The document is a media kit for Hong Kong Leisure Weekend, a newspaper distributed across the Shenzhen Metro network in China. It summarizes the publication's impact, exclusivities, readership demographics, advertising rates and specifications. The newspaper has a daily circulation of 500,000 copies reaching over 3.5 million readers weekly. It primarily targets white-collar professionals ages 25-40 who work or live in Shenzhen. Advertising options include full-page, half-page and quarter-page placements, with rates starting at $4,320 for a small QR code ad.

1. Shenzhen Metropolitan • Subway 8 a.m.
Media Kit 2013

2. Hong Kong Leisure Weekend
Introducing the all new Hong Kong Special Column – Hong Kong Leisure Weekend!
Published every Friday, Hong Kong Leisure Weekend brings you unlimited business
opportunities!
§ Publication
Scale No. 1
§ Exclusivities
Crowd No. 1
§ Readers
Consumption
No. 1
§ Propagation
Effect No. 1

3. Impact
Publication Scale No. 1
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§
§
§
§
§
Daily circulation of 500,000 copies
Average of 7 people reading each copy
Contact rate of 3.5 million readership
The most influential newspaper medium in Shenzhen
Issue across 131 stations of the Shenzhen Metro line
Distribution channels above the horizon, expanding to Shenzhen Baoan International
Airport, Shenzhen top offices & international chain restaurants
Exclusivities Crowd No. 1
§
§
§
The only free newspaper of the Shenzhen Metro
The only credibility medium of 5 million commuting Shenzhen white-collars
Exclusivities rate of 80% more than any other major media in the city
Readers Consumption No. 1
§
§
Readership are generally highly educated, the majority consist of enterprise white-collars
and management level
They are the mainstay of consumer groups on real estate, household appliances, daily
necessities, automobile & other industries
Propagation Effect No. 1
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§
§
More than 95% of the readers will initiate access to the newspaper
Reading frequency leading other mainstream media
The best propagation effect medium of Shenzhen

4. Demographics
Source: CTR Media and Consumer Behavior Research

5. Gender
Age
1.3%
13.0%
41%
59%
Male
Female
50.9%
Source: CTR Media and Consumer Behavior Research
34.8%
18 - 24
25 - 30
31 - 40
41 - 50

6. Source: CTR Media and Consumer Behavior Research
Occupation
1.3% 0.8%
0.5%
3.0%
5.0%
25.6%
1.5%
62.4%
Monthly Income
2.0%
12.3% 8.5%
9.5%
9.8%
20.6%
19.5%
16.3%
Enterprise Staff
Less Than $3,000
Enterprise Management
$3,000 - $3,999
Teaching, Research, Doctors, Lawyers & Other
Professionals
Private Entrepreneurs
$4,000 - $4,999
Organization Officials, Civil Servants, Government
Officials
Students
$8,000 - $9,999
Factory Workers, Commercial Service Personnels
$15,000 - $20,000
Others
Above $20,000
$5,000 - $7,999
$10,000 - $15,000

7. Source: CTR Media and Consumer Behavior Research
Reading Layout &
Content
3.8%
1.0%
10.3%
21.8%
63.2%
Almost All Layout & Content
After Reading
Treatment
8.7% 6.3% 0.6%
11.0%
19.4%
72.8%
Share with Colleagues
Share with Family Members
Most Layout & Content
Half of the Layout & Content
Dispose or Sell Used
Newspaper
To Recyclers
Few Layout & Content
To Other Passengers
Small Portion of Layout & Content
Others

8. Concern about
Advertisement
Most Concerned
Advertising Industries
7.1%
19.3% 13.3%
7.5%
44.9%
15.0%
Usually Read Ads
6.8% 6.2%
14.9%
44.1%
23.0%
IT Communications
41.3%
25.5%
Real Estate
30.1% 32.6% 36.6%
Leisure
Automobile
Exhibition & Tourism
Select Ads that Finds Interesting
Catering
Household Appliances
Read Creative Ads
Avoid Reading Ads but Sometimes
Unavoidable
Never Read Ads
3.7%
Jewelry
Education
Finance & Insurance
Home Building
Others

9. Advertising Positions
&
Rate Card

10. Advertising Positions
Full Page
340 mm X 235 mm
QR Offer Placement
42 mm X 78 mm
Half
Page, Horizontal
170 mm X 235 mm
1/4 Horizontal
80 mm X 235 mm
1/4 Vertical
170 mm X 115 mm

11. Rate Card
Position
Size (mm)
Price ($ RMB)
Full Page
340 X 235
$61,842
Half Page
170 X 235
$30,921
1/4 Page
80 X 235
$16,460
QR Offer Placement
42 X 78
$4,320
Material Specifications
Digital files must be one of the
following programs from Mac (not PC):
§ Acrobat 4 (PDF1.3) or earlier
§ Illustrator CS4 or earlier
§ InDesign CS4 or earlier
§ Photoshop CS4 or earlier
The final file to be converted into:
§ 400 DPI, TIF, JPEG files
§ CMYK mode
Booking & Material Deadline
Material deadline:
§ Every Wednesday before 3:00 p.m.
Payment Method
§ Please contact Pure Media Asia
(H.K.) Ltd. for details

12. Thank You for Your Time
For enquiries, please contact:
Roy Ma
Managing Director
E-mail: roy@puremedia-asia.com
Quentin Au
Sales Manager
E-mail: quentin@puremedia-asia.com
Scarlet Yung
Assistant Manager
E-mail: scarlet@puremedia-asia.com
CJ Ng
Sales Executive
E-mail: cj.ng@puremedia-asia.com
Zachary Lung
Sales Executive
E-mail: zachary@puremedia-asia.com
Tel: +852 3428 2884
Fax: +852 3421 0281
Website: www.puremedia-asia.com