The document provides an overview of the fashion jewellery category. It discusses various product categories of fashion jewellery including earrings, necklaces, anklets, rings, pendants, and more. It also outlines the different types of materials used, top brands, and compares fashion jewellery to real gold and diamonds. The market size for fashion jewellery in India is estimated to be Rs. 7,000-8,000 crore with expected growth of 15-20% annually. Emerging trends in India include couples' pieces that can be worn by both men and women as well as brand expansion into new product categories.
This Introduction to Fashion Marketing course from London College of Fashion is ideal if you've no previous marketing experience or some experience in a non-fashion sector and want to learn how marketing principles work in the context of fashion.
This Introduction to Fashion Marketing course from London College of Fashion is ideal if you've no previous marketing experience or some experience in a non-fashion sector and want to learn how marketing principles work in the context of fashion.
how did fashion in India evolve? in this presentation i have covered costume history of India.
Reach Me at priyalthakkar96@gmail.com
Also Check rainbowmonkey.in for my work
In India, jewelry is designed to match with the attire. The theme of its design as well as the color of the jewelry is taken into consideration while adoring. To make jewelry more attractive, it is topped by diamonds and various types of gems. Traditionally, Indian jewelry has been made of heavy and voluminous gold pieces, but recently jewelry made of silver, platinum and other metals has become quite popular among people. The popularity of jewelry made of stone, encrusted on metal, has grown more recently. In the following PPT, we will tell you about the different kinds of jewelry in India.
Presented by The students of BA Degree in Jewellery Design & Manufacturing Techniques batch 13
Fashion Jewellery Trends 2016-2017 and Jewelry buying habits from Italina (Ho...Shirley Yau
Jewelry fashion report for the year 2016 and 2017 consists of basic minimalism, different minerals, light and heavy materials, oversized jewellery, enamel to add a sense of luxury, beading and casual opulence, floral, hoops, rebellious pearls, rough luxe, hair accessories, statement necklaces, over sized earrings and double rings.
how did fashion in India evolve? in this presentation i have covered costume history of India.
Reach Me at priyalthakkar96@gmail.com
Also Check rainbowmonkey.in for my work
In India, jewelry is designed to match with the attire. The theme of its design as well as the color of the jewelry is taken into consideration while adoring. To make jewelry more attractive, it is topped by diamonds and various types of gems. Traditionally, Indian jewelry has been made of heavy and voluminous gold pieces, but recently jewelry made of silver, platinum and other metals has become quite popular among people. The popularity of jewelry made of stone, encrusted on metal, has grown more recently. In the following PPT, we will tell you about the different kinds of jewelry in India.
Presented by The students of BA Degree in Jewellery Design & Manufacturing Techniques batch 13
Fashion Jewellery Trends 2016-2017 and Jewelry buying habits from Italina (Ho...Shirley Yau
Jewelry fashion report for the year 2016 and 2017 consists of basic minimalism, different minerals, light and heavy materials, oversized jewellery, enamel to add a sense of luxury, beading and casual opulence, floral, hoops, rebellious pearls, rough luxe, hair accessories, statement necklaces, over sized earrings and double rings.
This project includes the features of a database that is adding,deleting,modifying and searching of a required record-are developed using MICROSOFT VISUAL BASIC 6.0 and ORACLE 8.0V
Twelve months of research, 1000+ cups of coffee, and probably an entire forest worth of Post-its (don’t worry—we recycle). That’s what it took for us to compile our Trends 2017 report, which offers an in-depth look at the eight most important developments we believe will influence and impact design and innovation for business, government and society in the coming year.
Visit trends.fjordnet.com for more.
What are the Latest Trends in Fashion Jewelry_LorililJewelersLorilil Jewelers
Fashion jewelry is a dynamic industry that reflects shifting cultural norms and individual tastes. Fashion jewelry designers are pioneering new aesthetic territory, both on the runways and in the streets.
Manufacturing of Gold and Diamond Jewellery. Opportunities for Entrepreneurs to Start Own Business of Gold and Diamond Jewellery.
