1. Shine.com campaign
#YaarTuGodHai

2. #YaarTuGodHai- build anticipation for twitter
contest (June 10, 2013)
#YaarTuGodHai- twitter contest (11 June, 2013)
Shine.com campaign on June 11, 2013

3. Shine.com Campaign
Agency: Webitude
Twitter Handle: @Shinedotcom
Hashtag: #YaarTuGodHai
#YaarTuGodHai (Pre-launch and launch) Twitter Contest:
 To create awareness about the contest, tweets were posted June 10, 2013 using the hash tag #YaarTuGodHai.
 Launch contest on June 11, 2013. using the hash tag #YaarTuGodHai.
 We were asking the users various scenarios where there would say there friends YaarTuGodHai.
 We also seeded Tweets on how friends can also get you a job through Shinedotcom.
 The contest was live for 11 hours, from 11am to 10pm.
 #YaarTuGodHai created the awareness about the TVC launch and a friend can get you a job.
 We started getting excellent response and virality as soon as we started the contest.

4. Contest Teaser on Pre-launch Day
Kickoff Post
Guiding the Contestants
Winner Announcements
Winner Tweets ReTweets
Shine.com Campaign

5. Launch Day Contest Result
#YaarTuGodHai

7. Snapshot of #YaarTuGodHaiTrending
World Trend # 4 India Trend # 1
 #YaarTuGodHai started trending in India and Worldwide within 15 and
30 minutes of its launch respectively

8. Like/Follow Shine.com on:
Facebook: https://www.facebook.com/shinedotcom
Twitter: https://twitter.com/shinedotcom

9. THANK YOU