The document contains a safe harbor statement for salesforce.com noting that any forward-looking statements could differ materially from actual results due to risks and uncertainties. It lists risks including developing new functionality, possible fluctuations in operating results, interruptions in web hosting, outcomes of litigation, risks associated with possible mergers and acquisitions, limited operating history, and utilization by larger enterprise customers. The statement says customers should make purchase decisions based on currently available features.
This is the deck from the Big Data and Social Insights breakout session from the Becoming a Customer Company event on July 17th, 2013. For more information, please head to magnet360.com
The objective of this module is to gain an overview of how to use the data you already have available in order to improve your business.
Upon completion of this module you will:
Gain an understanding of how to take advantage of the existing data you already have
Comprehend the location of where internal data already lies within your company
Improve your knowledge on how data can help build your brand
Internet Of Things: Creativity, Innovation & The Internet of Things IOT WorldReidCarlberg
It's easy to get started with an Internet of Things solution your customers will love. Join me at IOT World in Palo Alto tomorrow June 17 as talk about getting creative in this exploding space.
Data set Improve your business with your own business dataData-Set
The objective of this module is to gain an overview of how to use the data you already have available in order to improve your business.
Upon completion of this module you will:
-Gain an understanding of how to take advantage of the existing data you already have
-Comprehend the location of where internal data already lies within your company
-Improve your knowledge on how data can help build your brand
Cómo gestionar mi estrategia social para atención a clientesMundo Contact
Cómo gestionar mi estrategia social para atención a clientes.
Diseñando nuevas estrategias de Marketing para entregar un
servicio al cliente de excelencia.
Taller impartido por Simón Torres, Oracle Pre-Sales Consultants, CX y César Garduño, Oracle Pre-Sales Consultants, CX
This is the deck from the Big Data and Social Insights breakout session from the Becoming a Customer Company event on July 17th, 2013. For more information, please head to magnet360.com
The objective of this module is to gain an overview of how to use the data you already have available in order to improve your business.
Upon completion of this module you will:
Gain an understanding of how to take advantage of the existing data you already have
Comprehend the location of where internal data already lies within your company
Improve your knowledge on how data can help build your brand
Internet Of Things: Creativity, Innovation & The Internet of Things IOT WorldReidCarlberg
It's easy to get started with an Internet of Things solution your customers will love. Join me at IOT World in Palo Alto tomorrow June 17 as talk about getting creative in this exploding space.
Data set Improve your business with your own business dataData-Set
The objective of this module is to gain an overview of how to use the data you already have available in order to improve your business.
Upon completion of this module you will:
-Gain an understanding of how to take advantage of the existing data you already have
-Comprehend the location of where internal data already lies within your company
-Improve your knowledge on how data can help build your brand
Cómo gestionar mi estrategia social para atención a clientesMundo Contact
Cómo gestionar mi estrategia social para atención a clientes.
Diseñando nuevas estrategias de Marketing para entregar un
servicio al cliente de excelencia.
Taller impartido por Simón Torres, Oracle Pre-Sales Consultants, CX y César Garduño, Oracle Pre-Sales Consultants, CX
Social Supply Chain and Sales Pipeline BridgeSteelwedge
Social Supply Chain: Linking Sales Intelligence to Supply Chain and Finance What Do Cloud, Your Demand Plan, S&OP and Sales Pipeline Have in Common?
Undoubtedly, you have a lot of good information in your CRM system. But do you know how to best leverage it to manage your entire business, from Sales to Supply to Finance?
Join Bruce Richardson, Chief Enterprise Strategist at salesforce.com for the webinar, "Social Supply Chain: Linking Sales Intelligence to Supply Chain and Finance - What Do Cloud, Your Demand Plan, S&OP and Sales Pipeline Your Have in Common?"
