The document provides traffic and demographic data for ESPN's soccer websites in Southeast Asia. ESPNsoccernet sees high monthly unique visitors and pageviews across Singapore, Malaysia, and Hong Kong. In Singapore, ESPNsoccernet has 878k unique visitors and 17.5 million pageviews, while in Malaysia it has 683k unique visitors and 12.1 million pageviews. A survey of ESPNsoccernet users in Hong Kong found they are mostly young, Chinese males who are highly educated, affluent sports fans who are very loyal visitors to the site. The document proposes various advertising opportunities on ESPNsoccernet, including digital banners and sponsorships, to reach this valuable audience of hardcore soccer fans.
UX, ethnography and possibilities: for Libraries, Museums and ArchivesNed Potter
1) The document discusses how the University of York Library has used various user experience (UX) techniques like ethnographic observation and interviews to better understand user needs and behaviors.
2) Some changes implemented based on UX findings include installing hot water taps, changing hours, and adding blankets - aimed at improving the small details of user experience.
3) The presentation encourages other libraries, archives and museums to try incorporating UX techniques like behavioral mapping and cognitive interviews to inform design changes that enhance services for users.
The document describes several CBS Interactive websites including CNET, a technology news and product review site with 250k uniques and 850k page views per month; GameSpot, a gaming news and review site with 180k uniques and 1.1m page views per month focused on video games; Last.fm, an online music discovery service with 75k uniques and 550k page views per month; and TV.com, a television show information and discussion site with 70k uniques and 450k page views focused on avid TV fans. The sites provide authoritative information, reviews, discussions and communities for their target audiences of technology enthusiasts, gam
The document provides information about iROKOtv, which is the world's largest digital distributor of Nollywood movies with a library of over 5,000 licensed movies. It is owned by IROKO Partners and has offices in Nigeria, the UK, and the US. Some key statistics provided include that iROKOtv has delivered over 20 million hours of video and attracted over 41 million visits from over 200 countries, with 800,000 registered users who average 1.9 hours of viewing per day. Information is also given about iROKOtv's viewers in various countries and regions, as well as details about its audience demographics and viewing habits.
Connect Full deck - Media consumtion habit 2023.pdfssuser96097d
The document summarizes key findings from a consumer insights study conducted across three markets. It finds that consumers are actively consuming content across multiple online channels like OTT, gaming, audio and digital content. Mobile is the dominant device for content consumption, though CTV viewing is rising. Consumers want advertisements to be relevant to their interests in order to improve brand recall and engagement. Most consumers also take actions like clicking, purchasing or sharing content after seeing online ads.
This document discusses using research to help maximize the value of sports sponsorship as a marketing tool. It notes that while global marketing spend has slowed, sponsorship spending remains healthy. Research in sports must be actionable and understandable. The challenges of time-shifted viewing and evolving media consumption are discussed. Keeping the research simple and adapting it to objectives is advised. Tracking sponsorship impact through consumer surveys is described as more important than ever.
Music player network non endemic profileTyler Reed
I created this piece to profile the buying behavior of Music Player Network subscribers around non-endemic products. Distributed to potential advertisers outside of core manufacturer advertisers.
The document segments the global online audience into 6 types based on attitudes and media consumption. It finds that Worldly Achievers and Culturally Curious particularly over-index for their affinity with the BBC based on their education, income, and frequency of BBC consumption. Worldly Achievers are motivated and brand-conscious consumers interested in news, sport, and technology, while Culturally Curious are experience-seekers interested in travel, culture, and the BBC for its reporting on other countries.
The document summarizes a presentation on optimizing patron experiences through website design. It provides data on digital marketing challenges for performing arts organizations and user behaviors online. It then focuses on Guillaume Thérien's work redesigning the website for Opéra de Montréal to better engage users, improve conversion rates, and address organizational challenges through content marketing and an emphasis on relationship building. Key aspects of the redesign included a responsive design, social media integration, and focus on user experience and metrics to measure success.
