Here's a presentation I did for the junior PM's we brought on board. The goal was to get entry level PM's up to speed in the fast paced world of integrated production work.
How To Write Proposals That Close Without Lowering Your PricesJonathan Stark
How To Write Proposals That Close Without Lowering Your Prices
https://www.crowdcast.io/e/jstark3
Do you spend too many hours writing proposals, only to have them fall through after endless negotiations? You’re not alone – and you can do something about it.
In this talk, Jonathan will explain step-by-step how to significantly increase your odds of having your proposals accepted without question - and without lowering your prices.
Do you spend too many hours writing proposals, only to have them fall through after endless negotiations? You’re not alone – and you can do something about it.
In this talk, Jonathan will explain step-by-step how to significantly increase your odds of having your proposals accepted without question - and without lowering your prices.
Are You Caught In The Hourly Trap?
https://www.crowdcast.io/e/jstark6
Ask yourself:
- Would your clients head for the hills if you doubled your hourly rate?
- Has a client ever asked you to explain why a task "took so long"?
- Do your projects often end up costing more than you estimated?
- Have you ever had to eat hours on a project?
- Have you ever had a client refuse to send your last payment?
- Has anyone ever been fired because your project went horribly wrong?
If you answered Yes to any (or all!) of these questions, you should check out this talk.
What You'll Learn:
- The only three numbers that matter when quoting a project
- The four project ROI models (and which is the good one!)
- How hourly billing artificially limits your income
- The simple math that can 10x your profits
How To Increase Your Income Without Hiring Junior DevelopersJonathan Stark
How To Increase Your Income Without Hiring Junior Developers
https://www.crowdcast.io/e/jstark1
If you’re like most freelancers, solo consultants, or boutique firm owners, you bill yourself out on an hourly basis. This is a terrible practice and is bad for everyone involved. It holds your business back, damages your client relationships, and prevents you from doing your best work. In this talk, Jonathan will explain why these things are true, he’ll describe an alternative method called value pricing, and will give you a few ways to transition your business from hourly billing to value pricing.
In this talk, you’ll learn:
* How hourly billing limits the growth of your business
* How hourly billing damages your relationships with clients
* How value pricing works
* How value pricing differs from hourly billing
* How value pricing differs from fixed bids
* How to transition from hourly billing to value pricing
Magento Live 2014 Customer Expectation PresentationBrent W Peterson
This document discusses aligning customer expectations for Magento projects. It emphasizes the importance of educating clients about Magento's flexibility and complexity. Key recommendations include learning about the client's past experiences, creating a clear statement of work, communicating how additions may impact timelines, and managing assumptions. Constant, consistent communication through various channels and clear expectations are vital for success. Potential issues arise from unclear requirements, technical limitations, and emotional involvement.
The Path To Value Pricing: How to Remove Your Self-Imposed Income Limits
If you’re like most consultants, you bill yourself out on an hourly basis. This process effectively devalues your services and puts a cap on your income. In this session, Jonathan talks about how hourly billing holds your business back, prevents you from doing your best work, and can even damage your relationships with clients. Jonathan will describe an alternative method called value pricing and will give you a few ways to transition your business from hourly billing to value pricing.
UX STRAT Europe, Simon Norris, “Thinking Beyond: Humanising the Way We Do Exp...UX STRAT
This document contains notes from a UX strategist discussing the rebranding of a banking service for children. Key points include:
- Research was conducted through interviews and surveys to understand how children and parents view money today. Insights around active learning and a perceived generational divide emerged.
- The brand philosophy of "active learning" was developed to position money management as an educational opportunity. A vision of empowering children's financial confidence was also outlined.
- The brand proposition aims to create a sense of responsibility and independence for children through managing their own money, while also providing reassurance for parents.
- An experience-focused "onboarding" process was designed to build anticipation for receiving the banking
UX STRAT 2014: Peter Merholz, "Shaping Organizations to Deliver Great User Ex...UX STRAT
As the field of User Experience evolves, it has gone through successive stages. The first focused on methodologies -- it was important to develop how to design for user experience. However, it was clear that was insufficient (because so many bad experiences continued to make it out into the world), and so the field shifted upstream to strategy. We felt that if we could inform strategy, we'd be setting up our designs to succeed. That, too, has fallen short. It turns out we need to pull back even further and think hard about the shape of our organizations, both with design and throughout the whole company. In this talk I'll draw from my experience as head of design for Groupon to show how organizational models and practices are crucial for delivering great user experiences.
How To Write Proposals That Close Without Lowering Your PricesJonathan Stark
How To Write Proposals That Close Without Lowering Your Prices
https://www.crowdcast.io/e/jstark3
Do you spend too many hours writing proposals, only to have them fall through after endless negotiations? You’re not alone – and you can do something about it.
In this talk, Jonathan will explain step-by-step how to significantly increase your odds of having your proposals accepted without question - and without lowering your prices.
Do you spend too many hours writing proposals, only to have them fall through after endless negotiations? You’re not alone – and you can do something about it.
In this talk, Jonathan will explain step-by-step how to significantly increase your odds of having your proposals accepted without question - and without lowering your prices.
Are You Caught In The Hourly Trap?
https://www.crowdcast.io/e/jstark6
Ask yourself:
- Would your clients head for the hills if you doubled your hourly rate?
- Has a client ever asked you to explain why a task "took so long"?
- Do your projects often end up costing more than you estimated?
- Have you ever had to eat hours on a project?
- Have you ever had a client refuse to send your last payment?
- Has anyone ever been fired because your project went horribly wrong?
If you answered Yes to any (or all!) of these questions, you should check out this talk.
What You'll Learn:
- The only three numbers that matter when quoting a project
- The four project ROI models (and which is the good one!)
- How hourly billing artificially limits your income
- The simple math that can 10x your profits
How To Increase Your Income Without Hiring Junior DevelopersJonathan Stark
How To Increase Your Income Without Hiring Junior Developers
https://www.crowdcast.io/e/jstark1
If you’re like most freelancers, solo consultants, or boutique firm owners, you bill yourself out on an hourly basis. This is a terrible practice and is bad for everyone involved. It holds your business back, damages your client relationships, and prevents you from doing your best work. In this talk, Jonathan will explain why these things are true, he’ll describe an alternative method called value pricing, and will give you a few ways to transition your business from hourly billing to value pricing.
