A presentation from our 'Knowledge is Power: Radio' event.
Download this presentation here: http://bit.ly/1LRIsNo
Find out more about CIMTIG: http://bit.ly/1LRIdly
And keep your eyes peeled for our next event on Out Of Home, coming soon!
This TV Trends Report is packed full of facts and figures about the television industry. For more information, visit thinktv.com.au or follow us @Think_TV
A presentation from our 'Knowledge is Power: Radio' event.
Download this presentation here: http://bit.ly/1LRIsNo
Find out more about CIMTIG: http://bit.ly/1LRIdly
And keep your eyes peeled for our next event on Out Of Home, coming soon!
This TV Trends Report is packed full of facts and figures about the television industry. For more information, visit thinktv.com.au or follow us @Think_TV
A review of research from Australia and around the world confirms that TV advertising is as effective and as relevant today as ever. What’s more, TV continues to deliver the greatest profit to advertisers.
TV advertising's killer charts: what every marketer should know Thinkbox TV
This deck brings together the killer evidence which explains how and why TV is the most effective form of advertising - and is in fact becoming more effective.
It's packed full of useful and inspiring stuff from advertising response and talkability to the power of emotion and fame.
Thinkbox launched the third instalment in its award-winning Screen Life series of research studies. Commissioned from Craft research, Screen Life 3 looked at emerging TV technologies and behaviours.
When drafting a media plan, getting the media mix right is critical. Morgan & Co presents some ideas to consider and follow with creating a media planning and buying mix for a marketing campaign.
TV advertising's killer charts: what every marketer should know (10 slide tas...Thinkbox TV
This deck brings together the killer evidence which explains how and why TV is the most effective form of advertising - and is in fact becoming more effective.
For more visit www.thinkbox.tv
With more than ten years of experience in creating, producing, distributing, tracking and promoting Public Service Announcements (PSAs), we (Williams Whittle) consider ourselves experts in this specialized media. Last year, we developed and launched a survey to our public service contacts at TV and radio stations around the country. For years, we’ve spouted off anecdotal evidence to many of the questions asked in the survey, but lacked the data to support it. Now in our second year, the survey is showing distinct trends in this evolving marketing vehicle.
A review of research from Australia and around the world confirms that TV advertising is as effective and as relevant today as ever. What’s more, TV continues to deliver the greatest profit to advertisers.
TV advertising's killer charts: what every marketer should know Thinkbox TV
This deck brings together the killer evidence which explains how and why TV is the most effective form of advertising - and is in fact becoming more effective.
It's packed full of useful and inspiring stuff from advertising response and talkability to the power of emotion and fame.
Thinkbox launched the third instalment in its award-winning Screen Life series of research studies. Commissioned from Craft research, Screen Life 3 looked at emerging TV technologies and behaviours.
When drafting a media plan, getting the media mix right is critical. Morgan & Co presents some ideas to consider and follow with creating a media planning and buying mix for a marketing campaign.
TV advertising's killer charts: what every marketer should know (10 slide tas...Thinkbox TV
This deck brings together the killer evidence which explains how and why TV is the most effective form of advertising - and is in fact becoming more effective.
For more visit www.thinkbox.tv
With more than ten years of experience in creating, producing, distributing, tracking and promoting Public Service Announcements (PSAs), we (Williams Whittle) consider ourselves experts in this specialized media. Last year, we developed and launched a survey to our public service contacts at TV and radio stations around the country. For years, we’ve spouted off anecdotal evidence to many of the questions asked in the survey, but lacked the data to support it. Now in our second year, the survey is showing distinct trends in this evolving marketing vehicle.
Get Loud: Leveraging Digital Audio to Amplify Your Reach by Triton Digital - ...ArabNet ME
Presented by Benjamin Masse, Triton Digital’s Managing Director, Market Development and Strategy, “Get Loud: Leveraging Digital Audio to Amplify Your Reach” is a thought-provoking session on the burgeoning digital audio channel, and its efficacy in reaching global audiences in a targeted, meaningful way. This presentation provides an overview of the evolution of digital audio, the tools that are available in the space, and a case study that demonstrates the reach and transformational power of the audio channel.
