Revised Seven Ip Trends And Seven Essences And Beyond

A Worldwide Creative Culture:
The Next Set of IP Challenges

Jack Russo, Esq.
Computerlaw Group LLP
Palo Alto, California
SILICON VALLEY USA 94301
jrusso@computerlaw.com
www.computerlaw.com
650-327-9800 (phone)
650-618-1863 (fax)

Copyright © 2012 by Jack Russo &Computerlaw Group LLP. All Rights Reserved

About Me

 City University of New York (CUNY), B.A.-Master’s in
Administration & Computer & Information Science
 M.B.A., Columbia University Business School
 J.D., UCLA School of Law (Los Angeles, CA)
 Managing Partner, Computerlaw Group (computerlaw)
 Managing Partner, Florence Ventures (“Angel” Firm)
 Mediator/Arbitrator, U.S. District Court (San Francisco)
 Judge Pro Temp, California Superior Court (San Jose)
 Lecturer, Stanford University & U.C. Berkeley
 Chairman, Foundation for Creativity (Non-Profit)


About Computerlaw Group LLP

Devoted to Founders & Entrepreneurs
E-Commerce/Social Commerce Contracting
Intellectual Property Protection & Licensing
Intellectual Property Planning & Enforcement
Business Planning & Litigation Avoidance
Litigation & Alternative Dispute Resolution
Litigation Risk Analysis & Risk Planning
Entrepreneurship and “Servant Leadership”

About FFCDR and CDR™

Foundation For Creative Dispute Resolution
 CDR: Zealous Creativity v. Zealous Advocacy
Role of CDR Mediator: To Promote Creativity
Active Help in Promoting Better Outcomes
No Other Litigation Process Can Do So
Creativity Depends on Open Mindedness
Open-Mindedness Means “Suspend Disbelief”


SILICON VALLEY
Northern California, USA


Silicon Valley, California


Silicon Valley 1.0

Copyright (c) 2011 by Jack Russo & Computerlaw Group LLP. All Rights Reserved

SiliconValley2.0


SiliconValley3.0


SiliconValley2.0


Silicon Valley 4.0


Silicon Valley 5.0


THE SEVEN IP TRENDS
(From Litigation to Commerce)
Multiple Patent Systems/Multiple Patent Suits
Multiple Trademark Registration/Multiple Suits
Multiple Copyright Protection/Multiple Suits
Multiple Trade Secret Statutes/Multiple Suits
Consolidation Through ArbitrationLicensing
Settlement Through Mediation Licensing
Evolution To Semi-Automated Negotiations
(Greater “Social Commerce” Automation)

AboutMediationand CDR™

Foundation For Creative Dispute Resolution
CDR: Zealous Creativity v. Zealous Advocacy
Role of CDR™ “Neutral”: Promote Creativity
Active Help in Promoting Better Outcomes
No Other Litigation Process Can Do So
Creativity Depends on Open Mindedness
Open Mindedness Generates More Ideas
Copyright © 2012 Jack Russo

Zealous Advocacy
ABA Professional Rules
California Professional Rules
Based on Adversarial System of Adjudication
Often Summarized as “Carry a Big Stick”


Zealous Advocacy in Practice


Zealous Creativity
No ABA Professional Rule
No California Professional Rule
Based on Cooperative System of Creativity
Often Summarized as “Create a Big Idea”
But this is NOT Taught in Law Schools
This is NOT a Subject of Any Bar Exam
This is NOT a Subject of Any CLE Courses
It is NOT (yet) a Discipline in Our Profession

Zealous Creativity is Zealous
Advocacy in CDR™ Mediations

What is Zealous Creativity?
What is the Role of the CDR “Neutral”?
Can the Promotion of Creativity be Learned?
How Does the “Light Bulb” Get Energized?
What Outcomes are Possible? Plausible? Best?
How to go from Possible to Plausible then Best
Open Mindedness = “To Suspend Disbelief”

“SUSPEND DISBELIEF”

 “The only limits to our realizations
tomorrow are our doubts of today….”

- Franklin D. Roosevelt, 32nd U.S. President
(1933-1945)


Benefits of CDR Approach

 Culture of Creativity Promotes Better Outcomes
 Underlying System is Based on Zealous Creativity
 Law Firm Structures Must Adapt to Shorten Process
 Mediation Advances; New Discipline is Created
 Lawyers See Judges as Facilitators not Adjudicators
 Judges See Lawyers as Co-Creators not Champions
 Underlying Question: What is the Opportunity Here?
 Neutrals Become Mediators Based on the Foregoing
 Structural Reform Occurs: Lawyers as Peacemakers

Challenges to CDR Approach

 Culture of Adversarial Adjudication
 Underlying System is Based on Zealous Advocacy
 Law Firm Structures Assume Lengthy Litigations
 Mediation is Relatively New; No Mediator Training
 Lawyers See Judges as Adjudicators not Facilitators
 Judges See Lawyers as Champions not Co-Creators
 Underlying Question: Who is Right? Who is Wrong?
 Judges Become Mediators Based on the Foregoing
 Structural Reform Depends on Change of Foregoing

What Will Our Planet Look Like?

A. More Global (HQ)
B. More Intelligent (IQ)
C. More Trusting (EQ)
D. More Passionate (PQ)
E. More Ambitious (AQ)
F. More Freedom (FQ)
G. More Cooperative(CQ)


THANK YOU!

Jack Russo, Esq.
Computerlaw Group LLP
401 Florence Street
Palo Alto, California 94301
jrusso@computerlaw.com
www.computerlaw.com
650-327-9800 (phone)
650-618-1863 (fax)


THE SEVEN ESSENCES™


SEVEN ESSENCES™
(COPYRIGHT © 2012 by Jack Russo)

CQ: soulful
& spiritual
FQ: successful &
spontaneous

AQ: Secure & Self-Aware

PQ: Sexy and Satisfying

EQ: Sensitive & Supportive

IQ: Smart & Savvy

HQ: Sane & Sober

Global-Scale Social Context


How Will Our Global Community Evolve?
(Seven Mega-Trends in the Next Decade)

A. Worldwide Health
B. Collective Intelligence
C. Global Ethics & Civility
D. Worldwide Competition
E. Increased Expectations
F. Greater Human Rights
G. Trust & Reputation


WORLDWIDE ESSENCES™
(COPYRIGHT © 2012 by Jack Russo)

CQ: soulful
& spiritual
FQ: successful &
spontaneous

AQ: Secure & Self-Aware

PQ: Sexy and Satisfying

EQ: Sensitive & Supportive

IQ: Smart & Savvy

HQ: Sane & Sober

Revised Seven Ip Trends And Seven Essences And Beyond

Recommended

Recommended

More Related Content

Viewers also liked

Viewers also liked (14)

Similar to Revised Seven Ip Trends And Seven Essences And Beyond

Similar to Revised Seven Ip Trends And Seven Essences And Beyond (20)

Revised Seven Ip Trends And Seven Essences And Beyond