SUCCCESSFULL ENTREPRENEUL SHAHENAZ
HUSAIHN
SUBINA
SAYYED
INTRODUCTION
 Shahnaz Husain`s journey as an entrepreneur is a great inspiration for all
the young entrepreneurs and startup ventures.
 Shahnaz Husain is one of the rare and few first generation women
entrepreneur, pioneer, visionary and an innovator, who introduced a totally
new concept of Ayurvedic Care and Cure worldwide.
 She created a brand with universal appeal and application.
 When Shahnaz Husain was in Chennai recently for an assignment, she was
candid in her utterance when questions were thrown to her.
 The pioneer of Ayurvedic beauty care has achieved unprecedented
international acclaim for her practical application of Ayurveda, the ancient
Indian system of herbal healing.
 Just when there was a worldwide “back to nature” trend, Shahnaz Husain
recaptured an ancient herbal system and made it relevant to modern
demands.
Ms Husain explained how a person can get younger day-by-day by
maintaining his or her health in a phased and fine-tuned manner. It was
indeed not surprising seeing the ever agile Shahnaz who adopted the
principle of Ayurveda, based on an integrated system of clinical treatments
and product ranges, almost four decades ago. In fact, her career has been a
constant search for a better alternative. After all, she firmly believed that
there is a room for improvement.
The suave and soft-spoken, Shahnaz’s study of Ayurveda, the Indian holistic
system of herbal healing, strengthened her faith in nature after finding that
it could offer the ideal answers to protective, preventive and even corrective
cosmetic-care. What started as a young women entrepreneur`s dream is
today one of the biggest brand in the cosmetic care space, the Shahnaz
Husain Group. Shahnaz Husain is the CEO and the Brand Ambassador of the
group. Today, the group has a chain of over 400 franchise clinics, shops,
schools and spas worldwide, as well as ayurvedic formulations for skin, hair,
body and health care covering almost 138 coutries. Her journey, from one
herbal clinic to a worldwide chain, is one of unprecedented success. What
started as a small business at home at a time when internet was unheard of,
went on to become one of the greatest brands across the globe in the
ayurvedic care segment.
The Group has also gone global with some of its other
ventures like the Shahnaz Husain Forever Beautiful
lifestyle shops, Beauty Training Institutes, Ayurvedic
entres and Shahnaz Husain Ayurvedic Spas, all based on
her franchise system. The bubblingly enthusiastic lady
recently extended her base in the UK, by opening two
more franchise salons in London, in Finchley and
Middlesex, as well as a Shahnaz Ayurveda Aesthetic Clinic
on Harley Street. The Group’sinternational presence is
gaining further momentum. TESCO, the largest retailer of
UK will sell Shahnaz Husain herbal products across all its
stores. According to Shahnaz Husain, “Our alliance with
TESCO will help to reach a larger section of society in the
UK. We are expanding our footprints across the globe. We
will take Ayurveda and Brand India to more countries
within a year,” she asserts confidently.
The company is expanding rapidly and is entering Saudi
Arabia, Israel, Myanmar and Bangladesh, targeting
revenue of Dollar 10 million from these countries during
this year.
SHAHNAZ HUSAIN
Shahnaz Husain is the CEO of Shahnaz Herbals Inc. She is a
prominent Indian female entrepreneur, who is best known for her herbal
cosmetics, particularly skin careproducts. In 2006 she was awarded the Padma
Shri, a civilian award by the Government of India in 2006,[1] and in 1996
Success Magazine's "World's Greatest Woman Entrepreneur" award.[2]
Shahnaz Husain is the daughter of the late Justice Nasirullah Beg, a former
Chief Justice of the Allahabad High Court. Her grandfather, Justice Samiullah
Beg, was a prominent Muslim politician of the United Provinces who later
served as Chief Justice of the Hyderabad High Court. Her uncle, Hameedullah
Beg, was a former Chief Justice of India who controversially superseded
Justice H.R. Khanna to the post. She was educated at La Martiniere Lucknow.[3]
The Shahnaz Husain Group has over 400 franchise clinics across the world
covering over 138 countries.
Also, Shahnaz Herbals Inc is one of the brand that has been producing Skin
care products 'without animal testing'.
