Social Media in a Corporate Context Manchester 2010 - Marc Campman, Webjam

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A simple online search can tell the media, prospective investors or employees all they need to know about your business. Whether it is someone ranting in a forum or a video posted on YouTube, how can you stay in control amid the chaos?

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Social Media in a Corporate Context Manchester 2010 - Marc Campman, Webjam

  1. 1. “The Cluetrain Manifesto” 10 tips (out of 99) to stay in “control” amid the chaos Marc Campman Director of Marketing Webjam
  2. 2. 1. Markets are conversations
  3. 3. 2. Enabling powerful new forms of social organisation and knowledge exchange
  4. 4. 3. There are two conversations going on. One inside the company. One with the market.
  5. 5. 4. These two conversations want to talk to each other. They are speaking the same language.
  6. 6. 5. We wonder why you're not listening. You seem to be speaking a different language.
  7. 7. 6. The inflated self-important jargon you sling around — What's that got to do with us?
  8. 8. 7. We like this new marketplace much better. In fact, we are creating it.
  9. 9. 8. You're invited, but it's our world. Take your shoes off at the door.
  10. 10. 9. Companies that do not belong to a community of discourse will die.
  11. 11. Markets are conversations Talk is cheap Silence is fatal Marc Campman marc.campman@webjam-ltd.com

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