Speaker: Benjamin Masse, Managing Director - UK, Triton Digital
4 things that brands are doing to win in the new video landscapeLucas Modesto
Back in the 1950s, when TV was first gaining popularity as an entertainment medium, advertisers had it fairly easy. With only three networks and one viewing screen, the audience was highly concentrated. To this day, I Love Lucy still holds the record for the highest Nielsen average for a TV season—67.3. Families around America tuned in weekly for a season that started with Lucy battling a conveyor belt at a chocolate factory and eventually welcomed Ricky Jr. to the world.1
Because of this concentrated TV viewing audience, advertisers knew when, where and what the whole country was watching without the need for sophisticated technology, data collection, or analysis.
Today’s television viewing landscape is very different. While TV screens still account for 91% of our viewing time,2 we’re now able to watch great video content wherever, whenever and however we want. According to Nielsen, traditional TV watching has declined 44% for viewers 18-24 years old and 32% for viewers 25-34 years old over the past five years.3 Meanwhile, streaming video is on the rise. In 2017, 59% of American households had a streaming video subscription, compared to just 38% in 2014.4
Basics of media planning - workshop slides at Great Indian Marketing WeekendAmit Grover
Roopam Garg of MEC Global conducted an interactive workshop on basics of media planning for delegates at Great Indian Marketing Weekend. Here are the slides for your benefit. Check out more on www.gimw.in
#WorthMoreAlive Pre-Campaign Digital Analysis StrategyBrand Sauce
Pre Campaign analysis strategy for #WorthMoreAlive Campaign. Main objectives: Global ban in Ivory Trade & Poaching of Wild animals. digital campaign channels where social media, GDN, Landing page, Youtube Masterhead & influencers.
This ppt supports the following workshop:What is this subject and what makes it different to others? How do I teach a Year 12 or Year 13 course? Where can I go to for help with resources and moderation? Ever had a question about Media Studies you’ve been too afraid or nervous to ask? This is the workshop for you!
Executive Directors Chat Leveraging AI for Diversity, Equity, and InclusionTechSoup
Let’s explore the intersection of technology and equity in the final session of our DEI series. Discover how AI tools, like ChatGPT, can be used to support and enhance your nonprofit's DEI initiatives. Participants will gain insights into practical AI applications and get tips for leveraging technology to advance their DEI goals.
it describes the bony anatomy including the femoral head , acetabulum, labrum . also discusses the capsule , ligaments . muscle that act on the hip joint and the range of motion are outlined. factors affecting hip joint stability and weight transmission through the joint are summarized.
A workshop hosted by the South African Journal of Science aimed at postgraduate students and early career researchers with little or no experience in writing and publishing journal articles.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
How to Add Chatter in the odoo 17 ERP ModuleCeline George
In Odoo, the chatter is like a chat tool that helps you work together on records. You can leave notes and track things, making it easier to talk with your team and partners. Inside chatter, all communication history, activity, and changes will be displayed.
Normal Labour/ Stages of Labour/ Mechanism of LabourWasim Ak
Normal labor is also termed spontaneous labor, defined as the natural physiological process through which the fetus, placenta, and membranes are expelled from the uterus through the birth canal at term (37 to 42 weeks
This presentation includes basic of PCOS their pathology and treatment and also Ayurveda correlation of PCOS and Ayurvedic line of treatment mentioned in classics.
A review of the growth of the Israel Genealogy Research Association Database Collection for the last 12 months. Our collection is now passed the 3 million mark and still growing. See which archives have contributed the most. See the different types of records we have, and which years have had records added. You can also see what we have for the future.
