SHEIN is an international fast fashion e-commerce brand founded in 2008 that sells women's, men's and children's apparel and accessories. It has a large global presence across over 220 countries and focuses on being a B2C platform. In India, SHEIN launched in 2017 and has seen fast growth compared to other markets through social media influencer marketing and pop-up shops. Key competitors include Zaful and Romwe.