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e-Global 合作媒體列表
易世界網際傳媒 2020_V34
新增
旅遊類
新聞入口類
新加坡最大
手機新聞入口
新加坡
海峽時報
新加坡
聯合早報
新加坡
最大馬來文入口
馬來西亞
最大入口
紐約時報 泰國最大入口
越南
最大新聞入口
越南
最大手機新聞
財金商務類
新加坡唯一財金新聞
英國金融時報
富比世
菲律賓 財金新聞
泰國 財金新聞
馬來西亞 財金新聞
經濟學人
新聞稿發佈/其他
美國
全球新聞稿發布服務
新加坡
同等爆料公社
美國
各垂直行業B2B入口
新加坡
影音網站
越南
最大網路電視
越南
最大音樂網站
越南
最大即時通
專業人士社群
領英
全球最大專業人士社群
傳統媒體
紐約時報
報紙
英國金融時報
報紙
電視(英國除外)
雜誌
亞洲航空
機上刊物
餐桌被版廣告
頭頂行李艙廣告
捷星航空
機上刊物
餐桌背版廣告
傳單派樣
頭頂行李艙廣告
新加坡控股集團下媒體
媒體介紹
紐約時報生活時尚雜誌
紐約時報生活季刊
• Distribution
Hotels (4-and 5-Star) 50%
In flight & airline lounge 20%
Newsstands 10%
Luxury residential & corporate 10%
Ferry, cruise & private jet 5%
Fine dining & premium outlets 5%
• Bali
• Bangkok
• Beijing
• Guangzhou
• Hong Kong
• Jakarta
• Kuala Lumpur
• Macao
• Manila
• Shanghai
• Singapore
• Taipei
• Our readers
Millennials aged 25 – 34
Business Decision Makers
Culture Enthusiasts
Property Investors
Luxury Shoppers
專業人士社群網站
最具全球影響力的新聞媒體之一
香港 – 吸引Fintech創業人才
新加坡- 吸引海外人才創業
東京- 奧運旅遊推廣
杭州旅遊局
首爾市政府旅遊推廣
旅遊比價搜尋引擎
每月活躍用戶
App 下載數
全球性旅遊品牌
用戶年齡層分布
用戶性別比例
53% 的女性用戶
:領導旅遊計畫
與購買的決策
能同時接觸男女
雙方的用戶
區域用戶比例
各區用戶增長快速
激發更多旅遊靈感
導引預定下單
首頁 原生廣告 品牌曝光 針對搜尋結果投放廣告
標準 摩天廣告 原生 內容條列式廣告
航空公司品牌專區 贊助內容/內容行銷
旅遊局品牌專區 推廣你的專區與內容
針對網友再行銷
離開Skyscanner之後的他站 內容行銷
股神巴菲特旗下的新聞稿發布服務
https://finance.yahoo.com/news/medtex-foresee-next-wave-
healthcare-130300970.html
https://www.jiji.com/jc/article?k=20180918005487&g=bw
社交媒體報告(英文twitter為主)
TripAdvisor – 全球最大旅遊評論社群網站
全球最大旅遊暨評論社群網站
評論分享 資料搜尋
60-70%
旅程展開
訂購
尋求旅遊靈感
30-40%
整個過程
超過三十天
旅遊並不只是買機票訂酒店…
Action
Planning影響
 廣告主應掌握traveler 80% planning的時間 
用戶的最終旅遊決定
47%
使用Tripadvisor,
最後改變了改變旅遊
最終目的地
短途變長途
3%
改變旅遊
最終目的地
44%
行程不變
53%
TripAdvisor影響超過四成在互聯網的旅遊產品最終購買決定
Source: OTA partner ROI report UK - TripAdvisor Travel Trends Survey – 1,200 respondents
TripAdvisor對於消費者的行為影響
全球最大訂房網之一
全球最大線上機票訂房網
亞洲航空-亞洲最大廉價航空
• 從搜尋所需到上飛機的接觸點
首頁廣告 全網輪播
站外再行銷 Retargeting
預定確認頁面 登機證廣告
機身彩繪 頭頂行李箱蓋廣告
餐桌背板廣告 機上雜誌 travel360
捷星航空
機上雜誌:雙月刊,可接觸80萬人
數位廣告: 網路報到,登機,確認頁面
精準條件
Retargeting
emails
餐桌背板,頭上行李箱蓋廣告
機身彩繪
英國金融時報-高端商務人群
It also features searchable content for more than 60 back issues
of How to Spend it and the Gift Guide (over 600 inspired ideas
for him and for her with a new gift posted every day of the year)
-- all absolutely free.
