Blur Pma Chicago - Igniting Advocacy Through Social MediaBrandon Murphy
How to develop a strategy for advocacy and put it to action in social media. Talks about the marketing ROI on social media actions with best-in-class examples in the space.
This webinar, hosted by National Safe Place and facilitated by Tammy Hopper of SouthEastern Network, will cover the basics of advocating for your agency and the clients that you serve.
Blur Pma Chicago - Igniting Advocacy Through Social MediaBrandon Murphy
How to develop a strategy for advocacy and put it to action in social media. Talks about the marketing ROI on social media actions with best-in-class examples in the space.
This webinar, hosted by National Safe Place and facilitated by Tammy Hopper of SouthEastern Network, will cover the basics of advocating for your agency and the clients that you serve.
Alliance for Justice - How Non-Profits Can Engage in Advocacy 8.28.14StrongNebraska
"How can 501(c)(3) Organizations Engage in Lobbying and Advocacy?" Presentation by Nayantara Mehta, Alliance for Justice, at the Stronger Nebraska Policy Institute on August 28, 2014.
Explores the difference between lobbying and advocacy. Explains for civil society (NGOs) about the different EU institutions and the ways that they can engage with these bodies. Also highlights the challenges and limits of NGO advocacy
Presented by D. Tola Winjobi (PhD) at a 2-day Capacity Enhancement Workshop on Advocacy organized by South-West Freedom of Information Advocacy Network
Lots of people we know are great fans of behavioural psychology. After all it explains to us why people act in surprising, inconsistent and, occasionally, irrational ways.
But that doesn’t mean that it’s easy to put into practice. So we’ve done a brief guide that shows Robert Cialdini’s six priniciples of influence put into practice.
Over the past two years, the term ‘social media’ has become the talking point of marketers and businesses. Many have wondered on the power of social media and its leverage in reaching out to the sea of customers in the Net but this is no longer a concern in today’s marketing arena and businesses. Statistics and business life examples have shown and proven the power of social media being a dynamic tool to be incorporated in the business strategy and marketing mix to bring the organization to the next height of achievements and returns. But before jumping on to the social media bandwagon, many have failed to plan their moves in using social media strategically and effectively to achieve the expected results. Just as any other business strategy, it is important for a business to strategize and plan every single moves so as to maximum the benefits that social media has to offer. To achieve this, a social media strategy is needed. The participants will be guided through a fundamental understanding of social media and working out their own social media strategy. This seminar topic will cover the following:
1. What is Social Media and Social Network?
2. What are the social networks available today?
3. How to choose the appropriate social networks suitable for my business, product and services?
4. Success Stories – How Others Did It
Reputation, Career Goals & Business Development: Networking PresentationKelly Hoey
Materials created for the NAWL 2012 Annual Meeting CLE panel "My So‐Called Amazing Law Career: How To Take Your Career from Where? To "There"". Materials focus on building and growing professional networks and reputation, as well as identifying career goals and the networks of relationships which will help you achieve your goals.
The full description of the panel is:
How do I get there? What\'s next for my career? If you are wondering how to leverage your legal training into "what\'s next" ‐ whether that is continuing down the "traditional" legal path and seeking promotion within your firm or seeking advancement within in‐house, academic or government venues; shifting your practice focus or changing directions altogether, this interactive panel discussion will provide insights and strategic career advice on: positioning for career advancement; managing and advancing your current skill sets and acquiring new ones to address changing needs; creating opportunities through professional networks and associations; cultivating mentors and sponsors; acknowledging roadblocks and shifting career paths; utilizing your legal training in non‐traditional ways; and communicating careers shifts and changes to clients and colleagues.
Alliance for Justice - How Non-Profits Can Engage in Advocacy 8.28.14StrongNebraska
"How can 501(c)(3) Organizations Engage in Lobbying and Advocacy?" Presentation by Nayantara Mehta, Alliance for Justice, at the Stronger Nebraska Policy Institute on August 28, 2014.
Explores the difference between lobbying and advocacy. Explains for civil society (NGOs) about the different EU institutions and the ways that they can engage with these bodies. Also highlights the challenges and limits of NGO advocacy
Presented by D. Tola Winjobi (PhD) at a 2-day Capacity Enhancement Workshop on Advocacy organized by South-West Freedom of Information Advocacy Network
Lots of people we know are great fans of behavioural psychology. After all it explains to us why people act in surprising, inconsistent and, occasionally, irrational ways.
