The document provides traffic and demographic data for ESPN's soccer websites in Southeast Asia. ESPNsoccernet sees high monthly unique visitors and pageviews across Singapore, Malaysia, and Hong Kong. In Singapore, ESPNsoccernet has 878k unique visitors and 17.5 million pageviews, while in Malaysia it has 683k unique visitors and 12.1 million pageviews. A survey of ESPNsoccernet users in Hong Kong found they are mostly young, Chinese males who are highly educated, affluent sports fans who are very loyal visitors to the site. The document proposes various advertising opportunities on ESPNsoccernet, including digital banners and sponsorships, to reach this valuable audience of hardcore soccer fans.

1. GLOBAL DIGITAL EXTENSIONS 2012

4. TOTAL Monthly ‐
Region
PV: 32.2 MN
ESPNSoccernet ‐ SG UU: 1.65 MN
878K UNIQUE VISITORS
17.5 MN PAGEVIEWS
ESPNSoccernet – MY
683K UNIQUE VISITORS
12.1 MN PAGEVIEWS
ESPNSoccernet – HK
200K UNIQUE VISITORS
4.9 MN PAGEVIEWS
Avg. Monthly Figures, Source: Omniture & ESPN MEDIA RESEARCH

5. TOTAL Monthly‐
Region
ESPN F1 ‐ SG PV: 0.7 MN
UU: 47.8K
16.6K UNIQUE VISITORS
212K PAGEVIEWS
ESPN F1 – MY
20.8K UNIQUE VISITORS
306K PAGEVIEWS
ESPN F1 – HK
122K UNIQUE VISITORS
6.6K PAGEVIEWS
Avg. Monthly Figures, Source: Omniture & ESPN MEDIA RESEARCH

6. ESPN – RICH HERITAGE AND BRAND PROMISE
ESPN heritage ensures best of technology
capability and product understanding
ESPN understands and serves sports fans
across multiple media across regions globally
Has successfully executed and covered mega
events in sports like soccer world cups, cricket
world cups, super bowls and more…
ESPN gives an opportunity to collaborate
ESPNsoccernet – Live matches, previews, recaps,
analysis, debates, classic vignettes and premium
talent across 380 million households in 202
countries.

7. TRAFFIC BREAKDOWN
FAR-EAST

8. TRAFFIC NUMBERS FAR-EAST
BY MONTH
ESPNsoccernet is the most ideal sporting platform in reaching out to about 2.2 Million unique
hardcore Football fans every month in Far East with 40 million Page views on an average
Source: Omniture

9. TRAFFIC BREAKDOWN
SINGAPORE

10. TRAFFIC NUMBERS HONG KONG
BY MONTH
ESPNsoccernet Hong Kong reaches out to 200,000 unique hardcore Football fans and gets 5
million Page views on an average
Source: Omniture

11. WHO ARE THE
FANS?

12. ESPN SOCCERNET SURVEY RESULTS
HONG KONG 2011

13. FACTS
SURVEY Population ‐ 7 million
DETAILS
The median age in Hong Kong is 41 years old and the average household size
is 2.9 persons.
95% of residents of Chinese, 2.1% of Filipino, and 0.8% of Indonesian descent
CITY HONG KONG
PERIOD 2011, 30 DAYS
SAMPLE 1978
TYPE ONLINE SURVEY ON SITE

14. WHO THEY ARE?
Young, Chinese Males
66 % of the users
are between 15‐34
Majority are of
61% users
Chinese
Are Working
Origin – 95%
Professionals

15. EDUCATION AND EMPLOYMENT
Educated and earning
50% Users are
Post graduates
Almost 40% are Managers
and Professionals
More than a third earn more
than HKD 30k/Month

16. SITE VISIT ‐ ESPNSOCCERNET
Extremely Loyal and Frequent
83% users visit
the site at
least once a
week
33% visit soccernet and espn.com
for all soccer news and scores

17. FINANCE
Banking and using credit cards
97% own a credit card
50% own a PLATINUM
OR American Express
Card
76% use online banking

