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LOGO




       Introduction to Services ERP
It is the largest energy company and the second-largest company in the
 world by revenues

Provide fuel to 10 mn customers each day through our 44,000 service
 stations worldwide

Products and Services are also designed to meet the needs of businesses
      Construction to Aviation
      Chemicals to Shipping industry
Shell Operating subsidiaries are divided into…    Exploration & Production
       Oil products
       Chemicals
       Gas & Power

(Other small divisions include Coal, Hydrogen, Forestry and Renewables)

Worldwide business, over 100 countries
History
• 1907 Shell and Royal Dutch merged,


                                          Shell
 Royal Dutch
 Netherland
                  60%               40%   Transport
                                          British




• Headquarter: Hague, Netherlands
• Registered Office: London, UK
• CEO: Peter Voser
Delivering a stdz organizationally aligned & vertically integrated financial, mgmt and oprtn
            1              reporting solution to all SERP entities


                       Minimize complexity and cost
            2
                    Maximize the use of global processes and tools for MI
        3
                Remove localized, heterogeneous solutions currently in place
    4
            Drive Shell ESSA standards:- Eliminate-Simplify-Standardize-Automate
5
Delivering a stdz organizationally aligned & vertically integrated financial, mgmt and oprtn reporting
                1             solution to all SERP entities


                           Minimize complexity and cost
            2
                       Maximize the use of global processes and tools for MI
        3
                   Remove localized, heterogeneous solutions currently in place
    4
                Drive Shell ESSA standards:- Eliminate-Simplify-Standardize-Automate
5
Delivering a stdz organizationally aligned & vertically integrated financial, mgmt and oprtn reporting
                1          solution to all SERP entities


                       Minimize complexity and cost
            2
                    Maximize the use of global processes and tools for MI
        3
                Remove localized, heterogeneous solutions currently in place
    4
            Drive Shell ESSA standards:- Eliminate-Simplify-Standardize-Automate
5
Delivering a stdz organizationally aligned & vertically integrated financial, mgmt and oprtn reporting
            1         solution to all SERP entities


                  Minimize complexity and cost
        2
                Maximize the use of global processes and tools for MI
    3
            Remove localized, heterogeneous solutions currently in place
4
        Drive Shell ESSA standards:- Eliminate-Simplify-Standardize-Automate
5
Delivering a stdz organizationally aligned & vertically integrated financial, mgmt and oprtn reporting
                1         solution to all SERP entities


                       Minimize complexity and cost
            2
                    Maximize the use of global processes and tools for MI
        3
                Remove localized, heterogeneous solutions currently in place
    4
            Drive Shell ESSA standards:- Eliminate-Simplify-Standardize-Automate
5
Deliver new Business Objects Frontend
A redesigned & streamlined SAP Data Warehouse Later
Further enhance Financial Consolidation Solution.
User base of 6500 users across 21 countries in Q1 2010
SERP will drive radical changes for the way we do business and is fully
 aligned with Corporate & Finance strategies
SERP – High Level Architecture

                     Reporting          Analysis            Dash boarding
 BO Reporting
  Frontend             Crystal              Web
                                                             XCelsius
                       Reports          Intelligence


     BI/BO             SAP Integration Kit/Business Objects Enterprise
  Integration


   SAP Data          Business                                      SEM
 Warehouse –        Warehouse
  Financial &                                               BCS –
Operational Data     LSA Design                             Financial
     Layer                                                  Consolidation



                   Source System                       Non SAP Source
   R/3 Source
Standard Staging Process

                                             Reporting Applications
                  To Business Objects


              Presentation/Reporting Layer
                 (Architected Data Marts)

Operational
Data Store
                                                Integrated Data

                 Data Warehouse Layer



                                                 Not Integrated
                                                      Data
                 Data Acquisition Layer


                     Data Sources                 Source Data
                                                    System
Which tool for which purpose…

                                                  Web Intelligence
                                  •   Reporting & Analysis.
                                  •   General Interactive Reporting.
                                  •   BW in place.
                                  •   Target Audience: Casual Business User.




             Crystal Reports                                                           Xcelsius
             .
 •   Reporting & Analysis.                                           •   Dashboards & Visualizations.
 •   General Interactive Reporting.                                  •   BW in place
 •   BW in place.                                                    •   Architecture: Query as Web Service with OLAP
 •   Target Audience: Casual Business User.                              universe &/or Live Office.
                                                                     •   Target Audience: Business Users.
SERP – Authorization Overview

      Users classified as Info worker / Info consumer


      Full SAP Authentication


      BW will remain main driver for BO authorization


      Authorized by functional area


      Restricted Access to download Excel


      Data access will be restricted to Company Code
      dependent on functional area
+ 100 countries where we operate

~101,000 number of employees

2% amount of world’s oil we produce

3% amount of world’s gas we produce

3.1 million barrels of gas and oil we produce every day
44,000 Shell service stations worldwide

145 billion litres of fuel sold

>35 refineries and chemical plants we run

1 ranking by Fortune 500
SWOT ANALYSIS


  S   Strengths
                                       W
                                           Weaknesses

       Major oil & Gas Producer            Limited operational or Financial
       Major projects & exploration         freedom
        acreage
       Substantial near growth             In some products Cost &
       Rapid expansion in                   Efficiency disadvantage
        petrochemicals, Marine &
        aviation industry                   Rising Investment requirement
       Quality, reputation

