This document presents a media plan for Maruti Suzuki. It identifies the target demographic as individuals age 25 and older, of both genders, with a graduate education or above, who are salaried, business owners or in middle management, and have an income over Rs. 50,000. The target psychographic enjoys cars and luxury. The proposed media vehicles are The Times of India, Mid-Day, Hindustan Times, Gujarat Samachar, Chitralekha, and India Today. Reasons for each selection include readership demographics, trustworthiness, and popularity. A total budget of Rs. 2,96,07,400 is outlined across the various newspapers and magazines.