Rate and promote candidates

1. Shadow Election
rate and promote candidates

2. Vision
Social media is heavily influencing politics: Obama, Arab Spring,
Occupy Wall Street, etc.
Our application allows everyday people to more easily tap into
the power of social media in a constructive manner to find great
political content, rate political opinions and promote candidates.

3. Politics is a hot, social object

4. Shadow Election Finland
Shadow Election Finland was used with considerable success in the
Finnish Parliamentary 2011 and Presidential 2012 elections.
The following statistics for the Presidential election have to be
viewed in relation to Finland’s population of just over 5 million.
Between January 23 and 5 February 2012:
• More than 110,000 virtual votes cast
• Peaks of 8,000 unique visits per day
• Peak impressions 81,700 (26 Jan)
• Total of 540,175 impressions

5. In the Finnish presidential elections
people talked about politics and
liked to share their views, not only
with friends, but also with strangers
(even with their face and name).
We have noticed this trend taking
place in social networks in Kenya –
where we are forming partnerships
for Shadow Election.

6. This is how it works:

7. Internal actions:
Debate & Vote

8. Debate:
• Rate text and video material from various sources
• See candidate recommendation on the left
• To rate and get candidate recommendations you
don’t have to sign in to the service

9. Debate:
• Rate candidate text answers

10. Debate:
• Rate candidate videos

11. Vote:
• Choose your candidate

12. Vote for your candidate

13. External actions:
Multiple ways of sharing in
Facebook

14. Share content via liking and voting

15. Shared content appears in your own timeline...

16. ...and in your friends´ timelines and news streams

17. You can share your vote automatically in
the candidates´ campaign pages

18. Learnings from the Finnish 2011
Parliamentary and 2012 Presidential elections
• Voting is the most viral feature
• According to traffic and feedback from the service has
reached a minimum viable product (MVP) level.
• Product can be cost effectively multiplied to other countries.
There is no technical need for country partners, but they are
necessary from the community perspective and local political
knowledge.

19. Media content
Media companies and organizations can use an embedded
version of the tool with their own questions to attract visitors
to their online spaces.

20. Advocacy tool
Organizations can use it as an
advocacy tool by requesting that
candidates answer their specific
questions.
A branded version can be
embedded on the organizations
website.

21. Putting crowd wisdom to work
Shadow Election uses many of the principles of
crowdsourcing to tap into the intelligence of the
crowd.
The criteria and conditions for successful
crowd solution finding were identified in
James Surowiecki’s seminal book The
Wisdom of Crowds

22. Crowdsourcing conditions
Crowdsourcing principles also dictate that
decisions should be made without
influence; but, after much debate, we felt
that, for now, it is more important to get
people engaged with the political process in
general. But we hope to add features in the
future that will allow users to choose to
approach it more from an issues, rather
than a candidates, perspective.

23. ce are
New fin dings in cognitive scien be
showing that intu ition (gut feelings) can
d
thought of as “con densed experience” an
in many circu mstances can be more
effective than in depth analytical study.

24. The essence of the Shadow Election tool is to use intuition
and crowd wisdom to promote the best candidates.

25. In summer 2012 Shadow Election is coming to Kenya
where social media and politics are hot, hot, hot!
+ 500,000 combined Facebook Fans
Posts regularly receive hundreds of likes and
comments

26. Together with American-based partners we are now user testing
a prototype of Shadow Election USA.
An upgraded interface will be release in August 2012.

27. Shadow Election USA
By May 2012, two info graphic elements will be included in
Version 1:
• compare your opinions with friends and other users
• analysis of which candidates are winning in electoral
regions (with the ability to see which specific opinions
that are popular)
Work-in-progress mockups

28. Find out more from:
Juha Mattila
CEO
Tel: +358 40 777 4925
Email: juha@realitycreatingmedia.com
www.realitycreatingmedia.com