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ADVERTISEMENT OF PRODUCTS DIRECTED AT
LIFESTYLE SEGMENTS
THOMAS PHILIP
S2 MBA (2021-23)
Mar Athanasios College for Advanced Studies Tiruvalla (MACFAST)
Kerala, India
www.macfast.org
• This Nike ad shows a new idea by making the audience think that by wearing
“The Sneaker” it makes someone “The Man”.
• The colors used in the ad against the black background can catch anyone's
attention.
• This ad is effective because not only does the ad catch the audience’s eyes
but it also keeps them wondering whether a simple shoe can take their
manliness to the next level.
• Almost every color used in this ad signify wealth, and elegance.
• The grey color of the slogan and the colors of the shoe can be seen very well from
the black background.
• The ad used grey because it is formal, conservative and sophisticated color.
• They use black to show elegance, authority, and power.
• With this shoe men could feel more powerful and elegant, not to mention that the
shoe is bright red and a shiny gold that could catch anyone’s attention at a first
glance.
• They use Tony Stark, a.k.a. Iron Man, who is a wealthy and a
very successful man to speak to their target audience.
• By wearing this shoe you can almost be and feel like Mr. Stark.
• Because Nike shoes are expensive and only men in middle class
or high class can afford these shoes with no problem.
• Clearly, this ad shows that to be “the man” you have to wear
these kinds of shoes.
• Levi’s brand is rooted in authenticity and originality.
• The brand is a celebration of democratic and inclusive ideals.
• Levi’s is a brand that connects people.
• Cool city kids, hipsters, people from the heartland, middle-aged people.
They all wear Levi’s and they all wear them their own way.
• The company endeavors to appeal to the clients’ distinct personalities.
• It underlines the reason why the company manufactures products that bear
different styles.
• Currently, the company has jeans and types of denim that are suitable for
casual and official wear.
• Besides, the company manufactures t-shirts and children’s apparel suitable
for sports.
Advertisement Of Products Directed At Lifestyle Segments

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Advertisement Of Products Directed At Lifestyle Segments

  • 1. ADVERTISEMENT OF PRODUCTS DIRECTED AT LIFESTYLE SEGMENTS THOMAS PHILIP S2 MBA (2021-23) Mar Athanasios College for Advanced Studies Tiruvalla (MACFAST) Kerala, India www.macfast.org
  • 2.
  • 3. • This Nike ad shows a new idea by making the audience think that by wearing “The Sneaker” it makes someone “The Man”. • The colors used in the ad against the black background can catch anyone's attention. • This ad is effective because not only does the ad catch the audience’s eyes but it also keeps them wondering whether a simple shoe can take their manliness to the next level.
  • 4. • Almost every color used in this ad signify wealth, and elegance. • The grey color of the slogan and the colors of the shoe can be seen very well from the black background. • The ad used grey because it is formal, conservative and sophisticated color. • They use black to show elegance, authority, and power. • With this shoe men could feel more powerful and elegant, not to mention that the shoe is bright red and a shiny gold that could catch anyone’s attention at a first glance.
  • 5. • They use Tony Stark, a.k.a. Iron Man, who is a wealthy and a very successful man to speak to their target audience. • By wearing this shoe you can almost be and feel like Mr. Stark. • Because Nike shoes are expensive and only men in middle class or high class can afford these shoes with no problem. • Clearly, this ad shows that to be “the man” you have to wear these kinds of shoes.
  • 6.
  • 7. • Levi’s brand is rooted in authenticity and originality. • The brand is a celebration of democratic and inclusive ideals. • Levi’s is a brand that connects people. • Cool city kids, hipsters, people from the heartland, middle-aged people. They all wear Levi’s and they all wear them their own way.
  • 8. • The company endeavors to appeal to the clients’ distinct personalities. • It underlines the reason why the company manufactures products that bear different styles. • Currently, the company has jeans and types of denim that are suitable for casual and official wear. • Besides, the company manufactures t-shirts and children’s apparel suitable for sports.