UX, ethnography and possibilities: for Libraries, Museums and ArchivesNed Potter
1) The document discusses how the University of York Library has used various user experience (UX) techniques like ethnographic observation and interviews to better understand user needs and behaviors.
2) Some changes implemented based on UX findings include installing hot water taps, changing hours, and adding blankets - aimed at improving the small details of user experience.
3) The presentation encourages other libraries, archives and museums to try incorporating UX techniques like behavioral mapping and cognitive interviews to inform design changes that enhance services for users.
The document describes several CBS Interactive websites including CNET, a technology news and product review site with 250k uniques and 850k page views per month; GameSpot, a gaming news and review site with 180k uniques and 1.1m page views per month focused on video games; Last.fm, an online music discovery service with 75k uniques and 550k page views per month; and TV.com, a television show information and discussion site with 70k uniques and 450k page views focused on avid TV fans. The sites provide authoritative information, reviews, discussions and communities for their target audiences of technology enthusiasts, gam
The document provides information about iROKOtv, which is the world's largest digital distributor of Nollywood movies with a library of over 5,000 licensed movies. It is owned by IROKO Partners and has offices in Nigeria, the UK, and the US. Some key statistics provided include that iROKOtv has delivered over 20 million hours of video and attracted over 41 million visits from over 200 countries, with 800,000 registered users who average 1.9 hours of viewing per day. Information is also given about iROKOtv's viewers in various countries and regions, as well as details about its audience demographics and viewing habits.
Connect Full deck - Media consumtion habit 2023.pdfssuser96097d
The document summarizes key findings from a consumer insights study conducted across three markets. It finds that consumers are actively consuming content across multiple online channels like OTT, gaming, audio and digital content. Mobile is the dominant device for content consumption, though CTV viewing is rising. Consumers want advertisements to be relevant to their interests in order to improve brand recall and engagement. Most consumers also take actions like clicking, purchasing or sharing content after seeing online ads.
This document discusses using research to help maximize the value of sports sponsorship as a marketing tool. It notes that while global marketing spend has slowed, sponsorship spending remains healthy. Research in sports must be actionable and understandable. The challenges of time-shifted viewing and evolving media consumption are discussed. Keeping the research simple and adapting it to objectives is advised. Tracking sponsorship impact through consumer surveys is described as more important than ever.
Music player network non endemic profileTyler Reed
I created this piece to profile the buying behavior of Music Player Network subscribers around non-endemic products. Distributed to potential advertisers outside of core manufacturer advertisers.
The document segments the global online audience into 6 types based on attitudes and media consumption. It finds that Worldly Achievers and Culturally Curious particularly over-index for their affinity with the BBC based on their education, income, and frequency of BBC consumption. Worldly Achievers are motivated and brand-conscious consumers interested in news, sport, and technology, while Culturally Curious are experience-seekers interested in travel, culture, and the BBC for its reporting on other countries.
The document summarizes a presentation on optimizing patron experiences through website design. It provides data on digital marketing challenges for performing arts organizations and user behaviors online. It then focuses on Guillaume Thérien's work redesigning the website for Opéra de Montréal to better engage users, improve conversion rates, and address organizational challenges through content marketing and an emphasis on relationship building. Key aspects of the redesign included a responsive design, social media integration, and focus on user experience and metrics to measure success.
Microsoft power point the future of direct marketingRachel Aldighieri
The document summarizes a panel discussion on the future of direct marketing. The panel debated whether all marketing will become direct in the future. Panelists included representatives from Sony Ericsson, LBi Group, Virgin Atlantic, Comufy, BT, and Lithium. They discussed topics like using customer data and lifetime value to personalize messaging, social CRM platforms to drive engagement, and how consumer expectations are shifting to demand more relevant and personalized interactions. The chair from the DMA closed with remarks and announced upcoming DMA events on data and integrated marketing.
