sharemarina.com - a boat sharing platform. Final pitch for the business plan competition at HPI 2014.

1. sharemarina
your boat sharing platform

2. sharemarina
Boat owner
High Maintenance costs (10% of the asset costs/p.a.
only 5% usage (10-30 days/year)
Hard to find anchorage (34% without anchorage)
No offset (limited purchases due to costs)
Pain
40+ , working, with children
owns a boat of up to 75.000€

3. sharemarina
Boat enthusiast
Charter is expensive (cost awareness)
high requirements (sks)
Long term planning (reserved up to 1 year in advance)
limited choice (of boats and sailing areas)
Charterer‘s schedule (rent for a week)
PainPain
20‘s - 45, working
familiar with the sharing economy
experience with boating

4. sharemarinasolution
earn money
manage asset
community
platform
easy access
to boats
leinen los!
Finde dein bootFinde dein boot
katalinagranada24
120,-€/tag buchen
katalinakatalinagranada24granada24
120,-€/tag120,-€/tag buchen
sharing platform for owners to offset costs by
offering their boats to boating enthusiasts

5. sharemarinaValue proposition
cost choice
care services
insurance
access
flexibility
control
trust
Asset
management
community
make a depreciating asset self-sustaining by offering
easy access to others through a pay per use market

6. sharemarinachain of trust
recieve request
view profile
rating and reviews for
boats and people
choose to accept or
decline renters
gps-tracking
monitor for
danger zones
inspection
keel diving
give reviews
100 % insuredcommunity
before during after

7. sharemarinatrends
• the younger generation is less willing to possess goods
• interest in watersports activities is rising
(over 60.000 boat licenses issued in 2013
• boat sales are decreasing across europe (used and new)
• The sharing economy is starting to significantly disrupt a number of
mainstream industries (cars; flats; tools)
• digital tools are capturing the world of watersports
• increasing political support in Germany for development of
watersports & waterway tourism
• lowering barriers has already led to a boom in boat rentals (15 hp)

8. sharemarinaregulations
• Boats in germany need a ‘boat certificate’ which is issued after an
inspection by the regional shipping agency and costs 100 -150€
• taxation comes into effect after a rental income of over 8.000€ pp
• germany has two different boating licences for inland and
coastal waters
• a boat licence is required on boats with a motor that is
stronger than 15hp

9. sharemarinacompetition
owner
control
asset
management
booking
flexibility community
season in
focus market
+ + + + + + + +
+ + - - + +
- - - -
- - 0 - - - -
5 - 7 months
8-10 months
6-8 months
5-7 months
+ 0
baltic sea
inland ger
u.s.
west coast
mediteranean
baltic sea
bootschaft.net, cruzin.com, bnbboat.com, fun2boat.com, boatyard.com, boardaboat.com, zizoo.com, boatsetter.com, getmyboat.com
area

10. market volume
330.000 boats x 40 brd/s = 13.200.000 pot brd/s
13.2 mil pot. brd/s x 18€/boatday = 230.600.000 €/year
500.000
330.000
120
40
180€
18€
boats in germany
pot. available boats
av. germann charter brd/s*
conservative estimate brd/s
av. price/day baltic sea
revenue per boatday
sharemarina
*brd/s = boat rental days per season
total addressable market in germany

11. sharemarinaGo to Market
Focus on
Germany: Baltic sea marinas & large inland lake marinas
product in german and english language
currently: development of mvp, user testing, marketing
invitation enrolement first within personal networks
possible partnering – adac - boat clubs - manufacturers
Feb. 2015: product launch
(while boats are being prepared for 2015 season)

12. sharemarinaMVP
boat sharing platform
english // german
user
profiles
boat
database asset
mgmt.
booking
payment
safe contracting
insurance offering

13. sharemarinagrowth opportunities sharemarinagrowth opportunities
mvp
2015 launch
options

14. sharemarinaMarketing plan
advertisement
strategic partnering // mutipliers
direct marketing
print media
magazines
promotional literature
online
google ads
facebook
online marketing
seo
blogging
social media
trade fairs
events
marinas
field work
personal network
clubs
boating schools
marinas

15. sharemarinaCost Structure
staff wages
marketing
sales
administration
infrastructure
anual costs
125.000€
051.000€
012.000€
010.000€
017.000€
215.000€
fixed costs
720€ per Boat/season
180€
- 126€
- 36€
18€
Ø day price
70% boat owner
services
revenue/day
revenue structure
300 boats to break even*
* 18€ x 40 boat rent days/season = 720€ // 215.000€ ÷ 720€ = 298 boats

16. core processes
development of product • marketing • handling insurance • arranging services
cornelius
technology
ceo
joe
sales
ux
simon
marketing
design
sharemarina