Shahnaz Husain- Profile and Biography
Shahnaz Husain is an Indian Entrepreneur.Read Shahnaz’s Profile and
Biography here.An inspiring women entrepreneur with a steadily growing
market all over the world, Shahnaz Husain has been proving to the world
through her life that the spirit of entrepreneurship, passion and hard work
are enough to realise one’s dreams. Her biography penned by her daughter
Nelofar called “Flame: The story of my mother Shahnaz Husain” too is an
enlivening work for many.
THE TURNING POINT-SALOON TO SHAHNAZ HUSAIN HERBAL INC
She started her saloon on a humble budget of Rs 35000/- in Delhi and soon
she was booked for 6 months in advance. She stopped advertising her
services thereafter as she believed firmly in the word of mouth publicity by
satisfied customers.
Turning point came in her career when she was given an opportunity to
represent India in London during The Festival Of India in 1980.Her products
created a huge stir and soon she captured a huge market there.
Now, her company produces more than 400 different products which have a
market in over 138 countries.
INNOVATION BEYOND PLANET-INTO SPACE
It seems that nothing is unconquerable for Husain. She has recently come up
with her innovative products for skin care in space. She has contacted NASA
with her product samples for market testing.
CONTROVERSIES
Even though she has always been in the limelight for positive reasons, but she
still has seen her share of controversies when her only son Sameer Husain died
under mysterious circumstances in Patna on January 6, 2008.Rabiya Husain,
Sameer ‘s wife lodged a 40 page complaint against Shehnaz charging her for
dowry and allegedly blaming her for her son’s death.
MAJOR ACHIEVEMENTS AND AWARDS
Shahnaz has a long list of recognition in her kitty; a few of them are-
She was awarded Padma Shree in 2006 from President Dr.Abdul Kalam.
She has been honoured with two prestigious international awards for Quality
Excellence and Outstanding Woman Entrepreneur 2002, by Global Quality
Management, in London.
Awarded ‘The 2000 Millennium Medal of Honour’.
Awarded ‘The Arch of Europe Gold Star Award for Quality’.
She was awarded the Golden America Award and the Indian Government
Awards for Export Excellence.
Shahnaz Husain on her entrepreneurial journey
Shahnaz Husain`s journey as an entrepreneur is a great inspiration for all the
young entrepreneurs and startup ventures. Shahnaz Husain is one of the rare
and few first generation women entrepreneur, pioneer, visionary and an
innovator, who introduced a totally new concept of Ayurvedic Care and Cure
worldwide. She created a brand with universal appeal and application. Shahnaz
Husain`s brand found place in the international market for Ayurvedic beauty
care. In a world ridden with environmental degradation, Shahnaz Husain
ventured into the world of nature and its healing powers, taking the Indian
herbal heritage of Ayurveda to every corner of the globe with a crusader’s zeal.
When Shahnaz Husain was in Chennai recently for an assignment, she was
candid in her utterance when questions were thrown to her. The pioneer of
Ayurvedic beauty care has achieved unprecedented international acclaim for
her practical application of Ayurveda, the ancient Indian system of herbal
healing. Just when there was a worldwide “back to nature” trend, Shahnaz
Husain recaptured an ancient herbal system and made it relevant to modern
demands.
Skills
The turning point in her business
came when she represented India
at the Festival of Indiain 1980.
Her team was given a counter in
the perfumery section
of Selfridges inLondon. She
managed to sell her entire
consignment in 3 days and also
broke thestore's record
for cosmetics sales for the year.
And then she was offered a
permanent store at Selfridges.
From that day there was no
turning back andShahnaz husain
captured a good market in the
cosmetic industry.
Shahnaz husainsaid in an
interview for forbes India
EXPANSION AND DIVERSIFICATION
OFSHAHNAZ HUSAIN GROUP:
Shahnaz Husain products were
initially sold only in her
salons which where located inand
across delhi and in early 1990’s
Shahnaz Husain stepped into
the retail market which boomed
and gained huge profits for the
company after which she stepped
in theinternational market by
setting up new Factories at
Roorkey and Noida to meet
thedemand for both national and
international market. Shahnaz
husain used the franchisingmode
to expand her business in India
and abroad. The company has
around 600franchises and
associated clinics aound
the world.