YourSports delivers classic NCAA football games and sports content to a targeted male audience online. It has two channels - a sports fan channel across 125 sites with 500 million monthly impressions, and an online newspaper channel across 48 sites with 3.2 million impressions. YourSports offers sponsors targeted display advertising and the opportunity to sponsor broadcasts of historic Pac-10 football games across newspaper websites nationwide for massive brand exposure.
ADMA - Asia Pacific Digital Marketing Trends ReportStephanie Phua
A tidy summary.
All information adapted from http://www.asiadigitalmarketingyearbook.com/
Covers
Internet usage trends
Digital marketing trends
Demographics of internet users in APAC
Internet user behavior in APAC
Top Sites
E-commerce trends
Mobile trends
Social networking trends
News consumption patterns and preferences were explored among 1,230 Reuters.com users globally. Respondents reported consuming news from various platforms and sources, with PCs/laptops and news websites/apps being most dominant. Nine in ten turn to trusted news brands to verify breaking stories. Key attributes making news brands appealing included trustworthy content, reputation, and credibility. While most were satisfied with current online news, only one third would pay for unique, high-quality content. Emerging technologies, especially those leveraging mobile devices, were expected to significantly influence future news consumption.
The document summarizes the digital media strategy and offerings of the Atlantic Coast Conference. It highlights growing traffic and engagement metrics across the ACC's website and mobile apps. Key digital opportunities for sponsors are also outlined, including banner ads, video pre-rolls, sponsorships of live streaming, the ACC Vault video archive, and the ACC Road Trip program. Specifications for various digital ad formats are provided.
Matt Roberts, Formula 1. Driving commercial opportunities at F1 races with Wi...IT Arena
Matt has 20 years in the market research and analytics sector across media and sport brands (including Sky, BT and ESPN). He joined F1 in March 2017 as the Global Research and Analytics Director. At F1 he has set up a number of new initiatives ranging from global fan behaviour studies to a CRM database, a global fan panel and an extensive spectator experience research programme. He also launched a new division to cover data analytics which enabled F1 to combine market research with scientific data analytics to help support decisions within the business. 2.5 years later, the team has won a number of major awards including ‘Best in house market research team’ at the MRS Awards
Speech Overview:
· Understanding the physical interaction and behaviours of attendees at a Grand Prix
· Measuring the impact of F1 fan activations and merchandise at a Grand Prix
· Using sensors to improve fan experience at F1 races
Evolution of sponsorship motorsport by Nigel GeachChoregeo
O κ. Nigel Geach, Vice-Chairman της European Sponsorship Association, μίλησε για την εξέλιξη της χορηγίας τονίζοντας ότι: «τα χρήματα που αναμένεται να δαπανηθούν παγκοσμίως φέτος στην αθλητική χορηγία θα φτάσουν τα 46 δισ. δολάρια σε σύγκριση με τα 40 δισ. που δαπανήθηκαν το 2013». Παράλληλα, παρουσίασε ένα case study για τον παγκόσμιο μηχανοκίνητο αθλητισμό, σημειώνοντας ότι η Formula 1 διαθέτει 254 διαφορετικούς χορηγούς. Όπως μάλιστα ανέφερε ο κ. Geach: «μπορεί η έρευνα να δίνει περισσότερες πληροφορίες για την χορηγία, ωστόσο, η γνώση είναι αυτή που συμβάλλει στην επιτυχία της».
The document provides insights into digital advertising and online behavior of luxury consumers in Japan. Some key points:
- Nearly 80% of the Japanese population uses the internet, with over 65% accessing it via mobile devices. Japanese e-commerce represents a quarter of Asia Pacific sales.
- Affluent Japanese consumers heavily rely on digital devices to research luxury goods, with 41% using search engines and a third of Facebook users earning over $70,000 annually.
- Video advertising is effective with Japanese luxury shoppers, who spend over 2 hours per month watching online videos. A third of digital video viewers reported increased interest in a brand after viewing branded content.