      Opportunities                        Threats
  O                                    T
       Rising energy consumption           Price infaltion/deflation

       Large area of under explore         Strong competition
        territory
                                            Competitors new products and
       Innovation an technology             innovation
        development
LOGO




               Any Questions ???
Prepared by:

Yuvraj Zala

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Royal dutch shell

  • 1. LOGO Introduction to Services ERP
  • 2. It is the largest energy company and the second-largest company in the world by revenues Provide fuel to 10 mn customers each day through our 44,000 service stations worldwide Products and Services are also designed to meet the needs of businesses Construction to Aviation Chemicals to Shipping industry
  • 3. Shell Operating subsidiaries are divided into… Exploration & Production Oil products Chemicals Gas & Power (Other small divisions include Coal, Hydrogen, Forestry and Renewables) Worldwide business, over 100 countries
  • 4. History • 1907 Shell and Royal Dutch merged, Shell Royal Dutch Netherland 60% 40% Transport British • Headquarter: Hague, Netherlands • Registered Office: London, UK • CEO: Peter Voser
  • 5.
  • 6.
  • 7.
  • 8. Delivering a stdz organizationally aligned & vertically integrated financial, mgmt and oprtn 1 reporting solution to all SERP entities Minimize complexity and cost 2 Maximize the use of global processes and tools for MI 3 Remove localized, heterogeneous solutions currently in place 4 Drive Shell ESSA standards:- Eliminate-Simplify-Standardize-Automate 5
  • 9. Delivering a stdz organizationally aligned & vertically integrated financial, mgmt and oprtn reporting 1 solution to all SERP entities Minimize complexity and cost 2 Maximize the use of global processes and tools for MI 3 Remove localized, heterogeneous solutions currently in place 4 Drive Shell ESSA standards:- Eliminate-Simplify-Standardize-Automate 5
  • 10. Delivering a stdz organizationally aligned & vertically integrated financial, mgmt and oprtn reporting 1 solution to all SERP entities Minimize complexity and cost 2 Maximize the use of global processes and tools for MI 3 Remove localized, heterogeneous solutions currently in place 4 Drive Shell ESSA standards:- Eliminate-Simplify-Standardize-Automate 5
  • 11. Delivering a stdz organizationally aligned & vertically integrated financial, mgmt and oprtn reporting 1 solution to all SERP entities Minimize complexity and cost 2 Maximize the use of global processes and tools for MI 3 Remove localized, heterogeneous solutions currently in place 4 Drive Shell ESSA standards:- Eliminate-Simplify-Standardize-Automate 5
  • 12. Delivering a stdz organizationally aligned & vertically integrated financial, mgmt and oprtn reporting 1 solution to all SERP entities Minimize complexity and cost 2 Maximize the use of global processes and tools for MI 3 Remove localized, heterogeneous solutions currently in place 4 Drive Shell ESSA standards:- Eliminate-Simplify-Standardize-Automate 5
  • 13. Deliver new Business Objects Frontend A redesigned & streamlined SAP Data Warehouse Later Further enhance Financial Consolidation Solution. User base of 6500 users across 21 countries in Q1 2010 SERP will drive radical changes for the way we do business and is fully aligned with Corporate & Finance strategies
  • 14. SERP – High Level Architecture Reporting Analysis Dash boarding BO Reporting Frontend Crystal Web XCelsius Reports Intelligence BI/BO SAP Integration Kit/Business Objects Enterprise Integration SAP Data Business SEM Warehouse – Warehouse Financial & BCS – Operational Data LSA Design Financial Layer Consolidation Source System Non SAP Source R/3 Source
  • 15. Standard Staging Process Reporting Applications To Business Objects Presentation/Reporting Layer (Architected Data Marts) Operational Data Store Integrated Data Data Warehouse Layer Not Integrated Data Data Acquisition Layer Data Sources Source Data System
  • 16. Which tool for which purpose… Web Intelligence • Reporting & Analysis. • General Interactive Reporting. • BW in place. • Target Audience: Casual Business User. Crystal Reports Xcelsius . • Reporting & Analysis. • Dashboards & Visualizations. • General Interactive Reporting. • BW in place • BW in place. • Architecture: Query as Web Service with OLAP • Target Audience: Casual Business User. universe &/or Live Office. • Target Audience: Business Users.
  • 17. SERP – Authorization Overview Users classified as Info worker / Info consumer Full SAP Authentication BW will remain main driver for BO authorization Authorized by functional area Restricted Access to download Excel Data access will be restricted to Company Code dependent on functional area
  • 18. + 100 countries where we operate ~101,000 number of employees 2% amount of world’s oil we produce 3% amount of world’s gas we produce 3.1 million barrels of gas and oil we produce every day
  • 19. 44,000 Shell service stations worldwide 145 billion litres of fuel sold >35 refineries and chemical plants we run 1 ranking by Fortune 500
  • 20.
  • 21. SWOT ANALYSIS S Strengths W Weaknesses  Major oil & Gas Producer  Limited operational or Financial  Major projects & exploration freedom acreage  Substantial near growth  In some products Cost &  Rapid expansion in Efficiency disadvantage petrochemicals, Marine & aviation industry  Rising Investment requirement  Quality, reputation Opportunities Threats O T  Rising energy consumption  Price infaltion/deflation  Large area of under explore  Strong competition territory  Competitors new products and  Innovation an technology innovation development
  • 22. LOGO Any Questions ??? Prepared by: Yuvraj Zala