This webinar will provide guidance on how to fill the "missing link" in your sales and operations planning (S&OP) process-leveraging the intelligence contained in your sales pipeline to inform your consensus demand planning process. This is an important step towards the Social Supply Chain. Bruce will explain how you can:
1. Evolve your operations into a Social Supply Chain
2. Aggregate pipeline information for supply/demand balancing and operations planning decisions
3. Provide visibility and insight into significant pipeline assumptions, expectations and changes
4. Translate pipeline confidence into accurate revenue and margin projections for better Integrated Business Planning (IBP)
To learn more about S&OP or IBP please visit: http://www.steelwedge.com/solutions/
DMA 2014: 6 Steps to Integrate Your Big DataSameer Khan
The Big Data phenomenon was all about the collection of masses and masses of data: it was a technology challenge. But for most of us, this is no longer a problem – we know how to collect the data – the challenge now is one of processing the data, to make smart data work for us. In this session, IBM’s Sameer Khan will outline an action plan to manage your data and make it smart. He will be ably supported by Andrew Bailey, who will bring his experience with using smart data for integrated marketing campaigns to show you how it is put into action at a company like FedEx.
Hilarie Koplow-McAdams, President Commercial SMB Unit for Salesforce, and Michael Lazerow, CMO of Marketing Cloud for Salesforce, made this presentation at the McKinsey Chief Marketing & Sales Officer Forum event in 2012.
Winning with GDPR: How to Win Customer Loyalty and TrustForgeRock
New research by ForgeRock and MyCustomer has revealed that customer trust, and their willingness to share data, is being harmed by the poor quality of digital experiences. So how can your organisation break this cycle? Customer Insights Expert, Paul Laughlin and Doug Norton-Bilsby, Global VP of Retail and Consumer Products at ForgeRock discuss.
Top 5 Ways to Build Pipeline With AppExchange ChatCodeScience
As in-person events disappeared over the past year, ISVs were forced to quickly pivot their pipeline-generating strategies. Digital channels emerged as the real MVP, and ISVs found innovative ways to connect with buyers in a virtual world.
Salesforce recently unveiled AppExchange Chat, a new product designed to help ISVs meet with top prospects instantly using live chat and chatbots, right on your AppExchange listing. AppExchange Chat opens up an entirely new way to connect with qualified leads, generate pipeline, and ultimately get even more out of your AppExchange listing. But what’s the best way to use this tool?
In this CodeScience ISV Growth Series webinar, you’ll hear from chat experts at Salesforce and Qualified to learn:
- How to get started using AppExchange Chat to convert traffic to qualified leads and build pipeline
- Best practices for leveraging conversational marketing within AppExchange and on your own website
- Top tips & techniques to make the most of AppExchange Chat and maximize your ROI
The last few years have been tough on the construction and real estate industries as construction
projects have been abandoned all over the world, with a high preponderance in the United States.
The economy continues to post high job losses, and though the employment outlook has improved
marginally, the wait-and-see attitude that has permeated the industry is likely to continue, with
recovery continuing at a slow pace.2
Developing Business
But just because “business is slow” doesn’t mean you can’t do something to improve the health of
your business. Innovation and motivation pay off. Construction firms can develop steady flows of
revenue by simultaneously addressing customer service and driving home fast, quality outcomes at
a competitive price.
In addition to actively managing your employees, assets, and ongoing projects, construction
executives need to be able to look to the future—gathering contacts, networking, nurturing potential
business relationships, and seeking additional clients is an important step in building that future.3 One
Phoenix-based construction company, Andale Construction, was able to go from a modest firm to an
organization managing two government projects with an $80 million budget because of the owner’s
determination, desire to learn, and ability to network and find out about opportunities such as those
offered to small businesses certified as “disadvantaged” by the U.S. Small Business Administration.
B2B marketing content that drives conversions a dreamforce 2013 presentationBrainrider B2B Marketing
Please visit http://www.brainrider.com/resource/b2b-marketing-content-converts-dreamforce-2013/ to view the video version or download your copy of the slides.
Technology and Your Business: 11 Rules for Success with TechRamon Ray
Technology is awesome - if used correctly - it'll help your business be more productive. If not used properly - you'll just be wasting your time. This presentation will help you get MORE out of technology.
Attract, Sell, Wow - sales and marketing best practices for growing businessesRamon Ray
How to boost sales and have more successful marketing with the three steps of "Attract, Sell, Wow". Also called "Date Your Leads, Marry Your Customers" - by Ramon Ray - @ramonray - www.ramonray.com
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Shannon duffy of salesforce clean datea and more sales - small biz summit 2012
1. /datadotcom
Shannon Duffy
Sr Director, Marketing
@datadotcom
salesforce.com
2. Safe Harbor
Safe harbor statement under the Private Securities Litigation Reform Act of 1995:
This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such
uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ
materially from the results expressed or implied by the forward-looking statements we make. All statements other than
statements of historical fact could be deemed forward-looking, including any projections of product or service
availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or
plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded
services or technology developments and customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and
delivering new functionality for our service, new products and services, our new business model, our past operating
losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach
of our security measures, the outcome of intellectual property and other litigation, risks associated with possible mergers
and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to
expand, retain, and motivate our employees and manage our growth, new releases of our service and successful
customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger
enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc.
is included in our annual report on Form 10-Q for the most recent fiscal quarter ended October 31, 2011. This documents
and others containing important disclosures are available on the SEC Filings section of the Investor Information section of
our Web site.