In this talk, you’ll learn:
* How hourly billing limits the growth of your business
* How hourly billing damages your relationships with clients
* How value pricing works
* How value pricing differs from hourly billing
* How value pricing differs from fixed bids
* How to transition from hourly billing to value pricing
Magento Live 2014 Customer Expectation PresentationBrent W Peterson
This document discusses aligning customer expectations for Magento projects. It emphasizes the importance of educating clients about Magento's flexibility and complexity. Key recommendations include learning about the client's past experiences, creating a clear statement of work, communicating how additions may impact timelines, and managing assumptions. Constant, consistent communication through various channels and clear expectations are vital for success. Potential issues arise from unclear requirements, technical limitations, and emotional involvement.
The Path To Value Pricing: How to Remove Your Self-Imposed Income Limits
If you’re like most consultants, you bill yourself out on an hourly basis. This process effectively devalues your services and puts a cap on your income. In this session, Jonathan talks about how hourly billing holds your business back, prevents you from doing your best work, and can even damage your relationships with clients. Jonathan will describe an alternative method called value pricing and will give you a few ways to transition your business from hourly billing to value pricing.
UX STRAT Europe, Simon Norris, “Thinking Beyond: Humanising the Way We Do Exp...UX STRAT
This document contains notes from a UX strategist discussing the rebranding of a banking service for children. Key points include:
- Research was conducted through interviews and surveys to understand how children and parents view money today. Insights around active learning and a perceived generational divide emerged.
- The brand philosophy of "active learning" was developed to position money management as an educational opportunity. A vision of empowering children's financial confidence was also outlined.
- The brand proposition aims to create a sense of responsibility and independence for children through managing their own money, while also providing reassurance for parents.
- An experience-focused "onboarding" process was designed to build anticipation for receiving the banking
UX STRAT 2014: Peter Merholz, "Shaping Organizations to Deliver Great User Ex...UX STRAT
As the field of User Experience evolves, it has gone through successive stages. The first focused on methodologies -- it was important to develop how to design for user experience. However, it was clear that was insufficient (because so many bad experiences continued to make it out into the world), and so the field shifted upstream to strategy. We felt that if we could inform strategy, we'd be setting up our designs to succeed. That, too, has fallen short. It turns out we need to pull back even further and think hard about the shape of our organizations, both with design and throughout the whole company. In this talk I'll draw from my experience as head of design for Groupon to show how organizational models and practices are crucial for delivering great user experiences.
Design the Conversation: A case study on making digital banking clear and humanSara Walsh
This document describes a case study where Capital One redesigned their online account opening experience for small business owners to make it clearer and more human. The completion rate increased from 26% to 92% after applying principles of conversation design. A cross-functional team conducted research, wrote sample conversations, and overhauled the wording, flow and context provided. Feedback from small business owners was positive and indicated the new language was easy to understand and friendly. The redesigned experience reduced completion times and allowed customers to progress at their own pace.
10 Things To Do Before Emailing Your Sales Deck To A Potential ClientDeck Rooster
It's quite disheartening to see how so many sales people and entrepreneurs continue to send across their sales pitch deck over email when a potential clients says "Please email me that presentation" - without realising how doing so could affect the progress of the deal.
A presentation to be emailed has to be a version, but a very different presentation from the sales pitch deck.
Check out this presentation to understand why doing so is important and also how to do so in 10 easy steps.
IXDA Vancouver - How to get a great UX jobPatrick Neeman
From putting together your resume, building a portfolio, to personal networking, we discuss the steps you need to go through to get in the door for that UX interview.
Creating Professional Portfolios - Top 10 UX Portfolio Questions and Story Ex...uxhow
UW HCDE (Human Centered Design & Engineering)
Creating professional portfolios - specifically, the kind you bring with you to a job interview that discusses a few projects in depth, rather than many projects in breadth.
Includes:
- Top 10 UX Portfolio Questions
- How to Tell a Story
- Examples of Portfolios and Presentations
The document summarizes a presentation by Patrick Neeman and Troy Parke on how to effectively tell stories through a portfolio to land UX design jobs. They discuss common questions about portfolios, including whether template sites are acceptable, how many projects to include, how to handle confidential work, and what information to include in an "About Me" section. The speakers emphasize using case studies to tell stories about projects, focusing on the problem, process, results and applicant's involvement. They advise showing personality and consistency across profiles and avoiding generic templates or galleries of screenshots without context.
The Future Travel Consumer (Amadeus Retail Summit 2019)Scott Bales
My keynote slides for the recent Amadeus Retail Summit 2019 in Bangkok, where we explored the forces that are re-shaping the travel industry. Everything from OTA, NDC, Direct and experiential travel. I've hidden the slides I didn't use. For more details email me: scott@innovationlabs.asia
How To Get The Interview: The Top 10 Portfolio Questions and Answers for UX, ...uxhow
Your portfolio is the key to a career in User Experience. It is the quickest and single best asset you have to get an interview without knowing the Hiring Manager. Your portfolio should tell a story.
http://uxhow.com/get-interview-top-10-portfolio-questions-answers-ux-ui-visual-designers/
How many pieces should be in a portfolio?
How should it be presented?
How do I present work that I did on a team?
Can you include student work?
How do you handle NDA work?
How do you choose what to include?
Should I include a well-recognized company?
What do you HATE to see missing or included in a portfolio?
How long do you spend looking at portfolio?
What do you look for in a portfolio as a hiring manager?
This document summarizes Cedric's experience over 2 years at Idealabs, a startup accelerator in Belgium. It describes how Idealabs helps entrepreneurs through various programs like accelerating startups, providing coworking space and events. It highlights some startups that went through Idealabs' accelerator program and how they grew. It also outlines Idealabs' process of selecting 10 startups for its new accelerator program with Telenet focused on digital media and entertainment.
Design the Conversation: An approach to help you stay focused on the customer Sara Walsh
This workshop shared a tactic you can use to design and plan content for customer experiences. It's an activity we use at Capital One to help us make sure our content is clear, human, and relevant across our experiences -- and it helps get key work partners from all disciplines aligned too.
How to pitch a startup project ? What to do and not to do ? How to be short ? Those are the questions any candidate entrepreneur will ask ... I propose you a crash course to answer those questions ... Based on my experience coaching startup, being in jury of BP competition, financing startups and teaching MBA students ...
Please, don't hesitate to comment or share your experience ...
TY
Bruno Wattenbergh
The document discusses strategies for working with difficult clients and building effective client relationships. It provides examples of unreasonable client requests that leave professionals exasperated. Key tips include understanding the client's perspective, explaining guidelines clearly, providing alternatives respectfully, and emphasizing quality work delivered on time. Managing client expectations and communicating empathy and commitment can strengthen relationships.
