How Smartlogic Semaphore improves Findability in SharePoint 2010, through content enrichment and semantic search enhancement.

1. Metadata and Findability in SharePoint 2010 Dave Maskell European Sales Manager dave.maskell@smartlogic.com

2. Smartlogic Semaphore Semaphore improves Findability in SharePoint and other applications, through automated content classification and search enhancement. Findability: brings people and knowledge together. Enables users to find the information they seek and promotes content to the relevant audience.

3. Customer Benefit Examples Internal Knowledge Management SharePoint Inform/Serve Customers Monetise Information

5. Records Management

8. Free-Text SearchThe “long tail” problem 20% of content “wins” 80% of searches Free-Text search is a blunt instrument Heavy documents float, light ones sink! What are the “right questions”?

10. Laptop

11. Notebook

12. Apple

13. MacBookAmbiguity – what did you mean?

14. Precision and Recall When is a Lift not a Lift? Poor Precision – “false positives” Document mentions Lift once in 100 pages – it is not about Lifts Wrong kind of lift – document about “valve lift” systems for cars Poor Recall – “hidden knowledge” Oops!

15. Investing in Context Broader Topics Related Topics Narrower Topics Topic-Relevant Content

16. Failure of Context

18. Preferred Term = Elevator

20. Based on weight of evidence

22. “Did you mean elevator”?

23. Improve Search Precision

24. Filter by Metadata

25. Improve Search Recall & Precision:

26. Search by Metadata

28. SharePoint Metadata 1.0Structural attributes: Type, Author, Date etc.

29. SharePoint Metadata 1.0“Aboutness” (Term Store & Keywords)

30. SharePoint Metadata 1.0Column Filters

31. SharePoint Metadata 1.0Free-text search, topic refinement

33. Who tags legacy/imported documents?

34. Changed documents do not get re-tagged

35. Term Set changes make metadata obsolete

36. Untagged or badly-tagged documents are “filtered out” or waste user time/attention*IPSV = UK Integrated Public Sector Vocabulary (3,000 terms)

37. Semaphore for SharePoint 2010 Complete, consistent, correct Metadata Improved Search Experience

39. Automatic Classification needs to include a number of capabilities:

40. Quality Classification, not just keyword matching

41. Classification triggered on document creation and update

42. Ability for users to add/delete tags

43. Protect manually tagged documents from reclassification

45. Complete, consistent, correct MetadataModel-Driven Classification

46. Complete, consistent, correct MetadataUser Classification

47. Complete, consistent, correct MetadataProtecting User Choices

48. Improved Search Experience“Did you mean?”

49. Improved Search ExperienceSemantic Enhancement Metadata Search Related Topics Recommended Links

50. Improved Search ExperienceRelated Topics – Guided Discovery

51. Solution Architecture SharePoint 2010 and SharePoint 2007 Smartlogic Semaphore Content Classification Term Store Management Search Enhancement Other Enterprise Applications?

52. Enterprise-Wide Hunger for Context… Enterprise Search Content Management Portal Infrastructure Document Management ? ? ? ? SharePoint ? Records Management ? Publishing Systems ? Digital Asset Management ? ? ? Process Management & Workflow eDiscovery

53. …requiring an Enterprise Solution Enterprise Search Content Management Portal Infrastructure Document Management Subject Geography Process Metadata (Tags) Model (Ontology) SharePoint Records Management Publishing Systems Digital Asset Management Semaphore EnterpriseSemanticPlatform Process Management & Workflow eDiscovery

54. Case Study: UK National Health Service

55. Medical Information for PatientsSharePoint with GSA Search Topic Filters Recommendation

56. Interactive Term Map - Visualisation

57. Interactive Term Map - Visualisation

58. Social Media Content Classification

59. Medical Information for PractitionersFAST ESP across 100+ web sites

60. Conclusions The SharePoint 2010 Term Store and Managed Metadata are a first step towards improved Findability. To be effective, Metadata must be complete, consistent and correct. This requires automation. SharePoint 2010 findability can be further improved through semantic concepts like “did you mean?”, metadata searching and related topic suggestions. The same is true for other applications that use unstructured content. Smartlogic Semaphore provides an enterprise platform for metadata management and semantic search enhancement.

61. Thank You Dave Maskell European Sales Manager dave.maskell@smartlogic.com