But that doesn’t mean that it’s easy to put into practice. So we’ve done a brief guide that shows Robert Cialdini’s six priniciples of influence put into practice.
Over the past two years, the term ‘social media’ has become the talking point of marketers and businesses. Many have wondered on the power of social media and its leverage in reaching out to the sea of customers in the Net but this is no longer a concern in today’s marketing arena and businesses. Statistics and business life examples have shown and proven the power of social media being a dynamic tool to be incorporated in the business strategy and marketing mix to bring the organization to the next height of achievements and returns. But before jumping on to the social media bandwagon, many have failed to plan their moves in using social media strategically and effectively to achieve the expected results. Just as any other business strategy, it is important for a business to strategize and plan every single moves so as to maximum the benefits that social media has to offer. To achieve this, a social media strategy is needed. The participants will be guided through a fundamental understanding of social media and working out their own social media strategy. This seminar topic will cover the following:
1. What is Social Media and Social Network?
2. What are the social networks available today?
3. How to choose the appropriate social networks suitable for my business, product and services?
4. Success Stories – How Others Did It
Reputation, Career Goals & Business Development: Networking PresentationKelly Hoey
Materials created for the NAWL 2012 Annual Meeting CLE panel "My So‐Called Amazing Law Career: How To Take Your Career from Where? To "There"". Materials focus on building and growing professional networks and reputation, as well as identifying career goals and the networks of relationships which will help you achieve your goals.
The full description of the panel is:
How do I get there? What\'s next for my career? If you are wondering how to leverage your legal training into "what\'s next" ‐ whether that is continuing down the "traditional" legal path and seeking promotion within your firm or seeking advancement within in‐house, academic or government venues; shifting your practice focus or changing directions altogether, this interactive panel discussion will provide insights and strategic career advice on: positioning for career advancement; managing and advancing your current skill sets and acquiring new ones to address changing needs; creating opportunities through professional networks and associations; cultivating mentors and sponsors; acknowledging roadblocks and shifting career paths; utilizing your legal training in non‐traditional ways; and communicating careers shifts and changes to clients and colleagues.
Presentation given by Miles Appel, Executive Director internal Web Capabilities at Kaiser Permanente and Gia Lyons, Director Strategic Conswulting at Jive Software at Enterprise 2.0 San Francisco 2009.
Speaker Steve Croth of Better The World Inc. recounts his experiences in running a successful social venture. Get the firsthand story about the experience of starting up an innovative company.
Part of the MaRS CIBC Presents Entrepreneurship 101 lecture series:
http//www.marsdd.com/ent101
Communication Methodology, Framework, Mistakes, and ResourcesGranicus
Joseph Porcelli, Director of Professional Services at GovDelivery, shares his view of digital communications, using the analogy of barn-raising. He offers a strategic communication framework and some common mistakes to avoid when implementing a strategic communications program.
Redefining a word can be overwhelming and so can be facilitating an institutional branding campaign. Combine them both with a crowdsourcing microsite at its core and you have Babson College’s Redefining Entrepreneurship campaign. From strategy and implementation to feedback and results, this presentation will showcase an institutional branding campaign integrating multiple channels to increase brand awareness, engagement, adoption and advocacy with your target constituencies. To view the microsite at the heart of the campaign, visit define.babson.edu.
Paul Harrison - Cost Effective Resourcing StrategiesEmma Mirrington
Paul Harrison challenges the orthodoxies of ‘Social Recruiting' including:
- Challenging perceptions: Social is Free;
- Provide and Pray
- Embedding Career Advocacy
- The 4 x P’s: a tactical roadmap
- The Social, Professional and Interest Graphs: The 4 x C’s & creating talent communities with purpose
- “What’s managed is measured”
- Suggested KPIs and recommended toolkits
The FIRM Cost Effective Resourcing Strategies 26/04/12
Social Or Not - It's Media Relations, Dow Jones 2010, Lars VoedischLars Voedisch
Dow Jones Expert Series for Public Relations & Corporate Communications Hong Kong, 28 January 2010
Monitor, Analyze, Discover, Engage
Listen more strategically to the news and buzz affecting your organization and your brand by having a 360 degree view of events and conversations wherever they are happening – in print, web or social media from local to regional to global.
Gain a better understanding of how your campaigns are performing and how you can adjust for greater success
Discover opportunities and risks
Engage your stakeholders on message, in conversations and with understanding Real time is the new prime time
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