Thinking of getting a dog? Be aware that breeds like Pit Bulls, Rottweilers, and German Shepherds can be loyal and dangerous. Proper training and socialization are crucial to preventing aggressive behaviors. Ensure safety by understanding their needs and always supervising interactions. Stay safe, and enjoy your furry friends!
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
36. Typical Target Audience Case Study Shopper Parents who want healthy food for children Household Shoppers with Kids 0-14 who agree “ It is essential that school kids have healthy food in their lunches” 55% of HHS with Kids 0-14yrs definitely agree (306,000 people)
37. HHS: Healthy Food For Kids 306,000 household shoppers with kids aged 0-14yrs HHS with Kids 0-14 who agree on healthy food, also agree 85% All GM food should be labelled (123) 79% Compare prices when grocery shopping (127) 66% like to try new types of food (127) 65% try to balance healthy eating with their busy lifestyle (129) 63% People would say I am organised (123) 63% food should be additive free (124) 56% buy more fresh / chilled foods than used to (124) 53% enjoy shopping for clothes / personal items (133) 53% Often use coupons for discounts (124) 51% are on a very tight budget (132) Base: All People 10+; figures in brackets are an index with a base of 100 HHS Kids 0-14 Avg. HHI $82,030 Target Group Avg. HHI $81,261 (180) (228) (44) (92) HHS with Kids 0-14 who agree on healthy food have been to: 68% Public Park (140) 58% Public Library (132) 54% Public Swimming Pool (181) 44% Children's Entertainment Event/Place (200) 27% Zoo (166) HHS with Kids 0-14 who agree on healthy food enjoy: 82% Family Outings (139) 68% Entertaining at home (124) 71% BBQs (130) 52% Home Decorating (137) 32% Arts / Crafts (147) Much more likely to read food titles than the average HHs with kids 0-14! 16% Cuisine (index 140 compared to 122) 14% Foodtown Magazine (index 178 comp to 168) 13% Healthy Food Guide (index 189 comp to 163) 9% Taste (index 167 comp. to 152) More likely to read Woman’s Day (33% index 145) and NZ Woman’s Weekly (31% index 127) 31% state that direct mail is their preferred way to hear about sales promos/special events (124) 46% state that they like to receive offers in the mail that value them as a customer (121) 23% state that DM is their preferred way top hear about new products / services (119) Fruit Juice Regularly Buy: 30% Just Juice (144) 25% Powdered Fruit Drinks (198) 19% Fresh Up (141) 14% Keri (126) 11% Cordials & Concentrates (165) Where bought juice in last 7 days? 58% Supermarket 6% Dairy / Convenience 5% Service Station 3% Other Place
38. Base: All People 10+; figures in brackets are an index with a base of 100 Media Usage 306,000 household shoppers with kids aged 0-14yrs HHS with kids aged 0-14yrs who agree that “it is essential that school kids have healthy food in their lunches” are significantly more likely to be heavy consumers of direct and unaddressed mail. They are significantly less likely to be heavy newspaper readers and cinema goers. They are more likely to be moderate newspaper readers, internet users and radio listeners.
39.
Editor's Notes
DO AS INTERACTIVE ‘ Currency’ Accepted value by all parties Impartial, independent measure of audiences Syndicated (open access) Subject to auditing (independent scrutiny) NOTES: Quantify and understand your audience – stratifcation To provide recipients an understanding of how, how much, what type, where and when media is consumed. To also provide colourful detail on the types of people who are consuming the media. To be able to measuer who is consuming what media how often, when and where So that advertisers can better understand and talk with their consumers So agencies can communicate to target markets, placing the best mediums at the right occasions to reach the audience To enable the industry to measuer their audience and quantify their advertising strategies.
AGB Nielsen Media Research Television Audience Measurement 500 households nationwide Records viewing of all people 5+ Guest viewing is included Presence in room vs effort to view Passive
Circulation provided by the Audit Bureau of Circulation (in both Aus and NZ)
Research International/The Radio Bureau
Need a way to display info Who are they, where are they? what do they think and do? how do they interact with products and services and how do you reach them?