This document provides an overview of a course called The Blueprint Project - Black Edition, which teaches methods for making money online through e-commerce websites. It describes a 5-step process: 1) Finding markets with products people are already buying using their "Discover Niches" tool, 2) Evaluating markets using their "Keyword Blueprint" tool to find opportunities with low competition, 3) Sourcing products and suppliers using their "Dropship Blueprint" tool, 4) Building e-commerce stores using their push-button software, and 5) Getting free traffic using their traffic generation techniques. It claims students have made thousands of dollars per day and grown million-dollar businesses using these methods, which the course will teach in full detail
The document presents a diagram that illustrates how responsibilities and problems are passed down through the levels of a consulting firm, like shit rolling downhill. At the top is the client, who generates the initial problems. Partners avoid responsibility, and the problems roll down to senior managers and managers. Eventually, the most problems land on and cover the consultants. Analysts are initially shielded from problems by their ignorance, but uncover more problems that they hide, allowing these problems to ferment over time.
The document presents a diagram that illustrates how problems are passed down through the levels of a consulting firm, like shit rolling downhill. At the top is the client, who generates the initial problems. Partners avoid dealing with problems and pass them to senior managers, who pass them to regular managers, who pass them to consultants. Analysts are shielded from problems by their ignorance, but secretly store any new problems they find in a cave, letting them ferment over time and cause additional issues for consultants to deal with later.
The document presents a diagram illustrating how problems originating from clients make their way down the hierarchy in consulting firms. At the top, clients generate issues that initially reach partners, who pass them on to senior managers and then managers. The problems pick up speed and momentum as they roll downhill, eventually landing on consultants who get fully covered in the issues. While analysts are protected from the problems by their ignorance, they discover and conceal their own issues, allowing them to ferment over time and create additional problems for consultants.
This document analyzes the author's past and present romantic relationships using a BCG matrix format. It summarizes that the author's current relationship ranks highly compared to other relationships but that awareness of the relationship is low. The physical characteristics between the author and his partner are described as strong, though a disconnect was found between what the partner needs from the relationship and what the author provides. The summary concludes that the current relationship appears to be weakening with long-term prospects diminishing, and that addressing roadblocks is important to maintain the relationship.
Wie hole ich mehr aus meinem Tag? Wie schaffe ich es zu funktionieren, trotz zu wenig Schlaf? Übersicht über verschiedene Wachzeit-Maximierungs-Methoden und alternative Sleep-Schedules (z.B. 28-hour-day). Wirkung verschiedener natürlicher und unnatürlicher Stoffe auf den Wachzustand. Steigerung der Effektivität von Schlafphasen. Einschlaf-Techniken bei totaler Unmüdigkeit (z.B. durch Jet Lag). Lucid Dreaming / Bewusstes Träumen.
CC-BY-SA. English version to follow for 26c3.
The document contains numerous templates for organizing information into structured formats including tables, flows, and Gantt charts. The templates include options for layouts with various numbers of columns, rows, titles, and descriptive text elements. Footnotes and sources are included at the bottom of each template.
This document analyzes the author's past and present romantic relationships using a BCG matrix format. It summarizes that the author's current relationship ranks highly compared to other relationships but that awareness of the relationship is low. Charts show the relationship has strong physical characteristics but some incompatibility in personal interests like sex and shopping. While some friends have positive reactions, the current girlfriend feels her needs are not being met and says she plans to end the relationship.
Design the Conversation: A case study on making digital banking clear and humanSara Walsh
This document describes a case study where Capital One redesigned their online account opening experience for small business owners to make it clearer and more human. The completion rate increased from 26% to 92% after applying principles of conversation design. A cross-functional team conducted research, wrote sample conversations, and overhauled the wording, flow and context provided. Feedback from small business owners was positive and indicated the new language was easy to understand and friendly. The redesigned experience reduced completion times and allowed customers to progress at their own pace.
10 Things To Do Before Emailing Your Sales Deck To A Potential ClientDeck Rooster
It's quite disheartening to see how so many sales people and entrepreneurs continue to send across their sales pitch deck over email when a potential clients says "Please email me that presentation" - without realising how doing so could affect the progress of the deal.
A presentation to be emailed has to be a version, but a very different presentation from the sales pitch deck.
Check out this presentation to understand why doing so is important and also how to do so in 10 easy steps.
IXDA Vancouver - How to get a great UX jobPatrick Neeman
From putting together your resume, building a portfolio, to personal networking, we discuss the steps you need to go through to get in the door for that UX interview.
Creating Professional Portfolios - Top 10 UX Portfolio Questions and Story Ex...uxhow
UW HCDE (Human Centered Design & Engineering)
Creating professional portfolios - specifically, the kind you bring with you to a job interview that discusses a few projects in depth, rather than many projects in breadth.
Includes:
- Top 10 UX Portfolio Questions
- How to Tell a Story
- Examples of Portfolios and Presentations
The document summarizes a presentation by Patrick Neeman and Troy Parke on how to effectively tell stories through a portfolio to land UX design jobs. They discuss common questions about portfolios, including whether template sites are acceptable, how many projects to include, how to handle confidential work, and what information to include in an "About Me" section. The speakers emphasize using case studies to tell stories about projects, focusing on the problem, process, results and applicant's involvement. They advise showing personality and consistency across profiles and avoiding generic templates or galleries of screenshots without context.
The Future Travel Consumer (Amadeus Retail Summit 2019)Scott Bales
My keynote slides for the recent Amadeus Retail Summit 2019 in Bangkok, where we explored the forces that are re-shaping the travel industry. Everything from OTA, NDC, Direct and experiential travel. I've hidden the slides I didn't use. For more details email me: scott@innovationlabs.asia
How To Get The Interview: The Top 10 Portfolio Questions and Answers for UX, ...uxhow
Your portfolio is the key to a career in User Experience. It is the quickest and single best asset you have to get an interview without knowing the Hiring Manager. Your portfolio should tell a story.
http://uxhow.com/get-interview-top-10-portfolio-questions-answers-ux-ui-visual-designers/
How many pieces should be in a portfolio?
How should it be presented?
How do I present work that I did on a team?
Can you include student work?
How do you handle NDA work?
How do you choose what to include?
Should I include a well-recognized company?
What do you HATE to see missing or included in a portfolio?
How long do you spend looking at portfolio?
What do you look for in a portfolio as a hiring manager?
This document summarizes Cedric's experience over 2 years at Idealabs, a startup accelerator in Belgium. It describes how Idealabs helps entrepreneurs through various programs like accelerating startups, providing coworking space and events. It highlights some startups that went through Idealabs' accelerator program and how they grew. It also outlines Idealabs' process of selecting 10 startups for its new accelerator program with Telenet focused on digital media and entertainment.