CHALLENGES
When I started, herbal beauty care, as we
know it today, was non-existent. So, I
faced the challenge of establishing a new
concept and making it a practical reality. I
had to make people aware of the dangers
of chemical treatments and the benefits of
natural care. So, apart from incorporating
the concept in my treatments and
formulations, I also made it a point to
hold seminars and address press
conferences, write regular beauty columns
and propagated my ideas at a personal
level. Very early in my career, I made it a
point to reply personally to letters seeking
solutions for skin and hair problems.
Three decades later, I still maintain this
practice, this personal touch. In my
regular columns I still provide home
remedies as solutions for beauty
problems. In the minds of the readers,
this has continued to reinforce my
philosophy that "nature is the best
cosmetologist."
COMPETITORS
LAKME
ORI FLAME
VLCC
LOTUS
MAYBELLINE
LOREAL
PROGRESSIVE JOURNEY
“Entrepreneurship actually implies an independence of spirit. It is this
independence that women in India have begun to express over the last two
or three decades. That is why the percentage of women among the total
number of entrepreneurs in India has been steadily growing.”- Shahnaz
Husain
The Shahnaz Husain Group of Companies runs the largest chain of beauty
parlors in the country. Currently they have over 400 franchisees across the
world covering 138 countries. The group has around 350 herbal products
for skin, hair and body care and many of her group’s products have found
their way to leading global stores including Bloomingdale’s (New York),
Seibu (Japan), La Rinaeccente (Milan). Shahnaz was the first Asian to enter
Galeries Lafayette in Paris in herbal care and the first Asian to be featured in
the 18-foot shop window of the famous Paris store. Hers is the first Indian
herbal cosmetic company to have featured in Harods and Selfridges(London).
Keywords
Shahnaz Husain Group, largest producers, ayurvedic, herbal products,
world, personal profile, producing, marketing, ayurvedic products,
substitute, chemical cosmetics, niche product, Indian market, brand
retailed, major stores, Shahnaz Husain products, business style, subsidiary,
ancillary activities, training institutes, Ayurvedic massage centers, health
resorts
Shahnaz Husain`s journey as an entrepreneur is a great inspiration for all
the young entrepreneurs and startup ventures. Shahnaz Husain is one of the
rare and few first generation women entrepreneur, pioneer, visionary and
an innovator, who introduced a totally new concept of Ayurvedic Care and
Cure worldwide. She created a brand with universal appeal and application.
Shahnaz Husain`s brand found place in the international market for
Ayurvedic beauty care. In a world ridden with environmental degradation,
Shahnaz Husain ventured into the world of nature and its healing powers,
SHAHNAZ HUSAIN FAMOUS QUOTINGS
“It is important to have a dream and to believe in the magic of
your dreams”says Shahnaz.“I do not sell products. I sell an entire
civilization in a jar” says Shahnaz.“I am a strong believer in
‘word-of-mouth’ publicity because a satisfiedclient is the best
advertisement” says Shahnaz.Shahnaz believes that a true
entrepreneur is a person who has independenceof spirit. “One
should be innovative, dynamic and willing to try everyavenue
towards success”. Janine Sharell, Correspondent, CNN said
about Shahnazhusain-
"She lives, sleeps, breathes her business. She is consumed with
building a successful company which she has done."
first position in the cosmetic and beauty industry though many
newcompanies have entered like BIOTIQUE and HIMALAYA . But
Shahnaz Husain is stillconfident that it is only her products that
cure.
Ms Husain explained how a person can get younger day-by-day by
maintaining his or her health in a phased and fine-tuned manner. It was
indeed not surprising seeing the ever agile Shahnaz who adopted the
principle of Ayurveda, based on an integrated system of clinical
treatments and product ranges, almost four decades ago. In fact, her
career has been a constant search for a better alternative. After all, she
firmly believed that there is a room for improvement.