Any unreleased services or features referenced in this or other presentations, press releases or public statements are not
currently available and may not be delivered on time or at all. Customers who purchase our services should make the
purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and
does not intend to update these forward-looking statements.
3. With Salesforce.com the Road to Success is Clear
Clear vision Continuous innovation Seamless upgrades
4. Delight Your Customers and Employees
Social Enterprise
1 Social
Customer Profile
2 Employee Customer
Social
3 Social
Networks Networks
5. You Can’t Be a Social Enterprise Without Good Data
Industry
Phone Number
# of Employees
Title
SIC - DUNS
Social Conversations
Blog
Address
Corporate Hierarchy
Email
Revenue
6. Bad Data is Expensive and Time Consuming
Data Warehousing Institute
7. Connect To Customers Faster With Leading Business Data
Companies
People
Social
Future Data
Sources
8. Companies of All Sizes Succeed with Data.com
ENTERPRISE
MID-MARKET
SMALL BUSINESS
11. Easy Tips for Selling & Marketing as a Social
Enterprise
12. Top Five Tips for Selling & Marketing
1) Listen to your customers
13. Top Five Tips for Selling & Marketing
1) Listen to your customers
2) Segment your Market
14. Top Five Tips for Selling & Marketing
1) Listen to your customers
2) Segment your Market
3) Remember Micro-decision Making
15. Top Five Tips for Selling & Marketing
1) Listen to your customers
2) Segment your Market
3) Remember Micro-decision Making
4) Don’t waste time with dirty data
16. Top Five Tips for Selling & Marketing
1) Listen to your customers
2) Segment your Market
3) Remember Micro-decision Making
4) Don’t waste time with dirty data
5) Flirt with engaging content
Editor's Notes
As a publicly traded company I want to share with you our Safe Harbor statement. In this presentation we may touch on some future technologies, it is important that you make any purchasing decisions you plan to make based on what is publicly available today in the market. If you want to read this in more depth you can do so at our website.
Data.com is a core part of Salesforce as a company and this means we are a part of a clear road to success. At Salesforce we see that the world has changed and that more and more people are social and mobile and to address this we are delivering on a vision to help customers become successful social enterprises. We have demonstrated year upon year of success with our vision of cloud computing and this year we were recognized by Forbes Magazine as being the most innovative company in the world. And we continue to leverage our multi-tenant cloud solution to deliver this innovation 3x a year. We deliver seamless upgrades in our seasonal releases that are pushed out to our customers and everyone receives this great innovation simultaneously because of our multi-tenant cloud architecture.
I want to share a bit more about our Social Enterprise Vision.This vision is about delighting your customers and your employees to build success in your business. There are three parts to the Social Enterprise:First you have the Social Customer Profile. Here is where you track all the interactions you have with your customers and prospects. You are able to gain a 360 degree view of your customers in terms of how they interact with you and your brand. Second you have the Employee Social Networks. Here your employees are able to interact with the customer information and collaborate within your organization to increase employee productivity, connect with customers in a more relevant way, sell with insight and knowledge and serve and engage existing customers to provide resolution to problems. Throughout all this we have an open solution build on a robust infrastructure and platform allowing you to build workflow and extend the solution to your business needs. The third part of the solution is the Customer Social Networks. Companies need to build applications and engaging environments that connect to customers in the social world and we have great applications to enable social marketing. Understanding customers and your brand is critical to success and we have tools to let you listen to what customers are saying about you in the social networks and give you the ability to analyze this information and finally we empower products and partners to build solutions that are collaborative and social. Together all of this makes up the social enterprise. Data.com is critical for the social enterprise
The Social Enterprise requires good data on your customers and prospects to succeed. Information such as a person’s name, title and email address as well as what they are saying in the social networks. This needs to be paired with accurate company information so you can determine how much potential an individual represents. Are they at a company of 10 people or 10,000 people? Are they in your top industries or an ancillary market. Today companies struggle to gather good data.