Design the Conversation: An approach to help you stay focused on the customer Sara Walsh
This workshop shared a tactic you can use to design and plan content for customer experiences. It's an activity we use at Capital One to help us make sure our content is clear, human, and relevant across our experiences -- and it helps get key work partners from all disciplines aligned too.
How to pitch a startup project ? What to do and not to do ? How to be short ? Those are the questions any candidate entrepreneur will ask ... I propose you a crash course to answer those questions ... Based on my experience coaching startup, being in jury of BP competition, financing startups and teaching MBA students ...
Please, don't hesitate to comment or share your experience ...
TY
Bruno Wattenbergh
The document discusses strategies for working with difficult clients and building effective client relationships. It provides examples of unreasonable client requests that leave professionals exasperated. Key tips include understanding the client's perspective, explaining guidelines clearly, providing alternatives respectfully, and emphasizing quality work delivered on time. Managing client expectations and communicating empathy and commitment can strengthen relationships.
This document provides an overview of a course called The Blueprint Project - Black Edition, which teaches methods for making money online through e-commerce websites. It describes a 5-step process: 1) Finding markets with products people are already buying using their "Discover Niches" tool, 2) Evaluating markets using their "Keyword Blueprint" tool to find opportunities with low competition, 3) Sourcing products and suppliers using their "Dropship Blueprint" tool, 4) Building e-commerce stores using their push-button software, and 5) Getting free traffic using their traffic generation techniques. It claims students have made thousands of dollars per day and grown million-dollar businesses using these methods, which the course will teach in full detail
The document presents a diagram that illustrates how responsibilities and problems are passed down through the levels of a consulting firm, like shit rolling downhill. At the top is the client, who generates the initial problems. Partners avoid responsibility, and the problems roll down to senior managers and managers. Eventually, the most problems land on and cover the consultants. Analysts are initially shielded from problems by their ignorance, but uncover more problems that they hide, allowing these problems to ferment over time.
The document presents a diagram that illustrates how problems are passed down through the levels of a consulting firm, like shit rolling downhill. At the top is the client, who generates the initial problems. Partners avoid dealing with problems and pass them to senior managers, who pass them to regular managers, who pass them to consultants. Analysts are shielded from problems by their ignorance, but secretly store any new problems they find in a cave, letting them ferment over time and cause additional issues for consultants to deal with later.
The document presents a diagram illustrating how problems originating from clients make their way down the hierarchy in consulting firms. At the top, clients generate issues that initially reach partners, who pass them on to senior managers and then managers. The problems pick up speed and momentum as they roll downhill, eventually landing on consultants who get fully covered in the issues. While analysts are protected from the problems by their ignorance, they discover and conceal their own issues, allowing them to ferment over time and create additional problems for consultants.
This document analyzes the author's past and present romantic relationships using a BCG matrix format. It summarizes that the author's current relationship ranks highly compared to other relationships but that awareness of the relationship is low. The physical characteristics between the author and his partner are described as strong, though a disconnect was found between what the partner needs from the relationship and what the author provides. The summary concludes that the current relationship appears to be weakening with long-term prospects diminishing, and that addressing roadblocks is important to maintain the relationship.
Wie hole ich mehr aus meinem Tag? Wie schaffe ich es zu funktionieren, trotz zu wenig Schlaf? Übersicht über verschiedene Wachzeit-Maximierungs-Methoden und alternative Sleep-Schedules (z.B. 28-hour-day). Wirkung verschiedener natürlicher und unnatürlicher Stoffe auf den Wachzustand. Steigerung der Effektivität von Schlafphasen. Einschlaf-Techniken bei totaler Unmüdigkeit (z.B. durch Jet Lag). Lucid Dreaming / Bewusstes Träumen.
CC-BY-SA. English version to follow for 26c3.
The document contains numerous templates for organizing information into structured formats including tables, flows, and Gantt charts. The templates include options for layouts with various numbers of columns, rows, titles, and descriptive text elements. Footnotes and sources are included at the bottom of each template.
This document analyzes the author's past and present romantic relationships using a BCG matrix format. It summarizes that the author's current relationship ranks highly compared to other relationships but that awareness of the relationship is low. Charts show the relationship has strong physical characteristics but some incompatibility in personal interests like sex and shopping. While some friends have positive reactions, the current girlfriend feels her needs are not being met and says she plans to end the relationship.
The document provides an overview of Foothills Park and Recreation District's existing signage and plans to develop a consistent signage and wayfinding system. It includes an inventory of current signs across several parks to understand placement, design, and condition issues. The manual will establish standards and guidelines for new signs and map out plans for updated signage throughout the district's parks and trails.
Is Melatonin Effective for Sleep - LinkedInMichael Cefole
This document discusses melatonin's role in regulating sleep-wake cycles and circadian rhythms. It describes how melatonin is produced in the pineal gland and responds to light exposure, activating receptors involved in sleep regulation and circadian phase shifting. Studies show that oral melatonin supplementation can effectively treat jet lag when taken around bedtime at the destination for 2-5 days after long-haul flights. Melatonin doses from 0.5-5mg are similarly effective for this use and have a good safety profile when used short-term. However, melatonin did not demonstrate sleep benefits versus placebo in patients with primary insomnia.
This document discusses restful sleep and sleep disorders. It notes that over 50 million Americans suffer from sleep or circadian disorders. Common disorders include obstructive sleep apnea, restless leg syndrome, insomnia, and circadian rhythm disorders related to shift work. Treatments discussed include sleep medications, herbal remedies, light therapy, behavioral changes, and addressing any underlying medical or psychological conditions. The document emphasizes creating a restful pre-bedtime routine and environment to promote better sleep.
Sleep is an essential part of health. It allows your mind and body to rest and recharge. There are various factors which affect sleep. But few things can be managed by an individual to improve sleep. Along with time or duration of the sleep, quality of sleep also affect., Sound sleep only for 3-4 hrs can give you freshness. So follow these tricks to get good night sleep.
Die Deutsche Gesundheitshilfe informiert über Schlafstörungen und den Zusammenhang mit dem Tag-Nacht-Rhythmus. Sie geht auf die Bedeutung von Melatonin als Schlafhormon ein, erklärt die Innere Uhr des Menschen und beschreibt, was unter guter Schlafqualität zu verstehen ist.
Melatonin Transcription:
Melatonin controls the circadian rhythm as well as the deep stages of sleep.
Melatonin is produced by the pineal gland and declines significantly when a person reaches age 40.
Melatonin levels peak at night and decrease throughout the day with the help of natural sunlight.
The essential amino acid (tryptophan) from which melatonin is derived helps to regulate your circadian sleep rhythm.
Melatonin is considered a super antioxidant due to its ability to cross the blood-brain barrier.