The suave and soft-spoken, Shahnaz’s study of Ayurveda, the Indian
holistic system of herbal healing, strengthened her faith in nature after
finding that it could offer the ideal answers to protective, preventive
and even corrective cosmetic-care. What started as a young women
entrepreneur`s dream is today one of the biggest brand in the cosmetic
care space, the Shahnaz Husain Group. Shahnaz Husain is the CEO and
the Brand Ambassador of the group. Today, the group has a chain of
over 400 franchise clinics, shops, schools and spas worldwide, as well
as ayurvedic formulations for skin, hair, body and health care covering
almost 138 coutries. Her journey, from one herbal clinic to a worldwide
chain, is one of unprecedented success. What started as a small
business at home at a time when internet was unheard of, went on to
become one of the greatest brands across the globe in the ayurvedic
care segment.
STRETAGY ADOPTED OF SHAHENAZ HUSAIN
How the idea of building a chain came about
Initially, our franchisee system was not a consciously conceived
idea.A friend from Kolkata, Threety Irani, came with a list of
Shahnaz products she wanted to buy. At that time, the products
were only available at my salon. Many of them were therapeutic
products for specific skin and hair problems. She asked me to train
her and her daughters so she could start her own beauty salon. We
worked out an agreement by which she would have the right to use
the Shahnaz Herbal name and carry out her specialised salon
treatments, as well as sell the products. This agreement later
became our franchisee agreement. This was the start of our
franchising business and also my beauty training academies. The
Kolkata store got a fantastic response. Soon there was a clamour for
franchises. I encouraged and trained housewives to open salons in
their own homes. Within the first year, there were 80 franchised
salons in India.
Strategy/business model adopted for expansion
I thought franchising would be a good way of extending our salons and
promoting our specialised treatments. I established customised beauty care,
based on personalised style. The franchisee system proved ideal for this kind
of service as we trained the franchisees ourselves. I also adopted a distinct
style to open the salons: it was all based on personal interaction, where I met
people, listened to their problems and provided beauty solutions. Thus,
unknowingly, while spreading ayurvedic beauty care, a brand was born, and
our chain of franchised salons grew into a global network.
Challenges faced & lessons learnt
Entering the international market was the biggest challenge. India was not
adequately represented then. I participated in the Festival of India in
London in 1980 on my own, and was given a counter in the perfumery
section at Selfridges (UK). The entire consignment sold out in three days.
From there, we moved on to Harrods in London, Galeries Lafayette in Paris,
the Seibu chain in Japan and La Rinascente in Milan.
shahenaz husain

shahenaz husain

  • 1.
  • 2.
    INTRODUCTION  Shahnaz Husain`sjourney as an entrepreneur is a great inspiration for all the young entrepreneurs and startup ventures.  Shahnaz Husain is one of the rare and few first generation women entrepreneur, pioneer, visionary and an innovator, who introduced a totally new concept of Ayurvedic Care and Cure worldwide.  She created a brand with universal appeal and application.  When Shahnaz Husain was in Chennai recently for an assignment, she was candid in her utterance when questions were thrown to her.  The pioneer of Ayurvedic beauty care has achieved unprecedented international acclaim for her practical application of Ayurveda, the ancient Indian system of herbal healing.  Just when there was a worldwide “back to nature” trend, Shahnaz Husain recaptured an ancient herbal system and made it relevant to modern demands.
  • 3.
    Ms Husain explainedhow a person can get younger day-by-day by maintaining his or her health in a phased and fine-tuned manner. It was indeed not surprising seeing the ever agile Shahnaz who adopted the principle of Ayurveda, based on an integrated system of clinical treatments and product ranges, almost four decades ago. In fact, her career has been a constant search for a better alternative. After all, she firmly believed that there is a room for improvement. The suave and soft-spoken, Shahnaz’s study of Ayurveda, the Indian holistic system of herbal healing, strengthened her faith in nature after finding that it could offer the ideal answers to protective, preventive and even corrective cosmetic-care. What started as a young women entrepreneur`s dream is today one of the biggest brand in the cosmetic care space, the Shahnaz Husain Group. Shahnaz Husain is the CEO and the Brand Ambassador of the group. Today, the group has a chain of over 400 franchise clinics, shops, schools and spas worldwide, as well as ayurvedic formulations for skin, hair, body and health care covering almost 138 coutries. Her journey, from one herbal clinic to a worldwide chain, is one of unprecedented success. What started as a small business at home at a time when internet was unheard of, went on to become one of the greatest brands across the globe in the ayurvedic care segment.