- Prior to luxury purchases, 92% of
This year, the team at Activate has defined the 9 most important insights for tech and media in 2017. Key points:
*Super-serve the super-users and chase the attention unicorns
*Subscriptions will feed the world (or at least internet and media businesses)
*Learn to live with the discovery oligopoly
*The bot battles are about winning the great messaging war
*eSports is the next tech phenomenon
*You already know the new winners in Pay TV
*Video Streaming: The bundle is the future
*Audio: Smart Speakers, Gray Music
*Post-Household America: A new era of users
Current & future mobile trends of south east asia @ innotech cambodiaiTrainAsia
This document summarizes current and future mobile trends in Southeast Asia. It finds that the region has experienced rapid growth in smartphone adoption and mobile internet usage. Southeast Asia now has the highest mobile penetration rate globally, with over half the population accessing the internet mostly through smartphones. As the population is young and incomes are rising, the region is an important emerging market for both local and global mobile developers and businesses.
Yahoo Content Connections: What Premium Content Looks Like and Why It MattersNick Drew
We know inherently that there's a difference between high-quality and low-quality content online, and when it comes to news, sports and finance reporting, this difference drives our behaviour.
But what does "high quality" look like? And does it actually matter when building marketing plans?
(um... actually, yes, and we can prove it!)
The future of direct marketing, Thursday 2 february 2012Rachel Aldighieri
Please find attached the full set of slides from the "The future of direct marketing" event on Thursday 2 February 2012. This event was organised by The Direct Marketing Association and LBi. You can see the event converstion at #dmalbi
SportsRecruitment.com is the number 1 website for jobs in sports, with over 2 million page views in 2011. Advertising on the site provides exposure to senior level professionals in sports industries globally. Metrics show ads receive high click through rates and visibility across the site and in affiliated networks. The site's audience continues to grow significantly each year.
NUYOU is a multi-platform publication that engages readers through print, digital, and events. It has a monthly readership of 48,000 across its print magazine, website, and tablet edition. NUYOU's readers are predominantly affluent Chinese females ages 30-39 who are married with children and have household incomes over $6,000. The document promotes integrated advertising packages for the print magazine, website, and tablet edition starting at $4,000, as well as editorial sponsorship packages including print and digital content starting at $5,000. It positions NUYOU as Singapore's leading magazine for trendy bilingual women.
My team and I were tasked to conduct market research on the millennial generation, and provide suggested strategies and tactics to engage with that demographic. After much hard work and determination, we were selected as the winners of the Fox Sports University Challenge at the University of Iowa.
This document provides a media kit and reader profile for GQ Australia magazine in 2007. It summarizes key details about the magazine's readership, including demographics, psychographics, spending habits, and interests. GQ readers tend to be affluent younger professionals who enjoy luxury brands and an active lifestyle. They are big spenders on fashion, technology, travel, and entertainment. The document provides statistics comparing GQ readers to the general population in areas like income, education, and consumption of products.
YRALS is a digital media agency that was founded in 2008. It has executed social media campaigns for over 200 clients across various sectors. The company specializes in social media campaigns and creating web and mobile properties to build brand loyalty and engagement.
Internet penetration in India has grown steadily over the past decade and is forecasted to reach 11% by 2015. Social networks have emerged as very popular platforms, with Facebook having over 66 million users in India. Online video consumption is also increasing significantly.
Puravankara is a real estate developer that could benefit from improving its digital presence. Its Facebook page only has 1,131 likes with low engagement. It is also not actively using Twitter to engage with customers. The
The Connected Economy: Insights from the networkBazaarvoice
As marketers, we’re used to speaking in the millions and billions. We’re excited by these magnitudes — not frightened by them. Big Data has conditioned us to dig through mountains of noise until we strike signal, until we recognize patterns that tell us what we want to know.
Big numbers make it tempting to speak in abstractions, but it has never been more important to recognize that behind each data point is a person. Those signals are human signals, and those patterns tell us about how real consumers live their lives. The responsibility as marketers possessed of this data is to use it to serve those that supply it, the end consumers that buy our products and tell us how to make them better.