Not having good data has actual cost as well. The data industry is a larger industry than the CRM industry because companies are spending millions trying to fix their data issues. Too often people have bad data and this is like a virus that spreads from one system to another causing trouble everywhere. Imagine you have a sales team of 20 people and every day each person makes 2 calls to the wrong number. Already that adds up to tons of wasted time. Usually however the sales person doesn’t just hang up and call someone else they start searching to find the right number or the right person in that job title. This leads to thousands of hours of wasted time. Research shows that sales reps spend about 30% of their time searching for the data they need to do their jobs. This problem translates to marketing as well. There is tons of lost productivity and budget spent sending campaigns to duplicate people or businesses that are the wrong size. The Data Warehouse Institute reports that companies are losing more than $600 billion annually from poor data quality. This is opportunity cost wasted and that is a lot of money.
By having the data you need available directly within your CRM you can connect to customers faster.No longer do sales people need to spend time searching for the right companies in their territories or the names of the right people within those companies.Data.com delivers the leading data you need on companies and the people within those companies right where you need it.We have the leading source of business company data from Dunn & BradstreetThe fastest growing contact database with Jigsaw business contactsSocial data on people from Facebook, Twitter and LinkedInAnd we are just starting on our vision to bring together all types of business data so stay tuned for announcements about other data partnerships.Reference Enterasys story here about how fast they are able to build pipeline because of the instant access to data.
Blackbird Vineyards is part of the Bespoke Luxury Brand family. Their story is a great story of how small businesses and enterprises are using Data.com to grow. Their story is about creativity and execution for non traditional businesses and is a great story to tell in the SMB space when illustrating that Data.com is great for executing on whatever inspirations strike. WHO: Blackbird Vineyards, founded in 2003, is a luxury wine brand that specializes in selling premium bottles of wine as well as the napa valley experience complimented with art. As a business that is committed to growth, they leverage Salesforce for most of their applications including dealing with partners via Portal and leveraging Chatter to communicate with sales reps and brokers. They are about 45% B2BTHE GROWTH CHALLENGE: While their business is a consumer brand business, they realize that in such a crowded marketplace (ie tons of wineries) selling to lots of buyers (tons of wine drinkers) it takes more than just good wine to set yourself apart. The president, Paul Leary, decided that to stand apart, they needed to leverage new partnerships with luxury brands. He wanted to reach out to premium car brands, food brands, hotels, and really any brand associated with luxury. The Data.com Story: Paul turned to Data.com so he and his leadership team can connect with decision makers at each Brand. Here is why: The fact that it was integrated right inside of Salesforce meant that as a small business, he didn’t have to worry about managing yet another system in yet another place. The ability to easily target companies by name and the specific titles with the complete phone number and email means that he can quickly connect with potential partners to pitch ideasThe ability to build super targeted and segmented email lists means that he can do email marketing to the right partner base with the right message, and increasing conversions without wasting a ton of money on the wrong contactsThey also leveraged the Data.com clean tools to sift through and remove a bunch of duplicates from their B2B database. EXAMPLE A good example is how he was able to connect with local decision makers at Mercedes to convince them to do a joint event at one of their dealerships. That enabled him to acquire a new partner and whole new set of consumers who he can market to without going through traditional channels. QUOTES“Data.com allows us to get that information in the system -- the right contact, the right lead -- and, send a communication to them in print, in email, engage them in the social enterprise, and find out if they respond. And you can very clearly track in dashboards and reports what's working, what's not, by industry, by title, by a particular revenue of that company. How can we segment it further to understand where we might be able to see that pot of gold? ““With data.com, all of the information is right there in the system. It just needs to be an import as a lead or a contact. We don't have to go work with a broker to acquire a list. We don't have to go place uh, an ad in a newspaper with who knows what results. We can clearly, through our own segmentation efforts, bring different leads or contacts into the system and understand the results of our outreach.”“And that's the beauty of having data.com is that you can fine tune your efforts much more quickly, than if you were doing any sort of outside import, of leads or contacts. ““With data.com and Salesforce native in the same system working together, we can much more quickly understand who our leads are and how we can interact with them “