Traffic and
User Demography
41.9 Million
Monthly Impressions
1.9 Million
Daily Traffic
7.6 Million
Monthly UUs
2.7 Million
Registered Users
Sources: MillWard Brown 2017
High Income
Avg. Monthly Income – RMB 79,000
Avg. Household Asset – RMB 5.84 Million
High Influence
25% Director or above
57% Business Decision Makers
High Mobile Consumption
92% Use mobile platforms for daily duties
Highly Educated
85% College Graduates or above
44% Master Degree or above
Active Investors & Quality Lifestyle
68% are active investors in property market
6.4% have overseas properties
29% are considering for investing in overseas
properties in 3 years
52% have more than 5 business trips per year
Career Development
64% have overseas study experience
70% plan to have further education
34% would like to have further
education overseas
M
85%
F 15%
Avg. Age
38 yr. oldBeijing
Shanghai
Guangzhou
Other
Provinces
中國最大
財金網站
Penetration in China
In May 2017, FTC ranked 1st in traffic among Business Info Websites on IUserTracker with 50% more daily traffic than Caixin (2nd)
Leading International Title in China
Figures by *iResearch.com.cn as of Nov
2017:
• FTChinese.com ranked 19th in Overall
Financial Websites (including all trading,
news and information sites)
• Other Key International Titles ranked 41st
or below (Reuters China, Forbes China,
Chinese WSJ etc.)
• Result shows a great success of
FTChinese.com in hitting the local market
comparing to other titles Source: iresearch.com.cn (As of Nov 2017)
Leading International Title in China
Reuters Chinese Version
Forbes China
Wall Street Journal Chinese Version
Source: iresearch.com.cn (As of Nov 2017)
Our Social Presence
⚫ 1.52 Million Weibo Followers
⚫ 480k WeChat Followers
⚫ 960k Flipboard Followers
⚫ Media Partnership iQIYI and
other media platforms
Lux Avenue – gateway to the Chinese wealthy consumers
“樂尚街” or Lux Avenue offers readers profiles and
stories about the luxury industry, highlights new
trends in luxury products and provides a window into
an international designer lifestyle.
“China’s rapid economic growth and rising interest in
and consumption of luxury goods, particularly among
the business elite and aspiring middle class, means
that it’s an ideal time to launch this new section on
FTChinese.com. Through Lux Avenue, we will
leverage the Financial Times’ global resources and
award-winning glossy ‘How To Spend It’ magazine to
bring our readers and clients insightful, high quality
content and access to rising trends and leading
personalities in the luxury lifestyle sector,” said
Angela Mackay, managing director, Asia Pacific,
Financial Times.
Advertising Positions
FTChinese.com offers an extensive range of
cutting-edge advertising formats, and our
experienced teams can help you get maximum
impact from them.
The FTChinese conforms to the Internet
Advertising Bureau guidelines on ad unit sizes,
offering standard sizes for Leaderboards 728x90,
MPUs 300x250 and half-page units 300x600*.
We also offer Super Leaderboard 969x90 that
expands to 969x400*, Banner under articles
590x90 as well as a Ribbon ad 336x60.
Impactful options
Floating ad:
Samsung
Intro Ad: Bank of
Communications
Crazy Ad: A. Lange &
Sohne
Homepage Takeover:
Dunhill
Homepage impactful ad
format rates available on
request
FTChinese.com also offers Impactful ad
formats on Homepage such as
Homepage Roadblock/ takeover,
Intro Ad + Landing Ad, Floating Ad
*3rd party ad serving is required for
expandable, video or other rich media format.
