This document discusses shoe brands and target audiences for advertising. It focuses on the Nike Airmax 1 shoe, targeting teenagers ages 13-25 by promoting a lifestyle and using popular colors like red, black, and white. For advertising Vans shoes to children ages 9-18, it suggests using a fashionable young male model wearing the shoes in a popular location like Ibiza, where he would attract girls' attention, appealing to the target audience's desire to be attractive to others and feel fashionable. The Vans logo would be prominently displayed to leverage its brand recognition.

1. Shoe brands

2. Mood board
I've used these colour of the shoes because
these are the best sellers.

3. Airmax 1
• Target audience: 13-25.
• Promotes a good lifestyle.
• Colour: red, black white.

4. If I was going to
advertise this shoe
then the range of
people I would aim
it to is children
from 9-18. this is
because they are
fashionable and
they are a popular
brand that is very
well known .
In my advert and young person
would be wearing them who is a
model. He is going to be wearing
tight shorts and a plain burgundy
top.
Its going to be set
in a popular place
like Ibiza where it is
hot and there is
going to be loads of
girls that are
attracted to him
because they are
such a good shoe.
This will appeal to
my target audience
because a young
boy will wear them
and they will want
loads of girls to be
looking at them.
Someone that is well known will
model the shoes so that people
will think there fashionable.
The logo to vans.
Everyone will know
it because vans are
popular.