The document provides 6 steps for companies to achieve "escape velocity" in their social media strategies and scale their efforts beyond reactive "social media sanitation". The steps are: 1) formalize a hub-and-spoke organizational model, 2) establish a center of excellence to enable business units, 3) streamline workflows with social media management systems, 4) scale customer service with peer-to-peer communities, 5) grow an unpaid army of advocates, and 6) integrate social across all owned, paid and earned media channels. Following these steps will help companies transition from limited, reactive social programs to proactive strategies that can scale across the organization.
11. Most programs still only a few years old.
Source: Altimeter Group. Social Business Survey, Q4 2012.
9%
12%
17%
27%
27%
9%
5%
4%
9%
20%
33%
29%
5 years or more
4 years to < 5 years
3 years to < 4 years
2 years to < 3 years
1 year to < 2 years
Less than 1 year
How long has your social media program
been in existence?
2010 2012