SUBMITTED TO : PROF. ANJALI
SUBMITTED BY : PRAKHAR GARG
FY B (1113)
Lazy Ninja is a Pune based start-up which sell’s
Lazy Ninja is is the one stop website for the Most
CREATIVE and INNOVATIVE T-Shirts online.
They Officially launched their website for public on 20th Feb, 2013 and starting
taking orders on the same date.
They have interesting t-shirts with captions from sitcoms, such as Big Bang Theory,
It was started by Mr. Mubaid Syed.
Website : LazyNinja.in
Lazy Ninja started marketing itself to the target audience from January 2013
using the AdVert facility of Facebook.
Through this they were able to easily target their audience. Then they kept them
engaged by organising contests in return of Free/ Discounted Tees.
They were easily able to get more than 3,000 Likes on their FB page before the
launch of their website. They also received 200 + orders on the day of their
launch, i.e., 20th Feb, 2013.
Then they realised the potential of Twitter and started having contests, etc to
increase their Following and presence on twitter.
Lazy Ninja Tees started up with another contest on their
twitter handle @lazyninjatees.
Hash Tag for the day was- #iTurnNinjaWhen
The contest started with 350 followers and ended up with
more than 500+ followers.
The Hash tag trended all over India and many other
Followers count before contest- 345.
Followers count after contest- 525.
The hash tag trended at 19th and 20th July.
The hash tag went viral all across the twitter with all the
tweeples tweeting for it apart from the contest players
It was also covered by many prominent tweet analytics
We got almost 200+ Followers in 2 Days.
The Final Verdict
The contest went good overall.
Targeted audience was well achieved.
Lazy Ninja got promoted with use of Ninja in the hash tag.
Apart from the winners, also other users tweeted to
come back with another contest.
The followers count and goodwill was well increased.
Question – Answers
The following are few of the Questions which were asked
during my interview with their Owner Mr. Mubaid Syed
at their corporate office :
Arohi Dev. Building, 2nd Floor,
Chatrapati Shivaji CK,
Nr. Ganpati Temple,
Opp. Hinjewadi Police Station,
Q. How has the
response to Lazy Ninja
The response has been
stupendous. We are exhilarated
as we had never even dreamt
that we could make an impact in
such a short span of time. We
get orders worth 25-30 thousand
per day on an average and
growing. In terms of traction we
get more than four thousand
visitors per day on LazyNinja.in.
We are growing 100 per cent
month on month.
Q. There are existing sites
like Inkfruit, Teesort.com w
ho have the early mover
advantage. Where do you
see yourself among them?
We agree that these sites
have an early mover
advantage but we are a little
different in the league. We
are more into the humour
space. They are made keeping
the youth in mind. Our tees
are wacky and have a
Also unlike others we promise
a 24 hour dispatch so our
deliveries are quicker.
Q. How is
Q. What does the
Well, we have just begun and
To be frank we have hardly
spent on marketing the site.
We promote ourselves
through Just dial and
Facebook. In fact we have
been able to garner 50
thousand fans on Facebook in
less than a few months.
We use the benefits of
features such as
Advert, Boost, etc in FB to the
there is a lot to achieve. We are
working diligently towards our
goal and the future looks bright.
At one hand where we are
looking to expand our portfolio
which includes new categories
and more alliances, we are also
working on improving the user
experience on the website. Also
we are looking for investments
and are looking to initiate talks
with a few VC’s and angel
investors. Let’s hope for the best.
Lazy Ninja is a recent start-up company
which is based in Pune.
Within no time it has been able to fight with
the already established players in this
Thus, It is evident that we can even
overcome the limitation of not having the
Early mover advantage by practising
innovation strategies and marketing.