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Maruti Suzuki
Presented by
1)Juhi Prabhu – 10
2)Ayushi Shah – 24
3)Janvi Shah – 27
4)Upasana Shrimankar – 34
5)Smit Ved - 46
Demographic Details
 Age :- 25 & Above.
 Gender – Female & Male.
 Education – Graduation & Above.
 Occupation – Salarised Person, Bussinessman or Middle
management level.
 Income – RS.50000 & Above
Psychographic Details
 People who are fond of cars & love or want to have
Luxury or Comfortable Life.
 People who are willing to Pay.
Media Vehicles.
The Times of India
Mid-Day
Hindustan Times
Gujarat Samachar
Chitralekha
India Today
Reasons for Selecting this Media
Vehicles.
The Times of India
 This media vehicle satisfies both the demographic and
psychographic.
 People Trust the Newspaper.
 It is a prestigioNewspaper.
Mid-Day
 Suitable for our Product
 Promising Readership
 Popular among Demographic details.
Hindustan Times
 Suitable for B2C communication.
 It is a Popular Dialect.
 Has the Trusted Readership.
Gujarat Samachar
 Famous among Gujrati Community & Business man.
 Trusted in Gujrati Community.
 Readership is Attractive.
Chitralekha
 Popular Magazine in Gujarati Crowd.
 Most trusted Magazine
 Oldest Magazine
India Today
 It is one of the most respected & popular current affair
magazine.
 It is demand since and a Leader Magazine since 1975.
 Has the highest Readership in category of Magazine
Budget
Vehicles No. of In Amount
The Times of India 3 1,31,40,000
Mid Day 3 45,14,400
Hindustan Times 3 72,00,000
Gujarat Samachar 3 12,60,000
Chitralekha 2 6,58,000
India Today 3 28,35,000
Total 2,96,07,400
All the Newspaper ADS are Half Page & Magazine is full Page.
Date of Insertion
1st Week 2nd Week 3rd Week 4th Week
TOI/GS HT/MD/IT TOI/GS HT/CHITRA
5th Week 6th Week 7th Week 8th Week
MD/IT TOI/GS HT/IT MD/CHITRA
THANK YOU

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Maruti Suzuki Media Planning

  • 1. Maruti Suzuki Presented by 1)Juhi Prabhu – 10 2)Ayushi Shah – 24 3)Janvi Shah – 27 4)Upasana Shrimankar – 34 5)Smit Ved - 46
  • 2. Demographic Details  Age :- 25 & Above.  Gender – Female & Male.  Education – Graduation & Above.  Occupation – Salarised Person, Bussinessman or Middle management level.  Income – RS.50000 & Above
  • 3. Psychographic Details  People who are fond of cars & love or want to have Luxury or Comfortable Life.  People who are willing to Pay.
  • 4. Media Vehicles. The Times of India Mid-Day Hindustan Times Gujarat Samachar Chitralekha India Today
  • 5. Reasons for Selecting this Media Vehicles.
  • 6. The Times of India  This media vehicle satisfies both the demographic and psychographic.  People Trust the Newspaper.  It is a prestigioNewspaper.
  • 7. Mid-Day  Suitable for our Product  Promising Readership  Popular among Demographic details.
  • 8. Hindustan Times  Suitable for B2C communication.  It is a Popular Dialect.  Has the Trusted Readership.
  • 9. Gujarat Samachar  Famous among Gujrati Community & Business man.  Trusted in Gujrati Community.  Readership is Attractive.
  • 10. Chitralekha  Popular Magazine in Gujarati Crowd.  Most trusted Magazine  Oldest Magazine
  • 11. India Today  It is one of the most respected & popular current affair magazine.  It is demand since and a Leader Magazine since 1975.  Has the highest Readership in category of Magazine
  • 12. Budget Vehicles No. of In Amount The Times of India 3 1,31,40,000 Mid Day 3 45,14,400 Hindustan Times 3 72,00,000 Gujarat Samachar 3 12,60,000 Chitralekha 2 6,58,000 India Today 3 28,35,000 Total 2,96,07,400 All the Newspaper ADS are Half Page & Magazine is full Page.
  • 13. Date of Insertion 1st Week 2nd Week 3rd Week 4th Week TOI/GS HT/MD/IT TOI/GS HT/CHITRA 5th Week 6th Week 7th Week 8th Week MD/IT TOI/GS HT/IT MD/CHITRA