The document proposes an app called "Shh..!" that automatically changes a phone's profile based on the user's location to prevent disturbances in places like hospitals, libraries, meetings, and on airplanes. It would use GPS to detect the user's location and switch the phone to silent/vibrate mode, then back again when leaving. User studies found many forget to silence phones in important places. The app could partner with companies and organizations and offer rewards for its use in appropriate locations. It aims to help enforce rules, avert accidents, and be simple for users.

1. Shh..!
Design Proposal

2. Proposal by
Mannu Amrit, Ranju K Ravindran, Anvay Meshram & Minal Jain
Under the guidance of
Asst Prof. Keyur Sorathia, Department of Design
Institute
Indian Institute of Technology, Guwahati

3. Theme
Travel and Hospitality

4. Getting acquainted with the domain
user needs and aspirations

5. Petrol Pump
Cell phones are a potential
ignition source to the
flammable vapours in that
atmosphere. There is risk of
fire accidents due to ignition
of batteries of cell phones.
As a result manufacturers as
well as service providers of
the cell phones ask users to
keep the cell phones in "off"
mode

6. Hospitals
Using cellular phones near
hospital beds and critical
care medical equipments
can lead to
electromagnetic
interference, leading to
immediate malfunctioning
or misreading of the
medical gadgets and
endangering the lives of
the patients.

7. Airplanes
Portable electronic
devices can emit powerful
electromagnetic radiation
that can muck up an
aircraft’s navigation and
communication systems
and actually endanger a
flight.

8. Museums
Inside the museums,
phones are generally not
allowed due to security
reasons. Photography is
strictly prohibited. Flash
can also damage the
exhibits.

9. Libraries
Cell phones disturb the
silence in the library
and eventually the
concentration of the
people inside.

10. Meetings / Conferences
A ringing phone spoils the
meeting environment by
causing disturbance.

11. Concept
Overview

12. App Concept
Shh..! changes the phone profile to silent/vibrate/flight at petrol pumps,
hospitals, libraries, airplanes, museums, schools, meetings.
Automatically.

13. The Idea
Shh..! determines your location via GPS and automatically turns your phone into
your desired profile. Upon leaving the location, the phone automatically turns
back to the previous profile.
Key points:
• It gives the user the freedom to add more places and change profile settings
according to the need.
• It synchronizes itself with the phone calendar and automatically imports
meetings and events and notifies you to change your phone profile (or, do
that automatically).

14. User Study

15. 4 out of 10
users forget to put their phones on
silent mode before a meeting.

16. Only 1 out of 10
users actually put their phone on
flight mode while travelling by air.

17. Target Users

18. Everyone. Yes, literally.
Teachers, Businessmen, Students, Doctors, Homemakers,
Salesmen, Musicians, Sportsmen, Artist,….
You.

19. Persona and Scenario Building

20. Persona 1

21. Scenario 1

23. Persona 2

24. Scenario 2

26. App Mockup

27. Please note that the following screens are not the
final wireframes, but a tentative idea of how the
app will work.

31. Technical Feasibility

32. 3G / Internet
The app requires a working internet connection in the smartphone to
access maps / GPS
GPS
The app uses GPS / maps to detect user’s location from time to time.
Sync with phone-scheduler/calendar
The app synchronizes with the phone calendar to access the database of
meetings and events.
Permission to access phone’s profiles
App’s ability to put the phone into flight / silent / vibrate mode.

33. Business Model

34. Business Model

35. Mileages
• Petrol Pumps – Petrol companies can tie up with the app and give
mileages / reward points to people who use it at their petrol pump,
under the category corporate social responsibility.
• Airlines – Similarly, airline companies can offer reward points /
mileages / discounts to people using this app.
• Hospitals – Can offer mileages to doctors, staff members and other
people using the app.

36. A possible Govt collaboration
The possibility of the app being made mandatory to come
pre installed in mobile phones is possible, keeping in mind
the number of accidents involving use of mobile phones in
critical locations.

37. Conclusion

38. Simple Idea. Simpler App.
Possibility to affect millions.
A Radical Innovation.

39. Top Benefits
• Addressing a key issue for petrol pumps, airlines, hospitals etc
• Helping avert a possible accident
• Implementation of rules and regulations – avoiding public
nuisance in libraries, museums, hospitals etc
• Easy to use, implement

40. The End