Ty kissel content is everything
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Ty Kiisel has worked in direct marketing, software marketing, blogging, and podcasting. He discusses how content marketing is about understanding customer needs and delivering relevant information to them. The document provides tips for content marketing such as making content personal and sharing measurable results. It also includes a reading list.
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Ty kissel content is everything
- 1. Content is Everything Engaging Your Online Audience PREPARED BY: Ty Kiisel © Copyright 2011 AtTask, Inc. All Rights Reserved
- 2. In the beginning… “Does Ty really want to be a BLOGGER?” • Direct Marketing: Creative Director and copywriter in a small Direct Marketing Agency • Software Marketing: Responsible for marketing content at AtTask —a leading project management software provider • Blogging: The new face of the AtTask blog launches in Oct. 2009 • Podcasting: The TalkingWork podcast begins in Nov. 2010 © Copyright 2011 AtTask, Inc. All Rights Reserved
- 3. Publishing, Content and Customers… Content marke+ng is the art of understanding exactly what your customers need to know and delivering it to them in a relevant and compelling way. —Joe Pulizzi and Newt BarreA © Copyright 2011 AtTask, Inc. All Rights Reserved
- 4. Your Expertise and Customer Needs… ! ? ? ? ? ? I have the information you need $ $ $ We need information! © Copyright 2011 AtTask, Inc. All Rights Reserved
- 5. Make It Personal… Ride a Harley Enjoy fly-fishing Drive a Jeep Like hiking Enjoy reading © Copyright 2011 AtTask, Inc. All Rights Reserved
- 6. Successes… © Copyright 2011 AtTask, Inc. All Rights Reserved
- 7. More Success… © Copyright 2011 AtTask, Inc. All Rights Reserved
- 8. Measurable Results… © Copyright 2011 AtTask, Inc. All Rights Reserved
- 9. Reading List
- 10. Reading is Fun-damental… © Copyright 2011 AtTask, Inc. All Rights Reserved
- 11. Done Unpublished Work of AtTask, Inc. All Rights Reserved. This work is an unpublished work and contains confidential, proprietary and trade secret information of AtTask, Inc. Access to this work is restricted to AtTask employees who have a need to know to perform tasks within the scope of their assignments. No part of this work may be practiced, performed, copied, distributed, revised, modified, translated, abridged, condensed, expanded, collected or adapted without the prior written consent of AtTask, Inc. Any use or exploitation of this work without authorization could subject the perpetrator to criminal and civil liability. General Disclaimer This document is not to be considered as a promise by any participating company to develop, deliver, or market a product. AtTask, Inc. makes no representations or warranties with respect to the contents of this document, and specifically disclaims any express or implied warranties of merchantability or fitness for any particular purpose. Further, AtTask, Inc. reserves the right to revise this document and to make changes to its content, at any time, without obligation to notify any person or entity of such revisions or changes. All AtTask marks referenced in this presentation are trademarks or registered trademarks of AtTask, Inc. in the United States and other countries. All third-party trademarks are the property of their respective owners.