Coca-cola

4. Type Soft Drink (Cola)
Manufacturer The Coca- Cola Company
Founder (s) John S. Pemberton
Country of Origin United States
Introduced 1886
Area Served Over 200 countries
Flavors Cola, Cola Green Tea, Cola Lemon, Cola
Lemon Lime, Cola Lime, Cola Orange and
Cola Raspberry.
Employees 92,400
Servings per Day 1.6 Billion
COMPANY OVERVIEW

5.  Coca-Cola was first sold to the public in
Atlanta at Jacob’s Pharmacy
 Only 9 servings of the soft drink were sold
each day
 Sales for the first year were only $50
 Today it has 3000 brands-200 nations

10. “Give consumers content
that is ENGAGING, that's
currency!” said Wendy Clark,
Coke's SeniorVice President
Focus isn’t on selling a
product, but LEVERAGING
BRAND REPUTATIONTO
CREATE A COMMUNITY
STRENGTHENING THE
LOYALTY of existing fans as
much as attracting new ones.
ENCOURAGES FANSTO
PARTICIPATE
INFORMAL CONTEST : can
help get fans more excited
about the company — and
gets them thinking about the
product in new ways.
INTERNAL APPS for use
within Facebook:
Get fans involved with the
brand & creative projects
involving the product
Posts : call attention, or even
ask for donations, to
humanitarian and social
causes

18.  Coke let consumers engage with the
brand's assets, even when the company
doesn't like what “they” (consumers) are
saying/post.
 This is the greatest risk to the company's
social media strategy.
 Plenty of content that we would prefer
wasn't around on the page but you can't
take that content down. “Your customers
have control.”
 Leave its page unattended for long periods
of time, Coca-Cola often goes more than a
week without posting anything.

20. Brands will combine their
social media marketing with
their print and broadcast
advertising and budgets for
both will increase.
Companies having
employees trained in
providing social networking
content.
I predict that social media
will be driven very strongly
by mobile. Brands will
continue to shift from web-
based promotions and
marketing to mobile.
Channel diversity will
continue to grow. New
platforms will launch and
become relevant.
Expect more growth in
visual social media& video
based social media.
Platforms such as
Instagram, Snapchat..
Auto-playing video ads on
multiple social media sites.