PSO is Pakistan's largest oil marketing company, established in 1974. It has a network of over 3,500 filling stations and supplies fuel to 9 airports and 2 seaports. PSO imports, stores, and distributes a range of petroleum products across Pakistan. It faces problems like government interference limiting its ability to build new refineries, forcing it to refine crude oil abroad and increasing product prices. PSO aims to become more customer-oriented by establishing a dedicated customer service department to quickly address complaints.

1. Working , Problems and their Solutions of Pakistan State Oil

2. Name:
Hafiz Ahmad Ali
Muhammad Zubair Iqbal
Tayyab Hasnain
Roll No:
EN-15024
EN-15001
EN-15007

3. About us:
The Creation Of Pakistan State Oil (PSO) Can Be Traced Back To The
Year 1974, In The Regine Of Zulfikar Ali Bhutto.
Multinational Petroleum Corporation Involved In Marketing And
Distribution Of Petroleum Products.
It Has A Network Of 3,689 Filling Stations.
It Is Involved In Import, Storage, Distribution And Marketing Of A
Range Of Petroleum Products Including Gasoline, Diesel, Fuel Oil, Jet
Fuel, LPG, CNG And Petrochemicals.

4. Company name and Logo evaluation:
Premier Oil Company Limited(POCL)
January 1, 1974
Premier Oil Company Limited:
September
15, 1976
Pakistan State Oil:
December 30, 1976
Current Logo:
1999

5. Company Profile:
Pakistan State Oil (PSO) Is One Of The Important Strategic Assets Of
Pakistan. The Largest Oil Marketing Company Of Pakistan, PSO Serves
Around 3 Million Customers Every Day.
Oil Market Leader In Pakistan.
253 CNG Facilities In More Than 34 Cities.
155 Convenience Stores – Shop Stops.
Retail Network Of 3,565 Outlets.
1,786 New Vision Retail Outlets (Nvros).
Refueling Facilities At 9 Airports & 2 Sea Ports.
Over 1 Million Tons Of Oil Storage Capacity (74% Of Total OMC Storage).
Largest Fuel Oil Supplier To The Energy Sector Across Pakistan,as compared to
other oil companies; like Shell,Total etc.

6. INFRASTUCTURE OF PSO:

8. Storage:
With A Storage Network Comprising Of 9 Installations And 23 Depots,
PSO’s Storage Infrastructure Spreads From Karachi To Gilgit.
 Capable Of Holding Over A One (01) Million Metric Tons, PSO’s Storage
System Is The Largest Amongst All OMC’s In Pakistan.
PSO Represents Approximately 74% Of The Total National Oil Storage
Capacity.

10. Product Movement:
Transportation Of Fuel From PSO’s Installations And Depots To End
Consumers Is Carried Out Through A Number Of Different Modes Of
Transport. PSO Uses Three Mechanisms For The Movement Of POL
Products Namely,
 Tank Lorries (Road)
 Tank Wagons (Railways)
And Pipelines
Filling And Movement Of Tank Lorries Is Monitored From The Control
Room At Keamari Terminal To Ensure Efficiency.

11. Comparison with Shell:
Below The Review Of The Other Well-Known Oil Marketing Company -
Shell With Comparison To PSO.
• Subjects PSO Shell
Site Across Pakistan 3450 780+
Depots 25 12
Oil Supply (Lit) 12.27 (MMT) 2.66 MMT
Lubricant 11 15+
Air/Sea Ports Refueled Everyday 9 Airports & 2 Sea Ports 61 Aircrafts
Customers (Per Day) 2.8 Million 1 Million

12. ORGANOGRAM OF PSO:

13. CUSTOMER SERVICE DEPARTMENT (CSD):
PSO Has Recently Set Up A Dedicated Service Department That Is
Major Step Towards the Customer.
The Company’s Overall Objective Of Becoming A Customer-Oriented
Company. Located At The Company’s Head Office In Karachi.
 The First Point Of Contact For The Customers On Day To Day
Concerns And Provides Centralized Customer Service Across Pakistan.
Trained And Professional Staff Attends To And Solves The Customers
Concerns And Complaints Quickly And Effectively.

14. CHAIN OF COMMAND:
Chain Of Command Is An Unbroken Line Of Authority That Extends From
The Upper Levels Of The Organization To The Lowest Levels And Defines
Who Reports To Whom.
As PSO Follows Traditional Objective Setting Decision Are Made Totally
By The Top Management.
 The Authority Is Given To The Managers To Give Orders And Employees
Are Bound To Follow Them.
It Is The Responsibility Of The Employees To Perform Those Duties
Assigned To Them.

15. UNITY OF COMMAND:
On PSO The Unity Of Command Hoes In The Following Sequence:
Chairman
Managing Director
7 General Managers
Divisional Managers
1 Sales Executive
8-12 Sales Officers
Managing Director Is Answerable To The Chairman. MD Has 7 General
Managers Working Under Him. Every G.M Has 8 DMs Working Under Him.
Every DM Has A Sales Executive And Under Him There Are 8-12 Sales
Officers.

16. DECISION-MAKING STYLES:
Decision-Making Is An Important Aspect Of The Company, Which Needs To Be
Thoroughly Evaluated Before Making A Final And Firm Decision.
Following Are The Decision Making Style In Use By PSO.
 ANALYTICAL STYLE (LONG RUN):
As PSO Is Sales Oriented Company And It Has Many Competitors Like Shell,
Caltex Etc. So They Have To Consider More Alternatives After Making A
Decision. The Managers In This Condition Have The Ability To Cope With Unique
Situation.
 DIRECTIVE STYLE (SHORT RUN) :
In Short Run, The Decision Making Are More In Directive Style I.E. Managers
Made Fast And Logical Decisions. The Manager Is The Focal Point In The
Organization And He Is Appropriate Authority To A Problem Arise By His
Observation Or Reflected By Someone Else From The Organization.

18. PRODUCTS AND SERVICES:
• PSO Overall Has Two Forms Of Business
 Retail Fuel (RF): Deals In Petroleum Based Products.
 Non-Fuel Retail (NFR): Deals In Non-Petroleum Goods.

19. DEPOTS:
PSO Has Storage Depots All Over Pakistan. These Include The Following:
South Zone Depots:
Hyderabad, Daulatpur, Sukkhur, Sanghi, Quetta „C,‟ Khuzdar And Pasni.
North Zone Depots:
Chakpiran, Faqirabad, Taru Jabba, Serai Naurang, Kundian, Juglot, Chitral
And Kohat.
Central Zone Depots:
Vehari, Shershah -2 (B&C), Lalpir, Sahiwal, Habibabad, Faisalabad A,
Faisalabad B, Badami Bagh, Kala Shah Kaku, Gujranwala, Sargodha And Kotla
Jam

20. Types Of Fuel Station:
• Old Vision Retail Outlet (OVRO):

21. New Vision Retail Outlet (NVRO):

22. Problems and Solutions:
• Today the major Problem Face by PSO is that the ministry of petroleum
affected and involves in the way of progress.

23.  Government of Pakistan does not allow to build the new oil
refinery, and when crude oil refines in foreign countries the
prices of oil products obviously increases.