News alert
Daily / Weekly Email Sponsorship
• Free delivery to ALL FTChinese registered users
• A summary of links to the highlighted articles of FTChinese every weekday morning
and Friday afternoon.
• Three MPU 300x250 positions in the Daily Email, two Banner 590x90 in the Weekly
Email
• More than 80k imps delivered for each ad unit.
Daily Email
Weekly Email
E-mail Marketing
Email List Rental
• Stand-alone email blast of advertisers message - eDM
• Delivery rate: over 95%; Open rate: over 20%
• Filtering available: Business Position, Area of Responsibility, Industry and
Province
• GROSS Cost: US$250 per 1,000 names
(10% loading is required for every 1 additional category of filtering)
Minimum buy:
- US$20,000 for eDM only
- US$10,000 bundle with online ads on FTChinese.com (min value of US$3,000 in
online ads plus min value of US$7,000 in eDM, or vice versa)
新加坡報業控股
163163
The Straits Times新加坡最大最廣最有影響力的新聞網站
Free access to breaking news from Singapore’s No.1 Newspaper, providing authoritative coverage of local and international news as it
happens
Source: AT Internet, 3 month rolling average, June
34.1 million
Average Monthly Page
views
7.1 million
Average Unique Browser
8:15min
Average TimeSpent
用戶分析
Who are the readers of Straits Times
Source: Nielsen Media Index 2015
49% 51%
MEN WOMEN
91%
of Straits Times readers
lives in 4-room home or
bigger
DWELLING TYPE
57%
of Straits Times reader
are PMEBs
OCCUPATION
57%
of Straits Times readers
are between the age of
25 to 44 years old
AGE GROUP
50%
of Straits Times readers
have University degree
EDUCATION
STRAITSTI
MES
165165
STRAITS TIMES
MOBILE APP
The new ST smartphone app covers both iPhones and Android smartphones while the new
ST iPad edition is for iPad devices only. The iPhone and iPad editions offer ST in native and
PDF formats, with free breaking news; while the Android edition offers ST in the native version
only, with free breaking news.
“The standalone apps for iPhone and iPad can be downloaded from the iTunes
Store, while the Android app is available in Google Play.”
16.83 million
MonthlyPageviews
139,026
MonthlyUniqueBrowser
04:43 min
Averagetimespentpervisit
496,228
CumulativeDownloads
iPhone
8.19
million
MonthlyPageviews
60,203
MonthlyUniqueBrowser
04:53 min
Averagetimespentpervisit
454,874
CumulativeDownloads
Android
Source: AT Internet, 3-months rolling average June 2016.
166166
The Business Times
新加坡唯一的財金日報
Apart from in-depth corporate news and incisive commentaries, The Business Times carries lifestyle stories on a wide range of topics
including food, travel, motoring, art and collection, for the well-heeled
Source: AT Internet, 3 month rolling average, June
3.0 million
Average Monthly Page
views
637,485
Average Unique Browser
08:24min
Average TimeSpent
用戶分析
Who are the readers of Business Times
Source: Nielsen Media Index 2015
55% 45%
MEN WOMEN
95%
of Business Times
readers lives in 4-room
home or bigger
DWELLING TYPE
68%
of Business Times reader
are PMEBs
OCCUPATION
55%
of Business Times
readers are between the
age of 25 to 44 years old
AGE GROUP
66%
of Business Times
readers have University
degree
EDUCATION
BUSINESSTIM
ES
168168
BUSINESS TIMES
MOBILE APP
The Business Times App features the Print Edition, Breaking News and the PDF
Edition.
“The standalone apps for iPhone and iPad can be downloaded from the iTunes
Store, while the Android app is available in Google Play.”
Source: AT Internet, 3-months rolling average June 2016.
