The document discusses various marketing methods used for the 2004 zombie comedy film Shaun of the Dead, including the movie trailer, official website, movie posters, and billboards. The trailer effectively teased the film through exciting clips and fast pacing without revealing too much of the plot. The official website hosted photos, videos and information about the movie and related films while promoting the DVD release. Movie posters in various designs were displayed at theaters and stores, and included credits and quotes, but had limited visibility. A single billboard deployed a simple red text and cartoon image design that drew attention but was an expensive tactic.

1. Shaun of the Dead – Marketing
https://www.youtube.com/watch?v=OMitSKT-u_k - Shaun of the Dead Trailer Link
Like any othertrailerthathas beenreleasedsince the introductionof trailers,the Shaunof the Dead
trailerisa great wayfor the directorto tease the movie ina waythat bothintriguesthe viewerto
the pointof wantingtosee more,butdoesnot show anymajor parts withinthe movie,mostlyby
selectingthe more intriguingandexcitingpartsof the movie andcreatingalmosta montage of the
bestmomentsinthe movie.Tomake the trailerevenmore appealing,the use of fastcutsmakesthe
pace muchfasterwhilstallowingforthe inclusionof avarietyof scenesintoa shorttwo minute
video. Normallyreleasedmonths/weeksbefore the movie’sinitial screening,the trailerallowsthe
audience todecide whethertheywanttoor don’twantto watch it,hence itmust be put togetherin
a way that isappealingtotheirtargetaudience whichinShaunof the Dead’scase are zombie fans,
comedyloversandcouplestoan extent.The waythe trailerwaseditedmakesviewingitmuchmore
entertainingandenjoyable to watch,asit has greatpacing inall itsparts, goodchoice of scenesthat
showthe comedicside of the movie ina greatlight,andan amazingchoice of musicthat fitswell
withthe compositionof the trailer. Justlike anyothertrailer,itislikelythatitwasplayedon
television,incinemasjustbeforemovies,andislikelytohave beenavailableonYoutube andother
social networkingsites,allowingforarange of audiencestobe notifiedandgainaccesstowatch the
trailerwhichallowsittoachieve alarge fan base quicklyasitappealsto a range of people. Overall,
thismethodof marketingisveryimportantingainingthe interestof viewerswhohadotherwisenot
heardof the movie priortoits release,asanattemptto gainmore popularity especiallysince the
marketingcampaignfora Britishmovie differsgreatlyfromanAmericanmoviedue tothe large
costs.
http://www.focusfeatures.com/shaun_of_the_dead - Shaun of the Dead Website
The official website forShaunof the Dead,althoughitdoesnotcontainmany fancygraphicslike a
varietyof movie websites,allowseasyaccessforvisitorstoaccessall areas suchas whatthe story is
aboutand the cast andcrew involvedinthe movie.The website alsoallowsaccesstophotosand
videosaboutthe movie,withsome of the videosbeingsmall snippetsof the final versionof the
movie,the trailersorteasers,whilstthe photossectionsimplycontainsacollectionof screenshots
fromthe movie of some of the more interestingpartscomplete withasmall descriptiononthe side
of the picture.The website ismainlyfocusedonpromotingthe factthat the movie isnow available
on DVDand Blu-ray,to the pointwhere itseemsasthoughtheyare shovingitinvisitor’sfaceswith
the amountof buttonsonthe overview page,andnotonlydoesitpromote the fact that Shaunof
the Dead isavailable toownbutit alsoadvertisessimilarmoviesdirectedbyEdgarWrightsuch as
Hot Fuzz.Althoughthere are noimpressive graphicsinvolved,the artandcompositionof the banner
that standsout fromthe momentsomeone clicksonthe linkissuitable forthe moviewiththe
supportof the colourredthat is bothusedand mentionednumeroustimesthroughoutthe movie as
a form of comedyor gore.Since the movie doesnothave itsownindependentwebsite,the Shaunof
the Dead page isconnectedwithFocusFeatures,soitprovidesaccesstoa listof othermovies,the
store and newsinvolvingthe company. The factthat itis a Britishfundedmoviealsomeansthatthe
website wouldnothave sucha large appeal incontrary to a website foranAmericanmovie’s
website due tothe budgetcosts.

2. Shaun of the Dead Poster
Oftenseenatthe movie’spremieror
available forsale atselectedhardware
storesfor fansto purchase andstick on
theirwalls,the Shaunof the Dead
posterislikelytonothave beenseenby
manyin theirdayto day lives,making
thisformof marketingquite poorin
attractingthe public’sattention since
onlya selectfew are likelytosee it.
However,the posterdoesoffersome
informationconcerningcreditstothose
involvedwiththe movie whichcanbe
usuallyfoundinsmall printonthe
bottomof the poster,aswell asthe
release date andusually some impressive art/picture thatispleasingtolookat andobserve.There
are alsoa varietyof Shaunof the Dead posters(althoughsome maybe fanmade) suchas the
versionwithShauninthe middle of all the zombiesinsidewhatlookstobe a subway train(asshown
inthe image above),the versioninwhichacrowdof zombiesisswarmingaShaunof the Dead
posterwithShaun,Ed andLiz in the middle of the posterandmore.Posterswill alsooftencontain
quotesfromreviewersabouthowgoodthe movie is,whichcanincrease the movie’spopularitywith
readersof movie reviewsif awell-knownreviewerora popularmovie reviewingmagazine of the
likesof Empire,writesanarticle aboutthe movie mentioninghow goodorhow entertainingthe
movie was. Postersdonotnormallyhave large budgetssince the costtohire a graphicsartistto
create a visuallypleasingposterdoesnotconsistof alarge amountof money. Overall,itmaynotbe
a great marketingmethoddue toitnot beingpubliclyshowneverywhere butitdoesattract fansof
the movie,pleasingthataudience.
Shaun of the Dead Billboard
There isonlyone billboardtohave everbeencreatedfor
Shaunof the Dead(or at leastonlyone isshown),and
that billboardconsistsof the name of the movie written
inred textplacedabove acartoon styledversionof the
mainprotagonists’cricketbatwitha small bloodsplatter
on it,as well as‘ThisDecember’beingwritteninsmall
white printonthe bottomcorner of the billboard.
Utilisingbillboardsforthe advertisingof a movie ispretty
effectiveingainingthe public’sattentiondue tothe
grand scale of the picture theyhave chosentopaste
ontothe board,althoughitwouldcostproducersquite a lotof moneyto rentthe billboardforan
amountof time,whichcanbe quite a riskymove if the movie doesnotmake as manyprofitsas itis
estimatedtomake.Overall,the chosenpicture andartstyle isquite simplisticatbest,andcould
become quite boringtolookat due to itonlyconsistingof textanda cartoonyobject,whichisnot
attractive at all,whichdifferstohigherbudgetmovie’sposters.