The document describes a new mobile app called Shadow Election that aims to make political engagement and debate easier. It does this by allowing users to rate candidate videos and political issues using sliders, see how their views compare to friends and others, and view debates within their social networks. The app sources content from all sides of issues and organizes it with tags added by users in order to expose people to a diversity of perspectives outside their normal social circles and debates.

1. A new way to connect people
with politics.
© 2012 by Shadow Election USA. All rights reserved.

2. What if engaging
with politics was
as easy as using
a slider?
Did you
agree?
Slide here.
© 2012 by Shadow Election USA. All rights reserved. 2

3. What if you
could see your
impact on the
debate?
© 2012 by Shadow Election USA. All rights reserved. 3

4. What if your friends
could join in?
Fire up
political
debate!
© 2012 by Shadow Election USA. All rights reserved. 4

5. Pinboard layout is
already familiar to
users.
Optimized
for mobile.
© 2012 by Shadow Election USA. All rights reserved. 5

6. Rate
candidate
videos.
Cast a
virtual
vote.
See poll
results.
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© 2012 by Shadow Election USA. All rights reserved.

7. Traditional voting applications match policy statements to voter
opinions.
But politics is personal, social – and in perpetual motion.
Candidates’ views
evolve over time.
Video is most like meeting
the candidate in person. The issues
evolve too.
Shadow Election keeps up with changing political realities.
© 2012 by Shadow Election USA. All rights reserved. 7

8. The election content we see online tends to
reflect our established views –
– and the views of people in our social networks.
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© 2012 by Shadow Election USA. All rights reserved.

9. It is the same on all sides –
– much like being inside a bubble.
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© 2012 by Shadow Election USA. All rights reserved.

10. Shadow Election
sources content from
all sides of the debate.
We encourage
users to suggest
content.
Or even
submit their
own!
© 2012 by Shadow Election USA. All rights reserved. 10

11. Content is Afghanistan
drones Al Qaeda
organized
with crowd tar sands fracking
input. gas prices
Seven key
gay marriage
One Nation Under God
categories.
education vouchers
student loans Users add tags
of their own.
McJobs the 99%
investment banks
guns personhood With tagging,
lobbying new issues
emerge
Obamacare
alongside new
Medicaid
content.
© 2012 by Shadow Election USA. All rights reserved. 11

12. Debate on Facebook. See the big picture
on Shadow Election’s infographics.
Facebook friends can see Other users’ opinions are visible,
each others’ ratings and but anonymized.
Users debate content within their votes on Shadow Election.
social networks.
I agree.
I’m not sure.
My ratings.
My vote.
Our ratings.
What do
you think? Our votes.
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13. Thank you.
We hope to
keep in
touch!
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© 2012 by Shadow Election USA. All rights reserved.