Melatonin also works with cholecystokinin in the digestive tract to decrease the likelihood and severity of many symptoms associated with gastric ulcers and colitis.
Your melatonin levels will naturally decrease with age. This is why some older people will sleep less even though they still need the same amount of sleep.
Cortisol (the stress hormone) is partially regulated by melatonin.
Culprits of Low Melatonin Levels:
Alcohol
Vitamin B12
Caffeine
NSAID anti-inflammatory medication
Beta-blocker medication
Glucocorticoid medication
Cigarettes
Antidepressants
Frequent stress
Melatonin is a natural substance that should be taken at night. It is not addictive or habit forming.
Sleep Facts:
New parents lose 400-750 hours of sleep during their newborn’s first year.
The number of car accidents decreases in Canada during daylight savings.
Constant access to the internet is one of the biggest contributors to lack of sleep.
Ducks are able to keep one half of their brain awake, while the other half is asleep, in order to survive predator attacks.
http://vitalitmed.com/hormones/melatonin/
Melatonin is a hormone produced in the pineal gland that regulates sleep cycles. It is secreted at night in response to darkness and suppresses in the morning in response to light. As an antioxidant, it plays a role in reducing oxidative stress and protecting nuclear and mitochondrial DNA. Therapeutically, melatonin is used to treat cancer, immune disorders, cardiovascular diseases, depression, and sleep disorders. Low melatonin levels can be caused by factors like alcohol, caffeine, medications, stress, and cigarettes. While melatonin supplements have benefits, high doses can cause side effects like nausea, vivid dreams, and drowsiness.
Melatonin is produced by the pineal gland from the essential amino acid L-tryptophan and declines significantly when a person reaches age 40. Melatonin also controls the circadian rhythm as well as deep stages of sleep. Learn more about this powerful sleep hormone and its benefits.
Melatonin plays an important role in regulating circadian rhythms and sleep-wake cycles. It has various physiological functions including controlling hormones, acting as an antioxidant, and having potential anti-cancer and immunomodulatory effects. Melatonin levels naturally decrease with age and certain medical conditions and lifestyle factors can disrupt melatonin levels and circadian rhythms. While melatonin supplements have few side effects at low doses and may help with sleep, more research is still needed on their long-term safety and effectiveness for other conditions.
This document outlines the strategy and services of a digital consulting firm. It provides expertise in digital strategy, product development, processes automation, and innovations. The firm advises clients on how to innovate, develop trends, and engage customers through discovery. It invests in startups and has expertise in areas like R&D, agile development, M&A, analytics, and monetization models. The head of digital also provides consulting, coaching, speaking, and mentoring services.
MarketSmiths Content Strategists: Copywriting for Humans Jean Tang
Does your written content bring your business—or your client’s business—to life? Does it delight, illuminate, persuade, entertain, seduce, surprise?
Maybe not. That’s where we come in.
We’re MarketSmiths, a Brooklyn-based creative copywriting agency. Devoted to words that work, MarketSmiths replaces generic content with the careful strategy of words.
Imagine an arsenal of weapons-grade writers in your back pocket, ready to obliterate boring content with razor-sharp strategy, impenetrable logic, and a devastating charm offensive. Yeah, that’s us.
MarketSmiths provides startups, enterprise companies, and digital agencies with kickass website content, shareable blog posts, compelling press releases, contagious case studies, delightfully readable brochures, snappy elevator pitches, and so much more.
MarketSmiths Content Strategists: Copywriting for HumansJean Tang
Does your written content bring your business—or your client’s business—to life? Does it delight, illuminate, persuade, entertain, seduce, surprise?
Maybe not. That’s where we come in.
We’re MarketSmiths, a Brooklyn-based creative copywriting agency. Devoted to words that work, MarketSmiths replaces generic content with the careful strategy of words.
Imagine an arsenal of weapons-grade writers in your back pocket, ready to obliterate boring content with razor-sharp strategy, impenetrable logic, and a devastating charm offensive. Yeah, that’s us.
MarketSmiths provides startups, enterprise companies, and digital agencies with kickass website content, shareable blog posts, compelling press releases, contagious case studies, delightfully readable brochures, snappy elevator pitches, and so much more.
MarketSmiths Content Strategists: Copywriting for HumansJean Tang
Does your written content bring your business—or your client’s business—to life? Does it delight, illuminate, persuade, entertain, seduce, surprise?
Maybe not. That’s where we come in.
We’re MarketSmiths, a Brooklyn-based creative copywriting agency. Devoted to words that work, MarketSmiths replaces generic content with the careful strategy of words.
Imagine an arsenal of weapons-grade writers in your back pocket, ready to obliterate boring content with razor-sharp strategy, impenetrable logic, and a devastating charm offensive. Yeah, that’s us.
MarketSmiths provides startups, enterprise companies, and digital agencies with kickass website content, shareable blog posts, compelling press releases, contagious case studies, delightfully readable brochures, snappy elevator pitches, and so much more.
Building websites has gone from a technical service to one that serves to solve well-defined business problems. Gone are the days when everyone had to have a website only because it was expected. Today customers pay for a reason and for end results. Problem is, most web shops keep selling technical solutions to match feature-oriented requirements, never taking results or business goals, into consideration. As a result, shops are relegated to being specialist subcontractors and it results in projects rarely generating the kind of impact that is expected.
The shift to focusing on results is necessary to beat this trend of failed expectations. Turning from "to the letter requirements"-driven web development to result-only web investments generating tangible benefits may seem like a big leap, but brings advantages to both buyers and sellers. It fosters a culture of unified teamwork across all parties and takes away many of the causes for seller–buyer distrust.
In this talk I will show you how to take the step from focusing on fulfilling irrelevant requirements to talking results with your customers and increasing your customer satisfaction and team happiness at the same time.
This is my greatest hits album of major business mistakes I've made over my career, both as a freelancer and while working within agencies of all shapes and sizes.
I presented this first at the SCAD Entrepreneurial Forum in Savannah, GA on February 18, 2011. The material is drawn from my second book, "Success by Design: The Essential Business Reference for Designers," which will be out in Fall 2012.
A website developer presented two methods for pitching website development projects to potential clients: fixed price and return on investment (ROI). With the fixed price method, clients are given a range of prices upfront based on website size and complexity, but this can lead clients to choose based primarily on cost and fail to understand the value. The ROI method involves determining how a client makes money, goals, and inefficiencies through "roadmapping" and developing a customized proposal and price to address them, demonstrating how the website will generate a positive ROI through increased business or cost savings. This approach was shown to justify higher prices by connecting the solution directly to monetary impacts for the client's business.
