Sheet1Instructions:Fill in all blank fields below and replaceblue textwith your group's transmedia story details. (Project Mgr. will submit ONE document per group.)Public Domain Story:Dunwich HorrorOur Story's Title:Cult of Cuthlu("Cthulu"?)Group Members:Brandon Bernaden, Joseph Hall, Jacob Freer, Shakina Morgan, Jeanine Garcia, Paul Guardino, Gianni FloresProject Manager:Jeanine"Evergreen" or "Live" story?Evergreen (playable at any time, using automated interactions, like Mime Academy)< Select oneBrief synopsis of our group's story:A group of friends receives a message from the cult of Cuthlu, which leads them to a remote location where they find that these cultists are luring people into a trap to use them as part of their ritual. One of the friends turns out to be Wilbur Weatley(sp?)and double crosses the rest of the group. After reaching safety, the group seeks help from a descendant of Dr. Armitage to tell them how to stop these madmen. With cunning, and good timing, our heroes are able to stop the ritual by making sure the cultists don't get the last ingrediant for their ritual--themselves.Intriguing premise!Storytelling Medium #1:TwitterWhy we chose this medium:Twitter allows for character interaction, which gives the audience a sense of virisimilitude.If you're creating an "evergreen" story, keep in mind that all Twitter posts are stamped with the exact day and time they're posted. I'm not saying this is necessarily a deal-breaker if you want to use Twitter, but just be aware that if you show this project to people after you graduate, those tweets may look like "old news" by then.Storytelling Medium #2:WebsiteWhy we chose this medium:Gives the characters their incentive to go to this remote location. The website is the lure into the story.Storytelling Medium #3:InstagramWhy we chose this medium:Photographic evidence of the cultists plans will help the audience visualize the events taking place.Sounds great! You'd be surprised how effective photos can be in making a storyworld and its characters feel "real."MAIN STORY BEATSDESCRIPTIONSTORYTELLING MEDIUMCONVEYED BY WHOM?CONNECTIONWRITTEN/CREATED BYIntroThe audience is introduced to our characters by adding them on Twitter.I wouldn't make the audience's ability to follow the story dependent on them adding the characters on Twitter (which some people may or may not do), as I think you could be limiting your audience. (We shouldn't need to follow them to see their Tweets, anyway, as long as they're public.)This allows them to see the conversation they've had about this awesome website that promises one hell of a party for Spring Break. The website looks a little sketchy, but the best parties always are.Ha! ;)It gives GPS coordinates where to meet and at what time.I appreciate this level of detail and verisimilitude, but in a story like this, I wouldn't list a real address/exact coordinates unless you actually want people to show up there. Granted, the odds of someone seeing this project an.

1. Sheet1Instructions:Fill in all blank fields below and replaceblue
textwith your group's transmedia story details. (Project Mgr.
will submit ONE document per group.)Public Domain
Story:Dunwich HorrorOur Story's Title:Cult of
Cuthlu("Cthulu"?)Group Members:Brandon Bernaden, Joseph
Hall, Jacob Freer, Shakina Morgan, Jeanine Garcia, Paul
Guardino, Gianni FloresProject Manager:Jeanine"Evergreen" or
"Live" story?Evergreen (playable at any time, using automated
interactions, like Mime Academy)< Select oneBrief synopsis of
our group's story:A group of friends receives a message from
the cult of Cuthlu, which leads them to a remote location where
they find that these cultists are luring people into a trap to use
them as part of their ritual. One of the friends turns out to be
Wilbur Weatley(sp?)and double crosses the rest of the group.
After reaching safety, the group seeks help from a descendant of
Dr. Armitage to tell them how to stop these madmen. With
cunning, and good timing, our heroes are able to stop the ritual
by making sure the cultists don't get the last ingrediant for their
ritual--themselves.Intriguing premise!Storytelling Medium
#1:TwitterWhy we chose this medium:Twitter allows for
character interaction, which gives the audience a sense of
virisimilitude.If you're creating an "evergreen" story, keep in
mind that all Twitter posts are stamped with the exact day and
time they're posted. I'm not saying this is necessarily a deal-
breaker if you want to use Twitter, but just be aware that if you
show this project to people after you graduate, those tweets may
look like "old news" by then.Storytelling Medium
#2:WebsiteWhy we chose this medium:Gives the characters
their incentive to go to this remote location. The website is the
lure into the story.Storytelling Medium #3:InstagramWhy we
chose this medium:Photographic evidence of the cultists plans
will help the audience visualize the events taking place.Sounds
great! You'd be surprised how effective photos can be in making
a storyworld and its characters feel "real."MAIN STORY

