- Post processing“Labels” content itemBut also classifies authorUse semantics to automatically reference resources- The subject terms assigned to this article can be used to link to resources with similar “labeling”
Thanks to Helen Atkins of AACR for this illustration.The real power of this is that the links can all go in all directions, so we take advantage of having the user’s attention regardless of how they step into our “web”Continuing Medical Education (CME)
Taxonomies for Publishing
Welcome to the SLA Taxonomy Division’s “Webinar Wednesdays” December 14, 2011, 1:00 PM – 2:00 PM EST Taxonomies for Publishing: Enhancing the User Experience Access Innovations, Inc. Changing search to found. Jay Ven Eman, Ph.D., CEO email@example.com Access Innovations, Inc. www.accessinn.com www.dataharmony.com +1.505.998.0800 Albuquerque, NM2011 copyright Access Innovations, Inc.
AbstractIn the modern environment of Web-hosted content, where users can instantly find and access vast numbers of works, the competitive value of a journal article, a book, or a collection is increasingly derived from users’ ability to connect the information contained within the works themselves with other content that is important to them. This ability to create instant connections between works that have been heretofore kept separate or “siloed” – by journal title, content type, or publishing house – represents a revolution in the way users search for, consume, and pay for information. This trend has been happening for several years, often to the commercial disadvantage of publishers: by indexing every page on the Web, Google has changed the economy of publishing to one that is increasingly based around the article or the chapter, rather than the journal or the book. Instead of starting at a journal’s home page, users go directly to articles, bypassing the publisher’s home page branding and revenue-generating advertising . Google has effectively become the “hub” connecting all content on the Web. Nearly all of the major publishing organizations are discovering that in order to protect their brands and preserve the value of subscription sales, they need to become more active participants in this process and create new paths that enable users to find additional value within their content collections. 2011 copyright Access Innovations, Inc.
Parsing the abstract1. Google factor – indexing “everything”2. Loss of branding3. Bypasses your landing page4. Journal or book as digital object deconstructs to article, chapter, or section5. Linking out from these smaller digital objects6. Find new paths from the article page to your other resources7. Silos 2011 copyright Access Innovations, Inc.
The Publisher Challenge: Google is a one stop shop and they index your content Information in Silos Content Disjointed content Untapped value within Programs archives – new products Points of contact vary People Information-rich assets, unconnected from each other, leave the total organization less than the sum of its parts 2011 copyright Access Innovations, Inc.
The Taxonomy Solution not just to be discovered ….. Subjects: Concepts Entities: People, Places, Things 7 2011 copyright Access Innovations, Inc.
Fight back!“Index” your content yourself Google “indexes” it – for the world You need to “index” it for your community Use the language your users use Set the context for your content Leverage the access to that content Maximize the Google “hub” 2011 copyright Access Innovations, Inc.
Create a new roadmap Link the content Link the people Link the terms Link your resources Take charge of the terminology used Manage your community 2011 copyright Access Innovations, Inc.
Classification Process or Assigned Indexing <Anchor><Date>09-14-11</Date>09-14-11 <TI>“Solving the Challenge”</TI>“Solving the Challenge” <BLH>By</BLH>By Jay Ven Eman <Author> <AU_FN>Jay</AU_FN>The process of indexing <AU_MI></AU_MI>a content object begins <AU_LN>Ven Eman</AU_LN>with… </Author> <Body>The process of indexing a content object begins with…</Body> <Subject>Indexing</Subject> <Subject>Thesauri</Subject> <Subject>Standards</Subject> <Subject>Classification</Subject> Unstructured </Anchor> Structured Thesaurus M.A.I. Master Content Data Harmony Repository MAIstro Server e.g. Database Classification System 2011 copyright Access Innovations, Inc.
Link to Society Resources CME Upcoming Other Activity on Conference Journal Topic A on Topic A Articles on Topic A Job Posting Journal for Expert Article on on Topic A Topic A Grant Available Podcast Interview for Researchers with Researcher Working on Working on Topic A Topic A Author Networks Social Networking SME – Topic A 2011 copyright Access Innovations, Inc.
Expert Reviewer Identification American Chemical Society had separate reviewer lists for all journals Difficult to find the expertise to review articles Paper-based Can use the taxonomy, reviewers, and member profiles used to quickly find appropriate experts 2011 copyright Access Innovations, Inc.
Member Profiles Members can choose from a list of terms Browse it Use synonyms Have automatic suggestions from their controlled vocabulary 2011 copyright Access Innovations, Inc.
Corporate Profile Tagging User pastes oruploads narrativeButton to auto-extract taxonomyattributes 2011 copyright Access Innovations, Inc.
Author Authority Database Create full author records Use author linking Identify authors in all name forms Find co-authors Find authors in a place Find potential collaborators Find new employees Add Taxonomy terms 2011 copyright Access Innovations, Inc.
Inline Tagging - HTML View Show the exact point where the concept is mentioned. Mouse-over to view the term record Statistical summary, showing the number of times each term is mentioned in the article 2011 copyright Access Innovations, Inc.
Thank you for your attention! Questions? Taxonomies for Publishing: Enhancing the User Experience Access Innovations, Inc. Changing search to found. Jay Ven Eman, Ph.D., CEO firstname.lastname@example.org Access Innovations, Inc. www.accessinn.com www.dataharmony.com +1.505.998.0800 Albuquerque, NM2011 copyright Access Innovations, Inc.