2. 10 years ago, Seth Godin made
famous the idea of permission vs
Seth highlighted the intersection of frequent
ﬂyer-style points programs, video game
achievement levels, and quid pro quo
relationships between customers and
companies. He declared the impending demise
of “interruption marketing.”
Seth asserted the future of marketing was about
membership, exclusivity, recognition, and
personal connection between companies and
3. Stopping whatever
you are doing to
check in while you
are somewhere cool
12. Check-ins for a
business would show
up on the business’ Fb
fan page, so who
But then again, I said the same thing about not
needing Twitter because I have Facebook’s status
13. I think Foursquare is
on the front lines of
The real geosocial
war is between
14. I hope Foursquare,
Pages and Yelp can
ﬁnd a way to keep
once the big boys
start duking it out.
28. Your address book wants
to come alive.
OpenID has blessed us
with the ability to connect
people with their
Genius right? Use it!
29. Swarming makes more
sense if you don't have to
stop to announce it.
When I’m at a happy hour,
I’m usually too busy doing
whatever I am supposed to
be doing to check in.
30. You can still push a
notiﬁcation to your
feed that says “I
checked into The
31. Or as BrooklynGeek said:
What is even more tiring than playing this game like
it's a job is the frustration you get when you can’t
check in someplace, worse if you've been there before
but you get Server Errors.
It's like they forgot they
have storage on the phone.
Every time I check somewhere, I’d like to keep a local
copy of Nearby places. If no Internet connection is
available or the server is down, you can at least use
the application when you had the initiative to do so.
Next time, sure, update with the latest info about the
places and send my delayed check-in to the server.
32. Mayorship becomes to
hard to obtain. Why is that
the only measure of rank?
We also want a “regular”
status. Why just pamper a
single customer when you
could encourage more
people to come back to
36. Per Wikipedia, American sociologist
James Q. Wilson encapsulated this
argument as the Broken Window Theory,
which asserts that relatively minor
problems left unattended (such as
public urination by homeless individuals,
open alcohol containers and public
alcohol consumption) send a subliminal
message that disorder in general is
being tolerated and, as a result, more
serious crimes will end up being
committed (the analogy being that a
broken window left unrepaired shows an
image of general dilapidation).
38. I want help ﬁnding
my friends, just like
39. Let’s say you’re at the mall, meeting
a group of friends for a movie, and
you are wondering, where is that
straggler friend who’s holding you
If you could pull out your phone
and see that he was at his
apartment or en route. that would
save you time and eﬀort.
40. I want something like
Dopplr to work
passively on phones.
(Nokia bought Dopplr last year)