brian V. Matson
Marketing Director
BVMatson.com
Fargo-Moorhead CVB