898,408
MonthlyPageviews
15,881
MonthlyUniqueBrowser
03:40 min
Averagetimespentpervisit
124,484
CumulativeDownloads
iPhone
530,363
MonthlyPageviews
6,724
MonthlyUniqueBrowser
03:38 min
Averagetimespentpervisit
40,156
CumulativeDownloads
Android
169169
AsiaOne - GROUP
Singapore's premier news and lifestyle content aggregator
The Main Gateway for most of our audience to access various sites, now features a revamped look and feel with content laid out
in an even more organised manner for reading.
Source: AT Internet, 3 month rolling average, June
08:45min
Averagetimespent
3.3 million
Uniquebrowser
28.3million
Monthlypageviews
Our ReadersWho are the readers of AsiaOne
Source: Nielsen Media Index 2015
51% 49%
MEN WOMEN
92%
of AsiaOne readers lives
in 4-room home or
bigger
DWELLING TYPE
55%
of AsiaOne reader are
PMEBs
OCCUPATION
63%
of AsiaOne readers are
between the age of 25 to
44 years old
AGE GROUP
58%
of AsiaOne readers have
University degree
EDUCATION
ASIAONE
171171
ASIAONE
MOBILE APP
Browse through the latest news and lifestyle content from over eight national newspapers -
which includes The Straits Times, The Business Times and The New Paper - as well as
numerous magazines and top-ranking websites all in one app.
Readers can also gain access to content from global and regional content partners such as
The Wall Street Journal, Nikkei Asian Review, Vulcan Post and more.
“Swipe through over 17 categories that include Asia and World news, Business,
Entertainment, Technology and more.”
Source: AT Internet, 3-months rolling average June 2015
6.2 million
MonthlyPageviews
36,290
MonthlyUniqueBrowser
05:52 min
Averagetimespentpervisit
177,163
CumulativeDownloads
iPhone
5.1
million
MonthlyPageviews
26,902
MonthlyUniqueBrowser
06:02 min
Averagetimespentpervisit
133,058
CumulativeDownloads
Android
2.56 million
Average Monthly Unique
Visitors
58.5 million
Average Monthly Page views
46%
Mal
e
54
%Fem
ale
Age
20-44 yrs 06:52min
Average TimeSpent
arePMEBs
53%
are Students
20%
Much of Stomp’s user-generated content finds its way onto print media such as The Straits Times, Shin Min Daily News and Lianhe Wanbao among
others
Singapore Seen is Stomp’s most popular news section. It features news from the ground – the heartbeat of Singapore, not found anywhere in
mainstream media. It also features Stomp’s large community - Stompers - in situations where they’ve become a force for good and for public service.
Source: AT Internet, 3 month rolling average June 2016
Source: Nielsen Media Index 2015
STOMP’S EXTENSIVE REACH AND
ACTIVE COMMUNITY
Stomp, Singapore's number one social networking and citizen media website
STOMP
STOMP’S SOCIAL MEDIA
CHANNELS AMPLIFY REACH
Stomp, Singapore's number one social networking and citizen media website
20.07 million
Monthly people Reach
478k Likes
0.5%growthinLikesmonthly
46%
Fem
ale
54
%Male
Age
25-34 yrs
Stomp’s Facebook page boasts more than three-quarters of a million eyeballs on page activity monthly. This
includes posts, posts to our Page by other people, and mentions. That’s a lot of eyeballs for your brand.
Source: Facebook Analytics June 2016
280k Page Views
13k ReactionsDaily
2.2k Comments Daily
3.4k SharesDaily
PurelyOrganicReach
STOMP
Razor TVReader’s habit across devices
Source: AT Internet, 3 month rolling average, June
arePMEBs
52%
1.0 million
Average UniqueBrowse
2.8 million
Average Monthly Page views
56
%
Mal
e
44
%
Fem
ale
Age
25-44
yrs
06:18min
Average TimeSpent
are Students
19%
RAZORTV
Zaobao.sg
the most-read Chinese newspaper in Singapore
arePMEBs
44%
899,529
Average UniqueBrowsers
10.1 million
Average Monthly Page views
58
%
Mal
e
42
%
Fem
ale
Age
20-44
yrs
22:15min
Average TimeSpent
are Millennial (18-34)
22%
Trusted information source for the Chinese-speaking community. Its online version is one of the few Chinese news websites in
Singapore, which similarly captures the highly-educated Chinese online audience.
