SlideShare a Scribd company logo
Social video advertising
Guaranteed Video Views. Maximized Sharing.
The solution to building audiences for brand videos.
THE PROBLEM
In the time it takes you to read
this, over 24 hours of videos
were uploaded to the web.
THE PROBLEM
In the time it takes you to read
this, over 24 hours of videos
were uploaded to the web.
THE PROBLEM
In the time it takes you to read
this, over 24 hours of videos
were uploaded to the web.
We guarantee views
for brand videos.
IT’S ALL ABOUT THE SHARED VIEW
0
25
50
75
100
0s 12s 24s 36s 48s 60s 72s 84s 96s 108s
% People
Still Watching
Video Time Elapsed (seconds)
View Length: Paid vs. Shared
Paid
Shared
Shared Views are the Holy Grail
The Sharethrough Solution
Social Video Ad Products
Social Publisher Network
Data and Targeting
Optimization and Reporting
Social Video Ad Products
Facebook Partners Twitter PartnersPremium Integrations
Publisher Partners Social Game Partners
Social Publisher Network
Real-time data and targeting
Reporting & Analytics
We guarantee video audiences.
Cost Per View (CPV) model.
Only Pay for Real Views.
Shared Views are FREE.
Pricing
Our Customers
All-time Most Videos on Ad Age’s Viral Video Chart
Features on MSNBC, Fox News, Good Morning America
5.4MM Views
Rockhard - Scarface School Play
3.8MM Views
Dentyne Pure - Epic Rap Battle
4.2MM Views
Butterfinger - I Like Big Butterfingers
Features on WSJ, NYT, Metacafe, Break, Digg, Reddit
4.5MM Views
Muscle Milk - Sexy Pilgrim
GMC - Dude Perfect
Cliff Shot
Features on Buzzfeed, Digg,
Metacafe, USA Today
1.5MM Views
Modern Warfare 2
Everyone’s Doing It
Tony Hawk Ride - Skateboarding Dog Plays Video Game
6.1MM Views
Features on Kotaku, Joystiq, CollegeHumor, Yahoo, Break, Metacafe, MySpace Video
Success Stories
‘GMC /Dude Perfect Cliff Shot’
1.3MM+ Views
0
60
120
180
May July Sept Nov
Views Without Sharethrough
Success Stories
‘GMC /Dude Perfect Cliff Shot’
1.3MM+ Views
0
60
120
180
May July Sept Nov
Views w/ Sharethrough
Views w/o sharethrough
‘GMC /Dude Perfect Cliff Shot’
1.3MM+ Views
Funded and advised by industry leaders
Dan Greenberg
CEO, Co-Founder
Rob Fan
CTO, Co-Founder
THE TEAM
Mike Maples
Floodgate
Cali Tran
Northbridge
Ron Conway Ron
Bouganim
Steve Blank Auren
Hoffman
Dave McClure Eric Ries
Hundreds of forward-thinking customers
Team members from Stanford,
Google,VideoEgg, Current TV, Feed
YOUR JOB
THANKS!
dan@sharethrough.com | @mrDAG | 415.644.0054

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Sharethrough Presentation

  • 2. Guaranteed Video Views. Maximized Sharing. The solution to building audiences for brand videos.
  • 3. THE PROBLEM In the time it takes you to read this, over 24 hours of videos were uploaded to the web.
  • 4. THE PROBLEM In the time it takes you to read this, over 24 hours of videos were uploaded to the web.
  • 5. THE PROBLEM In the time it takes you to read this, over 24 hours of videos were uploaded to the web.
  • 6. We guarantee views for brand videos.
  • 7. IT’S ALL ABOUT THE SHARED VIEW
  • 8. 0 25 50 75 100 0s 12s 24s 36s 48s 60s 72s 84s 96s 108s % People Still Watching Video Time Elapsed (seconds) View Length: Paid vs. Shared Paid Shared Shared Views are the Holy Grail
  • 9. The Sharethrough Solution Social Video Ad Products Social Publisher Network Data and Targeting Optimization and Reporting
  • 10. Social Video Ad Products
  • 11. Facebook Partners Twitter PartnersPremium Integrations Publisher Partners Social Game Partners Social Publisher Network
  • 12. Real-time data and targeting
  • 14. We guarantee video audiences. Cost Per View (CPV) model. Only Pay for Real Views. Shared Views are FREE. Pricing
  • 16. All-time Most Videos on Ad Age’s Viral Video Chart
  • 17. Features on MSNBC, Fox News, Good Morning America 5.4MM Views Rockhard - Scarface School Play 3.8MM Views Dentyne Pure - Epic Rap Battle 4.2MM Views Butterfinger - I Like Big Butterfingers Features on WSJ, NYT, Metacafe, Break, Digg, Reddit 4.5MM Views Muscle Milk - Sexy Pilgrim GMC - Dude Perfect Cliff Shot Features on Buzzfeed, Digg, Metacafe, USA Today 1.5MM Views Modern Warfare 2 Everyone’s Doing It Tony Hawk Ride - Skateboarding Dog Plays Video Game 6.1MM Views Features on Kotaku, Joystiq, CollegeHumor, Yahoo, Break, Metacafe, MySpace Video
  • 18. Success Stories ‘GMC /Dude Perfect Cliff Shot’ 1.3MM+ Views 0 60 120 180 May July Sept Nov Views Without Sharethrough
  • 19. Success Stories ‘GMC /Dude Perfect Cliff Shot’ 1.3MM+ Views 0 60 120 180 May July Sept Nov Views w/ Sharethrough Views w/o sharethrough ‘GMC /Dude Perfect Cliff Shot’ 1.3MM+ Views
  • 20. Funded and advised by industry leaders Dan Greenberg CEO, Co-Founder Rob Fan CTO, Co-Founder THE TEAM Mike Maples Floodgate Cali Tran Northbridge Ron Conway Ron Bouganim Steve Blank Auren Hoffman Dave McClure Eric Ries Hundreds of forward-thinking customers Team members from Stanford, Google,VideoEgg, Current TV, Feed