We’ve created this booklet to share some of what we’ve learned about consumers around the world — their attitudes and beliefs, preferences, behaviors, and more — from the billions of conversations that flow through our system every year.
This App Marketing Plan ppt has been created by Prajakta Tamhankar, during a Marketing Management Internship Under the guidance of Prof. Sameer Mathur, IIM Lucknow.
Microsoft power point the future of direct marketingRachel Aldighieri
The document summarizes a panel discussion on the future of direct marketing. The panel debated whether all marketing will become direct in the future. Panelists included representatives from Sony Ericsson, LBi Group, Virgin Atlantic, Comufy, BT, and Lithium. They discussed topics like using customer data and lifetime value to personalize messaging, social CRM platforms to drive engagement, and how consumer expectations are shifting to demand more relevant and personalized interactions. The chair from the DMA closed with remarks and announced upcoming DMA events on data and integrated marketing.
YourSports delivers classic NCAA football games and sports content to a targeted male audience online. It has two channels - a sports fan channel across 125 sites with 500 million monthly impressions, and an online newspaper channel across 48 sites with 3.2 million impressions. YourSports offers sponsors targeted display advertising and the opportunity to sponsor broadcasts of historic Pac-10 football games across newspaper websites nationwide for massive brand exposure.
ADMA - Asia Pacific Digital Marketing Trends ReportStephanie Phua
A tidy summary.
All information adapted from http://www.asiadigitalmarketingyearbook.com/
Covers
Internet usage trends
Digital marketing trends
Demographics of internet users in APAC
Internet user behavior in APAC
Top Sites
E-commerce trends
Mobile trends
Social networking trends
News consumption patterns and preferences were explored among 1,230 Reuters.com users globally. Respondents reported consuming news from various platforms and sources, with PCs/laptops and news websites/apps being most dominant. Nine in ten turn to trusted news brands to verify breaking stories. Key attributes making news brands appealing included trustworthy content, reputation, and credibility. While most were satisfied with current online news, only one third would pay for unique, high-quality content. Emerging technologies, especially those leveraging mobile devices, were expected to significantly influence future news consumption.
The document summarizes the digital media strategy and offerings of the Atlantic Coast Conference. It highlights growing traffic and engagement metrics across the ACC's website and mobile apps. Key digital opportunities for sponsors are also outlined, including banner ads, video pre-rolls, sponsorships of live streaming, the ACC Vault video archive, and the ACC Road Trip program. Specifications for various digital ad formats are provided.
Matt Roberts, Formula 1. Driving commercial opportunities at F1 races with Wi...IT Arena
Matt has 20 years in the market research and analytics sector across media and sport brands (including Sky, BT and ESPN). He joined F1 in March 2017 as the Global Research and Analytics Director. At F1 he has set up a number of new initiatives ranging from global fan behaviour studies to a CRM database, a global fan panel and an extensive spectator experience research programme. He also launched a new division to cover data analytics which enabled F1 to combine market research with scientific data analytics to help support decisions within the business. 2.5 years later, the team has won a number of major awards including ‘Best in house market research team’ at the MRS Awards
Speech Overview:
· Understanding the physical interaction and behaviours of attendees at a Grand Prix
· Measuring the impact of F1 fan activations and merchandise at a Grand Prix
· Using sensors to improve fan experience at F1 races
Evolution of sponsorship motorsport by Nigel GeachChoregeo
O κ. Nigel Geach, Vice-Chairman της European Sponsorship Association, μίλησε για την εξέλιξη της χορηγίας τονίζοντας ότι: «τα χρήματα που αναμένεται να δαπανηθούν παγκοσμίως φέτος στην αθλητική χορηγία θα φτάσουν τα 46 δισ. δολάρια σε σύγκριση με τα 40 δισ. που δαπανήθηκαν το 2013». Παράλληλα, παρουσίασε ένα case study για τον παγκόσμιο μηχανοκίνητο αθλητισμό, σημειώνοντας ότι η Formula 1 διαθέτει 254 διαφορετικούς χορηγούς. Όπως μάλιστα ανέφερε ο κ. Geach: «μπορεί η έρευνα να δίνει περισσότερες πληροφορίες για την χορηγία, ωστόσο, η γνώση είναι αυτή που συμβάλλει στην επιτυχία της».