Jewellery or Jewellery consists of decorative things worn for personal adornment, similar to brooches, rings, necklaces, earrings, pendants, bracelets, and cufflinks. Jewellery could also be attached to the body or the clothes. From a western perspective, the term is restricted to durable ornaments, excluding flowers as an example. For many centuries metal, usually combined with gemstones, has been the normal material for Jewellery, however different materials similar to shells and other plant materials could also be used.
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You Must Know The Gold Plated Long Necklace.docxPriti Sathe
Gold plated long necklaces are a timeless piece of jewellery that has been around for centuries. They are designed to add a touch of elegance to your outfit. Gold plated long necklaces come in various designs, such as chokers, pendant necklaces, and layered necklaces.
We are one of the esteemed Manufacturer, Supplier & Exporter of complete range of Jewelry, Necklaces, Bracelets, Handicrafts Items, Bags, Garments, Christmas Items & Accessories. These products are highly praised for their compact design.
Trending artificial jewellery products on offer from the best artificial jewe...Indian Imitation Jewellery
Jewellery tends to form an absolute essentiality in any woman’s life. By Jewellery, we usually understand personal ornaments such as pendants, necklaces, bracelets or rings which are made from valuable metals and contain precious jewels in them. Jewellery signifies the beauty of the feminine gender and highlights the graciousness of any apparel that a woman or a girl may be wearing. Be it a wedding, a formal party or a normal get-together, women have the tendency to express their beauty by exhibiting their jewellery. Artificial jewelleries are cost effective in nature. This is because they are made from inexpensive metals and gemstones such as silver, nickel, brass, rhinestones, etc. People also refer to artificial jewellery as imitation jewellery, costume jewellery, and fashion jewellery. In recent years, the best artificial jewellery manufacturers in Mumbai grabbed the opportunity of what is recognized as a prosperous business by offering their unique collection of artificial jewelleries at reasonable rates.
We are one of the prominent manufacturers, exporters and suppliers of a vast range of Artificial Necklaces, Pendants & Earrings and many more. These products are highly demanded by the ladies for their elegant looks.
3. Fashion Jewellery
Product
Categories
• Earring
• Necklace
• Anklet
• Rings
• Pendant & Chains
• Hair Pins
• Brooch
• Bangles & Bracelets
• Toe Rings
Type of
Jewellery
• Handmade-
Jute,Tribal
• Stone
• Imitation
• Metal
• Pearl
• Leather
• Silver
Top Brands
• Accesorize
• Aldo
• Guess
• BG’s
• Swarovski
4. Traditional to contemporary look
Gold prices are rising day by day
Exclusive design comes at an additional cost
Safety is the key concern
Significant resale value
Its like an investment- need to invest both time
and money to indulge in Gold or Diamond
purchase
Keeps pace with changing trend, season to
season,
Cost Effective
Available in different colors, cut, style,
patterns to match your mood with wide range
of products to suit every wallet size
Completely safe to wear
No resale value
Impulse Purchase
Fashion Jewellery Vs Real(Gold/Diamond)
Fashion Jewellery Gold/Diamond
5. When it comes to fashion jewellery, no two countries follow the same fashion.
In India for example, the style, designs and making differs from North to South, and East to West.
Likewise across continents,while Europe has a penchant of delicate jewellery with an inclination towards
crystals and diamante, Russians still love their
semi-precious stones on gold plated jewellery.
Similarly, in China and Japan, the use of traditional motifs is higher than in Thailand.
However, what binds all the countries is a similar liking for gold-like shine in their jewellery, with a better
finesse and design
Changing trends – converge to the original
6. India is the world’s second-largest manufacturer of imitation jewellery after China.
Indian imitation jewellery enjoys a huge demand and has potential for growth in markets such as the
US, UK, Europe, Canada, Australia and many Asian countries.