Everything I Wish I Knew About Running a Design StudioDaniel Schutzsmith
This document provides advice and tips for graphic designers starting their own business. It covers topics such as finding new projects, estimating costs, following a project process, creating contracts and proposals, planning for the future, and dealing with challenges. Specific advice includes identifying prospects, putting a sales process in place, standardizing procedures, focusing proposals on process over features, and making calculated decisions when problems arise. Worksheets and resources are provided for areas like marketing, scoping projects, and creating a business plan.
How to give your project a kick in the mouthcschaafsma
This document provides tips for ensuring the success of a software project. It emphasizes the importance of having the right client, paying with a time and materials contract rather than a fixed bid, and having a fully dedicated team. It also recommends story carding the project with the client to map it out, defining an MVP, and using tools to track stories and velocity. It stresses communication, transparency, and addressing any warning signs or issues through a "come to Jesus" meeting to reset expectations and get the project back on track.
Freelancers are slutty, but so are you: Strategies for the successful managem...Shane Pearlman
We live in an open market. The best freelancers get to pick from a wide pool of suitors. The best clients pick from a wide pool of contractors. In a polygamous world, we have choices. When competing for attention and loyalty, there are key things you can do to improve your odds.
Web-based project management & time tracking software for digital marketing & creative teams. Take the chaos out of marketing collaboration & planning.
Lean out your product backlog with Lean product Development and business anal...AGILEMinds
The document discusses using business analysis techniques like goal modeling and value modeling to help product teams focus on delivering business value. It provides examples of how modeling stakeholder goals and quantifying value helped different companies improve their product development efforts. Key recommendations include focusing on goals rather than specific features, modeling and measuring value, applying systems thinking to generate questions, and making analysis a collaborative problem-solving exercise.
eMedia Patch provides sales planning and campaign management services for publishers and could help your company get new, and secure repeat business! Plus it’s on-demand and cost efficient!
As professional service providers we often walk a fine line in delivering bespoke software to a diverse set of clients. Each with their own traits and desires. Clients want partnerships. So do agencies and service providers. Like in every human relationship, this calls for compromises and the need to give and take. From small to large, contracts and requirements are always contending with core Agile values. No methods, contracts or processes can replace nor dismiss the essential ingredients of understanding, openness, passion and creativity which are key in making software development a success and ensuring happy relationships. Which is often quite hard to achieve.
This presentation was part of DrupalCon Lille 2 2023 17-20 October 2023. It's for business owners, sales professionals and client facing experts offering in the professional digital services. It will share some lessons learned (sometimes the hard way) about:
• How to do digital projects with inexperienced Agile teams
• How to deliver digital services within time and budget
• Prevent overpromising
• Delivering bad news
• Negotiating contracts that are not Agile
Imre Gmelig Meijling is CEO and business owner of React Online The Netherlands. Imre worked in various roles in different agencies in Europe. He will share 25 years of lessons learned in the digital industry, sometimes the hard way. Among his clients are United Nations, Disney and Konica-Minolta. Imre has also been an active member of the Drupal community since 2006, working on the DrupalCon Europe Community Advisory Comittee. He is former chair of the Dutch Drupal Association and co creator of the Splash Awards and Drupaljam.
Effective presentation skills is all about storytelling, selecting the best content to include and ensuring that your live performance is convincing. Talk by Camrin Robert.
Small Business Survival Guide: 28 tips to unlock you own success story [eBook]Line//Shape//Space
The document provides tips for small business survival organized into chapters on management, money, operations, marketing, clients, and growth. Some key tips include having a business plan with SMART goals, differentiating your business, managing your time well through delegation, embracing social media and developing a strategy, understanding customers well, and staying in touch with clients between projects. The overall message is that small businesses can succeed by focusing on the fundamentals of good management, financial practices, operations, marketing themselves effectively, serving customers, and planning for growth.
eMedia Patch provides sales planning and campaign management services for publishers and could help your company get new and secure repeat business! Plus it's on-demand and cost - efficient!
The incumbent’s playbook for launching a vertical SaaS product (Directions EM...Martin Karlowitsch
Presentation held at Directions EMEA 2017 in Madrid.
Been on the market for decades? Living from upfront license revenues and services that you sell alongside? Think of developing a SaaS product, but not sure where to start? Think of building a vertical Microsoft Dynamics 365 SaaS app/product? Come and join me, and I will share my experiences with you from building www.just-plan-it.com on Azure and integrate it with Dynamics 365. I will provide real life experiences, share tips and tricks, books to read and tools to use on that journey. My purpose is encouraging you to go the SaaS development route as you as an incumbent have a huge advantage over funding series driven start-ups: you know your market and have you a sustained cash flow to finance growth. In essence, I will cover the following questions:
1) How to identify and validate market demand?
2) What the heck is an MVP (minimum viable product) and how can it help?
3) How can I easily start the inbound lead generation journey?
4) How to organize development to stay at the “pulse of the market”?
5) How to measure and manage initial success?
6) Why is user onboarding so crucial and difficult?
7) How to prepare for scale?
21 ways to break assumptions in the event-conference-businessCyriel Kortleven
The document outlines 21 ways to break assumptions in the event planning business. Some key ideas include having multiple simultaneous speakers, non-traditional event locations like museums or parks, crowdsourcing aspects like the agenda or speaker selection, incorporating more interactive elements beyond presentations, and using technology to enable remote or multi-location events. The overall message is to challenge conventions and continuously evolve events to create novel experiences for participants.
Southampton Graphic & Web design course 'Pitching & Qualification' presentationrenemorency
13th November 2012: Slides to accompany a presentation to university students in Southampton. The presentation focuses on the 'Pitching & Qualification' process. By @renemorency
Ganpati Kumar Choudhary Indian Ethos PPT.pptx, The Dilemma of Green Energy Corporation
Green Energy Corporation, a leading renewable energy company, faces a dilemma: balancing profitability and sustainability. Pressure to scale rapidly has led to ethical concerns, as the company's commitment to sustainable practices is tested by the need to satisfy shareholders and maintain a competitive edge.
A presentation on mastering key management concepts across projects, products, programs, and portfolios. Whether you're an aspiring manager or looking to enhance your skills, this session will provide you with the knowledge and tools to succeed in various management roles. Learn about the distinct lifecycles, methodologies, and essential skillsets needed to thrive in today's dynamic business environment.
12 steps to transform your organization into the agile org you deservePierre E. NEIS
During an organizational transformation, the shift is from the previous state to an improved one. In the realm of agility, I emphasize the significance of identifying polarities. This approach helps establish a clear understanding of your objectives. I have outlined 12 incremental actions to delineate your organizational strategy.