  • 4.
    The Group hasalso gone global with some of its other ventures like the Shahnaz Husain Forever Beautiful lifestyle shops, Beauty Training Institutes, Ayurvedic entres and Shahnaz Husain Ayurvedic Spas, all based on her franchise system. The bubblingly enthusiastic lady recently extended her base in the UK, by opening two more franchise salons in London, in Finchley and Middlesex, as well as a Shahnaz Ayurveda Aesthetic Clinic on Harley Street. The Group’sinternational presence is gaining further momentum. TESCO, the largest retailer of UK will sell Shahnaz Husain herbal products across all its stores. According to Shahnaz Husain, “Our alliance with TESCO will help to reach a larger section of society in the UK. We are expanding our footprints across the globe. We will take Ayurveda and Brand India to more countries within a year,” she asserts confidently. The company is expanding rapidly and is entering Saudi Arabia, Israel, Myanmar and Bangladesh, targeting revenue of Dollar 10 million from these countries during this year.
  • 5.
    SHAHNAZ HUSAIN Shahnaz Husainis the CEO of Shahnaz Herbals Inc. She is a prominent Indian female entrepreneur, who is best known for her herbal cosmetics, particularly skin careproducts. In 2006 she was awarded the Padma Shri, a civilian award by the Government of India in 2006,[1] and in 1996 Success Magazine's "World's Greatest Woman Entrepreneur" award.[2] Shahnaz Husain is the daughter of the late Justice Nasirullah Beg, a former Chief Justice of the Allahabad High Court. Her grandfather, Justice Samiullah Beg, was a prominent Muslim politician of the United Provinces who later served as Chief Justice of the Hyderabad High Court. Her uncle, Hameedullah Beg, was a former Chief Justice of India who controversially superseded Justice H.R. Khanna to the post. She was educated at La Martiniere Lucknow.[3] The Shahnaz Husain Group has over 400 franchise clinics across the world covering over 138 countries. Also, Shahnaz Herbals Inc is one of the brand that has been producing Skin care products 'without animal testing'.
  • 6.
    Shahnaz Husain- Profileand Biography Shahnaz Husain is an Indian Entrepreneur.Read Shahnaz’s Profile and Biography here.An inspiring women entrepreneur with a steadily growing market all over the world, Shahnaz Husain has been proving to the world through her life that the spirit of entrepreneurship, passion and hard work are enough to realise one’s dreams. Her biography penned by her daughter Nelofar called “Flame: The story of my mother Shahnaz Husain” too is an enlivening work for many. THE TURNING POINT-SALOON TO SHAHNAZ HUSAIN HERBAL INC She started her saloon on a humble budget of Rs 35000/- in Delhi and soon she was booked for 6 months in advance. She stopped advertising her services thereafter as she believed firmly in the word of mouth publicity by satisfied customers. Turning point came in her career when she was given an opportunity to represent India in London during The Festival Of India in 1980.Her products created a huge stir and soon she captured a huge market there. Now, her company produces more than 400 different products which have a market in over 138 countries.
  • 7.
    INNOVATION BEYOND PLANET-INTOSPACE It seems that nothing is unconquerable for Husain. She has recently come up with her innovative products for skin care in space. She has contacted NASA with her product samples for market testing. CONTROVERSIES Even though she has always been in the limelight for positive reasons, but she still has seen her share of controversies when her only son Sameer Husain died under mysterious circumstances in Patna on January 6, 2008.Rabiya Husain, Sameer ‘s wife lodged a 40 page complaint against Shehnaz charging her for dowry and allegedly blaming her for her son’s death. MAJOR ACHIEVEMENTS AND AWARDS Shahnaz has a long list of recognition in her kitty; a few of them are- She was awarded Padma Shree in 2006 from President Dr.Abdul Kalam. She has been honoured with two prestigious international awards for Quality Excellence and Outstanding Woman Entrepreneur 2002, by Global Quality Management, in London. Awarded ‘The 2000 Millennium Medal of Honour’. Awarded ‘The Arch of Europe Gold Star Award for Quality’. She was awarded the Golden America Award and the Indian Government Awards for Export Excellence.