The availability of skilled artisans at low cost as also that of base metals, faux gems and stones has
encouraged the sector’s growth in India
Rajasthan, Uttar Pradesh, West Bengal, Bihar and Madhya Pradesh are some of the important states
known for such products
Indian Market for imitation
7. Types of Jewellery
Enamel Jewellery
Plastic Jewellery
Oxidised Jewellery:
Glass Jewellery
Beaded Jewellery
Leather Jewellery
Kundan Jewellery
Polki Jewellery
8. Fashion Jewellery Market Size
Market Size: Rs 7000-8000 Cr
Expected CAGR: 15-20%
Estimated Size for 2013-14: 11000 Cr
Rural: Urban: 40:60
Source: Hindu Business Line
10. Affordability factor: With soaring gold and diamond prices, it is more affordable and convenient to
embrace artificial jewellery. Moreover the costume jewellery items are not less beautiful or exquisite
than the traditional real jewellery.
Consumer preferences: The changing outlook of people regarding jewellery as a daily wear
commodity rather than an asset for life has made imitation jewellery more popular.
Variety: Due to affordable range of the artificial jewellery, it is much easier to make a collection for
regular as well as formal occasions. Generally working women prefer to change their jewllery
(earrings, neck-pieces, rings etc) according to their dresses.
Security purpose: Imitation jewellery is safer to wear as compared to the authentic jewellery. In the
present day when theft and crime is increasing in society, customers feel more secure wearing fake
jewellery.
Emergence of organised players: People, especially women have adopted better standards of
grooming after being influenced by daily soaps. They ape the jewellery and the costumes which are
worn by the television stars. Moreover with the rise in standard of living and disposable income
customers undoubtedly prefer to go in for branded products.
Excellent innovative designs: Imitation jewellery comes with unlimited and exquisite designs which
can be easily purchased.
Good value for money: Traditional jewellery cannot be changed according to latest fashion. However
imitation jewellery can be worn and discarded according to latest trends due to their low cost benefit.
Lack of gender bias: In the past jewellery was exclusively for the fairesr sex but in the recent times
men have also initiated an interest in adorning themselves with this. One can easily come across
specially designed fashion jewellery like bracelets, rings, chains, pendants, earrings for the male
gender also.
Factors influencing growth in the category
11. Couples' jewellery pieces that can be worn by a man, as well as a woman
Brands are widening the category with multiple product offerings like brooch,
cufflinks, watches, hair-bands, Smartphone covers, glares etc
Innovation is the buzz word
Unique Collection(Turquoise Collection, Maharaja Collection, Floral Collection)
fascinates consumer
Jewellery Boutiques
Exhibitions/Fashion Shows
Emerging Trends in India
13. Consumer Profile
Butterflies Age Group 15-24
Life-stage: College Going
Preferred Jewellery type: Funky Colorful, trendy and low
cost
Media Touch-points: College Campus, Movie theatre,
local shopping street, window shopping at Malls
Elegant Diva:-Age Group 25-40
Life-stage: Working, Mother, Married, Single
High disposable Income
Preferred Jewellery type: Subtle, Finesse, branded,
office wear & Party wear
Media Touch-points: Corporate Hubs,Malls,
Boutiques, Online,
14. Wedding (Party & Bridal Wear)
Clubs & Discotheques
Festival Wear
Kitty Parties
Travel
Conference
Office get tog ethers
Suitable Occasion for Fashion jewellery
15. Fashion Jewellery Market
Consumer Touch Points
Street Shop Retail Online
Local shops in markets like
Lajpat Nagar, Janpath,
Paharganj, Fashion Street
Dedicated fashion jewellery
retails outlets:
Much More
Accesorize
Bg’s
Sia
& Jewellery segment in
clothing and departmental
stores like:
Shopper’s Stop
Pantaloons
Lifestyle
Globus
Similar model as retail
Fashion jewellery is available
at most of the fashion &
lifestyle web portals, social
networking sites (FB) and on
exclusive jewellery websites
like:-
Juvalia.in
Mirraw.com
9rasa.com
Cilory.in
Rentjewels.com
Voylla.com
Junk @ Facebook
Craftsvilla.com
17. Bg’s
• Media Objective: Drives Sales
• Mostly did announcement ads to drive footfalls into the
showroom
• Seasonal advertising
• Different tagline in different type ads
• Tonality-Subtle Glamorous
18. Swarovski
• Tonality:Premium, Elegant with
international look
• Clutter free messaging
• Clear showroom details
• Exclusive look and feel
• Forayed into glares & perfumes to widen
consumer base