ZAOBAO.
SG
Source: AT Internet, 3 month average, June 2016. Nielsen Media Index 2015
Our ReadersZaobao.sg readers are well educated, family oriented and effectively bilingual
58% 42%
MEN WOMEN
45%
of Zaobao.sg reader are
PMEBs
OCCUPATION
ZAOBAO.SG
80%
are proficient in
both English
and Mandarin
Source: AT Internet, 3 month average, June 2016 , Nielsen Media Index 2015
Effectively
Bilingual
HOUSEHOLD INCOME
$6,660
Median Income
59%
of Zaobao.sg readers
have children
FAMILY
21%
of Zaobao.sg readers lives in
Condo apartment or private
housing
DWELLING TYPE
59%
of Zaobao.sg readers
received tertiary
educatedand above
EDUCATION
74%
of Zaobao.sg
readers are
between the age of
25 to 54 years old
AGE GROUP
are Millennial
(18-34 years
old)
22
%
Zaobao.com
Reaching a high net-worth of Chinese audience
arePMEBs
69%
5.6 million
Average UniqueBrowse
142 million
Average Monthly Page views
81
%
Mal
e
20
%
Fem
ale
Age
20-54
yrs
20:51min
Average TimeSpent
are Students
2.2%
A highly-accessed Chinese news portal, providing news and insights that are targeted an the audience in China, HK and Macau
ZAOBAO.C
OM
Source: AT Internet, 3 month average, June 2016; iResearch 2015
OUR READERSWho are the readers of Zaobao.com
81% 19%
MEN WOMEN
47%
of Zaobao (CN) readers
earn RM8,000 and
above.
*Note: As at July 2015,
average income is
RMB4,200
PERSONAL INCOME
46%
of Zaobao (CN) readers
are PMEBs
OCCUPATION
70%
of Zaobao (CN) readers
are 30 years and above
AGE GROUP
74%
of Zaobao (CN) readers
received tertiary
educated and above
EDUCATION
Source: iReaarch, 2015
ZAOBAO.C
OM
Our ReadersHigh-end User Profile of Zaobao.com
ZAOBAO.C
OM
Source: iReaarch, 2015
Age
78% of
readers are 30
and above
Status
52% users take
part in business
decisions
36% of
readers have
travelled out
of China in the
past year
Trips
72% of readers
and/or their
families have the
intention to
pursue further
studies overseas
Study
Purpose
More than
70% of readers
read news to
keep abreast of
national and
international
affairs
$ Assets
63% of readers
own assets
above CNY 1 mn
 Time
pieces
22% of users
own luxury
watches above
CNY 40k
Cars
75% are car
owners; 20%
own more than 1
car
Motivations
68% are
optimistic about
their future
Expenditur
e
Main spending
categories are in
leisure/
entertainment
and electronics
Strong coverage in the affluent regions of China
Guangdong Province in China is the Highest
Coverage District of ZAOBAO.com黑龙江
吉林
辽宁
河北
山东
福建
江西
安徽
湖北
湖南
广东广西
上海
山西
内蒙古
陕西
宁夏
甘肃
青海
四川
贵州
云南
西藏
新疆
江苏
浙江
北京
天津
河南
重庆
UV(10000 ppl) PV(10000 ppl)
Guangdong 17.5 95
Shandong 10.4 60
Jiangsu 9.7 53
Zhejiang 7.8 45
Hebei 7.5 39
Fujian 7.2 44
Henan 7.1 35
Sichuan 6.9 41
Hunan 6.5 38
Hubei 5.7 28
UV≥150k
100k≤UV<150k
50k≤UV<100k
UV<50k
UV、PV of Provinces
Source: IResearch 2015
Zaobao.com READERS
ZAOBAO.C
OM
181181
BERITA HARIANSole Malay language website in Singapore
It presents news and issues from home, the region and the world, featuring a wide spectrum of topics from sports to politics and religion.