The document provides insights into digital advertising and online behavior of luxury consumers in Japan. Some key points:
- Nearly 80% of the Japanese population uses the internet, with over 65% accessing it via mobile devices. Japanese e-commerce represents a quarter of Asia Pacific sales.
- Affluent Japanese consumers heavily rely on digital devices to research luxury goods, with 41% using search engines and a third of Facebook users earning over $70,000 annually.
- Video advertising is effective with Japanese luxury shoppers, who spend over 2 hours per month watching online videos. A third of digital video viewers reported increased interest in a brand after viewing branded content.
- Prior to luxury purchases, 92% of
This year, the team at Activate has defined the 9 most important insights for tech and media in 2017. Key points:
*Super-serve the super-users and chase the attention unicorns
*Subscriptions will feed the world (or at least internet and media businesses)
*Learn to live with the discovery oligopoly
*The bot battles are about winning the great messaging war
*eSports is the next tech phenomenon
*You already know the new winners in Pay TV
*Video Streaming: The bundle is the future
*Audio: Smart Speakers, Gray Music
*Post-Household America: A new era of users
Current & future mobile trends of south east asia @ innotech cambodiaiTrainAsia
This document summarizes current and future mobile trends in Southeast Asia. It finds that the region has experienced rapid growth in smartphone adoption and mobile internet usage. Southeast Asia now has the highest mobile penetration rate globally, with over half the population accessing the internet mostly through smartphones. As the population is young and incomes are rising, the region is an important emerging market for both local and global mobile developers and businesses.
Yahoo Content Connections: What Premium Content Looks Like and Why It MattersNick Drew
We know inherently that there's a difference between high-quality and low-quality content online, and when it comes to news, sports and finance reporting, this difference drives our behaviour.
But what does "high quality" look like? And does it actually matter when building marketing plans?
(um... actually, yes, and we can prove it!)
The future of direct marketing, Thursday 2 february 2012Rachel Aldighieri
Please find attached the full set of slides from the "The future of direct marketing" event on Thursday 2 February 2012. This event was organised by The Direct Marketing Association and LBi. You can see the event converstion at #dmalbi
SportsRecruitment.com is the number 1 website for jobs in sports, with over 2 million page views in 2011. Advertising on the site provides exposure to senior level professionals in sports industries globally. Metrics show ads receive high click through rates and visibility across the site and in affiliated networks. The site's audience continues to grow significantly each year.
NUYOU is a multi-platform publication that engages readers through print, digital, and events. It has a monthly readership of 48,000 across its print magazine, website, and tablet edition. NUYOU's readers are predominantly affluent Chinese females ages 30-39 who are married with children and have household incomes over $6,000. The document promotes integrated advertising packages for the print magazine, website, and tablet edition starting at $4,000, as well as editorial sponsorship packages including print and digital content starting at $5,000. It positions NUYOU as Singapore's leading magazine for trendy bilingual women.
My team and I were tasked to conduct market research on the millennial generation, and provide suggested strategies and tactics to engage with that demographic. After much hard work and determination, we were selected as the winners of the Fox Sports University Challenge at the University of Iowa.
This document provides a media kit and reader profile for GQ Australia magazine in 2007. It summarizes key details about the magazine's readership, including demographics, psychographics, spending habits, and interests. GQ readers tend to be affluent younger professionals who enjoy luxury brands and an active lifestyle. They are big spenders on fashion, technology, travel, and entertainment. The document provides statistics comparing GQ readers to the general population in areas like income, education, and consumption of products.
YRALS is a digital media agency that was founded in 2008. It has executed social media campaigns for over 200 clients across various sectors. The company specializes in social media campaigns and creating web and mobile properties to build brand loyalty and engagement.