Employment PracticesRegulation and Multinational CorporationsRoopaTemkar
Employment PracticesRegulation and Multinational Corporations
Strategic decision making within MNCs constrained or determined by the implementation of laws and codes of practice and by pressure from political actors. Managers in MNCs have to make choices that are shaped by gvmt. intervention and the local economy.
Public Speaking Tips to Help You Be A Strong Leader.pdfPinta Partners
In the realm of effective leadership, a multitude of skills come into play, but one stands out as both crucial and challenging: public speaking.
Public speaking transcends mere eloquence; it serves as the medium through which leaders articulate their vision, inspire action, and foster engagement. For leaders, refining public speaking skills is essential, elevating their ability to influence, persuade, and lead with resolute conviction. Here are some key tips to consider: https://joellandau.com/the-public-speaking-tips-to-help-you-be-a-stronger-leader/
Org Design is a core skill to be mastered by management for any successful org change.
Org Topologies™ in its essence is a two-dimensional space with 16 distinctive boxes - atomic organizational archetypes. That space helps you to plot your current operating model by positioning individuals, departments, and teams on the map. This will give a profound understanding of the performance of your value-creating organizational ecosystem.
Senior Project and Engineering Leader Jim Smith.pdfJim Smith
I am a Project and Engineering Leader with extensive experience as a Business Operations Leader, Technical Project Manager, Engineering Manager and Operations Experience for Domestic and International companies such as Electrolux, Carrier, and Deutz. I have developed new products using Stage Gate development/MS Project/JIRA, for the pro-duction of Medical Equipment, Large Commercial Refrigeration Systems, Appliances, HVAC, and Diesel engines.
My experience includes:
Managed customized engineered refrigeration system projects with high voltage power panels from quote to ship, coordinating actions between electrical engineering, mechanical design and application engineering, purchasing, production, test, quality assurance and field installation. Managed projects $25k to $1M per project; 4-8 per month. (Hussmann refrigeration)
Successfully developed the $15-20M yearly corporate capital strategy for manufacturing, with the Executive Team and key stakeholders. Created project scope and specifications, business case, ROI, managed project plans with key personnel for nine consumer product manufacturing and distribution sites; to support the company’s strategic sales plan.
Over 15 years of experience managing and developing cost improvement projects with key Stakeholders, site Manufacturing Engineers, Mechanical Engineers, Maintenance, and facility support personnel to optimize pro-duction operations, safety, EHS, and new product development. (BioLab, Deutz, Caire)
Experience working as a Technical Manager developing new products with chemical engineers and packaging engineers to enhance and reduce the cost of retail products. I have led the activities of multiple engineering groups with diverse backgrounds.
Great experience managing the product development of products which utilize complex electrical controls, high voltage power panels, product testing, and commissioning.
Created project scope, business case, ROI for multiple capital projects to support electrotechnical assembly and CPG goods. Identified project cost, risk, success criteria, and performed equipment qualifications. (Carrier, Electrolux, Biolab, Price, Hussmann)
Created detailed projects plans using MS Project, Gant charts in excel, and updated new product development in Jira for stakeholders and project team members including critical path.
Great knowledge of ISO9001, NFPA, OSHA regulations.
User level knowledge of MRP/SAP, MS Project, Powerpoint, Visio, Mastercontrol, JIRA, Power BI and Tableau.
I appreciate your consideration, and look forward to discussing this role with you, and how I can lead your company’s growth and profitability. I can be contacted via LinkedIn via phone or E Mail.
Jim Smith
678-993-7195
jimsmith30024@gmail.com
Integrity in leadership builds trust by ensuring consistency between words an...Ram V Chary
Integrity in leadership builds trust by ensuring consistency between words and actions, making leaders reliable and credible. It also ensures ethical decision-making, which fosters a positive organizational culture and promotes long-term success. #RamVChary
Sethurathnam Ravi: A Legacy in Finance and LeadershipAnjana Josie
Sethurathnam Ravi, also known as S Ravi, is a distinguished Chartered Accountant and former Chairman of the Bombay Stock Exchange (BSE). As the Founder and Managing Partner of Ravi Rajan & Co. LLP, he has made significant contributions to the fields of finance, banking, and corporate governance. His extensive career includes directorships in over 45 major organizations, including LIC, BHEL, and ONGC. With a passion for financial consulting and social issues, S Ravi continues to influence the industry and inspire future leaders.
Comparing Stability and Sustainability in Agile SystemsRob Healy
Copy of the presentation given at XP2024 based on a research paper.
In this paper we explain wat overwork is and the physical and mental health risks associated with it.
We then explore how overwork relates to system stability and inventory.
Finally there is a call to action for Team Leads / Scrum Masters / Managers to measure and monitor excess work for individual teams.
Enriching engagement with ethical review processesstrikingabalance
New ethics review processes at the University of Bath. Presented at the 8th World Conference on Research Integrity by Filipa Vance, Head of Research Governance and Compliance at the University of Bath. June 2024, Athens
4. If we’re in the
communications
business, why can’t we
communicate?
5. 5
Page
Clients come to us
to get a solution to a problem.
YOU are the person that is responsible
for implementing that solution.
6. 6Page
PRODUCERS:
- Usually found in creative agencies
- Can dabble in creative and tech
- Can also dabble in video
- Mostly focused on delivery
- Generally are 'looser' than PM's
- Not adherent to strict methodologies
- Make it up as you go
- In the trenches
PROJECT MANAGERS:
- Usually found in bigger agencies or corporate environments
- Usually trained/certified in a methodology
- Follow a stricter engagement with clients/teams
- Focus on budget and burn
- Shares deliverable responsibility with Tech Lead
- Not usually production savvy or hands-on
- High level focused
SPOT THE DIFFERENCES:
The “Producer” vs. “The Project Manager” aka “We love Stereotypes”
7. 7Page
The good news:
You’re in charge of a cool, sexy project.
You get a team to help you make it happen.
You get all the responsibility.
You get to watch the magic unfold.
You influence how that magic is made.
You’re in the middle of it all 24/7.
8. 8Page
The bad news:
It’s your ass that’s on the line.
You will get the blame when things go wrong.
You won’t get credit when things go right.
You will only have control sometimes. Not all the time.
You’ll need to motivate the unmotivatable.
Just when you think you’ve got it - it will change.
9. 9Page
Say hello to Project Mangement Methodologies:
Every project has a start (A) and a finish (B)
How you get from point A to point B varies on:
- What kind of team you have
- What type of project it is
- The kind of client you’re working with
- How much time you have
The process you undertake in getting from A to B generally follows a methodology.
10. 11Page
There is no magic solution that works for everyone.