18. PRODUCT OWNERSHIP
• 67% own either Digital Cameras
• Canon (20%), Nikon (30%) or a Panasonic (17%) digital camera
• 46% own either a high end Laptops
• Apple (22%), IBM (14%), or a Lenovo (9%) laptop
• 62% own Smartphones
• iPhone (14%), Nokia (33%), Blackberry (9%) or a Samsung (14%) mobile
• 39% subscribe to Vodafone and 17% subscribe to PCCW and One2free
HIGH Ownership of
Premium Laptops
and Smartphones

19. VEHICLE OWNERSHIP & PURCHASE
Almost 70% 30% own either an
Audi, BMW or a Merc
have a
vehicle – HIGH Very Healthy
OWNERSHIP PREMIUM AUDIENCE
INTERNET ‐ While Reliability was
Biggest INFO MOST Imp factor,
SOURCE Brand Appeal and Design
while buying garnered high votes too
(Classy Audience)
a CAR

20. TRAVEL More than 40% users
travel during the year
Geographic Region More than Half the users
> 10 Trips 0 Trip 1 ‐ 2 Trip(s) 3 ‐ 5 Trip
buy their own tickets
11.1% 55.6% 22.2% 11.1%
Local
72.2% 22.2% 5.6%
SE Asia
50% 44.4% 5.6%
Asia
94.4% 5.6%
ME
88.9% 11.1%
Africa
83.3% 16.7%
North America
98.9% 5.6% 5.6
South America
83.3% 11.1% 5.6%
Europe
83.3% 16.7%
Aus

21. FITNESS
Fitness conscious and play soccer regularly
50% engage in
weekly fitness
activities
20% play soccer regularly

22. Following sport and brand
Nike and Adidas: Most POPULAR
Footwear Brand – 28% each
Adidas, Emirates,
MasterCard –
Top Brands associated
with football

23. OTHER SERVIES USED

24. FOOD & BEVERAGES
Beer and Fast food favorites
McDonalds, Pizza
Hut and Burger King
garner more than
60% popularity
18 % drink beer and
other liquor
regularly & 23%
Prefer Heineken

25. PERSONAL PRODUCTS All kinds of
Lifestyle Products
used regularly
Personal Products list
Stuff that they buy
33% say Ingredients and 22% say brand appeal is the
most important criteria in deciding purchase of these
products Highly Brand
and Quality
Conscious

26. THE SOCCERNET FAN IS…

27. COMPREHENSIVE COVERAGE OF SOCCER
ESPNsoccernet provides coverage of: Content and services include:
• English Premier League • News
• Champions League • Live scores & commentary
• Gamecast/ Podcast/ Webchat
• Euro 2012
• Custom Editorial Features
• Team England Lead Columnist Features
• 2 pre‐tournament features
• MLS • 3 per week during the
tournament (the final piece to be
• Team USA the day of/day after the final and
be a review of the tournament)
• UEFA Cup Top 40 Players (Digital and Social vehicle)
Cross region panel
• English Division 1,2, 3 Best/Worst XIs
Group and Wrap Up
• Scottish Premier League Tactical Analysis / ESPN Arena
To be integrated into each match
• La Liga preview and report, but to be
clearly marked out so it can be
• Serie A ‘owned’ across the tournament
Star Watch
• Bundesliga Spotlight select list of players
(editorial selection) across
• Asian Football regions
• Match Stats
• League standings
• Interviews
• Fantasy Games

29. INTEGRATED TOWER
• Innovative 300x1000 towers on Left and Right hand side of ESPNsoccernet Homepage
• Cost – SG$ 3,000 per day

30. FULL PAGE OVERLAYS PARTNER
• High performing Full Page overlays on the Homepage of ESPNsoccernet
• Cost – SG$ 2,000 per day

32. SOCCER CALENDAR 2012-13
League/Cup Format Duration
EURO 2012 31 Matches 8 June - 1 July, 12
UEFA Champions League (UCL) Round-robin + Knock out Sep '12 - May '13
England Premier League (EPL) 38 Matches per team Aug '12 - May '13
Europa League Round-robin + Knock out July '12 - May '13
La Liga (Spain) 38 Matches per team Aug '12 - May '13
Serie A (Italy) 38 Matches per team Sep '12 - May '13
Bundesliga (Germany) 34 Matches per team Sep '12 - May '13

33. THANK YOU