2. BEATSDESCRIPTIONSTORYTELLING MEDIUMCONVEYED
BY WHOM?CONNECTIONWRITTEN/CREATED BYIntroThe
audience is introduced to our characters by adding them on
Twitter.I wouldn't make the audience's ability to follow the
story dependent on them adding the characters on Twitter
(which some people may or may not do), as I think you could be
limiting your audience. (We shouldn't need to follow them to
see their Tweets, anyway, as long as they're public.)This allows
them to see the conversation they've had about this awesome
website that promises one hell of a party for Spring Break. The
website looks a little sketchy, but the best parties always
are.Ha! ;)It gives GPS coordinates where to meet and at what
time.I appreciate this level of detail and verisimilitude, but in a
story like this, I wouldn't list a real address/exact coordinates
unless you actually want people to show up there. Granted, the
odds of someone seeing this project and actually visiting there
are pretty slim, but it's a possibility... one that the owner of that
residence/business (or cult?) may not be too happy about! :)
Twitter and WebsiteJohn, Sara, Jaden (Wilbur)The cultist's
website will be attached to a Tweet. The character who Tweets
it implores his friends and the audience to check it out.In this
case I think starting with an intro/landing page, before the story
begins, would be helpful in setting up some context for your
audience -- that this is an immersive, interactive story that plays
out on multiple platforms, etc. Since transmedia storytelling is
still pretty new, some folks who look at this project in your
writing portfolios might not necessarily get that they're
supposed to follow links to multiple websites, call phone
numbers, email characters, etc. (Think back to the very
beginning of the course, before you played Mime Academy and
got an understanding of this kind of storytelling -- this is the
mindset that most people are likely to have.) You also could use
this intro/landing page as a place to house (or link to) your
credits and citations, and possibly a step-by-step walkthrough,
in case people get stuck and are unsure what to do next. The
intro/landing page and step-by-step walkthrough are not

3. required, but I think in most cases, they can help insure that
your audience's initial reaction will be more like, "Cool, let's do
it," and not, "What the heck is this? Next!" :)JosephInciting
IncidentThe characters arrive on location to find they're the
only ones there beside some weird people in a nearby cabin.
They peek through the window to see what's going on to see
them chanting around a fire. Something definitely isn't
right.InstagramJohnHow do we get from the website to this
Instagram page?GianniRising Tension - Plot Point #1The
characters are trapped in their own cabin, wrists and feet bound,
with no way to get help except with their cell phones.Nose-
typing for the win! ;)They ask the internet (audience) to help
them find out what's going on. They heard the cultists talk about
"The providence of Cuthulu" whatever that is.Ah, is this why
"Cthulu" is spelled differently, perhaps -- to narrow down your
Google search results? The Google search is another really
clever idea, and a great way to get the audience involved... it
can be a little tricky to pull off, though, as the internet is
constantly changing, so you just want to make sure that your
search term(s) will show up in the top hits, and not get buried
on page 10 or wherever. I'd recommend making the search term
some weird, one-of-a-kind word(s) you make up, that will result
in your website being the ONLY search result, just to be safe.
(Also, Google and/or Lovecraft fans are probably going to
assume you mean "Cthulu" -- try Googling "providence of
Cuthulu" and see just how many results come up...)Twitter and
WebsiteJohn, Sara, Jaden (Wilbur)The audience must make a
Google search which will result in them finding information
that these cultists are trying to reincarnate Cuthulu via a secret
website that requires a password (Providence of
Cuthulu).How/where do we get/figure out the password? I think
this is a cool idea that can work well in this kind of storytelling,
but you just want to be sure the audience has the info they need
to be able to figure it out, and that they aren't just looking for a
"needle in a haystack"....ShakinaRising Tension - Plot Point
#2Once the audience delivers the information (via Twitter) the

