What will senior living look like in 2013? Have your predictions from 2006 come true? This “future forum discussion" was extremely popular at ALFA’s 2006 Conference and the results appeared on the ALFA Web site; “creating a shared vision and roadmap to the future.” Together, you will envision scenarios for our future, share ideas and fresh perspectives. – Judd Harper, COO, The Arbor Company; Jayne Sallerson, Senior Vice President of Marketing, Emeritus Senior Living

2. 2010 Future of Senior Living Forum Jayne Sallerson Emeritus Senior Living • Seattle, WA Judd Harper The Arbor Company • Atlanta, GA

3. CHANGE http://www.youtube.com/watch?v=Mmz5qYbKsvM

4. 2006 – What We Discussed Residents/Families Residents will be older, more educated and more ethnically diverse Higher resident acuities and more dementia Resident and family expectations will increase significantly Demand for more services and onsite amenities More frequent, timely and up-to-date communication with families Residents will be more technologically savvy

5. 2006 – What We Discussed Operations More frequent, timely and up-to-date communication with families Lifestyle and daily programming will be very important Develop tools and processes for us to receive better and more immediate feedback on how we are doing Customer service will be the key differentiator between most AL communities Use of technology will grow to enhance ability to provide better care and give families better, timely and accurate information

6. 2006 – What We Discussed Operations Regulatory infringement on residents’ choices and quality of care More engaged leadership across all levels Work to keep the “A” team members engaged Better staff/team communication…clear expectations and accountability Successful communities will have a culture characterized by teamwork, respect and empowerment

7. 2006 – What We Discussed Marketing AL’s biggest competitor will be staying at home or less expensive IL apartment with care More creative pricing options

8. 2010…and Beyond What will senior living look like in three years? What will be different? How will the senior living industry need to change to meet the needs of our residents, families, staff and investors/sponsors?

9. 2010…and Beyond Customer (resident and family) expectations – How will resident and family expectations change over the next three years? Resident Life – How will resident programming and engagement change over the next three years? How will the “monthly activity calendar” evolve over the next three years? Resident Care – How will approaches to resident care change over the next three years? What will the typical resident profile look like in 2013? Technology – How will technological advances help us improve the way we provide care and communicate and interact with residents, families and staff? Employee expectations – How will employees’ expectations of their employer change over the next three years? How will employees need to change to meet the new expectations of residents and families? How will our training approaches need to improve? Leadership (corporate, regional and community) – How will leadership need to change over the next three years to manage the changes in residents’, families’ and employees’ expectations?

10. 2010…and Beyond Top Three Take-aways From Each Topic Customer (resident and family) expectations Resident Life Resident Care Technology Employee expectations Leadership (corporate, regional and community)

11. Before You Leave Please use the index card on your table and share your top take-away. Leave the card on your table and we’ll collect them. Please complete the evaluation. Thank you for joining us today!