We generally use:
Waterfall + Agile + SCRUM
THE WORST KEPT SECRET IN ADVERTISING:
Why? Because it fits the kind of projects we take on.
12. 13Page
QUALITY
SCOPE
TIMECOST
the work your team
needs to do for the project
the total length of time
you have. go over and you’ll have
probably blown your budget.
stuff costs money.
you’ll need to keep an eye on your budget as you go.
16. JARGON ALERT!
SOW = Statement of Work
This details exactly what you’ll do for how much in what timeframe.
PS: Don’t ever say “Sow”. Say “Ess Oh Double You”.
MSA = Master Service Agreement
This is more of a legal document outlining the agreement you’ve come to
These can be techy or legal. Always have a lawyer or grown-up look at one of these before it goes to a client.
17. 18Page
Step 1: The client briefs us on what they want
Step 2: We review it and come up with a solution
Step 3: We ‘pitch’ that solution back & tell them how much it costs & how long it takes
Step 4: We (always) haggle on price/time and then hopefully get the work
Step 5: We write an SOW and MSA and send it off to get signed
Step 6: The client signs off and we do a project kick-off
Step 7: We do what we agreed to do in the timeframe
Step 8: We deliver what we promised, when we promised
Step 9: Client is happy, we win an award and get more business
Step 10: Rinse, Repeat
How it usually works...
18. 19Page
CPI WINDOW
WONDERLAND
ENTER A MAGICAL HOLIDAY WINDOW AND BOARD A TOY-SIZED
TRAIN TO DISCOVER THE WORLD OF THE CHRISTMAS PRICE INDEX.
Every year, children and adults alike are enchanted by holiday window displays.
This year, we’ll create our own magical CPI-themed holiday window that viewers
can explore both online at the CPI site and in real life as a window display at a
flagship PNC branch. The online experience opens with Jim Dunigan walking down
a street in Pittsburgh at night, stopping in front of a beautiful and brightly lit
window. He’ll invite visitors to travel through the glass and into our magical world.
Once inside, visitors will board a toy-sized train that they control—allowing them
to move through the world and explore the site however they choose. At each stop
along the train’s route, they’ll enter a scene to learn about the 2011 CPI gift prices.
To encourage further exploration, we’ll include puzzles that visitors must solve to
collect the gifts (in the vein of the video game Myst) — and we’ll let them share
their progress with others through Facebook, Twitter and Google+. Other surprise
interactive elements in each scene will reveal additional content and fun facts
related to the gift.
19. 20Page
- Describe the overview of the project
- Who are the project’s key stakeholders
- Summary of deliverables
- Functionality (What's this thing do?)
- General Application Structure
- Technical Specs
- Browser Compatibility
- Risks & Assumptions
- Estimated Timings
- Agreement
Writing an SOW:
20. 21Page
- What are you building?
- How much are they paying?
- When are you getting paid?
- What are you responsible for?
- What are you not responsible for?
- What do you know and what don't you know?
- What happens when shit goes wrong?
- When are you delivering?
What do we need to communicate?
22. 23Page
The MSA: Master Service Agreement
- Your other best friend
- Technical delivery
- Who owns what
- Where stuff lives
- How things get delivered
23. 25Page
Client Management 101 -
* Every client is different - know why
* Listen before you speak
* Know what you agreed to
* It’s never “NO!”. It should be “No...but...”
* We’re here to help...but there are limits
* Over communicate even if you think it’s not required
* Always under-promise and over-deliver
* Don’t commit to it unless you can do it yesterday
* Note to self: We are NOT a Charity
24. 26Page
The Project Plan is your friend
It shows what’s happening and when
It shows who needs to be engaged at which time
It shows you how long the project is
It shows you where you are now + what comes next
It lets you change things and see the impact of your decision
26. 28Page
What’s your team (usually) look like?
- Producer/PM (That’s you!)
- UX Lead and/or Information Architect
- Copywriter/Proofreader
- Strategist (Brand/Social Media/Creative)
- Web Designer/Animator/Production Artist
- Art Director / Creative Director
- Front-End Developer
- Flash Developer
- Back-End Developer
- Web Engineer
- QA Lead/Analyst
28. 30Page
Budget & Burn 101 - easy as A, B, C
A: Every project has a budget
B:As you go through the project, you’ll burn through money
C:Your job is to burn as little as possible
29. 31Page
It’s like running a small business.
Client gives us: $ 100,000
We spend: $ 70,000
We keep: $ 30,000
PARTY!
Client gives us: $ 100,000
We spend: $ 150,000
We lose: $ 50,000
SHIT!
Wewant: Wedon’twant:
30. 32Page
Margin Counts.
Every project will have a little bit of financial padding in it.
For example: If it REALLY costs us $1000, we’ll say it costs $5000.
Why we do this:
* It’s insurance. We know things always take more time and more money.
* It allows us to be flexible and appear to be flexible with client requests
* It allows for contigencies, emergencies and last minute insanity
* See the next slide...
Good rule of thumb: 100% margin on all projects. Never lower than 37%.
31. 33Page
We try to extract as much money from the client as
possible while doing as little work as possible.
THE 2nd WORST KEPT SECRET IN ADVERTISING:
Our clients try to extract as much work from us as
possible while paying us as little as possible.
Deal with it.
Hate the game. Not the players.
AND
32. 34Page
LET’S DO SOME ROLE PLAYING:
Be this guy. Sometimes
this guy. Not this guy.
33. 35Page
You will very rarely have enough time.
You will very rarely have enough money.
Just do the best job you can and keep
your management & account team in the loop.
An agency ROI strategy to strategically fund over-budget
projects can be the difference between a layoff and a Cannes Lion!
THE 3rd WORST KEPT SECRET IN PRODUCTION:
34. 36Page
Tips from the trenches AKA managing your project:
* Communicate early and often
* Weekly status reports are your friend
* Keep an eye on the budget
* Know where you are and where you’ll be
* Keep the team informed
35. 37Page
Here’s a little secret:
Everyone makes mistakes. So will you.
It’s how you recover from those mistakes that matters.
36. 38Page
Secrets from the Pros -
- On the phone, speak 1x slower than normal
- Always introduce yourself
- Have an agenda ready
- “Um...” “Ah...” “Er...” are bad.
- Be friendly no matter how mean your client is
- Always, always, always COVER YOUR ASS AKA C.Y.A.
- Wait 10 seconds before sending that email!
- Triple check meeting times and invitees
- Never, ever lie
37. 39Page
Post Project Reviews
- Not an option
- Do them immediately after you’re really done
- What went right, wrong and what you’d do differently
- Everyone participates
- Be brutally honest - but don’t be mean
- It’s not about the person but about the process