Internet penetration in India has grown steadily over the past decade and is forecasted to reach 11% by 2015. Social networks have emerged as very popular platforms, with Facebook having over 66 million users in India. Online video consumption is also increasing significantly.
Puravankara is a real estate developer that could benefit from improving its digital presence. Its Facebook page only has 1,131 likes with low engagement. It is also not actively using Twitter to engage with customers. The
The Connected Economy: Insights from the networkBazaarvoice
As marketers, we’re used to speaking in the millions and billions. We’re excited by these magnitudes — not frightened by them. Big Data has conditioned us to dig through mountains of noise until we strike signal, until we recognize patterns that tell us what we want to know.
Big numbers make it tempting to speak in abstractions, but it has never been more important to recognize that behind each data point is a person. Those signals are human signals, and those patterns tell us about how real consumers live their lives. The responsibility as marketers possessed of this data is to use it to serve those that supply it, the end consumers that buy our products and tell us how to make them better.
We’ve created this booklet to share some of what we’ve learned about consumers around the world — their attitudes and beliefs, preferences, behaviors, and more — from the billions of conversations that flow through our system every year.
This App Marketing Plan ppt has been created by Prajakta Tamhankar, during a Marketing Management Internship Under the guidance of Prof. Sameer Mathur, IIM Lucknow.
4. TOTAL Monthly ‐
Region
PV: 32.2 MN
ESPNSoccernet ‐ SG UU: 1.65 MN
878K UNIQUE VISITORS
17.5 MN PAGEVIEWS
ESPNSoccernet – MY
683K UNIQUE VISITORS
12.1 MN PAGEVIEWS
ESPNSoccernet – HK
200K UNIQUE VISITORS
4.9 MN PAGEVIEWS
Avg. Monthly Figures, Source: Omniture & ESPN MEDIA RESEARCH
5. TOTAL Monthly‐
Region
ESPN F1 ‐ SG PV: 0.7 MN
UU: 47.8K
16.6K UNIQUE VISITORS
212K PAGEVIEWS
ESPN F1 – MY
20.8K UNIQUE VISITORS
306K PAGEVIEWS
ESPN F1 – HK
122K UNIQUE VISITORS
6.6K PAGEVIEWS
Avg. Monthly Figures, Source: Omniture & ESPN MEDIA RESEARCH
6. ESPN – RICH HERITAGE AND BRAND PROMISE
ESPN heritage ensures best of technology
capability and product understanding
ESPN understands and serves sports fans
across multiple media across regions globally
Has successfully executed and covered mega
events in sports like soccer world cups, cricket
world cups, super bowls and more…
ESPN gives an opportunity to collaborate
ESPNsoccernet – Live matches, previews, recaps,
analysis, debates, classic vignettes and premium
talent across 380 million households in 202
countries.
8. TRAFFIC NUMBERS FAR-EAST
BY MONTH
ESPNsoccernet is the most ideal sporting platform in reaching out to about 2.2 Million unique
hardcore Football fans every month in Far East with 40 million Page views on an average
Source: Omniture
10. TRAFFIC NUMBERS HONG KONG
BY MONTH
ESPNsoccernet Hong Kong reaches out to 200,000 unique hardcore Football fans and gets 5
million Page views on an average
Source: Omniture
13. FACTS
SURVEY Population ‐ 7 million
DETAILS
The median age in Hong Kong is 41 years old and the average household size
is 2.9 persons.
