1. The document provides an overview of the history and operations of Coca-Cola, including its acquisition of other beverage brands, growth in stock price and advertising expenses. 2. It describes the ingredients in Coca-Cola syrup and notes that while it originally contained kola nut extract, the primary taste now comes from vanilla and cinnamon. 3. The document also outlines some problems Coca-Cola has faced such as health concerns from its products, recalls of bottles, and bans in some countries, and provides a SWOT analysis of the company's strengths, weaknesses, opportunities and threats.

1. By Group 8
Reshmi Wilson
Shahanas M H
Jeffin George
Sharath G Pillai

2. INTRODUCTION
• Coca-cola is now owned by muhtar kent(ceo), ahemet bozer(exec. Vice pres. )
• Coca-cola acquired minute maid, thumps up, barq’s , odwalla, fuez beverages.
• 1919 became a public company
• 78% of companies gallon sold in market
• 10.7% annual increase of stock
• Coca-cola's advertising expenses of 2011 is 3.256 billion
An old advertisement New advertisement

3. HISTORY
John Pemberton, an Atlanta – based pharmacist, developed the
original formula of coke.
Candler had complete control of coke for $ 2,300
Candler formed “The Coca – Cola Company”
Coke was sold in all parts of the US
U S government passed the pure Food & Drugs Act.
: A case was registered against coke and the trial

4. Coke was sold to an investment group headed by Earnest Woodruff
for $ 25 million.
Coca-Cola ( Coke ) recalled over 15 million Cans and Bottles.
Belgian Health Ministry announced a ban on Coke’s drinks
1.4 billion beverages are sold each day.
Marlboro Friday effected coco-cola
Case was settled, coke agreeing to reduce the caffeine content by
50 %.
Consistent Growth & introduction of new product
CONTINUATION

5. INGREDIENTS
•The primary ingredients of coca-cola syrup include corn
syrup or sucrose, caramel colour, caffeine, phosphoric
acid, coca extract, lime extract, vanilla, and glycerin.[Citation
needed]
• High fructose corn syrup or sucrose are major ingredients.
•Coca-cola syrup does not contain any kola nut extract. Since
no kola extracts are present in the recipe
•The primary taste of coca-cola comes
from vanilla and cinnamon with trace amounts
of orange, lime and lemon and spices such as nutmeg.

6. PROBLEMS
• School children’s affected with health problems
• 15 million bottles were recalled by coca-cola
• Ban of coca-cola brands in Belgium, France, Spain and Luxemburg
• Causes health problems ( tooth decay, acidity)
• Consist of pesticides ( found by CSE)
• Environment degradation
• Questionable marketing strategies.

7. SWOT ANALYSIS
• Brand available all over the world
• Brand recognition
• Bottling plant
• Promotional scheme
• Good employees
STRENGTH

8. WEAKNESS
• The formula is not reveled
• Use of addictive drugs
• Health problems
• Ban of coke brand in several countries

9. OPPORTUNITY
• Wide scope
• Opportunity in many business areas outlets
• More schemes must be introduced
TREAT
• Health hazard
• High competition
• Weak R & D

10. SUGGESTIONS
• Bring product variance
• Physical evidence (Packaging)
• Reduce of hazardous compounds
• Strengthen R & D department
• Retail outlets in other area of business other than schools