2. Branded Content is Now King Windows7 Phone 2.4MM VIEWS “ Green with Envy ” Trailer 1.6 MM VIEWS Lego: The Brick Thief 1.3MM VIEWS Brand Value through Entertainment Over 110% Brand lift through storytelling vs. interruption Higher Engagement Spend longer time with brand; break out of :15-:30 spots Brand Endorsement through Social Engagement Create free earned media Cultural Impact Social experiences around brands are the holy grail Captain Morgan: Glass 4.4MM VIEWS
3. Branded Content is different from Ads Willing to Watch Willing to Share Viral Ads Shoot me Branded Content - “ 0% APR financing ” - 5 Hour Energy - “ Do you feel tired? ” - Local dentist ads - movie or game trailers- product demos- tv show tune-ins- celebrity endorsements- behind the scenes content - cool commercials - YouTube UGC videos - branded entertainment- viral videos- music videos
To help you define branded content, here ’ s a spectrum that we ’ ve created and refer to internally. We ’ re not saying we can ’ t distribute 30/40 sec videos, it ’ s just that we won ’ t deliver it as pre-roll. In fact we just wrapped up a Virgin America campaign that was 30 sec long, it was hilarious
barrage of imp to get people ’ s attention with so many videos out there. war plan for getting your videos viewed. 36 hours of video uploaded every min. Earned media comes with good content....but it may just not get Illustrates what is needed for your vidoes to get seen and get the earned media