95% of residents of Chinese, 2.1% of Filipino, and 0.8% of Indonesian descent
CITY HONG KONG
PERIOD 2011, 30 DAYS
SAMPLE 1978
TYPE ONLINE SURVEY ON SITE
14. WHO THEY ARE?
Young, Chinese Males
66 % of the users
are between 15‐34
Majority are of
61% users
Chinese
Are Working
Origin – 95%
Professionals
16. SITE VISIT ‐ ESPNSOCCERNET
Extremely Loyal and Frequent
83% users visit
the site at
least once a
week
33% visit soccernet and espn.com
for all soccer news and scores
18. PRODUCT OWNERSHIP
• 67% own either Digital Cameras
• Canon (20%), Nikon (30%) or a Panasonic (17%) digital camera
• 46% own either a high end Laptops
• Apple (22%), IBM (14%), or a Lenovo (9%) laptop
• 62% own Smartphones
• iPhone (14%), Nokia (33%), Blackberry (9%) or a Samsung (14%) mobile
• 39% subscribe to Vodafone and 17% subscribe to PCCW and One2free
HIGH Ownership of
Premium Laptops
and Smartphones
19. VEHICLE OWNERSHIP & PURCHASE
Almost 70% 30% own either an
Audi, BMW or a Merc
have a
vehicle – HIGH Very Healthy
OWNERSHIP PREMIUM AUDIENCE
INTERNET ‐ While Reliability was
Biggest INFO MOST Imp factor,
SOURCE Brand Appeal and Design
while buying garnered high votes too
(Classy Audience)
a CAR
20. TRAVEL More than 40% users
travel during the year
Geographic Region More than Half the users
> 10 Trips 0 Trip 1 ‐ 2 Trip(s) 3 ‐ 5 Trip
buy their own tickets
11.1% 55.6% 22.2% 11.1%
Local
72.2% 22.2% 5.6%
SE Asia
50% 44.4% 5.6%
Asia
94.4% 5.6%
ME
88.9% 11.1%
Africa
83.3% 16.7%
North America
98.9% 5.6% 5.6
South America
83.3% 11.1% 5.6%
Europe
83.3% 16.7%
Aus
22. Following sport and brand
Nike and Adidas: Most POPULAR
Footwear Brand – 28% each
Adidas, Emirates,
MasterCard –
Top Brands associated
with football
25. PERSONAL PRODUCTS All kinds of
Lifestyle Products
used regularly
Personal Products list
Stuff that they buy
33% say Ingredients and 22% say brand appeal is the
most important criteria in deciding purchase of these
products Highly Brand
and Quality
Conscious
27. COMPREHENSIVE COVERAGE OF SOCCER
ESPNsoccernet provides coverage of: Content and services include:
• English Premier League • News
• Champions League • Live scores & commentary
• Gamecast/ Podcast/ Webchat
• Euro 2012
• Custom Editorial Features
• Team England Lead Columnist Features
• 2 pre‐tournament features
• MLS • 3 per week during the
tournament (the final piece to be
• Team USA the day of/day after the final and
be a review of the tournament)
• UEFA Cup Top 40 Players (Digital and Social vehicle)
Cross region panel
• English Division 1,2, 3 Best/Worst XIs
Group and Wrap Up
• Scottish Premier League Tactical Analysis / ESPN Arena
To be integrated into each match
• La Liga preview and report, but to be
clearly marked out so it can be
• Serie A ‘owned’ across the tournament
Star Watch
• Bundesliga Spotlight select list of players
(editorial selection) across
• Asian Football regions
• Match Stats
• League standings
• Interviews
• Fantasy Games
28.
29. INTEGRATED TOWER
• Innovative 300x1000 towers on Left and Right hand side of ESPNsoccernet Homepage
• Cost – SG$ 3,000 per day
30. FULL PAGE OVERLAYS PARTNER
• High performing Full Page overlays on the Homepage of ESPNsoccernet
• Cost – SG$ 2,000 per day
31.
32. SOCCER CALENDAR 2012-13
League/Cup Format Duration
EURO 2012 31 Matches 8 June - 1 July, 12
UEFA Champions League (UCL) Round-robin + Knock out Sep '12 - May '13
England Premier League (EPL) 38 Matches per team Aug '12 - May '13
Europa League Round-robin + Knock out July '12 - May '13
La Liga (Spain) 38 Matches per team Aug '12 - May '13
Serie A (Italy) 38 Matches per team Sep '12 - May '13
Bundesliga (Germany) 34 Matches per team Sep '12 - May '13