  • 8.
    Shahnaz Husain onher entrepreneurial journey Shahnaz Husain`s journey as an entrepreneur is a great inspiration for all the young entrepreneurs and startup ventures. Shahnaz Husain is one of the rare and few first generation women entrepreneur, pioneer, visionary and an innovator, who introduced a totally new concept of Ayurvedic Care and Cure worldwide. She created a brand with universal appeal and application. Shahnaz Husain`s brand found place in the international market for Ayurvedic beauty care. In a world ridden with environmental degradation, Shahnaz Husain ventured into the world of nature and its healing powers, taking the Indian herbal heritage of Ayurveda to every corner of the globe with a crusader’s zeal. When Shahnaz Husain was in Chennai recently for an assignment, she was candid in her utterance when questions were thrown to her. The pioneer of Ayurvedic beauty care has achieved unprecedented international acclaim for her practical application of Ayurveda, the ancient Indian system of herbal healing. Just when there was a worldwide “back to nature” trend, Shahnaz Husain recaptured an ancient herbal system and made it relevant to modern demands.
  • 9.
    Skills The turning pointin her business came when she represented India at the Festival of Indiain 1980. Her team was given a counter in the perfumery section of Selfridges inLondon. She managed to sell her entire consignment in 3 days and also broke thestore's record for cosmetics sales for the year. And then she was offered a permanent store at Selfridges. From that day there was no turning back andShahnaz husain captured a good market in the cosmetic industry. Shahnaz husainsaid in an interview for forbes India EXPANSION AND DIVERSIFICATION OFSHAHNAZ HUSAIN GROUP: Shahnaz Husain products were initially sold only in her salons which where located inand across delhi and in early 1990’s Shahnaz Husain stepped into the retail market which boomed and gained huge profits for the company after which she stepped in theinternational market by setting up new Factories at Roorkey and Noida to meet thedemand for both national and international market. Shahnaz husain used the franchisingmode to expand her business in India and abroad. The company has around 600franchises and associated clinics aound the world.
  • 10.
    CHALLENGES When I started,herbal beauty care, as we know it today, was non-existent. So, I faced the challenge of establishing a new concept and making it a practical reality. I had to make people aware of the dangers of chemical treatments and the benefits of natural care. So, apart from incorporating the concept in my treatments and formulations, I also made it a point to hold seminars and address press conferences, write regular beauty columns and propagated my ideas at a personal level. Very early in my career, I made it a point to reply personally to letters seeking solutions for skin and hair problems. Three decades later, I still maintain this practice, this personal touch. In my regular columns I still provide home remedies as solutions for beauty problems. In the minds of the readers, this has continued to reinforce my philosophy that "nature is the best cosmetologist." COMPETITORS LAKME ORI FLAME VLCC LOTUS MAYBELLINE LOREAL
  • 11.
    PROGRESSIVE JOURNEY “Entrepreneurship actuallyimplies an independence of spirit. It is this independence that women in India have begun to express over the last two or three decades. That is why the percentage of women among the total number of entrepreneurs in India has been steadily growing.”- Shahnaz Husain The Shahnaz Husain Group of Companies runs the largest chain of beauty parlors in the country. Currently they have over 400 franchisees across the world covering 138 countries. The group has around 350 herbal products for skin, hair and body care and many of her group’s products have found their way to leading global stores including Bloomingdale’s (New York), Seibu (Japan), La Rinaeccente (Milan). Shahnaz was the first Asian to enter Galeries Lafayette in Paris in herbal care and the first Asian to be featured in the 18-foot shop window of the famous Paris store. Hers is the first Indian herbal cosmetic company to have featured in Harods and Selfridges(London).
  • 12.