Other highlights include Malay culture and tradition, arts and heritage, family, hobbies and leisure.
Source: AT Internet, 3 month rolling average, June
07:00min
Averagetimespent
98,658
Uniquebrowser
395,136
Monthlypageviews
{LATEST NEWS} {HALAL FOOD} {LANGUAGE & LITERATURE} {TRAVEL} {BUSINESS}
182
eNewsletter
Monthly eNewsletter Berita Harian
Reach more than 4,000 Berita Harian online subscribers
News are hand-picked by Berita Harian editors daily to
ensure readers get the most important news
eNewsletter are delivered into readers’ inboxes every
morning, Mon to Fri.
BERITA
HARIAN
馬來西亞最大新聞網站
• 當今大馬(馬來語:malaysiakini),是馬來西亞最大新聞媒體(目
前在Alexa馬來西亞所有網路媒體中排名第28名),提供中文、英文
、馬來文及淡米爾文4種語系,與馬來西亞大多數新聞媒體不同,
malaysiakini不受其政府監管。
• 2018馬來西亞大選日的報導頁面,malaysiakini吸引超過 1700 萬人
觀看。(馬來西亞人口約3,200萬人)
TOP 6 WEB DOMAINS VISITED FROM DESKTOP & Mobile
ONLINE NEWS / INFORMATION PORTALS IN MALAYSIA
BERITA HARIAN
TOTAL Unique
Visitors
Source: comScore, APRIL 2018
3.57 mil
THE STAR 3.96 mil
SINAR HARIAN 3.40 mil
SAYS.COM 2.66 mil
MALAYSIAKINI
SITES
HARIAN METRO
4.21 mil
3.99 mil
DESKTOP & MOBILE
AUDIENCE FIGURES MKINI ENGLISH
Source: Google Analytics, 1- 31May 2018
Unique Visitors
Page Views
Session Duration
DESKTOP MOBILE
1,791,700
36,950,543
0 0 :0 8:11
5,667,199
93,358,498
00:05:06
DESKTOP & MOBILE
AUDIENCE FIGURES MKINI MALAY
Source: Google Analytics, 1- 31May 2018
Unique Visitors
Page Views
Session Duration
DESKTOP MOBILE
901,943
23,989,044
00 :09:18
4,0 46,271
112,917,533
00:07:40
DESKTOP & MOBILE
AUDIENCE FIGURES MKINI CHINESE
Source: Google Analytics, 1- 31May 2018
Unique Visitors
Page Views
Session Duration
DESKTOP MOBILE
2,191,373
26,708,494
00:04:32
391,454
8,526,896
0 0:08:14
MOBILE
MOBILE APP ANDROID
HOME PAGE + INSIDE PAGE
Source: Google Analytics, May 2018
Google Analytics, January 2018
Screen Views
English Malay Chinese
( 6.9 million )
( 9.6 million )
Active Use rs
( 1.6 million )
( 16 k )
( 8.4 k )
( 2.6 k )
56.7 Million
66 K
37.4 Million
23 K
11.0 Million
9.1 K
DEMOGRAPHIC (Desktop vs Mobile)
12% (D)
7% (M)
31% (D)
31% (M)
22% (D)
23% (M)
16% (D)
18% (M)
12% (D)
13% (M)
7% (D)
8% (M)
Source: Google Analytics, MAY 2018
18 - 24 25 - 34 35 - 44 45 - 54 55 - 64 65+
Male
AGE GROUP
Female
64.4% (D)
60.2% (M)
GENDER GROUP
More than 60% of the audience
is male readers 35.6% (D)
39.8% (M)
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2015 長榮航空-北美航線廣宣(美國+東南亞)
2015-17 阿聯酋航空-台灣廣宣
2017 高雄市新聞局 – 國際媒體行銷(日韓為主)
2018 生策會-國際科技醫療展(全球新聞稿,歐美亞醫療專業網站)
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