eMedia Patch provides sales planning and campaign management services for publishers and could help your company get new and secure repeat business! Plus it's on-demand and cost - efficient!

1. 1
EMEDIA
PATCH
THE FIRST AD AGENCY
DEDICATED TO PUBLISHERS
C a p a b i l i t i e s
D e c k 2 0 1 9

2. 2
PUBLISHERS’
CHALLENGES
B U D G E T C U T S
P E A K S I N W O R K L O A D
“ R E V O LV I N G D O O R ”
M AT E R N I T Y L E AV E A N D L O N G - T E R M A B S E N T E E S

3. 3
S A L E S
P L A N N I N G
C A M PA I G N
M A N A G E M E N T
P O S T C A M PA I G N
D U E D I L I G E N C E
R E P O R T I N G
A N D A N A LY T I C S
A D O P S A N D
T R A F F I C K I N G
S A L E S
M AT E R I A L S
T E M P L AT E S &
M A S T E R D E C K S
C R E AT I V E
D E V E L O P M E N T &
M O C K - U P S
R I C H M E D I A
D E S I G N &
D E V E L O P M E N T
B R A N D I N G ,
W E B S I T E
D E S I G N &
D E V E L O P M E N T
DESIGN
SUPPORT
SALES
SUPPORT

4. 4
AD OPS/TRAFFICKING
• Creating an order in the ad server to setup the campaign
• Structuring the campaign setup to replicate the media plan
• Identifying the formats of the ads from the supplied plan and creating the
placements to match
• Assigning the creative to these placements and setting the rotation
• Implementing and trouble-shooting 3rd party tags

5. 5
SALES PLANNING
• Review the brief with the seller and brainstorm ideas
• Put together a proposal
• Check the inventory
• Enter the buy into Prisma / Operative 1 / Salesforce / agency template
• Issue an IO
• Fill out a spec sheet in the agency template
• Write a campaign kick-off e-mail/make clients life easier by outlining needed assets
• Chase assets/tags
• Communicating with all sides involved in order to make sure everything is ready for
the campaign’s launch

6. 6
M A N A G E M E N T
• Communicating with
account managers, traffic
team and the
client/agency
• QA for mistakes during
the launch and fixing
each one
S C R E E N S H O T S
• Sending the day of
the launch
• Being mindful of the
brand and showing only
screenshots that fit
contextually well with
that brand
• Never allowing remnant
ads to make their way
into the deck
R E P O R T I N G
• Making the campaign
management process a
breeze with automated
reporting
• Once set up, the sheet
auto-updates with a
simple data refresh
• Multiple data sources in
one place
O P T I M I Z AT I O N
• Monitoring delivery and
performance –
bi-weekly/monthly
• Sending mid campaign
optimization suggestions
• Due-diligence helps
secure repeat business
C A M PA I G N M A N A G E M E N T

7. 7
REPORTING AND ANALYTICS
• Providing weekly and/or monthly reports
• Pulling data from different tracking platforms like: DFP, DCM, Conversant,
Sizmek, Spongecell, Teads, Celtra, etc.
• Developing new reporting templates and also modifying and improving
existing clients’ templates
• Creating custom formulas and cross-checking systems in order to automatize
the process flow as much as possible and make the report 100% error-free
• Comparing delivered amounts with the goals from insertion order or media
plan to show delivery % and pacing
• All the campaign’s info on one sheet with the following fields:
• Placement, Start/end date, Contracted cost, Contracted impressions,
Delivered impressions and clicks, CPM, Formulas calculate delivery to date/
delivery percentage index value

8. 8
POST- CAMPAIGN DUE DILIGENCE
T h i s i s h o w a g e n c i e s e v a l u a t e y o u ( r e p e a t b u s i n e s s d e p e n d s o n t h i s )

9. 9
WHAT OUR
CLIENTS
SAY
ABOUT US
Eric Dyck, Go2mobi
"Working with eMedia Patch has been a life saver for our
organization. The eMedia team is professional, prompt and is
capable of very high quality work. Most importantly, eMedia has
taken the time to understand our business. Their knowledge and
passion allows them to be intuitive when interpreting our needs with
relatively little oversight.“
Gordon Plutsky, Cross Audience
"I enjoy working with the eMedia Patch team on a variety of design,
marketing and web development projects. They put their client's
needs first and take the time to understand the business challenge
which is very important to me. The work is always high quality,
done quickly and very cost efficient.“
Raja Felix Kägi, Transcendental Meditation Switzerland
"I love working with eMedia Patch. They are very responsive,
creative in their work, exact in their reporting, and simply a joy to
work with. They quickly understood the essence and benefits of
what we offer and accordingly created Facebook pages, run our
blog, and composed convincing ad campaigns that performed well
above the Facebook and Google averages.“

10. 10
www.emediapatch.com
LET’S HAVE
A CHAT!
info@emediapatch.com
New York 1-646-845-9390 Sarajevo +387 62 343 444
WE CAN HELP
YOU DRIVE SALES.

11. 11
T H A N K Y O U