    Keywords Shahnaz Husain Group,largest producers, ayurvedic, herbal products, world, personal profile, producing, marketing, ayurvedic products, substitute, chemical cosmetics, niche product, Indian market, brand retailed, major stores, Shahnaz Husain products, business style, subsidiary, ancillary activities, training institutes, Ayurvedic massage centers, health resorts Shahnaz Husain`s journey as an entrepreneur is a great inspiration for all the young entrepreneurs and startup ventures. Shahnaz Husain is one of the rare and few first generation women entrepreneur, pioneer, visionary and an innovator, who introduced a totally new concept of Ayurvedic Care and Cure worldwide. She created a brand with universal appeal and application. Shahnaz Husain`s brand found place in the international market for Ayurvedic beauty care. In a world ridden with environmental degradation, Shahnaz Husain ventured into the world of nature and its healing powers,
  • 13.
    SHAHNAZ HUSAIN FAMOUSQUOTINGS “It is important to have a dream and to believe in the magic of your dreams”says Shahnaz.“I do not sell products. I sell an entire civilization in a jar” says Shahnaz.“I am a strong believer in ‘word-of-mouth’ publicity because a satisfiedclient is the best advertisement” says Shahnaz.Shahnaz believes that a true entrepreneur is a person who has independenceof spirit. “One should be innovative, dynamic and willing to try everyavenue towards success”. Janine Sharell, Correspondent, CNN said about Shahnazhusain- "She lives, sleeps, breathes her business. She is consumed with building a successful company which she has done." first position in the cosmetic and beauty industry though many newcompanies have entered like BIOTIQUE and HIMALAYA . But Shahnaz Husain is stillconfident that it is only her products that cure.
  • 14.
    Ms Husain explainedhow a person can get younger day-by-day by maintaining his or her health in a phased and fine-tuned manner. It was indeed not surprising seeing the ever agile Shahnaz who adopted the principle of Ayurveda, based on an integrated system of clinical treatments and product ranges, almost four decades ago. In fact, her career has been a constant search for a better alternative. After all, she firmly believed that there is a room for improvement. The suave and soft-spoken, Shahnaz’s study of Ayurveda, the Indian holistic system of herbal healing, strengthened her faith in nature after finding that it could offer the ideal answers to protective, preventive and even corrective cosmetic-care. What started as a young women entrepreneur`s dream is today one of the biggest brand in the cosmetic care space, the Shahnaz Husain Group. Shahnaz Husain is the CEO and the Brand Ambassador of the group. Today, the group has a chain of over 400 franchise clinics, shops, schools and spas worldwide, as well as ayurvedic formulations for skin, hair, body and health care covering almost 138 coutries. Her journey, from one herbal clinic to a worldwide chain, is one of unprecedented success. What started as a small business at home at a time when internet was unheard of, went on to become one of the greatest brands across the globe in the ayurvedic care segment.
  • 15.
    STRETAGY ADOPTED OFSHAHENAZ HUSAIN How the idea of building a chain came about Initially, our franchisee system was not a consciously conceived idea.A friend from Kolkata, Threety Irani, came with a list of Shahnaz products she wanted to buy. At that time, the products were only available at my salon. Many of them were therapeutic products for specific skin and hair problems. She asked me to train her and her daughters so she could start her own beauty salon. We worked out an agreement by which she would have the right to use the Shahnaz Herbal name and carry out her specialised salon treatments, as well as sell the products. This agreement later became our franchisee agreement. This was the start of our franchising business and also my beauty training academies. The Kolkata store got a fantastic response. Soon there was a clamour for franchises. I encouraged and trained housewives to open salons in their own homes. Within the first year, there were 80 franchised salons in India.
  • 16.
    Strategy/business model adoptedfor expansion I thought franchising would be a good way of extending our salons and promoting our specialised treatments. I established customised beauty care, based on personalised style. The franchisee system proved ideal for this kind of service as we trained the franchisees ourselves. I also adopted a distinct style to open the salons: it was all based on personal interaction, where I met people, listened to their problems and provided beauty solutions. Thus, unknowingly, while spreading ayurvedic beauty care, a brand was born, and our chain of franchised salons grew into a global network.
  • 17.
    Challenges faced &lessons learnt Entering the international market was the biggest challenge. India was not adequately represented then. I participated in the Festival of India in London in 1980 on my own, and was given a counter in the perfumery section at Selfridges (UK). The entire consignment sold out in three days. From there, we moved on to Harrods in London, Galeries Lafayette in Paris, the Seibu chain in Japan and La Rinascente in Milan.