4. characters decide they have to stop them before the ritual is
complete. However, time is running out. They have to find out
what they need to stop the cultists, but have no means of doing
so. They ask the audience to find a specialist who might know
what to do.I'd be fairly specific about what it is you want from
the audience, exactly how they can help you, etc. I'd avoid
open-ended requests like this, which I think may leave people
unsure what they're supposed to do (and if they just Google "Dr.
Armitage" without any further details or hints to narrow it
down, they're going to get A TON of unrelated results.) And I
love that the audience is directly involved in the story like this,
but again, I wonder if Twitter is the best bet for the audience to
communicate with the characters for this part. What if someone
else has already tweeted the info to the characters? Also, are the
characters supposed to respond to those tweets? (Kind of hard
to pull off in an evergreen story.) I don't want to twist your
arms and make you guys add another platform, but I wonder if
an email autoresponse might work better for something like
this....Twitter and LinkedInJohn, Sara, Jaden (Wilbur), Dr.
ArmitageBy looking through LinkedIn, they find Dr. Armitage's
contact info. The audience messages him to find out that the
cultists need fresh sacrifices to complete the ritual.Clever idea,
but I probably wouldn't recommend using LinkedIn for
something like this, as I think most people on that site are going
to be "all business" -- either looking for a job or to hire
someone -- and not necessarily be in the mindset for "fun &
games." Granted, I have seen funny, fake LinkedIn profiles for
fictional characters like Bruce Wayne, Mr. Burns from The
Simpsons, etc... but keep in mind, people instantly recognize
those well-known characters' profiles as a gag, and aren't
"tricked" into thinking they're real, which I think could be an
issue with the way you guys are talking about using LinkedIn
here. (Although I suppose diehard Lovecraft fans will recognize
the name "Dr. Armitage.") Another issue: people will need to
have a LinkedIn account and be logged in to message Dr. A (I
assume he'd reply with an automatic response?) which could be

5. a potential barrier to participation. Assuming fictional character
profiles don't violate their terms of service (double-check,
please!), I don't want to say you guys CAN'T use LinkedIn, if
you're really excited about it, but I just wanted you to be aware
of some of the potential issues first, so you know what you
might be getting into. IF you guys use LinkedIn for this, then I
would be sure to give people context somewhere in the profile
that this is a fictional character, etc., so they don't feel
hoodwinked.JacobRising Tension - Plot Point #3Once the
audience relays the information, the characters try to escape,
but don't know how they with their hands and feet bound. They
describe the knots and ask the audience to tell them how to
undo them.Instagram with caption including name of
knotJohn?JeanineClimaxWhen the audience tells them how to
undo the knot(tells them how?), the characters are able to get
free. A chase scene occurs captured by cell phone video and
uploaded onto YouTube.Twitter and YoutubeJohn, SaraThe
characters tell the audience that they saved their lives, and they
have proof now that there are people trying to ressurect
Cuthulu. At that point they tell the audience(tell them
how/where?)to go on their YouTube page to see what
happened.BrandonResolutionThe character have a Skype
session, which is captured with a screen recording talking about
how they made it back to civilization, and thank the audience
for saving their lives.Neat idea! PLEASE SEE ADD'L NOTES
ON NEXT PAGE.YouTubeSaraOkay, THIS one you can leave
blank. ;)PauluhNOTES:Awesome start, team! I love that you
guys have put a lot of thought not just into your story itself, but
also your audience'sexperienceof it, and getting them involved
and interacting with the characters -- very cool! I think as a
group you will want to discuss in more detail some of the
mechanics of how it will play out, though, and how your
audience will get from one platform to the next. (I noticed a
couple of blanks in the "connections" column -- you just want to
make sure those connections are there, and the audience doesn't
hit any dead ends.) I suggest that everyone in the group go

6. through your entire story, beat by beat, look at it from the
perspective of a new audience member with no prior knowledge
of this story, and ask yourselves: Would I have enough
info/context to know what's going on here? How will I get from
this piece of the story to the next--is there a link to click, a clue
to figure out, and if so, is it complete and understandable? Like
I said, I think some details need to be ironed out a bit, but in
general, I think this looks like a great project with a lot of
potential, so keep up the good work! :)
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Sheet2Storytelling Media:Audio - SoundcloudBlog -
BloggerBlog - WordpressEmailPhone - Google VoicePhotos -
Flickr or PicasaPhotos - InstagramPinterestText/SMS
MessageThingLinkTumblrTwitterVideo - InstagramVideo -
Interlude TreehouseVideo - VimeoVideo - VineVideo -
YouTubeWebsite - WixOther: _____"Evergreen" or
"Live":Evergreen(playable at any time, using automated
interactions, likeMime Academy)Live(plays out in real/calendar
time, likeLizzie Bennet)
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