SHEIN is an international fast fashion e-commerce brand founded in 2008 that sells women's, men's and children's apparel and accessories. It has a large global presence across over 220 countries and focuses on being a B2C platform. In India, SHEIN launched in 2017 and has seen fast growth compared to other markets through social media influencer marketing and pop-up shops. Key competitors include Zaful and Romwe.

1. SHEIN
PRESENTER- RIDDHI
BHARVI
SHRENIK

2. SHEIN ON GLOBAL PLATFORM
• A brand was founded in October 2008. Its business covers
more that 220 countries and regions around the world
•The company mainly focuses on women’s wear, but it also offer
men’s apparel , children’s clothing , shoes, bags and many other
fashion items
•SHEIN is an international B2C fast fashion e-commerce
platform
•SHEIN mainly target Europe, Australia and Middle east along
with other consumer market
#shein.com

3. SHEIN ON INDIAN PLATFORM
•It was started on July2017 with the investment of 250 cr
•They have 2000+ influencers on social media to create
awareness of their brand
•On today’s date they deliver more that 20000+ order daily
•Chris Xu founder and Ceo of the brand also said that in
India it is fast growing compare to europe and middle east
#shein.in

4. .
SHEIN recently came
up with pop up shop in
various countries.
In India it was carried in
Mumbai and Delhi.
This marketing strategy
was a big hit for them
and they were able to
achieve their sales
expected from these
popup shops infact
more than they
expected.
#meetshein

5. DESTOP VIEW OF SHEIN
MOBILE VIEW OF
SHIEN

6. COMPETITORS OF SHEIN
• ZAFUL • ROMWE

7. SHEIN WELCOME MESSAGE ON EMAIL
IT GIVES 100 POINTS TO THE 1ST TIME LOGIN MEMBER.
#shein

8. WELCOME MESSAGE OF ZAFUL AND ROMWE ON EMAIL

9. WOMEN
MEN
KIDS
CLOTHING
Product line

10. ACCESSORIES
MEN
WOMEN
KIDS

11. SEO

12. ONLINE CLOTHING SITE

14. RELATED KEYWORD

15. IS SHEIN TRUSTWORTHY?

16. SWOT
STRENGTH
Cutomer Centric
Cost Leadership
Efficentt Delivery
Netwok
WEAKNESS
Local Collaration
Customer
preferences are
fast changing
Search Engine
Unpredictability
OPPOURTUN
ITY
Global Expansion
Opening physical
stores outside
High availability
due to 24x7
service
THREAT
LocalCompitition
Fraud
Privacy Concern

17. 0
1000000
2000000
3000000
4000000
5000000
6000000
7000000
8000000
9000000
FACEBOOK INSTAGRAM TWITTER
SHIEN 3145705 690000 268
ROMWE 5018723 1700000 39600
ZAFUL 8103240 4200000 101000
NO.OFPEOPLE
SOCIAL MEDIA FOLLOWERS

18. 0% 50% 100%
FACEBOOK
INSTAGRA
M
TWITTER
FACEBOOK INSTAGRAM TWITTER
SHEIN 0.007 0.36 0.019
ROMWE 0.003 0.18 0.007
ZAFUL 0.001 0.17 0
ENGAGEMENT RATE
VALUES ARE IN %

19. LOADING
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
5
LOAD TIME PAGE SIZE
SHEIN 2.64 4.3
ROMWE 2.65 4.9
ZAFUL 0.987 2.1
AxisTitle
Chart Title

20. PRIMARY
16-25 YRS
TERTIARY
ABOVE 35

21. REVIEWS AND RATINGS
POSITIVE NEGATIVE

22. REMARKETING BY SHEIN
• The best marketing strategy according to them is listening to
customers.
• It has majorly used Instagram as a platform to remarket their
brand.

23. USP’s
• New collections with new ranges as per the
changing trends.
• Quick delivery of products.
• Affordable Prices.
• Offers quick customer support.
• Live chat

24. RECOMMENDATION &
SUGGESTION
• Too female centric.
• Lower the prize more the customer
• Can do more advertisement for men.